Winner of the National Book Award | The PEN/John Kenneth Galbraith Award | The Los Angeles Times Book Prize | The American Academy of Arts and Letters Award | The New York Public Library’s Helen Bernstein Book Award
NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY
The New York Times • The Washington Post • O: The Oprah Magazine • USA Today • New York • The Miami Herald • San Francisco Chronicle • Newsday
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The New Yorker • People • Entertainment Weekly • The Wall Street Journal • The Boston Globe • The Economist • Financial Times • Newsweek/The Daily Beast • Foreign Policy • The Seattle Times • The Nation • St. Louis Post-Dispatch • The Denver Post • Minneapolis Star Tribune • Salon • The Plain Dealer • The Week • Kansas City Star • Slate • Time Out New York • Publishers Weekly
NEW YORK TIMES BESTSELLER
“A book of extraordinary intelligence [and] humanity . . . beyond groundbreaking.”—Junot Díaz, The New York Times Book Review
“Reported like Watergate, written like Great Expectations, and handily the best international nonfiction in years.”—New York
“This book is both a tour de force of social justice reportage and a literary masterpiece.”—Judges’ Citation for the PEN/John Kenneth Galbraith Award
“[A] landmark book.”—The Wall Street Journal
“A triumph of a book.”—Amartya Sen
“There are books that change the way you feel and see; this is one of them.”—Adrian Nicole LeBlanc
“[A] stunning piece of narrative nonfiction . . . [Katherine] Boo’s prose is electric.”—O: The Oprah Magazine
“Inspiring, and irresistible . . . Boo’s extraordinary achievement is twofold. She shows us how people in the most desperate circumstances can find the resilience to hang on to their humanity. Just as important, she makes us care.”—People
—Andrew Hedges, Tapulous
For Deep Down Dark, the Pulitzer Prize–winning journalist Héctor Tobar received exclusive access to the miners and their tales. These thirty-three men came to think of the mine, a cavern inflicting constant and thundering aural torment, as a kind of coffin, and as a church where they sought redemption through prayer. Even while still buried, they all agreed that if by some miracle any of them escaped alive, they would share their story only collectively. Héctor Tobar was the person they chose to hear, and now to tell, that story.
The result is a masterwork or narrative journalism—a riveting, at times shocking, emotionally textured account of a singular human event. Deep Down Dark brings to haunting, tactile life the experience of being imprisoned inside a mountain of stone, the horror of being slowly consumed by hunger, and the spiritual and mystical elements that surrounded working in such a dangerous place. In its stirring final chapters, it captures the profound way in which the lives of everyone involved in the disaster were forever changed.
In this bestselling book, Wil shares his deeply personal and difficult journey to find himself. You'll understand the rigors, and joys, of Wil's rediscovering of himself, as he comes to terms with what it means to be famous, or, ironically, famous for once having been famous. Writing with honesty and disarming humanity, Wil touches on the frustrations associated with his acting career, his inability to distance himself from Ensign Crusher in the public's eyes, the launch of his incredibly successful web site, wilwheaton.net, and the joy he's found in writing. Through all of this, Wil shares the ups and downs he encountered along the journey, along with the support and love he discovered from his friends and family.
The stories in Just a Geek include:
Wil's plunge from teen star to struggling actorDiscovering the joys of HTML, blogging, Linux, and web designThe struggle between Wesley Crusher, Starfleet ensign, and Wil Wheaton, author and bloggerGut-wrenching reactions to the 9-11 disasterMoving tales of Wil's relationships with his wife, step-children, and extended familyThe transition from a B-list actor to an A-list author
Wil Wheaton--celebrity, blogger, and geek--writes for the geek in all of us. Engaging, witty, and pleasantly self-deprecating, Just a Geek will surprise you and make you laugh.
Levy profiles the imaginative brainiacs who found clever and unorthodox solutions to computer engineering problems. They had a shared sense of values, known as "the hacker ethic," that still thrives today. Hackers captures a seminal period in recent history when underground activities blazed a trail for today's digital world, from MIT students finagling access to clunky computer-card machines to the DIY culture that spawned the Altair and the Apple II.
