Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.
* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.
* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.
* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.
* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.
Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters.Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series
The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.
The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.
Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books.
When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.
Seth Godin, author of Poke the Box
This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.
—Jill Lublin, international speaker and author, Jilllublin.com
For business survival in the 21st century, Guerrilla Marketing ranks right up there
with food, water, shelter — and, of course, Internet access.
David Garfinkel, author of Advertising Headlines That Make You Rich
21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.
Roger C. Parker, www.PublishedandProfitable.com
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
"A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"—Fast Company
Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.
Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles.
From the Trade Paperback edition.
(Can’t Have Anyone Over Syndrome)
Into Order—One BabyStep at a Time
With her special blend of housecleaning tips, humor, and musings about daily life, Marla Cilley, a.k.a. The FlyLady, shows you how to manage clutter and chaos and get your home—and your life—in order. Drawn from the lessons and tools used in her popular mentoring program, the FlyLady system helps you create doable housekeeping routines and break down overwhelming chores into manageable missions that will restore peace to your home—and your psyche. Soon you’ll be able to greet guests without fear, find your keys, locate your kids, and, most of all, learn how to FLY: Finally Love Yourself.
From the Trade Paperback edition.
In An Astronaut's Guide to Life on Earth, Col. Hadfield takes readers deep into his years of training and space exploration to show how to make the impossible possible. Through eye-opening, entertaining stories filled with the adrenaline of launch, the mesmerizing wonder of spacewalks, and the measured, calm responses mandated by crises, he explains how conventional wisdom can get in the way of achievement-and happiness. His own extraordinary education in space has taught him some counterintuitive lessons: don't visualize success, do care what others think, and always sweat the small stuff.
You might never be able to build a robot, pilot a spacecraft, make a music video or perform basic surgery in zero gravity like Col. Hadfield. But his vivid and refreshing insights will teach you how to think like an astronaut, and will change, completely, the way you view life on Earth-especially your own.
But according to time management expert Laura Vanderkam, mornings hold the key to taking control of our schedules. If we use them wisely, we can build habits that will allow us to lead happier, more productive lives.
Drawing on real-life anecdotes and scientific research that shows why the early hours of the day are so important, Vanderkam reveals how successful people use mornings to help them accomplish things that are often impossible to take care of later in the day. While many of us are still in bed, these folks are scoring daily victories to improve their health, careers, and personal lives without sacrificing their sanity. For instance, former PepsiCo chairman and CEO Steve Reinemund would rise at 5:00 a.m., run four miles, pray, and eat breakfast with his family before heading to work to run a Fortune 500 company.
What the Most Successful People Do Before Breakfast is a fun, practical guide that will inspire you to rethink your morning routine and jump-start your life before the day has even begun.
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
We all tend to delay things from time to time, and some days, we're just swamped with work when there's so many things to be done. Even the most organized people will struggle with time management at one point or another.
Dominic Wolff addresses these problems and more in his latest book, "Tame Your Gmail in 5 Easy Steps with David Allen's GTD." This book will show you how to manage your time better and actually get things done!
Wolff, an author and advocate of productivity tools, has written several books about using the famous Getting Things Done (the time management system developed by David Allen) in combination with different software applications - first with Evernote, and now Google's Gmail, Tasks, Calendar, and Drive. Yes, the power of GTD and all these Google services are combined in a single book.
Let's say you have a thousand things going on at work. You can simplify this by putting incoming/pending tasks into different inboxes. Doing so will allow you to execute all work as bite-size chunks and you'll know exactly what to do anywhere, anytime. That's basically what Getting Things Done is.
"Tame Your Gmail in 5 Easy Steps with David Allen's GTD" applies GTD's principles and shows you how to use Gmail, Google Tasks, Google Calendar, and Google Drive the GTD way so that:
Your emails will be organized into a clear-cut systemYour appointments will be organized so that you'll never miss any eventYou'll remember anything and everythingYou can see what needs to be done wherever you are, whether you're on your computer or are out and aboutYou can get more things doneThe best part is that you can achieve the GTD mindset with Google's services in just five simple steps!
Applying the groundbreaking from-the-inside-out approach that made Organizing from the Inside Out a New York Times bestseller, Julie Morgenstern set a new standard for the time- management category. Her system has helped countless readers uncover their psychological stumbling blocks and strengths, and develop a time-management system that suits their individual needs.
