Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.
Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.
Some of the steps toward thinking like a Freak:First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it. Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to. Think like a child—because you’ll come up with better ideas and ask better questions. Take a master class in incentives—because for better or worse, incentives rule our world. Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day. Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.
Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.
Robert Greene’s groundbreaking guides, The 48 Laws of Power, The Art of Seduction, and Mastery espouse profound, timeless lessons from the events of history to help readers vanquish an enemy, ensnare an unsuspecting victim, or become the greatest in your field. In The 33 Strategies of War, Greene has crafted an important addition to this ruthless and unique series.
Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social game of everyday life informed by the most ingenious and effective military principles in war. Structured in Greene’s trademark style, The 33 Strategies of War is the I-Ching of conflict, the contemporary companion to Sun Tzu’s The Art of War.
Abundantly illustrated with examples from history, including the folly and genius of everyone from Napoleon to Margaret Thatcher, Shaka the Zulu to Lord Nelson, Hannibal to Ulysses S. Grant, as well as movie moguls, Samurai swordsmen, and diplomats, each of the thirty-three chapters outlines a strategy that will help you win life’s wars. Learn the offensive strategies that require you to maintain the initiative and negotiate from a position of strength, or the defensive strategies designed to help you respond to dangerous situations and avoid unwinnable wars. The great warriors of battlefields and drawing rooms alike demonstrate prudence, agility, balance, and calm, and a keen understanding that the rational, resourceful, and intuitive always defeat the panicked, the uncreative, and the stupid. An indispensable book, The 33 Strategies of War provides all the psychological ammunition you need to overcome patterns of failure and forever gain the upper hand.
From the Hardcover edition.
Anyone can read, write, and speak Spanish in only a few short weeks with this unique and proven method, which completely eliminates rote memorization and boring drills. With original black and white illustration by Andy Warhol, Madrigal's Magic Key to Spanish will provide readers with a solid foundation upon with to build their language skills.
From the Trade Paperback edition.
The ?exceptional, wonderful, amazing?(Vivian Jenkins Nelson, founder, The International Institute for Interracial Interaction) book that has sold nearly one million copies!
How to Say It® provides clear and practical guidance for what to say?and what not to say?in any situation. Covering everything from business correspondence to personal letters, this is the perfect desk reference for anyone who often finds themselves struggling to find those perfect words for:
? Apologies and sympathy letters
? Letters to the editor
? Cover letters
? Fundraising requests
? Social correspondence, including invitations and Announcements
This new edition features expanded advice for personal and business emails, blogs, and international communication.
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.
Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.
The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you’re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don’t need to have anything important to say—you simply need to say it well.
In an age unhealthily obsessed with the power of substance, this is a book that highlights the importance of style.
John Gardner was almost as famous as a teacher of creative writing as he was for his own works. In this practical, instructive handbook, based on the courses and seminars that he gave, he explains, simply and cogently, the principles and techniques of good writing. Gardner’s lessons, exemplified with detailed excerpts from classic works of literature, sweep across a complete range of topics—from the nature of aesthetics to the shape of a refined sentence. Written with passion, precision, and a deep respect for the art of writing, Gardner’s book serves by turns as a critic, mentor, and friend. Anyone who has ever thought of taking the step from reader to writer should begin here.
From the Trade Paperback edition.
Punctuate with Confidence—No Matter the Style
Confused about punctuation? There’s a reason. Everywhere you turn, publications seem to follow different rules on everything from possessive apostrophes to hyphens to serial commas. Then there are all the gray areas of punctuation—situations the rule books gloss over or never mention at all. At last, help has arrived.
This complete reference guide from grammar columnist June Casagrande covers the basic rules of punctuation plus the finer points not addressed anywhere else, offering clear answers to perplexing questions about semicolons, quotation marks, periods, apostrophes, and more. Better yet, this is the only guide that uses handy icons to show how punctuation rules differ for book, news, academic, and science styles—so you can boldly switch between essays, online newsletters, reports, fiction, and magazine and news articles.
This handbook also features rulings from an expert “Punctuation Panel” so you can see how working pros approach sticky situations. And the second half of the book features an alphabetical master list of commonly punctuated terms worth its weight in gold, combining rulings from the major style guides and showing exactly where they differ. With The Best Punctuation Book, Period, you’ll be able to handle any punctuation predicament in a flash—and with aplomb.
From the Trade Paperback edition.
In this new edition of Woe Is I, Patricia T. O’Conner unties the knottiest grammar tangles and displays the same lively humor that has charmed and enlightened grateful readers for years. With new chapters on spelling and punctuation, and fresh insights into the rights, wrongs, and maybes of English grammar and usage, Woe Is I offers down-to-earth explanations and plain-English solutions to the language mysteries that bedevil all of us.