Inside, you'll learn about:
Interaction design and physical computingThe Arduino hardware and software development environmentBasics of electricity and electronicsPrototyping on a solderless breadboardDrawing a schematic diagram
And more. With inexpensive hardware and open-source software components that you can download free, getting started with Arduino is a snap. To use the introductory examples in this book, all you need is a USB Arduino, USB A-B cable, and an LED.
Join the tens of thousands of hobbyists who have discovered this incredible (and educational) platform. Written by the co-founder of the Arduino project, with illustrations by Elisa Canducci, Getting Started with Arduino gets you in on the fun! This 128-page book is a greatly expanded follow-up to the author's original short PDF that's available on the Arduino website.
From Pulitzer Prize-winner Katherine Boo, a landmark work of narrative nonfiction that tells the dramatic and sometimes heartbreaking story of families striving toward a better life in one of the twenty-first century’s great, unequal cities.
In this brilliantly written, fast-paced book, based on three years of uncompromising reporting, a bewildering age of global change and inequality is made human.
Annawadi is a makeshift settlement in the shadow of luxury hotels near the Mumbai airport, and as India starts to prosper, Annawadians are electric with hope. Abdul, a reflective and enterprising Muslim teenager, sees “a fortune beyond counting” in the recyclable garbage that richer people throw away. Asha, a woman of formidable wit and deep scars from a childhood in rural poverty, has identified an alternate route to the middle class: political corruption. With a little luck, her sensitive, beautiful daughter—Annawadi’s “most-everything girl”—will soon become its first female college graduate. And even the poorest Annawadians, like Kalu, a fifteen-year-old scrap-metal thief, believe themselves inching closer to the good lives and good times they call “the full enjoy.”
But then Abdul the garbage sorter is falsely accused in a shocking tragedy; terror and a global recession rock the city; and suppressed tensions over religion, caste, sex, power and economic envy turn brutal. As the tenderest individual hopes intersect with the greatest global truths, the true contours of a competitive age are revealed. And so, too, are the imaginations and courage of the people of Annawadi.
With intelligence, humor, and deep insight into what connects human beings to one another in an era of tumultuous change, Behind the Beautiful Forevers carries the reader headlong into one of the twenty-first century’s hidden worlds, and into the lives of people impossible to forget.
—Tom Vanderbilt, New York Times bestselling author of Traffic
In Tubes, Andrew Blum, a correspondent at Wired magazine, takes us on an engaging, utterly fascinating tour behind the scenes of our everyday lives and reveals the dark beating heart of the Internet itself. A remarkable journey through the brave new technological world we live in, Tubes is to the early twenty-first century what Soul of a New Machine—Tracy Kidder’s classic story of the creation of a new computer—was to the late twentieth.
Acclaimed as "extraordinary" (The New York Times) and "a classic" (Los Angeles Times), The Big Necessity is on its way to removing the taboo on bodily waste—something common to all and as natural as breathing. We prefer not to talk about it, but we should—even those of us who take care of our business in pristine, sanitary conditions. Disease spread by waste kills more people worldwide every year than any other single cause of death. Even in America, nearly two million people have no access to an indoor toilet. Yet the subject remains unmentionable.
Moving from the underground sewers of Paris, London, and New York (an infrastructure disaster waiting to happen) to an Indian slum where ten toilets are shared by 60,000 people, The Big Necessity breaks the silence, revealing everything that matters about how people do—and don't—deal with their own waste. With razor-sharp wit and crusading urgency, mixing levity with gravity, Rose George has turned the subject we like to avoid into a cause with the most serious of consequences.
The authors also include examples covering a variety of different integration technologies, such as JMS, MSMQ, TIBCO ActiveEnterprise, Microsoft BizTalk, SOAP, and XSL. A case study describing a bond trading system illustrates the patterns in practice, and the book offers a look at emerging standards, as well as insights into what the future of enterprise integration might hold.