By applying her proven three-step program-Analyze, Strategize, Attack-and following her effective guidelines, readers will find more time for work, family, self-improvement, or whatever is most important to them. Time management is a learnable skill, and in this completely revised edition, Morgenstern provides the ultimate tools to combine, delegate, and eliminate unnecessary tasks; put technology to work; and stop procrastinating once and for all.
This revised edition delivers
- a new chapter about the WADE formula for getting started
- new time maps for people with irregular schedules
- new four-, eight-, and twelve-week program guides for improving time-management skills
- a fully updated resource guide
Amoral, cunning, ruthless, and instructive, The 48 Laws of Power is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control.
In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.
Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
From the Trade Paperback edition.
Since its publication in 2001, Getting Things Done has become, as Time magazine put it, "the defining self-help business book" of the decade. Having inspired millions of readers around the world, it clearly spoke to an urgent need in an increasingly time-pressured society. Now, in the highly anticipated sequel Making It All Work, Allen unlocks the full power of his methods across the entire span of life and work. While Getting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing both bearings to help you determine where you are in life and directions on how to get to where you want to go.
From the Trade Paperback edition.
—Daniel H. Pink, author of Drive and A Whole New Mind
“Illuminating….Piers Steel shows us the secrets of procrastination, how it affects us and how we will, one day, be able to prevail.”
—Dan Ariely, author of The Upside of Irrationality and Predictably Irrational
Using a mix of psychology, evolutionary biology, self-help, and more than a decade of research, Dr. Piers Steel, the world’s foremost authority on procrastination, offers a tried and true method helping us to identify, understand, and break free of our self-destructive bad habits and create more positive lives for ourselves.
In her bestselling mini-ebook What the Most Successful People Do Before Breakfast, Laura Vanderkam showed us how to take advantage of our often ignored morning hours to achieve our dreams.
Then in the sequel, What the Most Successful People Do on the Weekend, she revealed why the key to a better week is a better weekend.
Now, in the third mini-ebook of this trilogy, What the Most Successful People Do at Work, Vanderkam shows us how to ignite our careers by taking control of our work days.
For many of us the typical workday makes us feel like hamsters on the proverbial wheel. Plagued by crises and distractions, we work hard all day. But when we go home we’re not much closer to reaching our goals.
But it doesn’t have to be that way. Vanderkam shows how successful people employ certain daily practices to make sure their work hours are invested, not squandered. Drawing on research and interviews with people as varied as children’s book illustrator LeUyen Pham, productivity guru David Allen, fitness personality Chalene Johnson, and former race car driver Sarah Fisher, Vanderkam shows how to take control of your career by taking control of your 9-to-5.
Essentialism: The Disciplined Pursuit of Less is a self-help book by Greg McKeown. The book outlines a minimalist approach to tasks and obligations by focusing on truly important goals and learning to turn down opportunities that do not directly contribute to meeting those goals. The modern fixation with multitasking and having it all has paradoxically resulted in accomplished, motivated people doing many relatively unimportant things poorly while neglecting their true goals because they are afraid of refusing any request…
PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.
Inside this Instaread of Essentialism:Overview of the bookImportant PeopleKey TakeawaysAnalysis of Key Takeaways
Drawing on cutting-edge neuroscience, Josh Davis, director of research at the NeuroLeadership Institute explains clearly that our brains and bodies operate according to complex biological needs that, when leveraged intelligently, can make us incredibly effective. From what and when we eat, to when we tackle tasks or disengage—how we plan our activities has a huge impact on performance. Davis shows us how we can create the conditions for two awesome hours of effective mental performance by:Recognizing when to effective flip the switch on our automatic thinking; Scheduling tasks based on their “processing demand” and recovery time; Learning how to direct attention, rather than avoid distractions; Feeding and moving our bodies in ways that prep us for success; Identifying what matters in our environment to be at the top of our mental game.
We are capable of impressive feats of comprehension, motivation, thinking, and performance when our brain and biological systems are functioning optimally. Two Awesome Hours will show you how to be your most productive every day.
The Power of Less will show you how to:
Break any goal down into manageable tasks Focus on only a few tasks at a time Create new and productive habits Hone your focus Increase your efficiency By setting limits for yourself and making the most of the resources you already have, youll finally be able work less, work smarter, and focus on living the life that you deserve.
Featuring a new introduction and a new section providing strategies to understand and deal with the role technology plays in procrastination today, THE NOW HABIT offers a comprehensive plan to help readers lower their stress and increase their time to enjoy guilt-free play. Dr. Fiore’s techniques will help any busy person start tasks sooner and accomplish them more quickly, without the anxiety brought on by the negative habits of procrastination and perfectionism.
