Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. The Everything Store is the book that the business world can't stop talking about, the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
This revised and updated edition adds commentary on hot topics, including the current economic crisis, globalization, the economics of information, the intersection of economics and politics, and the history—and future—of the Federal Reserve.
Inside, you'll learn about:
Interaction design and physical computingThe Arduino hardware and software development environmentBasics of electricity and electronicsPrototyping on a solderless breadboardDrawing a schematic diagram
And more. With inexpensive hardware and open-source software components that you can download free, getting started with Arduino is a snap. To use the introductory examples in this book, all you need is a USB Arduino, USB A-B cable, and an LED.
Join the tens of thousands of hobbyists who have discovered this incredible (and educational) platform. Written by the co-founder of the Arduino project, with illustrations by Elisa Canducci, Getting Started with Arduino gets you in on the fun! This 128-page book is a greatly expanded follow-up to the author's original short PDF that's available on the Arduino website.
First published by the University of Chicago Press on September 18, 1944, The Road to Serfdom garnered immediate, widespread attention. The first printing of 2,000 copies was exhausted instantly, and within six months more than 30,000 books were sold. In April 1945, Reader’s Digest published a condensed version of the book, and soon thereafter the Book-of-the-Month Club distributed this edition to more than 600,000 readers. A perennial best seller, the book has sold 400,000 copies in the United States alone and has been translated into more than twenty languages, along the way becoming one of the most important and influential books of the century.
With this new edition, The Road to Serfdom takes its place in the series The Collected Works of F. A. Hayek. The volume includes a foreword by series editor and leading Hayek scholar Bruce Caldwell explaining the book's origins and publishing history and assessing common misinterpretations of Hayek's thought. Caldwell has also standardized and corrected Hayek's references and added helpful new explanatory notes. Supplemented with an appendix of related materials ranging from prepublication reports on the initial manuscript to forewords to earlier editions by John Chamberlain, Milton Friedman, and Hayek himself, this new edition of The Road to Serfdom will be the definitive version of Hayek's enduring masterwork.
The U.S. dollar has been the global reserve currency since the end of World War II. If the dollar fails, the entire international monetary system will fail with it. But optimists have always said, in essence, that confidence in the dollar will never truly be shaken, no matter how high our national debt or how dysfunctional our government.
In the last few years, however, the risks have become too big to ignore. While Washington is gridlocked, our biggest rivals—China, Russia, and the oil-producing nations of the Middle East—are doing everything possible to end U.S. monetary hegemony. The potential results: Financial warfare. Deflation. Hyperinflation. Market collapse. Chaos.
James Rickards, the acclaimed author of Currency Wars, shows why money itself is now at risk and what we can all do to protect ourselves. He explains the power of converting unreliable investments into real wealth: gold, land, fine art, and other long-term stores of value.
Perhaps no one is better acquainted with the intersection of economics and politics than Robert B. Reich, and now he reveals how power and influence have created a new American oligarchy, a shrinking middle class, and the greatest income inequality and wealth disparity in eighty years. He makes clear how centrally problematic our veneration of the “free market” is, and how it has masked the power of moneyed interests to tilt the market to their benefit.
Reich exposes the falsehoods that have been bolstered by the corruption of our democracy by huge corporations and the revolving door between Washington and Wall Street: that all workers are paid what they’re “worth,” that a higher minimum wage equals fewer jobs, and that corporations must serve shareholders before employees. He shows that the critical choices ahead are not about the size of government but about who government is for: that we must choose not between a free market and “big” government but between a market organized for broadly based prosperity and one designed to deliver the most gains to the top. Ever the pragmatist, ever the optimist, Reich sees hope for reversing our slide toward inequality and diminished opportunity when we shore up the countervailing power of everyone else.
Passionate yet practical, sweeping yet exactingly argued, Saving Capitalism is a revelatory indictment of our economic status quo and an empowering call to civic action.
From the Hardcover edition.
How can we benefit from the promise of government while avoiding the threat it poses to individual freedom? In this classic book, Milton Friedman provides the definitive statement of his immensely influential economic philosophy—one in which competitive capitalism serves as both a device for achieving economic freedom and a necessary condition for political freedom. The result is an accessible text that has sold well over half a million copies in English, has been translated into eighteen languages, and shows every sign of becoming more and more influential as time goes on.
Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations, and can be learned in a relaxed and even enjoyable way.
Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with the compelling story of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial and error in tackling issues such as climate change, poverty, and financial crises—as well as in fostering innovation and creativity in our business and personal lives.
Taking us from corporate boardrooms to the deserts of Iraq, Adapt clearly explains the necessary ingredients for turning failure into success. It is a breakthrough handbook for surviving—and prospering— in our complex and ever-shifting world.