This book provides a consistent vocabulary and visual notation framework to describe large-scale integration solutions across many technologies. It also explores in detail the advantages and limitations of asynchronous messaging architectures. The authors present practical advice on designing code that connects an application to a messaging system, and provide extensive information to help you determine when to send a message, how to route it to the proper destination, and how to monitor the health of a messaging system. If you want to know how to manage, monitor, and maintain a messaging system once it is in use, get this book.
The answer is time management. And not just any time management theory--you want Time Management for System Administrators, to be exact. With keen insights into the challenges you face as a sys admin, bestselling author Thomas Limoncelli has put together a collection of tips and techniques that will help you cultivate the time management skills you need to flourish as a system administrator.
Time Management for System Administrators understands that an Sys Admin often has competing goals: the concurrent responsibilities of working on large projects and taking care of a user's needs. That's why it focuses on strategies that help you work through daily tasks, yet still allow you to handle critical situations that inevitably arise.
Among other skills, you'll learn how to:Manage interruptionsEliminate timewastersKeep an effective calendarDevelop routines for things that occur regularlyUse your brain only for what you're currently working onPrioritize based on customer expectationsDocument and automate processes for faster execution
What's more, the book doesn't confine itself to just the work environment, either. It also offers tips on how to apply these time management tools to your social life. It's the first step to a more productive, happier you.
Learn how to:Use Google Apps to reduce technology expenses and grow your business Choose the best Google Apps version for your needs Quickly activate and customize your account Give your users customized email that uses your domain, not gmail.com Connect Gmail to your smartphone so your email and schedule always go with you Create, format, edit, print, and collaborate on documents with Docs Track and analyze your data with Sheets Create presentations with Slides and present anywhere via the Internet Cut travel costs: run video meetings online with Google Hangouts Improve project collaboration with a shared Sites workspace Efficiently manage and share your schedule with Calendar Store and share your files for secure anytime/anywhere access Sync your files between your PC or Mac and Google Drive in the cloud Use Vault to archive content and activity for compliance or other legal reasons
Step-by-step instructions with callouts to new Google Apps screenshots that show you exactly what to do.
Help when you run into Google Apps problemsor limitations.
Tips and Notes to help you get the most from Google Apps.
We are living in the computer age, in a world increasingly designed and engineered by computer programmers and software designers, by people who call themselves hackers. Who are these people, what motivates them, and why should you care?
Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.
Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls "an intellectual Wild West."
The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.
Rather than impose development guidelines as other frameworks do, Flask leaves the business of extensions up to you. If you have Python experience, this book shows you how to take advantage of that creative freedom.Learn Flask’s basic application structure and write an example appWork with must-have components—templates, databases, web forms, and email supportUse packages and modules to structure a large application that scalesImplement user authentication, roles, and profilesBuild a blogging feature by reusing templates, paginating item lists, and working with rich textUse a Flask-based RESTful API to expose app functionality to smartphones, tablets, and other third-party clientsLearn how to run unit tests and enhance application performanceExplore options for deploying your web app to a production server
For more information please see the book website: http://kickingawaytheladder.anthempressblog.com
A 3D printer transforms digital information into a physical object by carrying out instructions from an electronic design file, or 'blueprint.' Guided by a design file, a 3D printer lays down layer after layer of a raw material to 'print' out an object. That's not the whole story, however. The magic happens when you plug a 3D printer into today’s mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation.
Fabricated takes the reader onto a rich and fulfilling journey that explores how 3D printing is poised to impact nearly every part of our lives.
Aimed at people who enjoy books on business strategy, popular science and novel technology, Fabricated will provide readers with practical and imaginative insights to the question 'how will this technology change my life?' Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future.