The country’s most prominent journalists and nonfiction authors gather each year at Harvard’s Nieman Conference on Narrative Journalism. Telling True Stories presents their best advice—covering everything from finding a good topic, to structuring narrative stories, to writing and selling your first book. More than fifty well-known writers offer their most powerful tips, including:
• Tom Wolfe on the emotional core of the story
• Gay Talese on writing about private lives
• Malcolm Gladwell on the limits of profiles
• Nora Ephron on narrative writing and screenwriters
• Alma Guillermoprieto on telling the story and telling the truth
• Dozens of Pulitzer Prize–winning journalists from the Atlantic Monthly, New Yorker, New York Times, Los Angeles Times, Washington Post and more . . .
The essays contain important counsel for new and career journalists, as well as for freelance writers, radio producers, and memoirists. Packed with refreshingly candid and insightful recommendations, Telling True Stories will show anyone fascinated by the art of writing nonfiction how to bring people, scenes, and ideas to life on the page.
From the Trade Paperback edition.
Drawing on decades of experience as a mega-bestselling novelist, successful publisher, and executive producer of two TV shows, Zane offers practical advice on writing and publishing to aspiring writers across all media, including books, TV, and film. With her signature wit and straightforward style, Zane tells it like it is, emphasizing hard work, discipline, and commitment as the keys to a successful writing career.
Part One covers the writing and creative process, including how to define your writing style, how to outline a story, how to develop characters, typical mistakes to avoid, writing for your medium, and the revision process. Part Two covers the book publishing process, from finding a literary agent who best understands your work, to getting your work in the hands of publishers, to building an audience for your work. Zane also shares wisdom from her early years as a self-published author for those seeking an alternative to traditional publishing.
Infinite Words isn’t just a reference guide; it’s an essential companion for writers facing the unique challenges and opportunities of today’s ever-evolving world.
When you can chat easily and know the right things to say, you not only feel more relaxed, but also make others feel comfortable. What Do You Say When ... provides a complete guide to conversation in a variety of circumstances. It teaches the basics, plus helpful rules that work anywhere and with anyone—at cocktail parties, dinners, charity benefits, job interviews, conferences and conventions, dates, and even at family reunions and other gatherings.
Also covered are can’t-fail conversation openers and strategies for expanding conversation and getting to know casual social or business contacts better. You’ll learn how to find appropriate words for difficult times, such as a friend’s divorce, illness, or job loss, or when someone’s loved one has died. Included, too, are tips on teaching your children to converse politely.
Filled with examples, ideas, and practical advice, What Do You Say When ... helps you master one of life’s most essential skills.
From the Hardcover edition.
When Freakonomics was first published, the authors started a blog—and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. In When to Rob a Bank, they ask a host of typically off-center questions: Why don’t flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken?
Over the past decade, Steven D. Levitt and Stephen J. Dubner have published more than 8,000 blog posts on Freakonomics.com. Many of them, they freely admit, were rubbish. But now they’ve gone through and picked the best of the best. You’ll discover what people lie about, and why; the best way to cut gun deaths; why it might be time for a sex tax; and, yes, when to rob a bank. (Short answer: never; the ROI is terrible.) You’ll also learn a great deal about Levitt and Dubner’s own quirks and passions, from gambling and golf to backgammon and the abolition of the penny.
…a mortgage is literally a death pledge? …why guns have girls’ names? …why salt is related to soldier?
You’re about to find out…
The Etymologicon (e-t?-‘mä-lä-ji-kän) is:
*Witty (wi-te\): Full of clever humor
*Erudite (er-?-dit): Showing knowledge
*Ribald (ri-b?ld): Crude, offensive
The Etymologicon is a completely unauthorized guide to the strange underpinnings of the English language. It explains: how you get from “gruntled” to “disgruntled”; why you are absolutely right to believe that your meager salary barely covers “money for salt”; how the biggest chain of coffee shops in the world (hint: Seattle) connects to whaling in Nantucket; and what precisely the Rolling Stones have to do with gardening.
When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?
The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:
• The power of enthusiasm
• How to conquer fear
• The key word for turning a skeptical client into an enthusiastic buyer
• The quickest way to win confidence
• Seven golden rules for closing a sale
Over 700 conveniently organized expressions include terms for modern telecommunications as well as phrases related to transportation, shopping, medical and emergency situations, and other common circumstances. A phonetic pronunciation accompanies each phrase.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Oscars runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now, in DIALOGUE, McKee offers the same in-depth analysis for how characters speak on the screen, on the stage, and on the page in believable and engaging ways. From Macbeth to Breaking Bad, McKee deconstructs key scenes to illustrate the strategies and techniques of dialogue. DIALOGUE applies a framework of incisive thinking to instruct the prospective writer on how to craft artful, impactful speech. Famous McKee alumni include Peter Jackson, Jane Campion, Geoffrey Rush, Paul Haggis, the writing team for Pixar, and many others.