Stimulus plans: good or bad? Free markets: How free are they? Jobs: Can we afford them? Occupy Wall Street . . . worldwide!
Everybody’s talking about the economy, but how can we, the people, understand what Wall Street or Washington knows—or say they know? Read Economix.
With clear, witty writing and quirky, accessible art, this important and timely graphic novel transforms “the dismal science” of economics into a fun, fact-filled story about human nature and our attempts to make the most of what we’ve got . . . and sometimes what our neighbors have got. Economix explains it all, from the beginning of Western economic thought, to markets free and otherwise, to economic failures, successes, limitations, and future possibilities. It’s the essential, accessible guide to understanding the economy and economic practices. A must-read for every citizen and every voter.
PRAISE FOR ECONOMIX
“Goodwin brilliantly contextualizes economic theories with historical narrative, while Burr’s simple but elegant illustration employs classical techniques like caricaturing politicians and symbolizing big businesses (as a gleeful factory) to help the reader visualize difficult concepts.” —Publishers Weekly, starred review
“[Economix] brings a lively visual sensibility to this intensely abstruse subject matter without condescending to the reader or dumbing the ideas down.” —MotherJones.com
“Flat-out awesome!” —Wired.com
“This witty and elegant volume takes on a number of complex issues—in this case, economics, history and finance—and makes them comprehensible for mere mortals.” —Miami Herald
“After reading Economix I felt like I understood many fundamental aspects about the way the world works that I had been too lazy to learn about before . . . Economix is a book I’m going to buy and give to people.” —Boing Boing
“Having never taken economics in college, I find the world of high finance needlessly complicated and confusing. Thankfully Michael Goodwin saw the need for a basic primary on how the economy currently works and how we got here. A text like this would certainly help high school and college students gain their first taste of financial literacy and it comes recommended for the rest of us.” —ComicMix.com
“Just when the world seems to have fallen apart thanks to the economy, Goodwin and Burr’s Economix comes along to give us some understanding of the immense, yet still ‘delicate machine’ that controls our world so that we can be the rulers with our votes and not the uninformed (or disinformed) ruled.” —BigThink.com
“Michael Goodwin hasn’t just written a great graphic novel—he’s written one that should be required for every school, newsroom and library in the United States.” —Minneapolis Star Tribune
“It’s simply phenomenal. You could read ten books on the subject and not glean as much information.”
— David Bach founder of FinishRich Media; author of nine New York Times bestsellers, including Debt Free for Life and The Automatic Millionaire
“Goodwin has done the seemingly impossible—he has made economics comprehensible and funny.”
— Joel Bakan, author of The Corporation: The Pathological Pursuit of Profit and Power
“An amazing lesson in true-world economics! Delightfully presented, powerful, insightful, and important information! What a fun way to fathom a deep and often dark subject!”
— John Perkins, author of Hoodwinked and the New York Times bestseller Confessions of an Economic Hit Man
“Smart, insightful, clear, and as close to the truth as economics can get. The bonus: Who would have guessed that economics could be fun, and—here's the joy—really accessible? Goodwin roots us in history and fills us with common sense understanding. As he puts it early on, economics seems horribly complicated mostly because we're looking at it all at once. Broken down into its component pieces, it's relatively easy to understand. And a good understanding of economics is critical to maneuvering in the world today. If I were compiling a list of the 100 most important books you can read in a lifetime, this would be on it.”
—Stephen Petranek, editor-in-chief, Weider History magazines, former editor-in-chief of Discover magazine
“Through a potent mix of comics and punchy, concise, accessible prose, Goodwin takes us on a provocative, exhaustively researched, and exceedingly engaging trip through our history and present day, creating an alternately hilarious and scary picture of where we are today as an economy— and what it all means. More than that, Goodwin makes the arcane, understandable. If your mind either spins or slumbers at the thought of economics, read Goodwin's Economix and all will become clear.
—Nomi Prins, author of It Takes a Pillage: An Epic Tale of Power, Deceit, and Untold Trillions
“Economix is a lively, cheerfully opinionated romp through the historical and intellectual foundations of our current economy and our current economic problems. Goodwin has a knack for distilling complex ideas and events in ways that invite the reader to follow the big picture without losing track of what actually happened. Any reader wondering how our economy got to where it is today will find this a refreshing overview.”