This is the story of two young people from completely different worlds: Kennedy Odede from Kibera, the largest slum in Africa, and Jessica Posner from Denver, Colorado. Kennedy foraged for food, lived on the street, and taught himself to read with old newspapers. When an American volunteer gave him the work of Mandela, Garvey, and King, teenaged Kennedy decided he was going to change his life and his community. He bought a soccer ball and started a youth empowerment group he called Shining Hope for Communities (SHOFCO). Then in 2007, Wesleyan undergraduate Jessica Posner spent a semester abroad in Kenya working with SHOFCO. Breaking all convention, she decided to live in Kibera with Kennedy, and they fell in love.Their connection persisted, and Jessica helped Kennedy to escape political violence and fulfill his lifelong dream of an education, at Wesleyan University.
The alchemy of their remarkable union has drawn the support of community members and celebrities alike—The Clintons, Mia Farrow, and Nicholas Kristof are among their fans—and their work has changed the lives of many of Kibera’s most vulnerable population: its girls. Jess and Kennedy founded Kibera’s first tuition-free school for girls, a large, bright blue building, which stands as a bastion of hope in what once felt like a hopeless place. But Jessica and Kennedy are just getting started—they have expanded their model to connect essential services like health care, clean water, and economic empowerment programs. They’ve opened an identical project in Mathare, Kenya’s second largest slum, and intend to expand their remarkably successful program for change.
Ultimately this is a love story about a fight against poverty and hopelessness, the transformation made possible by a true love, and the power of young people to have a deep impact on the world.
Sherry Kinkoph Gunter
Sams Teach Yourself Facebook® in 10 Minutes, Third Edition offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to quickly and easily get up to speed with Facebook.
Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
10 minutes is all you need to learn how to…Start a new account, build a profile, and start using the new timeline Connect with friends, coworkers, and family members Post status updates and comments, and view news feeds Communicate through posts, messages, and live chat Create a blog with Facebook notes Share photos, videos, and favorite links Add applications to enhance your Facebook experience Share a hobby or interest using Facebook groups Keep track of upcoming events and happenings Create an official Page for a band, business, or other organization Keep connected with Facebook through your mobile device Control your privacy settings and keep your information safe
Don’t believe it.
In Glow Kids, Dr. Nicholas Kardaras will examine how technology—more specifically, age-inappropriate screen tech, with all of its glowing ubiquity—has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis. Most shocking of all, recent brain imaging studies conclusively show that excessive screen exposure can neurologically damage a young person’s developing brain in the same way that cocaine addiction can.
Kardaras will dive into the sociological, psychological, cultural, and economic factors involved in the global tech epidemic with one major goal: to explore the effect all of our wonderful shiny new technology is having on kids. Glow Kids also includes an opt-out letter and a "quiz" for parents in the back of the book.
You’ll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques—classification, collaborative filtering, and anomaly detection among others—to fields such as genomics, security, and finance. If you have an entry-level understanding of machine learning and statistics, and you program in Java, Python, or Scala, you’ll find these patterns useful for working on your own data applications.
Patterns include:Recommending music and the Audioscrobbler data setPredicting forest cover with decision treesAnomaly detection in network traffic with K-means clusteringUnderstanding Wikipedia with Latent Semantic AnalysisAnalyzing co-occurrence networks with GraphXGeospatial and temporal data analysis on the New York City Taxi Trips dataEstimating financial risk through Monte Carlo simulationAnalyzing genomics data and the BDG projectAnalyzing neuroimaging data with PySpark and Thunder
A riveting, raw, and beautiful memoir of tragedy and hope
Born in a village deep in the Cambodian forest, Somaly Mam was sold into sexual slavery by her grandfather when she was twelve years old. For the next decade she was shuttled through the brothels that make up the sprawling sex trade of Southeast Asia. Trapped in this dangerous and desperate world, she suffered the brutality and horrors of human trafficking—rape, torture, deprivation—until she managed to escape with the help of a French aid worker. Emboldened by her newfound freedom, education, and security, Somaly blossomed but remained haunted by the girls in the brothels she left behind.
Written in exquisite, spare, unflinching prose, The Road of Lost Innocence recounts the experiences of her early life and tells the story of her awakening as an activist and her harrowing and brave fight against the powerful and corrupt forces that steal the lives of these girls. She has orchestrated raids on brothels and rescued sex workers, some as young as five and six; she has built shelters, started schools, and founded an organization that has so far saved more than four thousand women and children in Cambodia, Thailand, Vietnam, and Laos. Her memoir will leave you awestruck by her tenacity and courage and will renew your faith in the power of an individual to bring about change.
