Changes in the Seventh Edition:New chapter on "open-ended" problem solving that includes inductive and deductive reasoning; extended recommendations to teachers, parents, and tutors about how to use TAPPS instructionally; Companion Website with PowerPoint slides, reading lists with links, and additional problems.
Students are taught the fundamentals of these processes by applying them both to simple and multi-step problems which are provided. These problems -- many written by elementary school pupils --gradually increase in difficulty, making learning both fun and stimulating. Special attention is given to typical errors and sources of conceptual difficulty.
Books on the improvement of thinking processes have tended to be complicated and less than useful, but the authors of this renowned text emphasize a simple but effective approach. The "Whimbey Method" of teaching problem solving is now recognized as an invaluable means of teaching people to think. Problems are followed by their solutions, presented in easy-to-follow steps. This feature permits students to work without supervision, outside the classroom. As students work through the book they will see a steady improvement in their analytical thinking skills, and will develop confidence in their ability to solve problems--on tests; in academic courses; and in any occupations that involve analyzing, untangling, or comprehending knotty ideas.
By helping students to become better problem solvers, this book can assist students in achieving higher scores on tests commonly used for college and job selection, such as:
* Scholastic Aptitude Test (SAT)
* Graduate Record Examination (GRE)
* ACT Work Keys
* Terra Nova
* Law School Admission Test (LSAT)
* Wonderlic Personnel Test
* United States Employment Service General Aptitude Test Battery
* Civil Service Examination
New in the 6th edition: A totally new chapter--"Meeting Academic and Workplace Standards: How This Book Can Help"--describes changes in the educational system in the past 20 years and shows how the techniques taught in this book relate to the new educational standards and tests.
Changes throughout the book reflect current educational and social realities: the names of some characters have been changed to represent more accurately the cross-section of students attending today's schools; dates in some problems have been changed; in other problems the technology referred to has been updated.
This all-new edition of the classic reference work is the one thesaurus no home or office should be without. As easy to use as a dictionary—and just as important for you to own—this is a unique and indispensable treasury of words that will enable you to express your ideas clearly and effectively. With the synonyms and antonyms for each word listed alphabetically for quick, convenient use, this superior reference volume will help you build your vocabulary, improve your writing skills, and enrich your powers of expression.
• Simple to use—no index required
• More than 5,000 new words and phrases
• 2,000 new synonym entry words for more efficient cross-referencing
• 30 new categories
• Easy-to-read double-column format
• Latest colloquial and slang terms
• Quotations and phrases that reveal the fascinating history of each word and the ideas it represents
The antidote to fuzzy thinking, with furry animals!
Have you read (or stumbled into) one too many irrational online debates? Ali Almossawi certainly had, so he wrote An Illustrated Book of Bad Arguments! This handy guide is here to bring the internet age a much-needed dose of old-school logic (really old-school, a la Aristotle).
Here are cogent explanations of the straw man fallacy, the slippery slope argument, the ad hominem attack, and other common attempts at reasoning that actually fall short—plus a beautifully drawn menagerie of animals who (adorably) commit every logical faux pas. Rabbit thinks a strange light in the sky must be a UFO because no one can prove otherwise (the appeal to ignorance). And Lion doesn’t believe that gas emissions harm the planet because, if that were true, he wouldn’t like the result (the argument from consequences).
Once you learn to recognize these abuses of reason, they start to crop up everywhere from congressional debate to YouTube comments—which makes this geek-chic book a must for anyone in the habit of holding opinions.
In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you’re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don’t need to have anything important to say—you simply need to say it well.
In an age unhealthily obsessed with the power of substance, this is a book that highlights the importance of style.
There's no need to fear the big, bad world of writing with The Little Red Writing Book in hand. Brimming with clever advice, this book offers writers, students, and business professionals a concise guide to penning strong and effective work for all occasions.
