A Huffington Post Definitive Tech Book of 2013
Artificial Intelligence helps choose what books you buy, what movies you see, and even who you date. It puts the "smart" in your smartphone and soon it will drive your car. It makes most of the trades on Wall Street, and controls vital energy, water, and transportation infrastructure. But Artificial Intelligence can also threaten our existence.
In as little as a decade, AI could match and then surpass human intelligence. Corporations and government agencies are pouring billions into achieving AI's Holy Grail—human-level intelligence. Once AI has attained it, scientists argue, it will have survival drives much like our own. We may be forced to compete with a rival more cunning, more powerful, and more alien than we can imagine.
Through profiles of tech visionaries, industry watchdogs, and groundbreaking AI systems, Our Final Invention explores the perils of the heedless pursuit of advanced AI. Until now, human intelligence has had no rival. Can we coexist with beings whose intelligence dwarfs our own? And will they allow us to?
Why do some games become boring quickly, while others remain fun for years? How do games serve as fundamental and powerful learning tools? Whether you’re a game developer, dedicated gamer, or curious observer, this illustrated, fully updated edition helps you understand what drives this major cultural force, and inspires you to take it further.
You’ll discover that:Games play into our innate ability to seek patterns and solve puzzlesMost successful games are built upon the same elementsSlightly more females than males now play gamesMany games still teach primitive survival skillsFictional dressing for modern games is more developed than the conceptual elementsTruly creative designers seldom use other games for inspirationGames are beginning to evolve beyond their prehistoric origins
Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.
Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.
Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.
This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery,Interactive Designintroduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.
From the Trade Paperback edition.
How much gold does the United States store in Fort Knox?
Why do I get a headache when I eat ice cream too fast?
How did the "seventh inning stretch" originate?
As the official webmaster for Xerox, Bill McLain was surprised by the kinds of questions he was receiving, like whether people born blind can see in their dreams and why rabbits are associated with Easter. McLain began to answer each and every question--attracting national attention from MSNBC, CNN, and People--and the result, collected in Do Fish Drink Water?, is a surprising, funny, and informative collection of facts. McLain's answers can often be as wild as the questions and prompt entertaining anecdotes about where he found them. McLain explains how magnets are made, what caused the Great Depression of 1922, and even explains why cats purr. Also included is an extensive list of websites where he conducts research, offering an informative guide to making the most of the Internet.
The answer is time management. And not just any time management theory--you want Time Management for System Administrators, to be exact. With keen insights into the challenges you face as a sys admin, bestselling author Thomas Limoncelli has put together a collection of tips and techniques that will help you cultivate the time management skills you need to flourish as a system administrator.
Time Management for System Administrators understands that an Sys Admin often has competing goals: the concurrent responsibilities of working on large projects and taking care of a user's needs. That's why it focuses on strategies that help you work through daily tasks, yet still allow you to handle critical situations that inevitably arise.
Among other skills, you'll learn how to:Manage interruptionsEliminate timewastersKeep an effective calendarDevelop routines for things that occur regularlyUse your brain only for what you're currently working onPrioritize based on customer expectationsDocument and automate processes for faster execution
What's more, the book doesn't confine itself to just the work environment, either. It also offers tips on how to apply these time management tools to your social life. It's the first step to a more productive, happier you.
Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNADemonstrates how visual analytics research can be applied to SNA tools for the mass marketIncludes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikisDownload companion materials and resources at https://nodexl.codeplex.com/documentation
The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people’s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products’ user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.Explains how to create usable products that are still original, creative, and uniqueA valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end userProvides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasivelyGives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users
If you're headed for the altar -- or you're in a serious relationship that could lead to marriage -- you probably already know that issues like love, sex, money, religion, kids, in-laws, and even who has to walk the dog can become potential landmines if you and your partner don't discuss your feelings openly before you take the plunge. Now, Corey Donaldson has put together more than 500 questions -- ranging from playful to provocative -- designed to get you and your partner talking frankly and communicating effectively before you walk down the aisle. Donaldson covers hot topics such as:
* Does it matter to you who earns most of the money?
* What does my family do that annoys you?
* What is the difference, for you, between love and romance?
* What place do you believe religion has in the world?
* How long do you want to wait before having children?
* If I wanted to move away from our families for work, would you support me?
* Who cleans the house?