To learn more about how you can help fight human trafficking, visit the foundation’s website: www.somaly.org.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.Define and validate your target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique valueFocus your team on the primary utility and business model of your product by running structured experiments using prototypesDevise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
You can do this; anyone can because it's easy. Places like Webs, Yola, Wordpress, Blogger and others have made it simple with WYSIWYG editing (what you see is what you get). This book is a simple guide for everyone, from computer beginners to advanced users who will benefit from tips and over 150 useful links.
Jason Matthews is also the author of How to Make, Market and Sell Ebooks All for Free and Get On Google Front Page. He knows a myriad of online tools, programs and software to make the most of an internet career at absolutely no cost.
Plus it's fun when you save time, money and effort!
Subjects: your own website, make free website, blogging, blog, how to blog, web design, website design, internet marketing, internet business, e-business, e-commerce, wordpress, blogger, webs, yola
You’ll explore the concepts behind REST, learn different strategies for creating hypermedia-based APIs, and then put everything together with a step-by-step guide to designing a RESTful Web API.Examine API design strategies, including the collection pattern and pure hypermediaUnderstand how hypermedia ties representations together into a coherent APIDiscover how XMDP and ALPS profile formats can help you meet the Web API "semantic challenge"Learn close to two-dozen standardized hypermedia data formatsApply best practices for using HTTP in API implementationsCreate Web APIs with the JSON-LD standard and other the Linked Data approachesUnderstand the CoAP protocol for using REST in embedded systems
This book gives you all you need to use Go in your web applications. You'll learn the basic concepts - language structures, the standard library, and Go tools - then tackle more advanced features like concurrency concepts, testing methodologies, and package structures.
At each step, you'll get advice for better coding in Go. You'll see how to structure projects, how to use concurrency effectively, and best practices for testing - as well as many valuable hints and tips gleaned from real world experience of developing web applications with Go.
You'll learn:Get to grips with Go language basics (types, the standard library, tools)Use Go with HTTPWork with imagesUnderstand concurrencyTest effectivelyMaster deploymentAnd much more ...
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.
Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?Explore case studies involving significant conversion rate improvementsWalk through different stages of a sale and understand the value of eachUnderstand your website visitors through persona creationConnect with potential customers and guide them toward a conversionLearn how to deal with FUDs -- customer fears, uncertainties, and doubtsExamine the path that visitors take from landing page to checkoutTest any change you make against your original design
"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Banker to the Poor is Muhammad Yunus's memoir of how he decided to change his life in order to help the world's poor. In it he traces the intellectual and spiritual journey that led him to fundamentally rethink the economic relationship between rich and poor, and the challenges he and his colleagues faced in founding Grameen. He also provides wise, hopeful guidance for anyone who would like to join him in "putting homelessness and destitution in a museum so that one day our children will visit it and ask how we could have allowed such a terrible thing to go on for so long." The definitive history of micro-credit direct from the man that conceived of it, Banker to the Poor is necessary and inspirational reading for anyone interested in economics, public policy, philanthropy, social history, and business.
Muhammad Yunus was born in Bangladesh and earned his Ph.D. in economics in the United States at Vanderbilt University, where he was deeply influenced by the civil rights movement. He still lives in Bangladesh, and travels widely around the world on behalf of Grameen Bank and the concept of micro-credit.
A leading expert on modern-day slavery, Kevin Bales has traveled to some of the world’s most dangerous places documenting and battling human trafficking. In the course of his reporting, Bales began to notice a pattern emerging: Where slavery existed, so did massive, unchecked environmental destruction. But why?
Bales set off to find the answer in a fascinating and moving journey that took him into the lives of modern-day slaves and along a supply chain that leads directly to the cellphones in our pockets. What he discovered is that even as it destroys individuals, families, and communities, new forms of slavery that proliferate in the world’s lawless zones also pose a grave threat to the environment. Simply put, modern-day slavery is destroying the planet.
