LogoLounge 6 features the work of superstar artists and firms such as Stefan Sagmeister, Landor, Saffron, Jessica Hische, and MetaDesign. With 2,000 logos from every corner of the earth, this visually compelling volume is the go-to resource for inspiration from the best in the field.
The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time—a must-have resource for any serious logo designer!
— Animals have been depicted symbolically ever since man first began to draw. Their shapes, colors, behaviors, and history provide a wealth of inspiration for logo designers.
— Mythological figures are rich in analogy and metaphor, perfect for logo design. Every culture has its own fables and fascinating visual stories that help designers convey challenging concepts.
The LogoLounge Master Library series will form the deepest, densest, most highly focused collection of logos organized by category ever. The total collection will include Initials & Crests, Animals & Mythology, Typography, People, Shapes & Symbols, Nature & Food, and Arts & Culture.
The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time—a must-have resource for any serious logo designer.
There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.
Google is one of the 5 most popular sites on the internet with more than 380 million unique users per month (Nielsen/NetRatings 8/05). But, Google’s search capabilities are so powerful, they sometimes discover content that no one ever intended to be publicly available on the Web including: social security numbers, credit card numbers, trade secrets, and federally classified documents. Google Hacking for Penetration Testers Volume 2 shows the art of manipulating Google used by security professionals and system administrators to find this sensitive information and “self-police their own organizations.
Readers will learn how Google Maps and Google Earth provide pinpoint military accuracy, see how bad guys can manipulate Google to create super worms, and see how they can "mash up" Google with MySpace, LinkedIn, and more for passive reconaissance.
• Learn Google Searching Basics
Explore Google’s Web-based Interface, build Google queries, and work with Google URLs.
• Use Advanced Operators to Perform Advanced Queries
Combine advanced operators and learn about colliding operators and bad search-fu.
• Learn the Ways of the Google Hacker
See how to use caches for anonymity and review directory listings and traversal techniques.
• Review Document Grinding and Database Digging
See the ways to use Google to locate documents and then search within the documents to locate information.
• Understand Google’s Part in an Information Collection Framework
Learn the principles of automating searches and the applications of data mining.
• Locate Exploits and Finding Targets
Locate exploit code and then vulnerable targets.
• See Ten Simple Security Searches
Learn a few searches that give good results just about every time and are good for a security assessment.
• Track Down Web Servers
Locate and profile web servers, login portals, network hardware and utilities.
• See How Bad Guys Troll for Data
Find ways to search for usernames, passwords, credit card numbers, social security numbers, and other juicy information.
• Hack Google Services
Learn more about the AJAX Search API, Calendar, Blogger, Blog Search, and more.
You will learn how Google Maps and Google Earth provide pinpoint military accuracy, see how bad guys can manipulate Google to create super worms, and see how they can "mash up" Google with Facebook, LinkedIn, and more for passive reconnaissance.
This third edition includes completely updated content throughout and all new hacks such as Google scripting and using Google hacking with other search engines and APIs. Noted author Johnny Long, founder of Hackers for Charity, gives you all the tools you need to conduct the ultimate open source reconnaissance and penetration testing.Third edition of the seminal work on Google hackingGoogle hacking continues to be a critical phase of reconnaissance in penetration testing and Open Source Intelligence (OSINT)Features cool new hacks such as finding reports generated by security scanners and back-up files, finding sensitive info in WordPress and SSH configuration, and all new chapters on scripting Google hacks for better searches as well as using Google hacking with other search engines and APIs
A searchable database of more than 36,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner. If you don't have a subscription but would still like to see the best logos on the site created by top designers who often maintain low profiles, then the new paperback edition of LogoLounge 2 is for you.
Recent noteworthy projects that are claiming the public spotlight are profiled in this book. It covers identities created for various industries such as airlines, networks, dot-coms, banks, and fashion, as well as lesser-known boutique projects in which the designer's name is larger than the client's.
The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured, including some that have never before been seen. The second half of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.)
Building an Security Awareness Program provides you with a sound technical basis for developing a new training program. The book also tells you the best ways to garner management support for implementing the program. Author Bill Gardner is one of the founding members of the Security Awareness Training Framework. Here, he walks you through the process of developing an engaging and successful training program for your organization that will help you and your staff defend your systems, networks, mobile devices, and data.