Perfect for couples in the midst of planning their nuptials, a duo considering "I do," or even partners in established relationships who just want to get to know each other again, Don't You Dare Get Married Until You Read This! is a must-have for anyone who wants to make their marriage last.
From the Trade Paperback edition.
Nixon has put together a practical guide to address questions like these and to help with the many other challenges that come with a plant-based or vegan diet. Whether you’re already living the Happy Herbivore lifestyle or simply thinking of switching to a plant-based way of life, The Happy Herbivore Guide to Plant-Based Living is for you.
Did the mega-bestselling Why Do Men Have Nipples? exhaust your curiosity about stuff odd, icky, kinky, noxious, libidinous, or just plain embarrassing? No, you say? Well, good, because the doctor and his able-bodied buddy are in! Again! Mark Leyner and Billy Goldberg, M.D., now take on the differences between the sexes—those burning questions like Why doesn’t my husband ever listen? or Why does my wife ALWAYS have to pee? And of course, Why do men fall asleep after sex?, plus plenty of others to keep you fully informed.
Full of smart and funny answers to an onslaught of new questions, all in a do-ask-we’ll-tell spirit that entertain and teaches you something at the same time, Why Do Men Fall Asleep After Sex? offers the real lowdown on everything everyone wants to know about all things anatomical, medical, sexual, nutritional, animal, and mineral, but would only ask a physician after a few too many, like:
• Why do you have a “bionic” sense of smell when you’re pregnant?
• Does peeing in the shower cure athlete’s foot?
• Is a dog’s mouth clean?
• Can you breastfeed with fake boobs?
• Does thumb sucking cause buckteeth?
• Do your eyebrows grow back if shaved?
Bigger, funnier, and better than ever, Why Do Men Fall Asleep After Sex? proves that in the battle of the sexes, as in most things, a little Q&A is a safe, effective, minimally invasive remedy.
Also available as an eBook
From the Trade Paperback edition.
5 Steps to a 5: 500 AP Statistics Questions to Know by Test Day is tailored to meet your study needs—whether you’ve left it to the last minute to prepare or you have been studying for months. You will benefit from going over the questions written to parallel the topic, format, and degree of difficulty of the questions contained in the AP exam, accompanied by answers with comprehensive explanations.
Features:500 AP-style questions and answers referenced to core AP materials Review explanations for right and wrong answers Additional online practice Close simulations of the real AP exams Updated material reflects the latest tests Online practice exercises
Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them.
In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout.Provides an essential source for user interface design rules and how, when, and why to apply themArms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressuresCompletely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout
Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.
The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.Presents a content strategy framework and ways to implement in both in-house marketing departments and consultanciesIncludes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brandsDetails practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
In clear and approachable prose, design pro Tynan Sylvester also looks at the day-to-day process necessary to keep your project on track, including how to work with a team, and how to avoid creative dead ends. Packed with examples, this book will change your perception of game design.Create game mechanics to trigger a range of emotions and provide a variety of playExplore several options for combining narrative with interactivityBuild interactions that let multiplayer gamers get into each other’s headsMotivate players through rewards that align with the rest of the gameEstablish a metaphor vocabulary to help players learn which design aspects are game mechanicsPlan, test, and analyze your design through iteration rather than deciding everything up frontLearn how your game’s market positioning will affect your design
From bobcats to servals, small cats are spread across the globe. They range in size from the rusty-spotted cat and African black-footed cat, each of which weighs around 5 pounds when fully grown, to the Eurasian lynx, which can reach an adult weight of 60 pounds. These felids are elusive, some are nocturnal, others are arboreal, and all are rare and secretive, making them especially difficult to study. James G. Sanderson, the world’s leading field expert on small wild cats, and naturalist and wildlife artist Patrick Watson provide informative and entertaining answers to common and unexpected questions about these animals. The authors explain why some small cats live on the ground while others inhabit trees, discuss the form and function of their coat types and colors, offer scientifically sound information on human–small wild cat interactions, and even review the role that small wild cats have played in literature, religion, and mythology.
The world of cats is as fascinating as it is diverse. Small Wild Cats: The Animal Answer Guide shows just how important and interesting the littlest of the nondomesticated feline family are.
The book's 24 chapters tackle every kind of gardening disaster, whether it has to do with plants, tools and techniques, or general care and maintenance. Gardeners looking to prune their roses will learn to hold off until late winter to avoid damaging plant tissue. Gardeners that have allowed their mint to overgrow? Dunn advises pulling it out and replanting it in a container to control the root.