—Timothy W. Guinnane, Philip Golden Bartlett Professor of Economic History, Yale University
The CWNA: Certified Wireless Network Administrator Official Study Guide: Exam CWNA-106 is the officially endorsed CWNA test prep for the leading wireless certification. Expert authors and CWNEs David D. Coleman and David A. Westcott guide readers through the skills and concepts candidates need to know for the exam, using hands-on methods to convey an in-depth understanding of wireless network administration. Readers should have a basic knowledge of Radio Frequency behavior, experience with WLAN hardware peripherals and protocols, and an interest in designing, installing, and managing wireless networks.
Wireless technology is taking over the tech industry, and the demand for competent, certified professionals is far outpacing the supply. A CWNA certification denotes advanced-level proficiency in the field, with a complete understanding of wireless LAN components, features, and function—but the only way to pass the exam is to truly understand the material, not just the talking points. The CWNA: Certified Wireless Network Administrator Official Study Guide thoroughly covers each exam objective, and includes review questions, assessment tests, and exercises to test your skills. Topics include:Radio Frequency technologies, regulations, and standards 802.11 protocols Network implementation and security 802.11 RF site surveying
Readers also get access to a suite of study tools including an electronic test engine with hundreds or practice test questions, electronic flashcards, exercise peripherals, and industry White Papers, which serve as valuable backup references. In preparing for the CWNA-106 exam, the ideal study guide should cover all of the exam topics in depth—CWNA: Certified Wireless Network Administrator Official Study Guide does just that, making it an excellent, comprehensive study guide.
Kevin Mitnick, the world's most celebrated hacker, now devotes his life to helping businesses and governments combat data thieves, cybervandals, and other malicious computer intruders. In his bestselling The Art of Deception, Mitnick presented fictionalized case studies that illustrated how savvy computer crackers use "social engineering" to compromise even the most technically secure computer systems. Now, in his new book, Mitnick goes one step further, offering hair-raising stories of real-life computer break-ins-and showing how the victims could have prevented them. Mitnick's reputation within the hacker community gave him unique credibility with the perpetrators of these crimes, who freely shared their stories with him-and whose exploits Mitnick now reveals in detail for the first time, including: A group of friends who won nearly a million dollars in Las Vegas by reverse-engineering slot machines Two teenagers who were persuaded by terrorists to hack into the Lockheed Martin computer systems Two convicts who joined forces to become hackers inside a Texas prison A "Robin Hood" hacker who penetrated the computer systems of many prominent companies-andthen told them how he gained access With riveting "you are there" descriptions of real computer break-ins, indispensable tips on countermeasures security professionals need to implement now, and Mitnick's own acerbic commentary on the crimes he describes, this book is sure to reach a wide audience-and attract the attention of both law enforcement agencies and the media.
The latest entry in the University of Chicago Press’s series of newly edited editions of Hayek’s works, The Constitution of Liberty is, like Serfdom, just as relevant to our present moment. The book is considered Hayek’s classic statement on the ideals of freedom and liberty, ideals that he believes have guided—and must continue to guide—the growth of Western civilization. Here Hayek defends the principles of a free society, casting a skeptical eye on the growth of the welfare state and examining the challenges to freedom posed by an ever expanding government—as well as its corrosive effect on the creation, preservation, and utilization of knowledge. In opposition to those who call for the state to play a greater role in society, Hayek puts forward a nuanced argument for prudence. Guided by this quality, he elegantly demonstrates that a free market system in a democratic polity—under the rule of law and with strong constitutional protections of individual rights—represents the best chance for the continuing existence of liberty.
Striking a balance between skepticism and hope, Hayek’s profound insights are timelier and more welcome than ever before. This definitive edition of The Constitution of Liberty will give a new generation the opportunity to learn from his enduring wisdom.
—Tom Vanderbilt, New York Times bestselling author of Traffic
In Tubes, Andrew Blum, a correspondent at Wired magazine, takes us on an engaging, utterly fascinating tour behind the scenes of our everyday lives and reveals the dark beating heart of the Internet itself. A remarkable journey through the brave new technological world we live in, Tubes is to the early twenty-first century what Soul of a New Machine—Tracy Kidder’s classic story of the creation of a new computer—was to the late twentieth.
This user-friendly guide explains high-performance fasteners, plumbing, and all the other hardware used by racers, rodders, restorers and all other auto enthusiasts. Subjects include hose sizes, fittings, materials, routing and installation tips, heat shielding, brake, fuel, coolant, and oil lines, as well as fastener technology such as thread sizing, clamping loads, bolt stretch, and fastener styles.
Inside, you’ll learn about:Interaction design and physical computing The Arduino hardware and software development environment Basics of electricity and electronics Prototyping on a solderless breadboard Drawing a schematic diagram
Getting started with Arduino is a snap. To use the introductory examples in this guide, all you need an Arduino Uno or earlier model, along with USB A-B cable and an LED. The easy-to-use Arduino development environment is free to download.
