Every day, more and more people want to learn some HTML and CSS.Joining the professional web designers and programmers are newaudiences who need to know a little bit of code at work (update acontent management system or e-commerce store) and those who wantto make their personal blogs more attractive. Many books teachingHTML and CSS are dry and only written for those who want to becomeprogrammers, which is why this book takes an entirely newapproach.Introduces HTML and CSS in a way that makes them accessible toeveryone—hobbyists, students, and professionals—andit’s full-color throughoutUtilizes information graphics and lifestyle photography toexplain the topics in a simple way that is engagingBoasts a unique structure that allows you to progress throughthe chapters from beginning to end or just dip into topics ofparticular interest at your leisure
This educational book is one that you will enjoy picking up,reading, then referring back to. It will make you wish othertechnical topics were presented in such a simple, attractive andengaging way!
Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.
Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.
Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.
"I laughed so hard and uncontrollably I could hardly breathe. Reading this on public transport is not a good idea." (Penthouse magazine)
"Brilliantly funny." (Jezebel.com)
From the notorious Internet troublemaker who brought the world the explosively popular "Next Time I'll Spend the Money on Drugs Instead", in which he attempted to pay his chiropractor with a picture he drew of a spider; "Please Design a Logo for Me. With Pie Charts. For Free," which has been described as one of the most passed-on viral e-mails of all time; and, most recently, the staggeringly popular "Missing Missy", which has appeared everywhere from The Guardian to Jezebel to Andrew Sullivan's The Daily Dish, comes this profoundly funny collection of irreverent Internet mischief and comedy.
Featuring all of Thorne's viral success, including "Missing Missy", The Internet Is a Playground culls together every article and e- mail from Thorne's wildly popular website 27bslash6.com, as well as enough new material, available only in these pages, to keep you laughing-and, indeed, crying-until Thorne's next stroke-of-genius prank. Or hilarious hoax. Or well-publicized almost-stint in jail (really).
People around the world have access to enjoy YouTube with the exception of a few countries including China. There are three main components that constitute the YouTube ecosystem: the users who are the members of the YouTube communities and the consumers of YouTube videos; the creators who produce videos; and the advertisers who make the money flow within the YouTube ecosystem.
YouTube is open to anybody who wants to create and upload videos, and all users are equally eligible to become creators. YouTube is operating the YouTube partnership program to encourage users to become creators of videos.
This is YouTube reference book proofread by the person who is currently in charge of the YouTube partnership program.
This book explains everything that you need to know about YouTube if you want to become a creator and manage your own channel; how to sign up to become a YouTuber; how to upload videos; how to manage your channel; how to monetize YouTube videos; and the knowhow to generate more profits. All lessons about basic YouTube features are accompanied by “Follow These Simple Steps,” where you are encouraged to practice what you have learned.
The book also includes a “Special Page” section, where some of the popular YouTube channels are introduced by different categories, in addition to ways on how to use YouTube to promote businesses and to protect your copyrights.
In this revelatory book, Don Tapscott, the bestselling author of Wikinomics, and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy.
Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it’s best known as the technology that drives bitcoin and other digital currencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certificates to insurance claims, land titles, and even votes.
Blockchain is also essential to understand if you’re an artist who wants to make a living off your art, a consumer who wants to know where that hamburger meat really came from, an immigrant who’s tired of paying big fees to send money home to your loved ones, or an entrepreneur looking for a new platform to build a business. And those examples are barely the tip of the iceberg.
As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond.
Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own first-hand experience of key figures integral to Alibaba’s rise to create an authoritative, compelling narrative account of how Alibaba and its charismatic creator have transformed the way that Chinese exercise their new found economic freedom, inspiring entrepreneurs around the world and infuriating others, turning the tables on the Silicon Valley giants who have tried to stand in his way.