Organized by common garden topics and designed to be easily dipped in and out of, The Anxious Gardener's Book of Answers offers nuggets of wisdom based on Teri Dunn Chace's years of hands-on gardening experience. Advice is humorously supported by Colleen Coover's delightful illustrations. This accessible guide will transform an anxious gardener into an informed, confident, successful gardener with a mistake-free garden
Helfman and Burgess take readers on a round-the-world tour of shark habitats, which include oceans as well as lakes and even rivers (as far up the Mississippi as St. Louis). They describe huge, ferocious predators like (Great) White and Tiger sharks and species such as Basking and Whale sharks that feed on microscopic prey yet can grow to lengths of more than 40 feet. The mysterious and powerful Greenland shark, the authors explain, reaches a weight of 2,200 pounds on a diet of seal flesh. Small (less than 2-foot long) Cookiecutter sharks attack other sharks and even take a chunk out of the occasional swimmer.
Despite our natural fascination with sharks, we have become their worst enemy. Many shark species are in serious decline and a number are threatened with extinction as a result of overfishing and persecution. Sharks: The Animal Answer Guide presents a perfect mix of current science, history, anthropology, intriguing facts, and gripping photographs. Whether your fascination with sharks stems from fear or curiosity, your knowledge of these animals will improve immensely when you consult this book.-- Skip Clement
You’ll learn how to avoid common mistakes, make informed decisions about application design, and elevate the ordinary. We’ll review three key principles that affect application design – consistency, hierarchy, and personality – and illustrate how to apply tools like typography, color, and layout to digital application design. Whether you’re a UI professional looking to fine-tune your skills, a developer who cares about making applications beautiful and usable, or someone entirely new to the design arena, Visual Usability is your one-stop, practical guide to visual design.Discover the principles and rules that underlie successful application design Learn how to develop a rationale to support design strategy and move teams forwardMaster the visual design toolkit to increase user-friendliness and make complicated processes feel straightforward for your product
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers.
This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer
Learn both the theoretical and practical applications of content and communication on-line
Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business
Storytelling and directingShooting, editing, and renderingCreating your very own channelBroadcasting user-generated contentRe-broadcasting commercial contentCultivating a devoted audienceFitting into the YouTube communityBecoming a success story
Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.
Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.
As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream dataFind a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or systemDiscover in-depth global case studies showing how organizations have successfully used metrics and the information they revealedCompanion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
Pro Web Project Management is written for both the full-time project manager and the aspiring project manager who might have a role that blends client support, web development, and project management. The project budget sweet spot for this book is $50,000 to $500,000. If you manage a project in this space, reading this book will make you a better project manager.Learn how to manage a modern web project with a budget of $50,000 to $500,000 Get actionable tips on dealing with real project management challenges Learn the simple, defined process—refined over the years—to take simple and complex projects from proposal to successful launch
If you are a robotics developer, whether a hobbyist, researchers or professional, and are interested in learning about ROS through a hands-on approach, then this book is for you. You are encouraged to have a working knowledge of GNU/Linux systems and Python.What You Will LearnGet to know the fundamentals of ROS and apply its concepts to real robot examplesControl a mobile robot to navigate autonomously in an environmentModel your robot designs using URDF and Xacro, and operate them in a ROS Gazebo simulationControl a 7 degree-of-freedom robot arm for visual servoingFly a quadcopter to autonomous waypointsGain working knowledge of ROS tools such as Gazebo, rviz, rqt, and Move-ItControl robots with mobile devices and controller boardsIn Detail
The visionaries who created ROS developed a framework for robotics centered on the commonality of robotic systems and exploited this commonality in ROS to expedite the development of future robotic systems.
From the fundamental concepts to advanced practical experience, this book will provide you with an incremental knowledge of the ROS framework, the backbone of the robotics evolution. ROS standardizes many layers of robotics functionality from low-level device drivers to process control to message passing to software package management. This book provides step-by-step examples of mobile, armed, and flying robots, describing the ROS implementation as the basic model for other robots of these types. By controlling these robots, whether in simulation or in reality, you will use ROS to drive, move, and fly robots using ROS control.Style and approach
This is an easy-to-follow guide with hands-on examples of ROS robots, both real and in simulation.
In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.
Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.Presents visual thinking as a complex process that can be supported in every stage using specific design techniquesProvides practical, task-oriented information for designers and software developers charged with design responsibilitiesIncludes hundreds of examples, many in the form of integrated text and full-color diagramsSteeped in the principles of “active vision, which views graphic designs as cognitive tools
In this insightful book, author Steve Talbott, software programmer and technical writer turned researcher and editor for The Nature Institute, challenges us to step back and take an objective look at the technology driving our lives. At a time when 65 percent of American consumers spend more time with their PCs than they do with their significant others, according to a recent study, Talbott illustrates that we're forgetting one important thing--our Selves, the human spirit from which technology stems.
Whether we're surrendering intimate details to yet another database, eschewing our physical communities for online social networks, or calculating our net worth, we freely give our power over to technology until, he says, "we arrive at a computer's-eye view of the entire world of industry, commerce, and society at large...an ever more closely woven web of programmed logic."
Digital technology certainly makes us more efficient. But when efficiency is the only goal, we have no way to know whether we're going in the right or wrong direction. Businesses replace guiding vision with a spreadsheet's bottom line. Schoolteachers are replaced by the computer's dataflow. Indigenous peoples give up traditional skills for the dazzle and ease of new gadgets. Even the Pentagon's zeal to replace "boots on the ground" with technology has led to the mess in Iraq. And on it goes.
The ultimate danger is that, in our willingness to adapt ourselves to technology, "we will descend to the level of the computational devices we have engineered--not merely imagining ever new and more sophisticated automatons, but reducing ourselves to automatons."
To transform our situation, we need to see it in a new and unaccustomed light, and that's what Talbott provides by examining the deceiving virtues of technology--how we're killing education, socializing our machines, and mechanizing our society.Once you take this eye-opening journey, you will think more clearly about how you consume technology and how you allow it to consume you.
"Nothing is as rare or sorely needed in our tech-enchanted culture right now as intelligent criticism of technology, and Steve Talbott is exactly the critic we've been waiting for: trenchant, sophisticated, and completely original. Devices of the Soul is an urgent and important book."
--Michael Pollan, author of The Omnivore's Dilemma: A Natural History of Four Meals and The Botany of Desire: A Plant's Eye View of the World
"Steve Talbott is a rare voice of clarity, humanity, and passion in a world enthralled by machines and calculation. His new book, Devices of the Soul, lays out a frightening and at the same time inspiring analysis of what computers and computer-like thinking are doing to us, our children, and the future of our planet. Talbott is no Luddite. He fully understands and appreciates the stunning power of technology for both good and evil. His cool and precise skewering of the fuzzy thinking and mindless enthusiasm of the technology true believers is tempered by his modesty, the elegance of his writing, and his abiding love for the world of nature and our capacity for communion with it. "
--Edward Miller, Former editor, Harvard Education Letter
"Those who care about the healthy and wholesome lives of children can gain much from Steve Talbott's wisdom. He examines the need to help children spend more time touching nature and real life and less touching keyboards. He eloquently questions the assumption that speeding up learning is a good thing. Is, after all, a sped-up life a well-lived life? Most importantly, he reminds all of us that technology is just one part of life and ought not to overshadow the life of self and soul."
--Joan Almon, Coordinator, Alliance for Childhood
"One of the most original and provocative writers of our time, Steve Talbott offers a rich assortment of insightful reflections on the nature of our humanity, challenging our own thinking and conventional wisdom about advances in technology."
--Dorothy E. Denning, Department of Defense Analysis, Naval Postgraduate School, Monterey, CA
"Are you experiencing growing unease as computational metaphors have seized our discourse? Steve Talbott offers immediate relief. You are not losing your mind! Chapter after chapter, he shows how to draw on the powers of technology without losing your soul or breaking your heart."
--Peter Denning, Past President of ACM, Monterey, California
"Steve Talbott is a rare writer whose words can alter one's entire perception of the world. He is our most original and perceptive defender of the wholeness of life against the onslaught of mechanism. Devices of the Soul is written with Talbott's typical grace and clarity. It displays a quality hardly found anymore in our high tech culture--wisdom. "
--Lowell Monke, Associate Professor of Education, Wittenberg University
Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute.Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs
Contains real world stories from popular, well known communities to illustrate how the concepts work
Features a companion online network that employs the techniques outlined in the book
Each of us exists in three-dimensional, physical space. But, as a constellation of everyday digital phenomena rewires our lives, we are increasingly coaxed from the containment of our predigital selves into a wonderful and eerie fourth dimension, a world of ceaseless communication, instant information, and global connection.