The Little Red Writing Book is designed for visual appeal and ease of use. Elegant yet practical, it will be an intriguing, inviting reference you'll turn to again and again. Author Brandon Royal offers concise explanations and nonintimidating instruction based on the four pillars of sound writing: structure, style, readability, and grammar. His discussion centers on 20 immutable writing principles as well as 30 commonly encountered rules of grammar. A wealth of examples, charts, and engaging exercises make The Little Red Writing Book an invaluable guide for anyone who wants to master those skills that will make a good writer even better.
Advanced students who need assistance in choosing proper topics and materials as well as in using diverse expressions in creative writing will benefit from the section on steps of composition and styles of writing. English translations of model writings, an index of useful grammatical patterns, and an English-Korean glossary are provided at the end of the text.
Korean Composition is aimed at college-level students who have completed at least beginning and intermediate levels of Korean. For students using the Integrated Korean series, this text is recommended for use after the completion of Advanced Intermediate 2.
This complete summary of the ideas from Dale Carnegie's book "How to Win Friends and Influence People" shows that no matter your occupation, goals, ambitions or your position in a company, dealing with people is your biggest challenge. Therefore, if you learn how to do so effectively you will reap the rewards in terms of profitability, productivity and morale. This summary highlights how to work with rather than against people, and how to be successful in your personal and professional life.
Added-value of this summary:
• Save time
• Understand the key concepts
• Improve your social and communication skills
To learn more, read "How to Win Friends and Influence People" and discover how to motivate people and how to communicate efficiently.
This deluxe edition contains the complete contents of The Little Red Writing Book and The Little Gold Grammar Book. Whereas writing is based on principles – in which writing is deemed better or worse, more effective or less effective – grammar is based on rules, in which writing is deemed right or wrong, correct or incorrect. With coverage of the most useful writing principles and the most commonly encountered rules of grammar, The Little Red Writing Book Deluxe Edition is an invaluable guide for anyone who wants to master those skills that will make a good writer even better.
Enjoy the benefits of your own self-paced writing course:
Writing has four pillars – structure, style, readability, and grammar – and each pillar is like the single leg of a sturdy chair.
•Structure relates to organization and deciding in which order to present your ideas. Learn how to choose the best writing structure to develop your ideas, how to break your writing topic into two to four parts, and how to write with a top-down approach.
•Style describes how one writes, including how to use specific examples to support what is written. Learn how to make writing more simple, powerful, and vivid. Understand how to vary sentence beginnings, how to create a formal and informal tone, and how to keep writing gender neutral.
•Readability focuses on presentation and how to make your document visually pleasing and easy to read. Learn how to make key words stand out, how to use headings and headlines to “frame” writing, and how to increase the use of white space to allow your document to “breathe.”
•Grammar is about expressing language in a correct and acceptable form. Review the rules of grammar in terms of six common categories (subject-verb agreement, pronoun usage, modification, parallelism, comparisons, and verb tenses), and use short exercises and problems to help integrate key concepts of grammar, diction, idioms, and style.
•Also included are special sections on editing tips and punctuation, America English vs. British English, and traditional writing vs. digital writing.
“Appropriate for its audience of ambitious students and professionals: those who have plenty of brains, but need a little brush-up with the pen.” —Publishers Weekly Online Reviews
Are high moral standards essential or should we give our preference to the pragmatist who gets things done or negotiates successfully? Should individuals be motivated by a desire for personal power and prestige, or genuine concern for the moral betterment of the citizens?
These questions go to the heart of Athenian democratic principles and are more relevant than ever in today's political climate.
Originally published in English in 1980, Rhetoric as Philosophy has been out of print for some time. In his foreword to this reprint edition, Burke scholar Timothy W. Crusius rues the lack of concentrated attention to Grassi because "what he had to say about rhetoric is at least as significant as, for example, what Kenneth Burke taught us".