Duncan explores vital questions about the company’s past, present, and future: How, from such unremarkable origins, did Jack Ma build Alibaba? What explains his relentless drive and his ability to outsmart his competitors? With over 80% of China’s e-commerce market, how long can the company hope to maintain its dominance? As the company sets its sights on the country’s financial and media markets, are there limits to Alibaba’s ambitions, or will the Chinese government act to curtail them? And as it set up shop from LA and San Francisco to Seattle, how will Alibaba grow its presence and investments in the US and other international markets?
Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States. He also explores the political and social context for these momentous changes. An expert insider with unrivaled connections, Clark has a deep understanding of Chinese business mindset. He illuminates an unlikely corporate titan as never before, and examines the key role his company has played in transforming China while increasing its power and presence worldwide.
—Tom Vanderbilt, New York Times bestselling author of Traffic
In Tubes, Andrew Blum, a correspondent at Wired magazine, takes us on an engaging, utterly fascinating tour behind the scenes of our everyday lives and reveals the dark beating heart of the Internet itself. A remarkable journey through the brave new technological world we live in, Tubes is to the early twenty-first century what Soul of a New Machine—Tracy Kidder’s classic story of the creation of a new computer—was to the late twentieth.
HTML5 and CSS3 All-in-One For Dummies, 3rd Edition servesas the perfect reference for both web development beginners andseasoned professionals looking to learn more about how to get themost out of the powerful combination of HTML5 and CSS3.
Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.
Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently needed. He shows how Siren Servers, which exploit big data and the free sharing of information, led our economy into recession, imperiled personal privacy, and hollowed out the middle class. The networks that define our world—including social media, financial institutions, and intelligence agencies—now threaten to destroy it.
But there is an alternative. In this provocative, poetic, and deeply humane book, Lanier charts a path toward a brighter future: an information economy that rewards ordinary people for what they do and share on the web.
Google AdWords is a unique tool that allows you to set your ownbudget and create ads and choose keywords that are specificallyrelated to your business. This handy guide walks you through thenewest tips, tricks, and techniques for maximizing your AdWordscampaign. Presenting coverage that is nearly entirely rewritten orrevised, this practical guide adds chapters on topics such as adextensions, feeds for e-commerce, mobile advertising, advanced adwriting, and the new Google display network. In addition, theauthor provides updates that reflect helpful new bestpractices.Boasts approximately 85 percent updated or new contentUpdates popular topics such as experiments, ad extensions,feeds for e-commerce, mobile advertising, advanced ad writing, andmoreIncorporates changes to the AdWords interfacesShares best practices in split testing, opt-in landing pagestructure, and ad group structureReviews new, free tools included in AdWords as well as new andimproved third-party tools
With this handy reference by your side, you'll discover the bestway to make a Google AdWords campaign to work for you!
Nicholas C. Zakas worked with the Web for over a decade. He has worked on corporate intranet applications used by some of the largest companies in the world and large-scale consumer websites such as MyYahoo! and the Yahoo! homepage. He regularly gives talks at companies and conferences regarding front-end best practices and new technology.
Facebook Marketing All-in-One For Dummies, 3rdEdition is a detailed resource for businesses, brands, andpeople who are interested in promoting themselves, their goods, andtheir services on Facebook. Fully updated to cover new Facebookfeatures, this new Third Edition includes guidance on GraphSearch, the updated News Feed design, cover photo rules,advertising changes, updated mobile apps, and more. Examples andcase studies illustrate best practices, and the book providesstep-by-step guidance on creating a successful Facebook marketingcampaign, from setting up a fan page to analyzing results.