The product of seven years of travel and research, Blood and Earth brings us dramatic stories from the world’s most beautiful and tragic places, the environmental and human-rights hotspots where this crisis is concentrated. But it also tells the stories of some of the most common products we all consume—from computers to shrimp to jewelry—whose origins are found in these same places.
Blood and Earth calls on us to recognize the grievous harm we have done to one another, put an end to it, and recommit to repairing the world. This is a clear-eyed and inspiring book that suggests how we can begin the work of healing humanity and the planet we share.
Praise for Blood and Earth
“A heart-wrenching narrative . . . Weaving together interviews, history, and statistics, the author shines a light on how the poverty, chaos, wars, and government corruption create the perfect storm where slavery flourishes and environmental destruction follows. . . . A clear-eyed account of man’s inhumanity to man and Earth. Read it to get informed, and then take action.”—Kirkus Reviews (starred review)
“[An] exposé of the global economy’s ‘deadly dance’ between slavery and environmental disaster . . . Based on extensive travels through eastern Congo’s mineral mines, Bangladeshi fisheries, Ghanian gold mines, and Brazilian forests, Bales reveals the appalling truth in graphic detail. . . . Readers will be deeply disturbed to learn how the links connecting slavery, environmental issues, and modern convenience are forged.”—Publishers Weekly
“This well-researched and vivid book studies the connection between slavery and environmental destruction, and what it will take to end both.”—Shelf Awareness (starred review)
“This is a remarkable book, demonstrating once more the deep links between the ongoing degradation of the planet and the ongoing degradation of its most vulnerable people. It’s a bracing reminder that a mentality that allows throwaway people also allows a throwaway earth.”—Bill McKibben, author of Eaarth: Making a Life on a Tough New Planet
From the Hardcover edition.
The example code for this unique data science book is maintained in a public GitHub repository. It’s designed to be easily accessible through a turnkey virtual machine that facilitates interactive learning with an easy-to-use collection of IPython Notebooks.
In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.
Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials
If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.
Bloomberg • Forbes • The Spectator
Recipient of Foreign Policy's 2013 Albie Award
A powerful portrayal of Jeffrey Sachs's ambitious quest to end global poverty
"The poor you will always have with you," to cite the Gospel of Matthew 26:11. Jeffrey Sachs—celebrated economist, special advisor to the Secretary General of the United Nations, and author of the influential bestseller The End of Poverty—disagrees. In his view, poverty is a problem that can be solved. With single-minded determination he has attempted to put into practice his theories about ending extreme poverty, to prove that the world's most destitute people can be lifted onto "the ladder of development."
In 2006, Sachs launched the Millennium Villages Project, a daring five-year experiment designed to test his theories in Africa. The first Millennium village was in Sauri, a remote cluster of farming communities in western Kenya. The initial results were encouraging. With his first taste of success, and backed by one hundred twenty million dollars from George Soros and other likeminded donors, Sachs rolled out a dozen model villages in ten sub-Saharan countries. Once his approach was validated it would be scaled up across the entire continent. At least that was the idea.
For the past six years, Nina Munk has reported deeply on the Millennium Villages Project, accompanying Sachs on his official trips to Africa and listening in on conversations with heads-of-state, humanitarian organizations, rival economists, and development experts. She has immersed herself in the lives of people in two Millennium villages: Ruhiira, in southwest Uganda, and Dertu, in the arid borderland between Kenya and Somalia. Accepting the hospitality of camel herders and small-hold farmers, and witnessing their struggle to survive, Munk came to understand the real-life issues that challenge Sachs's formula for ending global poverty.
THE IDEALIST is the profound and moving story of what happens when the abstract theories of a brilliant, driven man meet the reality of human life.
Django: Visual QuickStart Guide starts at the beginning and moves web designers quickly along the path to developing Python Web applications with Django. After introducing readers the idea of Model/View/Controller applications and why Django is the right choice, the book walks a reader through creating their first Django Web site. It goes on to cover the ultra-cool things that can be done with Django to create robust Model/View/Controller applications.