The fifth volume in the acclaimed Now Write! writing-guide series offers a full toolbox of advice and exercises for speculative fiction writers hoping to craft an engaging alternate reality, flesh out an enthralling fantasy quest, or dream up a bloodcurdling plot twist, including:
-Harlan Ellison (R), on crafting the perfect story title
-Jack Ketchum, on how economy of language helps create a truly frightening tale
-Piers Anthony, on making fantastical characters feel genuine and relatable
Among the other writers incluided are: Steven Barnes, Peter Briggs, David Brin, Sara B. Cooper, Brian James Freeman, Joe R. Lansdale, Bruce McAllister, Vonda N. McIntyre, William F. Nolan, Michael Reaves, Melissa Scott, Michael Dillon Scott, Vanessa Vaughn and others.
This collection of storytelling secrets from top genre writers—including winners of Nebula, Hugo, Edgar, and Bram Stoker awards—is essential for any writer looking to take a leap beyond the ordinary.
Fully revised, this new edition includes over 350 new entries. Previous definitions have been revised or replaced in order to make this the most up-to-date and comprehensive dictionary available.
Providing straightforward and accessible explanations of difficult terms and ideas in applied linguistics, this dictionary offers:Nearly 3000 detailed entries, from subject areas such as teaching methodology, curriculum development, sociolinguistics, syntax and phonetics. Clear and accurate definitions which assume no prior knowledge of the subject matter helpful diagrams and tables cross references throughout, linking related subject areas for ease of reference, and helping to broaden students' knowledgeThe Dictionary of Language Teaching and Applied Linguistics is the definitive resource for students.
Whether you're thinking of becoming a technical writer, just starting out, or you've been working for a while and feel the need to take your skills to the next level, The Insider's Guide to Technical Writing can help you be a successful technical writer and build a satisfying career.
Inside the BookIs This Job for Me? What does it take to be a technical writer?Building the Foundation: What skills and tools do you need to get started?The Best Laid Plans: How do you create a schedule that won’t make you go crazy? How do you manage different development processes, including Agile methodologies?On the Job: What does it take to walk into a job and be productive right away?The Tech Writer Toolkit: How do you create style guides, indexes, templates and layouts? How do you manage localization and translation and all the other non-writing parts of the job?I Love My Job: How do you handle the ups and downs of being a technical writer?Appendixes: References to websites, books, and other resources to keep you learning.Index
#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a self-guided writing practice that helped to bring herself into focus and clarify her life as never before. She and a colleague, Tobin Simon, introduced this original method into their classrooms. They experienced such solid response from their students that, for the last twenty-five years, they have devoted themselves to teaching what has now become the respected practice of Proprioceptive Writing®–in workshops, secondary and elementary schools, and college psychology and writing classes around the country, among them the New School University.
“Proprioception” comes from the Latin proprius, meaning “one’s own,” and this writing method helps synthesize emotion and imagination, generating authentic insight and catharsis. Proprioceptive Writing® is not formal writing, nor is it automatic or stream-of-consciousness writing. Requiring a regular, disciplined practice in a quiet environment, the method uses several aids to deepen attention and free the writer within: Baroque music, a candle, a pad, and a pen. Presenting Proprioceptive Writing® in book form for the first time, Writing the Mind Alive shows how you, too, can use it to
• Focus awareness, dissolve inhibitions, and build self-trust
• Unburden your mind and resolve emotional conflicts
• Connect more deeply with your spiritual self
• Write and speak with strength and clarity
• Enhance the benefits of psychotherapy
• Awaken your senses and emotions
• Liberate your creative energies
Featuring actual “writes” by students of all ages, Writing the Mind Alive is a catalyst for mental and emotional aliveness that can truly enrich the rest of your life.
From the Trade Paperback edition.
In Metaphors Be with You, Dr. Mardy Grothe has created the definitive reference on English’s finest metaphors, sourced from literature, politics, philosophy, Hollywood, religion, sports, comedy, history, religion, pop culture, and more. Arranged into two sections—"The Ten Best Things Ever Said" and "The Single Best Thing Ever Said"—Metaphors Be with You includes quotations on five hundred human interest topics and an introduction to the nature, importance, and sheer joy of metaphorical language.