Our portals to this new world have been wedged open, and the silhouette of a figure is slowly taking shape. But what does it feel like to be four-dimensional? How do digital technologies influence the rhythms of our thoughts, the style and tilt of our consciousness? What new sensitivities and sensibilities are emerging with our exposure to the delights, sorrows, and anxieties of a networked world? And how do we live in public with these recoded private lives?
Laurence Scott—hailed as a “New Generation Thinker” by the Arts and Humanities Research Council and the BBC—shows how this four-dimensional life is dramatically changing us by redefining our social lives and extending the limits of our presence in the world. Blending tech-philosophy with insights on everything from Seinfeld to the fall of Gaddafi, Scott stands with a rising generation of social critics hoping to understand our new reality. His virtuosic debut is a revelatory and original exploration of life in the digital age.
Has your grandmother been lying to you all these years?
No, no, no, no, and . . . probably. In this entertaining and informative reference guide, award-winning cookbook authors Bruce Weinstein and Mark Scarbrough take on more than one hundred popular kitchen myths and dish up answers to all your burning questions about food science and lore. No longer must you wait for your butter to reach room temperature before you bake or panic because you forgot to soak your dried beans for dinner. This handy book explains how knowing the truth behind these urban legends can help you be a better chef in your own home and offers twenty-five delicious recipes so you can practice. Whether you’re a serious foodie, an avid dieter, a trivia lover, or are just searching for the secret to the perfect cup of coffee, Lobsters Scream When You Boil Them is essential countertop reading and a whole lot of fun.
Just when you thought that it was safe to start showing off again, John Lloyd and John Mitchinson are back with another busload of mistakes and misunderstandings. Here is a new collection of simple, perfectly obvious questions you'll be quite certain you know the answers to. Whether it's history, science, sports, geography, literature, language, medicine, the classics, or common wisdom, you'll be astonished to discover that everything you thought you knew is still hopelessly wrong.
For example, do you know who made the first airplane flight? How many legs does an octopus have? How much water should you drink every day? What is the chance of tossing a coin and it landing on heads? What happens if you leave a tooth in a glass of Coke overnight? What is house dust mostly made from? What was the first dishwasher built to do? What color are oranges? Who in the world is most likely to kill you?
Whatever your answers to the questions above, you can be sure that everything you think you know is wrong. The Second Book of General Ignorance is the essential text for everyone who knows they don't know everything, and an ideal stick with which to beat people who think they do.
The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created.
Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of how software is developed in the real world, taking tight budgets, short schedules, and existing processes into account.
·Explains how to create usable products that are still original, creative, and unique
·A valuable resource for designers, developers, project managers—anyone in a position where their work comes in direct contact with the end user.
·Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively
·Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users
Now, the sky's the limit in his latest irresistible installment—a grand tour of knowledge that carries us from the Great Smoky Mountains to the Berlin Wall, from the Salem Witch Trials to Watergate, from Michelangelo to Houdini. Brimming with busted myths, gripping true stories, and peculiar particulars about a plethora of people, places, and events, this captivating compendium is guaranteed to delight information lovers everywhere as it feeds our insatiable appetite to know everything!
An essential volume for members of nonprofits, voluntary associations, unions, condo and homeowner associations, student organizations, and government bodies, Notes and Comments on “Robert’s Rules” makes parliamentary procedure accessible to meeting participants as never before. Each section of this authoritative, straightforward guide is designed to empower participants with the confidence and knowledge necessary to navigate any meeting, large or small, with the utmost efficiency.
2013 Winner of the Phifer Award from the National Communication Association
*The first guide for conducting large-scale user experience research using the internet *Presents how-to conduct online tests with 1000s of participants – from start to finish *Outlines essential tips for online studies to ensure cost-efficient and reliable results
• Porcupines survive on a diet of leaves, bark, and fruit• Quills are actually modified hairs• There are 26 species of porcupines (and counting)• Old World and New World porcupines have a common ancestor but evolved independently• New World males will gather to fight ferociously over a single female
Porcupines: The Animal Answer Guide presents solid, current science in the field of porcupine biology. Uldis Roze compares and contrasts porcupines in terms of body plan, behavior, ecology, reproduction, and evolutionary relationships. He examines the diversity of porcupines from around the world—from North and South America to Africa and Asia.
