What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
But after a thorough review of the evidence, economic geographer Pierre Desrochers and policy analyst Hiroko Shimizu have concluded these claims are mistaken. In The Locavore’s Dilemma, they explain the history, science, and economics of food supply to reveal what locavores miss or misunderstand: the real environmental impacts of agricultural production; the drudgery of subsistence farming; and the essential role large-scale, industrial producers play in making food more available, varied, affordable, and nutritionally rich than ever before in history. At best, they show, locavorism is a well-meaning marketing fad among the world’s most privileged consumers. At worst, it constitutes a dangerous distraction from solving serious global food issues.
Deliberately provocative, but based on scrupulous research and incontrovertible scientific evidence, The Locavore’s Dilemma proves that:
• Our modern food-supply chain is a superior alternative that has evolved through constant competition and ever-more-rigorous efficiency.
• A world food chain characterized by free trade and the absence of agricultural subsidies would deliver lower prices and more variety in a manner that is both economically and environmentally more sustainable.
• There is no need to feel guilty for not joining the locavores on their crusade. Eating globally, not only locally, is the way to save the planet.
But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.
Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.
Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.
John Brooks blends humor and astute analysis in this tale of the staggering “go-go” growth of the 1960s stock market and the ensuing crashes of the 1970s. Swiftly rising stocks promised fast money to investors, and voracious cupidity drove the market. But the bull market couldn’t last forever, and the fall was just as staggering as the ascent.
Including the astounding story of H. Ross Perot’s loss of $450 million in one day; the tale of America’s “Last Gatsby,” Eddie Gilbert; and the account of financier Saul Steinberg’s failed grab for Chemical Bank, this book is replete with hallmark financial acumen and vivid storytelling. A classic of business history, The Go-Go Years provides John Brooks’s signature insight into the events of yesteryear and stands the test of time.
The book emphasizes how information security must be integrated into all aspects of the business process. It examines the 12 enterprise-wide (Tier 1) policies, and maps information security requirements to each. The text also discusses the need for top-specific (Tier 2) policies and application-specific (Tier 3) policies and details how they map with standards and procedures.
It may be tempting to download some organization’s policies from the Internet, but Peltier cautions against that approach. Instead, he investigates how best to use examples of policies, standards, and procedures toward the achievement of goals. He analyzes the influx of national and international standards, and outlines how to effectively use them to meet the needs of your business.
Are you trying to skyrocket your FBA business but can’t get enough people to find and buy your products?
Are you frustrated seeing other sellers filling their pockets while you only get their leftovers?
Why you need Amazon SEO?
Amazon is a search engine that you need to build a successful Amazon business. Amazon SEO helps customers to find your products in the search results. Your competitors use Amazon SEO (and eat you alive if you don’t start optimizing yourself)
Use simple Amazon SEO hacks to get better rankings and more traffic to your product page page.
Amazon SEO is for you if you want:
-Financial freedom and saying goodbye to 9to5 torture
-To take your Amazon business to the next level
-More customers, reviews, sales and earnings
-A life of fulfillment, success and freedom
-Financial security for your family
Truth is: Good Product + Good Rankings = Massive Sales = Financial Freedom
No matter your background, Amazon SEO will walk you through the whole optimization process to get your products ranked higher in the search results.
In this action-oriented book you'll discover the secrets successful Amazon sellers use to get their products in front of thousands of buyers every day.
Remember: If you know how the Amazon search algorithm works you can optimize your listings and get ... more EXPOSURE... more TRAFFIC... more SALES
In Amazon SEO you’ll learn:
-Why some products sell like water in the desert but others gather dust in the rack
-The mistakes of unsuccessful sellers that you definitely want to avoid
-How the Amazon search engine works (if you don’t know it you only gamble)
-How you win new customers with the use of better keywords (and how to find them)
-The right way to write product titles so that the search algorithm and the buyers can’t ignore your listing
-The Top 5 flaws that force buyers to write devastating reviews that will spoil your future sales
-3 effective strategies you can use to deal with negative customer reviews (before they creep away potential buyers)
-A simple but powerful technique to get your sales page flooded with positive reviews
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Use the simple step-by-step system to get more buyers who are desperately willing to buy from the search results straight to YOUR sales page.
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SEO Agencies usually charge $80 up to $200 an hour. In Amazon SEO you get everything you need to know to grow your Amazon business and skyrocket your sales.
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Get a head start in this vital part of your business with this comprehensive and lively overview. It’s the only book available to focus on the role of air freight in the global supply chain. It includes a brief history; the functions of the various players in the industry (forwarders, airlines, airports, government agencies); regulations and restrictions; terrorism management. It details the benefits of air transport, and weighs them against its considerable environmental impact to explore the question of its sustainability. Finally, it considers the future of the industry in a dynamic and increasingly globalised world.
Enriched throughout with real life case studies and contributions from global industry experts, this is a ground-level introduction with a practical approach: all the student or professional will need to get ahead in air logistics!
So, what are you going to do about it?
Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.
That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.
Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.
In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."
In Commerce and Conflict on the Rio Grande Adams demonstrates how the increasingly diversified economy of the region fed the fortunes of the city. His narrative, buttressed throughout by tables and statistics, paints a vivid mural of both the economic forces and the farsighted and ambitious individuals that combined to bring prosperity to this unique American city. Readers will find a wealth of insights into regional economics, history, and borderlands themes.
In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy
Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people’s ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—“artists of business.”
With advice from “stay small but include all” to “profit with purpose” and “embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.
From the Hardcover edition.