Join hundreds of thousands of hobbyists who have discovered this incredible (and educational) platform. Written by the co-founder of the Arduino project, Getting Started with Arduino gets you in on all the fun!
The McGraw-Hill 36-Hour Six Sigma Course provides you with the knowledge you need to understand, implement, and manage a Six Sigma program. This detailed yet accessible guide explores 10 essential Six Sigma tools for manufacturing along with other core components of a Six Sigma program.
Every NASCAR fan—at one time or another—asks the same question: Why isn’t my favorite driver winning? This is your chance to discover how much more there is to NASCAR than “Go fast, turn left and don’t crash.” If you’ve ever wondered why racecars don’t have mufflers, how “bump drafting” works, or what in the world “Let’s go up a pound on the right rear and add half a round of wedge” means, The Physics of NASCAR is for you.
In this fast-paced investigation into the adrenaline-pumping world of NASCAR, a physicist with a passion uncovers what happens when the rubber hits the road and 800-horsepower vehicles compete at 190 miles per hour only inches from one another.
Diandra Leslie-Pelecky reveals how and why drivers trust the engineering and science their teams literally build around them not only to get them across the finish line in first place, but also to keep them alive. Leslie-Pelecky is a physicist in love with the sport’s beauty and power and is uniquely qualified to explain exactly how physics translates into winning races.
Based on the author’s extensive access to race shops, pit crews, crew chiefs and mechanics, this book traces the life cycle of a race car from behind the scenes at top race shops to the track. The Physics of NASCAR takes readers right into the ultra competitive world of NASCAR, from the champion driver’s hot seat behind the detachable steering wheel to the New Zealander nicknamed Kiwi in charge of shocks for the No. 19 car.
Diandra Leslie-Pelecky tells her story in terms anyone who drives a car—and maybe occasionally looks under the hood--can understand. How do drivers walk away from serious crashes? How can two cars travel faster together than either car can on its own? How do you dress for a 1800°F gasoline fire? In simple yet detailed, high-octane prose, this is the ultimate thrill ride for armchair speed demons, auto science buffs, and NASCAR fans at every level of interest.
Readers, start your engines.
The coverage of this book is based on the syllabus requirements of the BTEC First in Vehicle Technology, BTEC National in Vehicle Repair and Technology, and the IMI Certificate and Diploma in Vehicle Maintenance and Repair, but will help all automotive students and apprentices at levels 2 and 3 and up to and including HNC/HND, foundation and first degree with their studies and in achieving the Key Skill 'Application of Number' at levels 2 and 3. The book is designed to cater for both light and heavy vehicle courses.
Full worked solutions of most exercises are available as a free download for lecturers only from http://textbooks.elsevier.com.
Allan Bonnick is a motor vehicle education and training consultant and was formerly Head of Motor Vehicle Engineering, Eastbourne College. He is the author of several established automotive engineering textbooks.
This book will help you:Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification
Corresponding data sets are available at www.wiley.com/go/9781118876138.
Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!
If you administer a DNS system or are thinking about running one, or if you need to upgrade to support IPv6 DNS, need to secure a DNS for zone transfer, dynamic update, or other reasons, or if you need to implement DNSSEC, or simply want to understand the DNS system, then this book provides you with a single point of reference. Pro DNS and BIND starts with simple concepts, then moves on to full security-aware DNSSEC configurations. Various features, parameters, and resource records are described and, in the majority of cases, illustrated with one or more examples.
The book contains a complete reference to zone files, Resource Records, and BINDs configuration file parameters. You can treat the book as as a simple paint-by-numbers guide to everything from a simple caching DNS, to the most complex secure DNS (DNSSEC) implementation. Background information is still included for when you need to know what to do and why you have to do it, and so that you can modify processes to meet your unique needs.
Kevin Mitnick's exploits as a cyber-desperado and fugitive form one of the most exhaustive FBI manhunts in history and have spawned dozens of articles, books, films, and documentaries. Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the world's most notorious hacker gives new meaning to the old adage, "It takes a thief to catch a thief."
Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked-down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true-crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security.
Mixing Secrets For The Small Studio is a down-to-earth primer for small-studio enthusiasts who want chart-ready sonics in a hurry. Drawing on the back-room strategies of more than 100 famous names, this entertaining guide leads you step-by-step through the entire mixing process. On the way, you'll unravel the mysteries of every type of mix processing, from simple EQ and compression through to advanced spectral dynamics and 'fairy dust' effects. User-friendly explanations introduce technical concepts on a strictly need-to-know basis, while chapter summaries and assignments are perfect for school and college use.