This guide explores the interactions between humans and porcupines, including hunting, use of quills by aboriginal societies, efforts to poison porcupines, and human and pet injuries (and deaths) caused by porcupines. Roze also highlights the conservation issues that surround some porcupine species, such as the thin-spine porcupine of Brazil, which is so rare that it was thought to be extinct until its rediscovery in the 1980s.
Dorcas and Gibbons discuss how frogs evolved, which species currently exist in the world, and why some have recently gone extinct. They reveal what frogs eat and what eats them, their role in cultures across the globe, why many populations are declining and what we can do to reverse this dangerous trend, why there are deformed frogs, and much more. They answer expected questions such as "What is the difference between a frog and a toad?" and "Why do some people lick toads?" and unexpected ones such as "Why do some frogs lay their eggs in the leaves of trees?" and "Do frogs feel pain?"
The authors’ easy-to-understand yet thorough explanations provide insight into the amazing biology of this amphibian group. In addressing conservation questions, Dorcas and Gibbons highlight the frightening implications of the current worldwide amphibian crisis, which many scientists predict will bring extinction rates experienced by frog species to levels not seen in any vertebrate animal group in millions of years.
Packed with facts and featuring two color galleries and 70 black-and-white photographs, Frogs: The Animal Answer Guide is sure to address the questions on the minds of curious naturalists.
Information Seeking Behavior and Technology Adoption: Theories and Trends brings together the many theories and meta-theories that make information science relevant across different disciplines. Highlighting theories that had their base in the early days of text-based information and expanding to the digitization of the Internet, this book is an essential reference source for those involved in the education and training of the next-generation of information science professionals, as well as those who are currently working on the design and development of our current information products, systems, and services.
Did you know that elk and caribou are deer? Or that the earliest fossils of deer are 15 to 20 million years old? Have you ever wondered whether deer swim, play, or see color? How do deer avoid predators and survive the winter? Do deer make good pets or carry contagious diseases? George A. Feldhamer and William J. McShea answer these and other intriguing questions about members of the deer family Cervidae.
From the diminutive pudu of South America that weighs 17 pounds to male moose that weigh close to 2,000 pounds, Feldhamer and McShea explore the biology, evolution, ecology, feeding habits, reproduction, and behavior of deer. They chronicle the relationships between humans and deer—both positive and negative—and discuss the challenges of deer conservation and management.
With vivid color photographs and an accessible and engaging question-and-answer format, this easy-to-read book is the go-to resource on deer. Nature lovers, hunters, and anyone curious about deer will find this fact-filled book both fascinating and full of surprises.
Cloud Computing: The Glide OS Story provides a detailed primer on the challenges and opportunities faced by start up companies and how they all relate to major changes in the technology industry and the global financial environment. Experience how Founder and CEO, Donald Leka steers Glide through the ultra competitive technology industry and the Global Financial Crisis. Go behind the scenes and learn what really happened in key meetings, interviews, backstage at major international trade shows and the strategy behind major product releases. The thrills and spills described make this book an educational gem for budding tech entrepreneurs and the seed and venture capital investors who fund them and entertaining reading for the rest of us.
Or maybe you've been living life as a compulsive Monica, when all along there's a carefree Phoebe just waiting to get out? Now's your chance to learn the truth, without having to step foot inside a single comedy club or coffeehouse. Who's Your TV Alter Ego? will help you unearth your Simpsons soul mate, inner desperate housewife, OC BFF, and much, much more.
This is no trivia book: Who's Your TV Alter Ego? is like Mad Libs, the Cosmo Quiz, and a Rorschach blot all rolled into one, and can be played alone or with a live studio audience. More than fifty classic and contemporary hit TV shows are featured, each with a list of ten questions designed to playfully probe your innermost thoughts. Each quiz will match you -- or someone you know -- with a TV character and reveal the personality traits you share: the good, the bad, and the hilariously ugly.
So put down the remote and pick up a pencil. This may well be the most important test you ever take. 52 tests in all, including the characters from:
52 TESTS IN ALL, INCLUDING THE CHARACTERS FROM:
• Grey's Anatomy • Friends • Heroes • Project Runway • Sex and the City • 24 • The Cosby Show • The Brady Bunch • The Sopranos • Star Trek • Gilligan's Island • Lost • Seinfeld
...AND ALL THE REST OF YOUR FAVORITES!