Essential for writers, readers, and language aficionados, this breathtaking, beautifully designed sourcebook also contains elegantly integrated digital access to Dr. Mardy’s Dictionary of Metaphorical Quotations, the world’s largest online database of quotations containing metaphors, similes, and analogies. This one-of-a-kind synergy between print and technology offers a comprehensive look at the diversity of words and phrases we use to relate to, understand, and describe our world by providing access to detailed source information, innumerable "Error Alerts," and fascinating quotation backstories that will engage readers as they delve into metaphorical language and discover their own favorites.
Whether you’re crafting a speech, writing a novel, or simply searching for new ways to express yourself, this remarkable compendium is sure to inspire you with the perfect metaphor every time.
Simply the best storyteller around, Weingarten describes the world as you think it is before revealing how it actually is—in narratives that are by turns hilarious, heartwarming, and provocative, but always memorable.
Millions of people know the title piece about violinist Joshua Bell, which originally began as a stunt: What would happen if you put a world-class musician outside a Washington, D.C., subway station to play for spare change? Would anyone even notice? The answer was no. Weingarten’s story went viral, becoming a widely referenced lesson about life lived too quickly. Other classic stories—the one about “The Great Zucchini,” a wildly popular but personally flawed children’s entertainer; the search for the official “Armpit of America”; a profile of the typical American nonvoter—all of them reveal as much about their readers as they do their subjects.
The True Secret is for everyone, like eating and sleeping. It allows you to discover something real about your life, to mine the rich awareness in your mind, and to ground and empower yourself. Goldberg guides you through your own personal or group retreat, illuminating the steps of sitting in silent open mind, walking anchored to the earth, and writing without criticism. Just as Goldberg cuts through her students’ resistance with her no-nonsense instruction—“Shut up and write”—the True Secret cuts to the core of realizing yourself and your world.
The capstone to forty years of teaching, The True Secret of Writing is Goldberg’s Zen boot camp, her legacy teaching. Stories of Natalie’s own search for truth and clarity and her students’ breakthroughs and insights give moving testament to how brilliantly her unique, tough-love method works. Beautiful homages to the work of other great teachers and observers of mind, life, and love provide further secrets and inspiration to which readers will return again and again.
In her inimitable way, Goldberg will inspire you to pick up the pen, get writing, and keep going. The True Secret of Writing will help you with your writing—and your life.
Great writing begins with the sentence. Whether it’s two words (“Jesus wept.”) or William Faulkner’s 1,287-word sentence in Absalom! Absalom!, sentences have the power to captivate, entertain, motivate, educate, and, most importantly, delight. Yet, the sentence-oriented approach to writing is too often overlooked in favor of bland economy. Building Great Sentences teaches you to write better sentences by luxuriating in the pleasures of language.
Award-winning Professor Brooks Landon draws on examples from masters of long, elegant sentences—including Don DeLillo, Virginia Woolf, Joan Didion, and Samuel Johnson—to reveal the mechanics of how language works on thoughts and emotions, providing the tools to write powerful, more effective sentences.
Let me make a prediction.
I predict that many, many hundreds of people who will read this description will close this page in a few seconds.
“Learn a new language in a few months? Are you out of your mind?” they’ll say. “It’s just too good to be true.”
And they will go back to their old language learning methods.
You know which methods: toiling away at mind-numbing grammar exercises, learning words nobody uses, and, most importantly, never actually using your skills to communicate with another person.
If you’re still with me, I expect you to be different. You think there must be something better. After all, how could people master more than one foreign language in their lives if it usually takes a regular person several years just to learn the basics?
The answer is simple – in one way or another, they follow the methods I share in How to Learn Any Language in a Few Months While Enjoying Yourself. They not only learn up to ten times faster than other people, they also have a lot of fun while doing it.
How to Learn Any Language in a Few Months While Enjoying Yourself is for you if you want to learn:
- without this one thing, you’ll never learn a new language in just a few months. Learn what it is and how to apply it to your everyday life to practice your skills while doing your daily activities.
- a completely free way to get native speakers to proofread your writings (and even explain to you all of your mistakes). This one site alone can dramatically improve your writing skills.
- an extremely easy way to find a native speaker willing to help you learn her mother language. It’s almost like having a private tutor.
- the proper way to improve your listening skills while watching movies. Most people learning a foreign language do it the wrong way and it does nothing to improve their abilities.
- how to achieve more with less when learning languages. You don’t have to spend hours and hours cramming every single word and grammar rule. In fact, it works to your detriment. Learn what to do instead.
- 9 common mistakes to avoid when learning languages. Reading this chapter alone can save you years of ineffective studies – especially mistake #3, so common among language learners.