Verbal Judo offers a creative look at conflict that will help you defuse confrontations and generate cooperation from your spouse, your boss, and even your teenager. As the author says, "when you react, the event controls you. When you respond, you’re in control."
This new edition features a fresh new cover and a foreword demonstrating the legacy of Verbal Judo founder and author George Thompson, as well as a never-before-published final chapter presenting Thompson’s "Five Universal Truths" of human interaction.
Therefore, in the chapters presented in this volume, the quotations from Shakespeare, the Bible, and other sources are not presented to exemplify the definitions. Rather, the definitions are presented to lead to the quotations. And the quotations are there to show us how to do with language what we have not done before. They are there for imitation.
In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena-the courtroom, the boardroom, the sales call, the salary review, the town council meeting-every venue where a case is to be made against adversaries who oppose the justice you seek. Relying on the successful courtroom methods he has developed over more than half a century, Spence shows both lawyers and laypersons how you can win your cases as he takes you step by step through the elements of a trial-from jury selection, the opening statement, the presentation of witnesses, their cross-examinations, and finally to the closing argument itself.
Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument.
To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, of love. You are instructed on how to role-play through the use of the psychodramatic technique, to both discover and tell the story of the case, and, at last, to pull it all together into the winning final argument.
Whether you are presenting your case to a judge, a jury, a boss, a committee, or a customer, Win Your Case is an indispensable guide to success in every walk of life, in and out of the courtroom.
In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a self-guided writing practice that helped to bring herself into focus and clarify her life as never before. She and a colleague, Tobin Simon, introduced this original method into their classrooms. They experienced such solid response from their students that, for the last twenty-five years, they have devoted themselves to teaching what has now become the respected practice of Proprioceptive Writing®–in workshops, secondary and elementary schools, and college psychology and writing classes around the country, among them the New School University.
“Proprioception” comes from the Latin proprius, meaning “one’s own,” and this writing method helps synthesize emotion and imagination, generating authentic insight and catharsis. Proprioceptive Writing® is not formal writing, nor is it automatic or stream-of-consciousness writing. Requiring a regular, disciplined practice in a quiet environment, the method uses several aids to deepen attention and free the writer within: Baroque music, a candle, a pad, and a pen. Presenting Proprioceptive Writing® in book form for the first time, Writing the Mind Alive shows how you, too, can use it to
• Focus awareness, dissolve inhibitions, and build self-trust
• Unburden your mind and resolve emotional conflicts
• Connect more deeply with your spiritual self
• Write and speak with strength and clarity
• Enhance the benefits of psychotherapy
• Awaken your senses and emotions
• Liberate your creative energies
Featuring actual “writes” by students of all ages, Writing the Mind Alive is a catalyst for mental and emotional aliveness that can truly enrich the rest of your life.
From the Trade Paperback edition.
One of Desiring God's Top 15 Books of 2015
Hearts & Minds Bookstore's Best Books of 2015, Social Criticism and Cultural Engagement In our post-Christian context, public life has become markedly more secular and private life infinitely more diverse. Yet many Christians still rely on cookie-cutter approaches to evangelism and apologetics. Most of these methods assume that people are open, interested and needy for spiritual insight when increasingly most people are not. Our urgent need, then, is the capacity to persuade—to make a convincing case for the gospel to people who are not interested in it. In his magnum opus, Os Guinness offers a comprehensive presentation of the art and power of creative persuasion. Christians have often relied on proclaiming and preaching, protesting and picketing. But we are strikingly weak in persuasion—the ability to talk to people who are closed to what we are saying. Actual persuasion requires more than a one-size-fits-all approach. Guinness notes, "Jesus never spoke to two people the same way, and neither should we." Following the tradition of Erasmus, Pascal, G. K. Chesterton, C. S. Lewis, Malcolm Muggeridge and Peter Berger, Guinness demonstrates how apologetic persuasion requires both the rational and the imaginative. Persuasion is subversive, turning the tables on listeners' assumptions to surprise them with signals of transcendence and the credibility of the gospel. This book is the fruit of forty years of thinking, honed in countless talks and discussions at many of the leading universities and intellectual centers of the world. Discover afresh the persuasive power of Christian witness from one of the leading apologists and thinkers of our era.