* Learn the subtle editing, arrangement, and monitoring tactics which give industry insiders their competitive edge, and master the psychological tricks which protect you from all the biggest rookie mistakes.
* Find out where you don't need to spend money, as well as how to make a limited budget really count.
* Pick up tricks and tips from leading-edge engineers working on today's multi-platinum hits, including Michael Brauer, Serban Ghenea, the Lord-Alge brothers, Tony Maserati, Manny Marroquin, Dave 'Hard Drive' Pensado, Jack Joseph Puig, Mark 'Spike' Stent, Phil Tan, Andy Wallace, and many, many more...
Mike Senior is a professional engineer who has worked with Wet Wet Wet, The Charlatans, Reef, Therapy, and Nigel Kennedy. He specialises in adapting the techniques of top producers for those working on a budget. Since 2007 he has transformed dozens of amateur productions for Sound On Sound magazine's popular 'Mix Rescue' column, proving time and again that you can achieve commercial-grade results with affordable gear -- once you know how!
With many detailed examples from companies that have put time-based strategies in place, such as Federal Express, Ford, Milliken, Honda, Deere, Toyota, Sun Microsystems, Wal-Mart, Citicorp, Harley-Davidson, and Mitsubishi, the authors describe exactly how reducing elapsed time can make the critical difference between success and failure. Give customers what they want when they want it, or the competition will. Time-based companies are offering greater varieties of products and services, at lower costs, and with quicker delivery times than their more pedestrian competitors. Moreover, the authors show that by refocusing their organizations on responsiveness, companies are discovering that long-held assumptions about the behavior of costs and customers are not true: Costs do not increase when lead times are reduced; they decline. Costs do not increase with greater investment in quality; they decrease. Costs do not go up when product variety is increased and response time is decreased; they go down. And contrary to a commonly held belief that customer demand would be only marginally improved by expanded product choice and better responsiveness, the authors show that the actual results have been an explosion in the demand for the product or service of a time-sensitive competitor, in most cases catapulting it into the most profitable segments of its markets.
With persuasive evidence, Stalk and Hout document that time consumption, like cost, is quantifiable and therefore manageable. Today's new-generation companies recognize time as the fourth dimension of competitiveness and, as a result, operate with flexible manufacturing and rapid-response systems, and place extraordinary emphasis on R&D and innovation. Factories are close to the customers they serve. Organizations are structured to produce fast responses rather than low costs and control. Companies concentrate on reducing if not eliminating delays and using their response advantage to attract the most profitable customers.
Stalk and Hout conclude that virtually all businesses can use time as a competitive weapon. In industry after industry, they illustrate the processes involved in becoming a time-based competitor and the ways managers can open and sustain a significant advantage over the competition.
For the first time in history, the tools for cooperating on a global scale are not solely in the hands of governments or institutions. The spread of the internet and mobile phones are changing how people come together and get things done—and sparking a revolution that, as Clay Shirky shows, is changing what we do, how we do it, and even who we are. Here, we encounter a whoman who loses her phone and recruits an army of volunteers to get it back from the person who stole it. A dissatisfied airline passenger who spawns a national movement by taking her case to the web. And a handful of kids in Belarus who create a political protest that the state is powerless to stop. Here Comes Everybody is a revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them. A revolution in social organization has commenced, and Clay Shirky is its brilliant chronicler.
"Drawing from anthropology, economic theory and keen observation, [Shirky] makes a strong case that new communication tools are making once-impossible forms of group action possible . . . [an] extraordinarily perceptive new book." -Minneapolis Star Tribune
"Mr. Shirky writes cleanly and convincingly about the intersection of technological innovation and social change." -New York Observer
In this third edition of a widely acclaimed resource, three networking experts share their extensive experience, teaching you the cabling skills you need to build a reliable, efficient, and cost-effective network cabling infrastructure. As you master these techniques, you'll learn to avoid common pitfalls and troubleshoot problems as quickly as they arise. Coverage includes:Choosing the right cables and components for your network architecture and topology Avoiding unnecessary and unexpected costs Understanding the current limitations of data communications and network cabling Understanding how laws and building codes constrain cabling Understanding the function and importance of universal cabling standards Determining when you have a cabling-related network problem Assembling a complete cabling toolkit Integrating voice and data on the same cable system Setting up an infrastructure in which desktops, printers, copiers, and other nodes share cabling Understanding issues of bandwidth, impedance, resistance, attenuation, crosstalk, capacitance, propagation, delay, and delay skew Working effectively with USB and Firewire Knowing when to discard legacy cabling and begin anew Documenting your cabling Creating an RFP and selecting a vendor