- a 5-step process to improve your reading skills. You can make your learning process much more enjoyable and effective by choosing the right things to read. Learn what these things are.
- a fun idea to learn how to write the way native speakers do. You too can learn the slang and phrases only native speakers use – and know the language better than many academic professors.
- how to dramatically improve your language skills when traveling. While it isn’t necessary to go abroad to learn a language, it’s a powerful way to cram a lot of learning into just a few days.
- 5 common challenges of language learners and how to deal with them. Learn how to get over the fear of communicating with native speakers. Discover how to find more time to learn and practice your skills. Read three tips on how to deal with discouragement.
If you’re ready to supercharge your progress and become fluent in a foreign language in as little as a few months, click the buy button.
Why kill yourself doing things the old, non-effective way, if you could make the process much easier and enjoy it more, too?
P.S. As a gift for buying my book, you’ll get a resource list with my favorite language learning sites.
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This fully revised second edition incorporates the major revisions to the International Phonetic Alphabet made in 1989 and 1993. Also covered are the American tradition of transcription stemming from the anthropological school of Franz Boas; the Bloch/Smith/Trager style of transcription; the symbols used by dialectologists of the English language; usages of specialists such as Slavicists, Indologists, Sinologists, and Africanists; and the transcription proposals found in all major textbooks of phonetics.
With sixty-one new entries, an expanded glossary of phonetic terms, added symbol charts, and a full index, this book will be an indispensable reference guide for students and professionals in linguistics, phonetics, anthropology, philology, modern language study, and speech science.
Whether you’re contemplating a career as a technical writer, or you just got tapped for a technical writing project, this friendly guide is your ticket to getting your tech writing skills up to snuff. It shows you step-by-step how to:Research and organize information for your documents Plan your project in a technical brief Fine-tune and polish your writing Work collaboratively with your reviewers Create great user manuals, awesome abstracts, and more Write first-rate electronic documentation Write computer- and Web-based training courses
Discover how to write energized technical documents that have the impact you want on your readers. Wordsmith Sheryl Lindsell-Roberts covers all the bases, including:All about the red-hot market for technical writing and how to get work as a technical writer The ABCs of creating a strong technical document, including preparing a production schedule, brainstorming, outlining, drafting, editing, rewriting, testing, presentation, and more Types of technical documents, including user manuals, abstracts, spec sheets, evaluation forms and questionnaires, executive summaries, and presentations Writing for the Internet—covers doing research online, creating multimedia documents, developing computer-based training and Web-based training, and writing online help
Combining examples, practical advice, and priceless insider tips on how to write whiz-bang technical documents, Technical Writing For Dummies is an indispensable resource for newcomers to technical writing and pros looking for new ideas to advance their careers.
Science writing is much easier than it looks because the structure and language are conventional. The aim of this book is to help the reader discover a template or model for science research writing and then to provide the grammar and vocabulary tools needed to operate that model. There are five units: Introduction, Methodology, Results, Discussion/Conclusion and Abstract. The reader develops a model for each section of the research article through sample texts and exercises; this is followed by a Grammar and Writing Skills section designed to respond to frequently-asked questions as well as a Vocabulary list including examples of how the words and phrases are to be used.Contents:Introduction: How to Use This BookHow to Write an IntroductionWriting about MethodologyWriting about ResultsWriting the Discussion/ConclusionWriting the AbstractAppendices
Readership: Non-native and overseas science, engineering, technology and medical professionals including graduate students, academics, researchers or industrial scientists interested in publishing in English science journals; English language professionals at universities and colleges worldwide (including English-speaking countries) who provide writing support to students and staff whose first language is not English.
Keywords:Science Research Writing;Academic Writing;Research Paper;Non-native;Scientific English;English;EAPKey Features:Enables a non-native writer to produce a research article in science, technology or medicineIs written in simple, clear English, yet deals with high-level skillsDevelops straightforward, reliable models for science research writing taken from analysis of over 600 published research articlesIs both a textbook and a reference manual, providing the grammar and vocabulary needed to communicate science research clearly and accuratelyCan be used by EAP professionals worldwide as well as science researchersReviews:“I managed to dramatically improve my writing skills. The best thing is that it is not generic but filled with concrete examples.”Marko Tkalcic
University of Ljubljana
“… there is no doubt that for student science writers the manual can be a very useful tool toward becoming efficient science writers.”Ibérica
Most adults today are working with antiquated skills and ingrained beliefs about their reading abilities, or lack thereof. But with the tips and examples offered in The Complete Idiot's Guide® to Speed Reading, getting through a load of must-do reading doesn't have to be an arduous or overwhelming chore. The strategies are surprisingly simple once revealed. With practice, readers will not only speed through and understand books, articles, and professional journals but will also build their personal reading confidence and competence.