Publishers Weekly called Acceptable Prejudice? "a useful introduction to a burgeoning movement...will make readers question their attitudes about overweight people."
Whereas most writing texts focus exclusively on analysis or techniques to improve writing, Holcomb and Killingsworth blend these two schools of thought to provide a singular process of thinking about writing. They discuss not only the benefits of conventional methods, but also the use of deviation from tradition; the strategies authors use to vary their style; and the use of such vehicles as images, tropes, and schemes. The goal of the authors is to provide writers with stylistic “footing”: an understanding of the ways writers use style to orchestrate their relationships with readers, subject matter, and rhetorical situations.
Packed with useful tips and insights, this comprehensive volume investigates every aspect of style and its use to present an indispensable resource for both students and scholars. Performing Prose moves beyond customary studies to provide a refreshing and informative approach to the concepts and strategies of writing.
Updated to reflect new research that has surfaced these past few years, Revolutions in Communication continues to provide students and teachers with the most readable history of communications, while including enough international perspective to get the most accurate sense of the field. The supplemental reading materials on the companion website include slideshows, podcasts and video demonstration plans in order to facilitate further reading.
This guidebook addresses one of the most critical yet seldom taught skills. Reasoning skills help us make sense of the world, including how to better make decisions, tackle opportunities, evaluate claims, and solve problems. Interwoven within the book’s five sections – Perception & Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering Logic – reader’s will discover 50 reasoning tips that summarize the common themes behind classic reasoning problems and situations. Appendixes contain summaries of fallacious reasoning, analogies, trade-offs, and a review of critical reading skills. A wealth of examples, charts, and insightful problems makes The Little Blue Reasoning Book an invaluable guide for any individual wanting to further sharpen his or her thinking skills.
Enjoy the benefits of your own self-paced reasoning course:
*Gain insights into the four classic mindsets and how each influences one’s outlook.
*Make better decisions by framing problems with quantitative tools.
*Employ creative thinking to bypass “roadblocks” and unlock novel solutions.
*Evaluate claims by challenging the strength of key assumptions.
*Use logic to break down arguments in a clear, easy-to-understand manner.
*Review the 10 classic trade-offs to speed recognition of core issues.
*Read with added clarity, whether your goal involves pleasure or profit.
“A wonderful work that shows how reasoning is challenging, yet engaging, rewarding and fun. Because reasoning involves people, it is an art as well as a science. And to remind ourselves just why it’s not always easy to mix the two, we owe a cheerful salute to Nobel prize-winning physicist Murray Gell-Mann who observed: ‘Think how hard physics would be if particles could think.’” —Dr. William A. McEachern, author, award-winning teacher, and founding editor of The Teaching Economist
We use words every day to communicate, to express our feelings and thoughts, but we often forget how powerful they can be and how important it is to choose them with care if we wish to attract love, happiness and success.
With honesty and warmth, Andrea Gardner shares her own ups and downs on her journey to changing her words and her world, and provides the inspiration and tools that you need to find your own true purpose and transform your life to match your dreams. From attracting prosperity and improving your relationships, to finding your true purpose and serving the world, Andrea touches on a wide variety of themes, and helps you laugh at your failings with love, and then pick yourself up and carry on to the wonderful life that you truly deserve. This is a light and entertaining read, but it contains a very powerful message that may very well change your world for good.
This simple, systematic text
leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement methodprovides a step-by-step roadmap for planning social media marketing strategyemphasizes the need to apply solid marketing principles to social mediaexplores how to integrate social media throughout an entire organizationgives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.
FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
The authors identify four distinct yet overlapping roles for the media: the monitorial role of a vigilant informer collecting and publishing information of potential interest to the public; the facilitative role that not only reports on but also seeks to support and strengthen civil society; the radical role that challenges authority and voices support for reform; and the collaborative role that creates partnerships between journalists and centers of power in society, notably the state, to advance mutually acceptable interests. Demonstrating the value of a reconsideration of media roles, Normative Theories of the Media provides a sturdy foundation for subsequent discussions of the changing media landscape and what it portends for democratic ideals.
New chapters in this edition include 'How To Find A Magazine Job', 'Last Chance: The Final Draft', and 'Writing for Trades, Associations and Organizations'
New sections in this edition include 'Improving Your Pizzazz and 'Original Research = Original Articles'
The sixth edition offers significant updates, including:
The face-off between Obama and Romney in the general election; Case studies of ads during presidential and Congressional campaigns; The ever increasing use and impact of social media; Ad stills from the 2012 campaign; and Concrete examples of which ads worked and which ads did not.
Conflict between people is a natural feature of the human condition; when people interact and form relationships, conflicts inevitably emerge. How individuals manage conflict, and how they perceive both the opportunities and challenges it provides, will define their interpersonal relationships in more ways than any other kind of interaction behavior. Collaboration and adaptation are the hallmarks of a competent communicator, therefore how partners communicate during conflict can be more important than the frequency of their disagreements.
The book is organized around a basic guide to English grammar that is specifically tailored to the needs of scientists, science writers, science educators, and science students. The authors explain the goals of scientific writing, the role of style, and the various kinds of writing in the sciences, then provide a basic guide to the fundamentals of English and address problem areas such as redundancies, abbreviations and acronyms, jargon, and foreign terms. Email, online publishing, blogs, and writing for the Web are covered as well. This book is designed to be an enlightening and entertaining read that can then be retained as a practical scientific writing reference guide.
Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself.
In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.
Globalizing Intercultural Communication: A Reader introduces students to intercultural communication within the global context, and equips them with the knowledge and understanding to grapple with the dynamic, interconnected and complex nature of intercultural relations in the world today. This reader is organized around foundational and contemporary themes of intercultural communication. Each of the 14 chapters pairs an original research article explicating key topics, theories, or concepts with a first-person narrative that brings the chapter content alive and invites students to develop and apply their knowledge of intercultural communication. Each chapter’s pair of readings is framed by an introduction highlighting important issues presented in the readings that are relevant to the study and practice of intercultural communication and end-of-chapter pedagogical features including key terms and discussion questions.
In addition to illuminating concepts, theories, and issues, authors/editors Kathryn Sorrells and Sachi Sekimoto focus particular attention on grounding theory in everyday experience and translating theory into practice and actions that can be taken to promote social responsibility and social justice.
Mechanical Design for the Stage will be a reference for you that will:
* provide the basic engineering formulas needed to predict the forces, torques, speeds, and power required by a given move
* give a technician a design process to follow which will direct their work from general concepts to specific detail as a design evolves, and
* show many examples of traditional stage machinery designs.
The book's emphasis will be on following standard engineering design and construction practices, and developing machines that are functional, efficient to build, easily maintained, and safe to use.
Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural communication in diverse international settings. Readers will learn to understand and become aware of power relations, positioning and the impact of social and political forces on language choice and the intercultural communication process. This is the essential text for undergraduate students studying courses in intercultural communication for the first time.
clear learning objectives to structure your study end of chapter discussion questions to test your knowledge highlighted glossary terms to provide a strong understanding of the relevant vocabulary an array of photos including signs which make use of non-verbal codes and many examples that illustrate such issues as intercultural misunderstandings and the effects of culture shock substantial online resources for students including learning objectives, suggested readings, links to media resources and real-world intercultural scenarios and activities. Additional in-depth instructor resources feature test materials, powerpoints, key terms, extended chapter outlines and sample assignments and syllabi.