Mack covers all of the tactics and techniques of the field--issues research, strategies, organization and management, direct lobbying, grassroots lobbying, political action, the use of coalitions and trade associations, and public relations. He discusses the use of new computer and communications technologies, benchmarking, lobbying structures and arenas from Washington to the European Union, current management practices (including compensation), the role of interest groups, legislative and electoral politics, and the practice of government relations in other countries. Government relations people will also find a useful discussion of the legislative and political influences that determine how lawmakers vote on issues, how to organize coalitions of diverse groups and get the most of association memberships, the essentials of mobilizing legislative support at the grassroots, and what to do--and not do--when lobbying foreign countries. Mack provides a clear explanation of how government relations works at the federal, state, local, and international levels. Offering practical, day-to-day guidance to experienced and upcoming government relations executives alike, this book will also have important things to say to legislative aides and other public policy administrators. A highly readable and practical guide to lobbying in all its forms, Mack's book emphasizes managing, and how to apply the various means of government relations to achieve specific, important results.
Spectacular instances of sudden death in major parties have nevertheless occurred in the United States, the United Kingdom, Canada, and Italy, and they all exhibit similar characteristics. The fatal event--which author Charles S. Mack calls "disalignment"--occurs when a schism opens between party leaders and traditional core-base voters on an issue of overriding national importance. Major parties survive periodic defeats, but they cannot survive disalignment.
The book begins with a description of associations as interest groups and their growing importance in the formation of public policy. The author describes non-business interest groups, the types and characteristics of business associations, and the historic development of business organizations in Europe, Japan, and the U.S. In Part II, Mack focuses on techniques to evaluate associations and introduces the Effective Membership Process by which individual members can enhance their influence. The third section explains association resources including membership; finance, planning, and budgeting; governance and policymaking; regulation and taxation of associations; and the roles of the staff. Part IV analyzes the nature of national, international, and state and local associations, comparing their similarities and differences. Illustrative profiles of eight widely varying associations are included in this section. Finally, the book offers an analysis of the attitudes of corporate and individual members towards their associations. Based on the conclusions drawn from this analysis, the author sets down a concrete set of recommendations for strengthening the effectiveness of these organizations to meet the new challenges of the rapidly changing business environment and global economy. A detailed appendix describing how to start a new association completes the handbook.
To affect the outcomes of future elections and legislative issues, corporations and business associations must go beyond merely financing political campaigns. They need to become more deeply involved in grassroots politics and to be more effective in influencing public opinion on issues and candidates. The most important of the specific steps the book recommends is innovative expansion of issue advertising programs to affect voter opinion on issues profoundly affecting business that will be on legislative agendas for decades-among them, international trade, immigration, social security, national savings, and campaign finance.
Mack explains the law and practicalities of political activity. He also shows how issues advocacy works to affect current legislation, political campaigns, and long-term issues. He includes model ads and cases to show how various political and legislative tools can be applied. The book concludes with an analysis of the consequences of the tumultuous 2000 elections for tomorrow's politics and issues.
Mack's book will be useful and important reading for government relations, public affairs, and association executives, and for public policy professionals in the academic community concerned about the future of American politics and its impacts on business and the legislative process.