* Written by a reading specialist
* Useful for students, business people, lawyers, doctors
* Includes how-to strategies as well as practice timed readings
* Tips for reading on paper and onscreen
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The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence. Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers. And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Edwidge Danticat’s The Art of Death: Writing the Final Story is at once a personal account of her mother dying from cancer and a deeply considered reckoning with the ways that other writers have approached death in their own work. “Writing has been the primary way I have tried to make sense of my losses,” Danticat notes in her introduction. “I have been writing about death for as long as I have been writing.” The book moves outward from the shock of her mother’s diagnosis and sifts through Danticat’s writing life and personal history, all the while shifting fluidly from examples that range from Gabriel García Márquez’s One Hundred Years of Solitude to Toni Morrison’s Sula. The narrative, which continually circles the many incarnations of death from individual to large-scale catastrophes, culminates in a beautiful, heartrending prayer in the voice of Danticat’s mother. A moving tribute and a work of astute criticism, The Art of Death is a book that will profoundly alter all who encounter it.
Fans of the Minnesota-set movie Fargo will love this uproarious culture guide to all-things Minnesotan. With his dry wit and distinctive voice, Howard Mohr won millions of fans across the country on Garrison Keillor’s radio show A Prairie Home Companion. His popular commercials and ad spots, including one for “Minnesota Language Systems,” became the best of the best of Minnesota humor. Now, Mohr has updated his classic guide, How to Talk Minnesotan, to advise visitors on the use of Twitter and Facebook, cell phone etiquette, and more while in the Land of 10,000 Lakes.
“Ranging in flavor from satiric pungency to lunatic lusciousness, this is glorious, uproarious humor. Or as they say in Minnesota, ‘a heckuva deal, you bet.’”—Booklist
This book is written teachers. It covers 168 model independent writing tasks from TOEFL iBT and the corresponding sample essays composed by foreign experts. To be specific, the 13 topics offered range from Life and Health, School and Education, Work and Success, Money and Gift, Hometown and Construction, Family and Children, Recreation and Leisure, Media, Enterprise and Management, Development and Change, Animal and Plant, Land and Resources, and etc.
- 168 current TOEFL Writing topics
-Selected model writing tasks are perfectly similar to real ones
-A variety of topics widen your horizon by reaching into the width and depth of life
-Provide you with practical and useful writing materials
- Provide Introductions, Tutorial, Vocabulary, Sample Essays for TOEFL writing
The main problem for most candidates getting low performance in writing is they don't get enough language input(high quality sample essays) and output. Besides, it is very important for you to practice writing the essays before you take the test. You should practice as many times as you can. You may know too well the reason why the given time is too short for you to complete the writing tasks, which is only because you need more practice but you simply don't have the time. “168 TOEFL Essay Writing “ is trying to solve these problems.
Here is how, when you have a few extra minutes, for example, waiting for a bus or someone, on a short trip or in a boring meeting, etc, you can take out your Smart Phone, Kindle or iPad to start your essay. It helps to keep track of your time, your word count, these are key factors in the real test. The cool thing is you can leave it anytime you want. It can save everything you need and you are feel free to continue your essay next time.
J.R.R. Tolkien’s linguistic invention was a fundamental part of his artistic output, to the extent that later on in life he attributed the existence of his mythology to the desire to give his languages a home and peoples to speak them. As Tolkien puts it in ‘A Secret Vice’, ‘the making of language and mythology are related functions’’.
In the 1930s, Tolkien composed and delivered two lectures, in which he explored these two key elements of his sub-creative methodology. The second of these, the seminal Andrew Lang Lecture for 1938–9, ‘On Fairy-Stories’, which he delivered at the University of St Andrews in Scotland, is well known. But many years before, in 1931, Tolkien gave a talk to a literary society entitled ‘A Hobby for the Home’, where he unveiled for the first time to a listening public the art that he had both himself encountered and been involved with since his earliest childhood: ‘the construction of imaginary languages in full or outline for amusement’.
This talk would be edited by Christopher Tolkien for inclusion as ‘A Secret Vice’ in The Monsters and the Critics and Other Essays and serves as the principal exposition of Tolkien’s art of inventing languages. This new critical edition, which includes previously unpublished notes and drafts by Tolkien connected with the essay, including his ‘Essay on Phonetic Symbolism’, goes some way towards re-opening the debate on the importance of linguistic invention in Tolkien’s mythology and the role of imaginary languages in fantasy literature.
"Alyse Goodluck Neundorf (1942-2004), teacher, linguist, interpreter, artist, writer and a former 'Miss Navajo,' was the author of this work on the Navajo verb--the last of her contributions in the field of Navajo linguistics. . . .