Facebook is considered the most fully-engaged social mediaplatform for most marketers. With more than a billion users whocomment over 3.2 billion times per day, Facebook provides a readyand willing customer base to businesses savvy enough to takeadvantage. Facebook Marketing All-in-One For Dummies,3rd Edition walks you through the creation of acustomized fan page, and guides you through interacting with fansand building a community around your brand. The book explainsFacebook applications and Facebook advertising, and shows you howto make Facebook come alive.Learn how to claim your presence on FacebookBuild pages to engage, retain, and sell to customersDiscover advanced Facebook marketing tacticsFind out why measuring, monitoring, and analyzing areimportant
Create and curate engaging content, including photos, video,contests, and more, and watch your fan base grow. Social mediamarketing is a major force in the success of a business, andFacebook is at the forefront of it all. Facebook MarketingAll-in-One For Dummies, 3rd Edition provides theguidance and information you need to get in there and claim yourspace.
Author Melanie Swan, Founder of the Institute for Blockchain Studies, explains that the blockchain is essentially a public ledger with potential as a worldwide, decentralized record for the registration, inventory, and transfer of all assets—not just finances, but property and intangible assets such as votes, software, health data, and ideas.
Topics include:Concepts, features, and functionality of Bitcoin and the blockchainUsing the blockchain for automated tracking of all digital endeavorsEnabling censorship?resistant organizational modelsCreating a decentralized digital repository to verify identityPossibility of cheaper, more efficient services traditionally provided by nationsBlockchain for science: making better use of the data-mining networkPersonal health record storage, including access to one’s own genomic dataOpen access academic publishing on the blockchain
This book is part of an ongoing O’Reilly series. Mastering Bitcoin: Unlocking Digital Crypto-Currencies introduces Bitcoin and describes the technology behind Bitcoin and the blockchain. Blockchain: Blueprint for a New Economy considers theoretical, philosophical, and societal impact of cryptocurrencies and blockchain technologies.
Hands-on exercises help you learn to code like a pro
Online exercises developed by Codecademy, a leading online code training site, help hone coding skills and demonstrate results as you practice.
The site provides an environment where you can try out tutorials built into the text and see the actual output from your coding. You'll also gain access to end-of-chapter challenges to apply newly acquired skills to a less-defined assignment. So what are you waiting for?The current demand for workers with coding and computer science skills far exceeds the supplyTeaches the foundations of web development languages in an easy-to-understand formatOffers unprecedented opportunities to practice basic coding languagesReaders can access online hands-on exercises and end-of-chapter assessments that develop and test their new-found skills
If you're a student looking for an introduction to the basic concepts of coding or a professional looking to add new skills, Coding For Dummies has you covered.
Telecom 101 covers the core knowledge set required in the telecommunications business today: the technologies, the players, the products and services, jargon and buzzwords, and most importantly, the underlying ideas... and how it all fits together.
The course materials for Teracom’s famous Course 101 Telecom, Datacom and Networking for Non-Engineers, augmented with additional topics and bound in this one volume bring you consistency, completeness and unbeatable value.
Our approach can be summed up with a simple philosophy: Start at the beginning. Progress in a logical order. Build one concept on top of another. Finish at the end. Avoid jargon. Speak in plain English.
Bust the buzzwords, demystify jargon, and cut through doubletalk!
Fill gaps and build a solid base of structured knowledge.
Understand how everything fits together.
... knowledge and understanding that lasts a lifetime.
Ideal for anyone needing a book covering all major topics in telecom, data communications, IP and networking… in plain English.
A wealth of clear, concise, organized knowledge, impossible to find in one place anywhere else!
Join thousands of satisfied customers. Get your copy today!
7" x 9" softcover textbook • 488 pages
4th edition • Published March 2016
print ISBN 9781894887038
eBook ISBN 9781894887786
Print quantities are limited. Order today to avoid disappointment.
Your Go-To Telecommunications Resource
Covering all major topics, we begin with the Public Switched Telephone Network (PSTN), then
• progress in a logical order, building one concept on top of another,
• from voice and data fundamentals to digital, packets, IP and Ethernet, VoIP,
• fiber and wireless, DSL and cable, routers and networks, MPLS, ISPs and CDNs,
• and finish with the Brave New World of IP Telecom, where voice, data and video are the same thing.