Designing Web Interfaces illustrates many patterns with examples from working websites. If you need to build or renovate a website to be truly interactive, this book gives you the principles for success.
Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook–without them knowing it.
Read this book to discover how grown-ups can take advantage of everything Facebook has to offer. It’s not just for kids anymore!
Designed for introductory-level students in global and international studies, human geography, anthropology, sociology, and development studies, this highly accessible text offers instructors and students a unique way of matching the concepts they learn in the classroom with important issues in the world in which they live and work.
From the Trade Paperback edition.
Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes—examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.
From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
Perfect for beginners who need step-by-step guidance, and for longtime Dreamweaver designers who need a handy reference to the new version, this thoroughly updated edition of our bestselling Missing Manual is your complete guide to designing, organizing, building, and deploying websites. It's the ultimate atlas for Dreamweaver CS4.
My Google Apps
Full-color, step-by-step tasks walk you through doing exactly what you want with Google Apps. Learn how to:
Use Google Apps to reduce technology expenses and grow your business Choose the best Google Apps version for your needs Quickly activate and customize your account Give your users customized email that uses your domain, not gmail.com Connect Gmail to your smartphone so your email and schedule always go with you Create, format, edit, print, and collaborate on documents with Docs Track and analyze your data with Sheets Create presentations with Slides and present anywhere via the Internet Cut travel costs: run video meetings online with Google Hangouts Improve project collaboration with a shared Sites workspace Efficiently manage and share your schedule with Calendar Store and share your files for secure anytime/anywhere access Sync your files between your PC or Mac and Google Drive in the cloud Use Vault to archive content and activity for compliance or other legal reasons
COVERS: Gmail, Calendar, Drive, Docs, Sheets, Slides, Hangouts, Sites, Vault
Step-by-step instructions with callouts to new Google Apps screenshots that show you exactly what to do.
Help when you run into Google Apps problems or limitations.
Tips and Notes to help you get the most from Google Apps.
Sams Teach Yourself Linkedln® in 10 Minutes, Second Edition offers straightforward, practical answers when you need fast results. Learn everything you need to know to quickly and easily generate solid results on LinkedIn.
Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
Plain English explains new terms and definitions
10 minutes is all you need to learn how to…Create a LinkedIn profile that generates results Find jobs, consulting opportunities, partners, and clients Enhance your visibility to an audience of millions Promote your services as a LinkedIn service provider Develop a streamlined approach for managing contacts Customize LinkedIn for maximum effectiveness and productivity Use LinkedIn Answers and Groups for research and marketing Extend the power of LinkedIn with third-party applications and tools Give and receive professional recommendations Recruit job candidates Access LinkedIn from mobile devices Advertise on LinkedIn
User Level: Beginning
Bhagwati and Panagariya argue forcefully that only one strategy will help the poor to any significant effect: economic growth, led by markets overseen and encouraged by liberal state policies. Their radical message has huge consequences for economists, development NGOs and anti-poverty campaigners worldwide. There are vital lessons here not only for Southeast Asia, but for Africa, Eastern Europe, and anyone who cares that the effort to eradicate poverty is more than just good intentions. If you want it to work, you need growth. With all that implies.
The important stuff you need to know:Dive into page design. Quickly learn the basics of working with text, images, links, and tables.Edit pages in Live view. Dynamically add elements to live pages and immediately see the results.Design once, and for all. Build fluid-grid sites that adapt themselves to desktop, tablet, and mobile devices.Troubleshoot your HTML. Use the new Element Quick View to reveal the hierarchy of page elements.Style with ease. Tap Dreamweaver’s enhanced CSS Designer to copy and paste styles.Enhance Dreamweaver. Get new program features with add-ons that integrate directly with Dreamweaver.Bring your pages to life. Use jQuery UI to add interactive page elements like tabbed content panels.Create universal pages. Avoid browser incompatibility with workarounds.