"The [Navajo/English Dictionary of Verbs] lists 350 Navajo verbs in paradigm form, conjugated for the Imperfective, Perfective, and Future modes. It was her intention that it be used both by students of Navajo and teachers of the language."--from the Foreword by Robert Young
The Prosperity Bible is a one-of-a-kind resource that collects the greatest moneymaking secrets of authors from every field-religion, finance, philosophy, and self-help-and makes them available in an attractive, keepsake edition. This is a book to treasure and return to again and again for guidance, ideas, know-how, and inspiration.
Here is the only single volume where you can read success advice from Napoleon Hill, P. T. Barnum, Benjamin Franklin, Charles Fillmore, Wallace D. Wattles, Florence Scovel Shinn, and Ernest Holmes-along with a bevy of million-copy-selling writers who have one key element in common: a commitment to understanding and promulgating the laws of winning.
These are the beloved teachers and writers who created the idea of a mental formula for success. Their principles, comprehensively collected in nineteen selected writings, have been proved in the experience of millions of men and women who have cherished their works from the late nineteenth century to the present day. Now they are enshrined in this all-in-one treasury-complete in a handsome display box with a ribbon bookmark.
Poetry is the language of devotion in prayer, chant, and song. Reading and writing poetry creates clarity, deepens and expands spiritual inquiry, and cultivates wisdom, compassion, self-confidence, patience, and love. In author Robert McDowell's words, poetry makes you into a tuning fork of the Divine.
But poetry has disappeared over the centuries from religious ceremonies, academic curricula, and public discourse. In Poetry as Spiritual Practice, the first inspirational and instructional guide to combine poetry and spirituality, McDowell restores poetry as the natural language of spiritual practice and invites you to recognize poetry as "the pure sound and shape of your spirit."
Vividly illustrated with a wide range of poems from all historical eras and poetic traditions, numerous religions and faiths, and McDowell's own and his students' work, Poetry as Spiritual Practice will reintroduce you to the unique pleasure of verse. And meditations throughout will allow you to integrate reading and writing poetry into your spiritual journeys and daily life.
Since many of us have long forgotten, or never learned, the mechanics and terminology of poetry -- trochaic feet and tropes trip us up; we can't tell a villanelle from its shorter cousin, rondeau; and a terza rima may as well be a tanka -- this is also an instructional handbook on reading and writing poetry. An engaging guide through the landscape of world poetry, McDowell argues along the way for the many practical benefits of poetic literacy.
Making poetry an essential part of daily rituals, aspirations, and intentions will put you on the path to greater meaning, growth, and peace in your life. At once an engaging technical primer, a profound meditation on the relationship between poetry and the Divine, and an inspirational guide for integrating poetry into spiritual practice, Poetry as Spiritual Practice will become a cherished companion.
“English accents are the sexiest.”
“Americans have ruined the English language.”
Such claims about the English language are often repeated but rarely examined. Professor Lynne Murphy is on the linguistic front line. In The Prodigal Tongue she explores the fiction and reality of the special relationship between British and American English. By examining the causes and symptoms of American Verbal Inferiority Complex and its flipside, British Verbal Superiority Complex, Murphy unravels the prejudices, stereotypes and insecurities that shape our attitudes to our own language.
With great humo(u)r and new insights, Lynne Murphy looks at the social, political and linguistic forces that have driven American and British English in different directions: how Americans got from centre to center, why British accents are growing away from American ones, and what different things we mean when we say estate, frown, or middle class. Is anyone winning this war of the words? Will Yanks and Brits ever really understand each other?
Written by experienced teachers of Romanian, this course offers a step-by-step approach to spoken and written Romanian. No previous knowledge of the language is required.
What makes this new edition of Colloquial Romanian you best choice in language learning?
lively dialogues reflecting life in contemporary Romania
a range of stimulating exercises with full answer key
clear grammar notes and summary
extensive English-Romanian and Romanian-English glossaries.
Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills.
Darwin Information Typing Architecture (DITA) is today’s most powerful toolbox for constructing information. By implementing DITA, organizations can gain more value from their technical documentation than ever before. Now, three DITA pioneers offer the first complete roadmap for successful DITA adoption, implementation, and usage.
Drawing on years of experience helping large organizations adopt DITA, the authors answer crucial questions the “official” DITA documents ignore, including: Where do you start? What should you know up front? What are the pitfalls in implementing DITA? How can you avoid those pitfalls?