Julie Morgenstern has made a career out of helping her clients get organized. But in the process, she discovered something surprising: for many of her clients, organizing isn’t enough. For those who are eager to make a change in their lives—a new job, a new relationship, a new stage in life—they need to get rid of the old before they can organize the new. They need to SHED their stuff before they can change their lives! So Julie created the SHED process—a four-step plan to get rid of the physical, mental, and schedule clutter that holds back so many of us. But SHEDing isn’t just about throwing things away! Julie teaches that its just as important to focus on what comes before and after you heave the clutter, so that the changes you make really stick in the long term. Learn about:
• Separating the treasures (figuring out what really matters)
• Heaving the rest (undertaking the tough work of eliminating excess)
• Embracing your true identity (figuring out who you really want to be)
• Driving yourself forward (achieving real change now that the past isn’t holding you back any longer)
Whether you’re facing a move, a promotion, an empty nest, a marriage, divorce, or retirement, SHED Your Stuff, Change Your Life provides a practical, transformative plan for positively managing change in every aspect of your life.
Here you will learn easy tips for getting each room of your home organized. Easy solutions for busy people that can be tackled in no time at all.
keywords: home organizaton, organizaton, cleaning, declutter, decluttering, self improvement, self developement
This complete summary of the ideas from Alan Lakein's book “How to Get Control of Your Time and Your Life” highlights that to waste your time is to waste your life, but conversely to master your time is to master your life. Providing you with the keys to manage your time more efficiently in both your personal and professional life, this summary will help you make the most of your life.
Added value of this summary:
• Save time
• Understand the key concepts
• Improve your time management skills
To learn more, read "Get Control Of Your Time And Your Life" and discover how to make the most of your life!
In The Life-Changing Magic of Not Giving a F*ck, "anti-guru" Sarah Knight introduced readers to the joys of mental decluttering. This book takes you one step further--organizing the f*cks you want and need to give, and cutting through the bullsh*t cycle of self-sabotage to get happy and stay that way. You'll discover:The Power of Negative ThinkingThree simple tools for getting your sh*t togetherHow to spend less and save moreWays to manage anxiety, avoid avoidance, and conquer your fear of failureAnd tons of other awesome sh*t!Praise for Sarah Knight"Genius." --Cosmopolitan"Self-help to swear by." --The Boston Globe"Hilarious... truly practical." --Booklist
Wise, effective, and easy to use, this new edition shows why for 25 years Procrastination has been an immediate must-have for anyone who puts things off until tomorrow.
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.
For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.
Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.
There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.
Glynnis Whitwer has identified what makes us feel so overburdened--and it's probably not what you think. Taming the To-Do List exposes a seismic shift in our society: from one in which most of us were proactive toward one where we now carry the burden of having to respond--to every email, text, tweet, and message we receive. This major shift creates a cycle where everyone else sets the priorities for our days, rather than us designing our own lives.
Taming the To-Do List addresses this significant change in how we manage our time and the issue of procrastination from a woman's point of view. It addresses the common household tasks many women put off, like doing housework and scheduling doctor's appointments, and moves on to the larger, more life-impacting delays of dreams and goals. Combining practical, easy-to-apply advice with solid research and biblical truth, this book is a compassionate yet challenging message of hope for those struggling to choose their best work over busy work.
I decided to create this productivity report for a few reasons:
1. Busyness does not always mean productive work. You'll learn how to get "clean focus" and improve your concentration on your tasks in order to get them done, without procrastinating and postponing the important stuff. Moreover, you'll feel less busy and accomplish a lot more as a result.
2. Most people consider multitasking as a good strategy to get things done. Now, that's very disturbing to me, because I am going to show you how multitasking can HURT your productivity, and what you have to do instead (page 5).
3. Most business owners hesitate about opportunities and not taking proper action to get things done. I am going to show you how to battle this temptation and break free from the paralysis of fear and uncertainly that are causing inaction, doubts and procrastination.
A good analogy of this is when you go to swim on a public swimming pool. People who are about to jump in ALWAYS bother those who are already in the pool with the boring questions:
Is the water warm?
How deep is it?
Can I jump in?
What if I drown?
Just get in there and see for yourself! The vary same hesitation is causing people to neglect opportunities for achieving a better lifestyle in their business. You'll learn what you need to do to eliminate this hesitation and jump in the pool with other successful people. You become who you surround yourself with.