Forewords written by Dave Kennedy and Kevin Mitnick!The most practical guide to setting up a Security Awareness training program in your organization Real world examples show you how cyber criminals commit their crimes, and what you can do to keep you and your data safe Learn how to propose a new program to management, and what the benefits are to staff and your company Find out about various types of training, the best training cycle to use, metrics for success, and methods for building an engaging and successful program
The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.
What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format
LOGOLOUNGE vol. 9 PRESENTS THE 2,000 BEST LOGO DESIGNS as judged by a select group of identity designers and branding experts. Logos are organized into 20 visual categories for easy reference. Within each section, case studies allow a closer look at designs from diverse firms such as Hornall Anderson, Lippincott, Tether, Von Glitschka Studios, OCD and more. Each story details the logo design journey, from concept to finish. LOGOLOUNGE vol. 9 is the definitive logo resource for graphic designers, brand managers and start-ups looking for ideas and inspiration.
Today, great brand development isn’t about genius, it’s about the discovery of value.
The Lean Brand is the first book to apply lean principles to the marketing black box of branding empowering innovators to experiment often, iterate quickly, and discover the winning relationship with their audience.
Just as with “lean startup,” where you are attempting to eliminate the waste in building products no one wants, “lean branding” is about eliminating the waste of building a brand no one wants a relationship with.
The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers.
This is not new jargon for old thinking, but a fundamental shift in how brand development works.
The Lean Brand is the new blueprint for building value-based relationships with passionate customers. Distilling years of experience on the front lines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with New York Times bestselling author Brant Cooper to reveal: How to implement Lean Brand Innovation To Discover, Create & Deliver New ValueNew startup marketing techniques for Parallel Innovation between product management, brand strategy, and business cultureHow to optimize your branding strategy to discover, develop and build passionate customersHow startups can eliminate waste in their customer development and brand strategy using The Lean Brand FrameworkHow to use lean startup Viability Experiments to test and iterate your brand for high growthA set of practical tools called the Lean Brand Stack to help you iterate quickly, learn as much as you can, and build passionate relationships with your audienceGreat brands must do more than just satisfy customers; they must create passionate ones.
The Lean Brand shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation.
Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.
Projects are culled from international corporate giants; nonprofit organizations; and small, private institutions, all with a variety of budgets. Designers wrestling with their letterhead and logo projects because they are restricted by the colors they can use, the amount they can spend, the needs of the client, and the tight deadlines will find inspiration in this book.
Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewerÆs attention and create a lasting impression.
* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos
What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
Objectively evaluate and edit your work
Develop a distinguishing brand concept
Understand and apply effective design strategies
Design a tailor-made portfolio book
Develop a comprehensive online portfolio
Develop printed professional and promotional materials
Utilize social media and self-promotion strategies
There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.
Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how:
-Porsche pit its designers against each other to create its bestselling Cayenne SUV
-Clif listened intently to customers, resulting in the industry-changing Luna energy bar
-OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes
-LEGO started saying no to its designers-saving its brick business in the process
Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.
Oxide Design, Co. has collected and curated this latest collection of stunning letterheads and logos. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work inspires new design solutions for age-old challenges that beg for a fresh approach. This invaluable resource contains hundreds of inspirational logos and letterheads that will leave a lasting impression and that both designers and their clients will refer to again and again./div
Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. In his book, the author describes the aggressive marketing campaign that focused on the trademark and branding, which yielded extraordinary results and set the standard for all of its future promotional material. This summary reveals all of the secrets to Coca-Cola's success and how the company's innovation and originality was the key to it becoming the biggest global brand.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Secret Formula" and discover the exciting story behind the world-class company, Coca-Cola.
This complete summary of the ideas from Roy H. Williams' book "The Wizard of Ads" shows that, while technology is changing and advancing dramatically, people’s hearts and motivations aren’t changing at all. In fact, people today are still as predictable as they always have been, and are still subject to the laws of the universe that seem impervious to change. In his book, the author explains that it is therefore possible to predict what will be effective in the future by investigating what has worked in the past. The key lies in thinking, learning and planning around the laws of the advertising universe. This summary will teach you how to apply the laws to your specific situation and offer your product in the right way.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Wizard of Ads" and discover the key to effective advertising that captures the attention of customers.
This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidly changing and evolving. A new paradigm is emerging in which achieving brand leadership is becoming more important than simply building brand equity. In fact, the paradigm for brand building is evolving from the tactical and reactive approach of traditional brand management to the much more strategic and visionary brand leadership approach.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Brand-Leadership" and discover how to overcome and address the challenges brought by today’s new brand paradigm.