The authors begin with topic-based writing, presenting proven best practices for developing effective topics and short descriptions. Next, they address content architecture, including how best to set up and implement DITA maps, linking strategies, metadata, conditional processing, and content reuse. Finally, they offer “in the trenches” solutions for ensuring quality implementations, including guidance on content conversion.
Coverage includes:Knowing how and when to use each DITA element–and when not to Writing “minimalist,” task-oriented information that quickly meets users’ needs Creating effective task, concept, and reference topics for any product, technology, or service Writing effective short descriptions that work well in all contexts Structuring DITA maps to bind topics together and provide superior navigation Using links to create information webs that improve retrievability and navigation Gaining benefits from metadata without getting lost in complexity Using conditional processing to eliminate redundancy and rework Systematically promoting reuse to improve quality and reduce costs Planning, resourcing, and executing effective content conversion Improving quality by editing DITA content and XML markup¿
If you’re a writer, editor, information architect, manager, or consultant who evaluates, deploys, or uses DITA, this book will guide you all the way to success.
Also see the other books in this IBM Press series:Developing Quality Technical Information: A Handbook for Writers and Editors The IBM Style Guide: Conventions for Writers and Editors
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers—helping them to understand not only what the numbers really mean, but also why they matter.
This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business. It also addresses issues that have become even more important in recent years—including questions around the financial crisis and those around broader financial and accounting literacy.
Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbers—to help bring everyday work to a new level.
Chris Bailey turned down lucrative job offers to pursue a lifelong dream—to spend a year performing a deep dive experiment into the pursuit of productivity, a subject he had been enamored with since he was a teenager. After obtaining his business degree, he created a blog to chronicle a year-long series of productivity experiments he conducted on himself, where he also continued his research and interviews with some of the world’s foremost experts, from Charles Duhigg to David Allen. Among the experiments that he tackled: Bailey went several weeks with getting by on little to no sleep; he cut out caffeine and sugar; he lived in total isolation for 10 days; he used his smartphone for just an hour a day for three months; he gained ten pounds of muscle mass; he stretched his work week to 90 hours; a late riser, he got up at 5:30 every morning for three months—all the while monitoring the impact of his experiments on the quality and quantity of his work.
The Productivity Project—and the lessons Chris learned—are the result of that year-long journey. Among the counterintuitive insights Chris Bailey will teach you:
· slowing down to work more deliberately;
· shrinking or eliminating the unimportant;
· the rule of three;
· striving for imperfection;
· scheduling less time for important tasks;
· the 20 second rule to distract yourself from the inevitable distractions;
· and the concept of productive procrastination.
In an eye-opening and thoroughly engaging read, Bailey offers a treasure trove of insights and over 25 best practices that will help you accomplish more.
From the Hardcover edition.
Talk German Grammar is the ideal resource for anyone setting out to learn German, whether at home or in a class.
Using the tried-and-tested principles of the bestselling Talk series, it demystifies grammar and guides you through the key structures of German in a way that’s really easy to follow, even if you have no experience at all of grammar and grammatical terminology.
With its straightforward approach and attractive layout, Talk German Grammar promotes a real understanding of how German works and how it relates to English. It contains clear explanations and hundreds of useful examples, as well as learning tips and strategies. Interesting practice activities reinforce the language patterns and help you remember what you’ve learned.
Talk German Grammar can be used successfully alongside any learning materials, but is the perfect companion for Talk German and Talk German 2.
Citing more than 2,000 sources—from the Bible, Socrates, Shakespeare, Mark Twain, and H. L. Mencken to popular movies, music, and television shows—the Similes Dictionary covers hundreds of subjects broken into thematic categories that include topics such as virtue, anger, age, ambition, importance, and youth, helping you find the fitting phrase quickly and easily.
Perfect for setting the atmosphere, making a point, or helping spin a tale with economy, intelligence, and ingenuity, the vivid comparisons found in this collection will inspire anyone.
Never before has learning to sign been so simple and so much fun! Whether you are a teacher or a parent, this lively self-guided book of American Sign Language (ASL) will quickly become your kids' new favorite teacher!
Learn to Sign the Fun Way goes beyond the manual alphabet and teaches the beautiful language of sign—the United States' fourth most pervasive language—in a simple, interactive format. Signers-to-be will discover:
·Great games to make learning ASL an entertaining adventure
·Activities for both the individual and the classroom
·Cool groups of signs that appeal esspecially to kids
·And much more!
Kids love to sign, whether it be to communicate with a hearing-impaired individual or as a "secret" language with their friends. With this illustrated book they'll quickly and easily become signing superstars!
Inside are cool signs for kids, including:
·Alphabet and numbers
·Food and drinks
·Thoughts and feelings
·Silly and fun signs
From the Trade Paperback edition.