4. A lot of people react on things, based an emotional impulse. I am going to outline the difference between REACTION and RESPONSE (page 7). That's because if you can't distinguish the urgent from the important, you are less likely to achieve the result you want.
5. Most people confuse activity with productivity. If you understand the difference between both, you'll be able to focus and become dramatically more productive at your work (page 7)
6. Most of us have a lot that's going on in our heads. We can't clearly focus on things, because we have all those distracting thoughts while trying to work. I am going to show you a very powerful technique that's going to solve this problem once and for all (page 8).
Surprisingly enough, I've learned this from Bruce Lee. I do not know anything about martial arts in order to apply his principles. You'll see what I mean when you get to page 8 of this productivity report.
7. A lot of people today, with the invention of Facebook, Twitter, and other time wasters on the Internet, find a hard time to organize their time for work. Even if you have a lot of commitments, demands and obligations - you are always short on time to work and do what's important to you.
That's why in this productivity report, I am going to show you how to work more effectively, spending less time to work, and accomplishing a lot more as a result. (See page 10).
What does "Golden Nuggets" Edition mean? This productivity report is a result of a lot of research and study from various sources on time management and personal productivity. It contains powerful strategies on how to get more focused which took me literally YEARS to learn through trial and error.
*Important: All purchases of this title, "How To Improve Concentration And Stay Focused At Work," will get an additional Productivity Report, "Unleash Your Profit Potential By Killing All Mental Interruptions" for free. Simply visit www.DoubleTimeToday.com/free to claim your free productivity report after purchase!
*About The Author: Chris Diamond is the founder of DoubleTimeToday.com, which is a website that helps business owners and entrepreneurs to meet their time management and personal productivity challenges with confidence!
- GET MORE TIME: Chances are you are overworked, overscheduled, and overstressed. There's too much to do and not enough time. You can create hours of additional free time you never knew you had.
- GET MORE MONEY: Traditional financial advice has likely left you frustrated and stuck. Pagliarini introduces new, highly-effective yet unconventional strategies.
- GET A LIFE: In order to "get rich" you have to "get a life." The other 8 hours ultimately determine your happiness and net worth.
With anecdotes and inspiration from many who have taken control of their other 8 hours, plus hands-on tools for getting started, minimizing risk, and maximizing success, you'll discover new ways to radically improve your life both personally and financially. Isn't it time to recapture your time and your life?
Time management expert Laura Vanderkam, continuing her series on What the Most Successful People Do, shows how we can take control of our weekends to get necessary R&R, while also using our downtime as a springboard to a productive week.
Drawing on real-life anecdotes and scientific research, Vanderkam explains why doing nothing can be more exhausting than doing something and why happy people make weekend plans in advance. She shares weekend tips gleaned from busy people such as politician and talk show host Mike Huckabee, former CEO Frank Baxter, and TV producer Aliza Rosen. She reveals the kind of weekend activities that make people happiest, explains why it’s important to unplug at least for a little while, and shares the secret of why Sunday night may be the most important part of any weekend.
What the Most Successful People Do On the Weekend is a fun, practical guide that will inspire you to rethink your weekends and start your workweek refreshed, renewed, and on track.
Countless books on success tell you what you need to get that you don’t already possess. In Act Like a Success, Think Like a Success, Steve Harvey tells you how to achieve your dreams using the gift you already have. Every one of us was born with a gift endowed by our creator—something you do the best at with very little effort. While it can be like someone else’s, your gift is yours alone. No one can take it away. You are the only one who can use it—or waste it.
Steve shows how that gift holds your greatest chance at success, and the fulfillment of your life’s mission and purpose. He helps you learn to define your gift—whether it’s being a problem solver, a people-connector, a whiz with numbers, or having an eye for colors. He makes clear that your job is not your gift; you may use it in your work, but it can also be used in your marriage or relationship, your community, and throughout every aspect of your life. Throughout, he provides a set of principles that will help you direct your gift. “The scriptures say your gift will make room for you and put you in the presence of great men,” Steve reminds us. This book is your roadmap to identifying your gift, acknowledging it, perfecting it, connecting it to a vehicle, and riding it to success. Because Success is the gift you already have.”
Funny yet firm, told in Steve’s warm and insightful voice, and peppered with anecdotes from his own life, practical advice, and truthful insights, this essential guide can help you transform your life and achieve everything you were born to.