• An invaluable day-to-day reference handbook
• Learn and retain more reading a hard copy, professionally printed and bound
• Up-to-date: published 2016
• Allows you to study and review topics before attending a course
• An economical and convenient way to self-study
... these are the materials to an instructor-led course that costs $1395 to attend.
• The Certification Study Guide for the prestigious Telecommunications Certification Organization (TCO) Certified Telecommunications Analyst (CTA) telecommunications certification.
Written by our top instructor, Eric Coll, M.Eng., Telecom 101 contain 35 years of knowledge and learning distilled and organized into an invaluable study guide and practical day-to-day reference for non-engineers.
Looking through the chapter list and detailed outline below, you'll see that many chapters of Telecom 101 are like self-contained reference books on specific topics, like the PSTN, IP, LANs, MPLS and cellular.
You can get all of these topics bound in one volume for one low price.
Compare this to hunting down and paying for multiple books by different authors that may or may not cover what you need to know- and you'll agree this is a very attractive deal.
Career- and productivity-enhancing training... an investment that will be repaid many times over.
Telecom 101 is composed of three parts: Fundamentals of Telecommunications, Telecommunications Technologies, and the IP Telecommunications Network.
PART I FUNDAMENTALS OF TELECOMMUNICATIONS
2 FUNDAMENTALS OF TELEPHONY
4 THE TELECOMMUNICATIONS INDUSTRY
We begin with the fundamentals of telephony and the telephone network – the basis for understanding everything else.
First is the Public Switched Telephone Network (PSTN): loops and trunks, circuit-switching, analog, the voiceband and Plain Ordinary Telephone Service (POTS). Plus, new for the fourth edition: Voice over IP (VoIP) is now part of the fundamentals.
Next is switching, starting with traditional telephone switches: Centrex, PBX and PBX trunks, and how that relates to the newer ideas of softswitches, Hosted PBX and SIP trunking.
This part is completed with a chapter on the telecommunications business: Local Exchange Carriers and Inter-Exchange Carriers, ILECs and CLECs, the main players and how carriers interconnect.
PART II TELECOMMUNICATIONS TECHNOLOGIES
6 TRANSMISSION SYSTEMS
7 THE NETWORK CLOUD AND SERVICE PROVISIONING
8 FIBER OPTICS
9 DSL AND CABLE MODEMS: LAST MILE ON COPPER
The second part is devoted to telecommunications technologies: the actual methods used to implement circuits and services.
We begin with digital: what digital is, how voice and video are digitized, and how digitized information is actually transmitted.
The next chapter is transmission systems: the high-capacity systems developed to carry many users’ traffic. This starts with the installed base of channelized systems, the hierarchy of DS0, DS1 and DS3 rates and an overview of T1, T3, SONET and ISDN.
Then our attention turns to the new generation packetized systems, introducing the concepts of overbooking and bandwidth on demand instead of channels, how this is implemented with frames and packets, coexistence and transition from channels to packets.
Then we understand the “Network Cloud”, how services are actually implemented, the three basic types of services and the equipment used for each.
Completing this part are chapters on the technologies used to implement the network:
Fiber Optics, including fundamentals of fiber, wave-division multiplexing, the network core, Metropolitan Area Networks, Passive Optical Networks and fiber to the premise.
Last Mile on Copper: DSL and Cable Modems, including fundamentals of modems, DSLAMs, VDSL, broadband and cable modems.
Wireless, concentrating on mobile communications: cellular and mobility concepts, the technologies TDMA, CDMA and OFDM, the generations from 1G to 4G, and the systems GSM, UMTS, 1X and LTE. This chapter is completed with WiFi and satellite.
PART III THE IP PACKET-SWITCHED TELECOM NETWORK (IP-PSTN)
11 "DATA" COMMUNICATIONS CONCEPTS
12 CODING, FRAMES AND PACKETS
13 THE OSI LAYERS AND PROTOCOL STACKS
14 ETHERNET, LANS AND VLANS
15 IP NETWORKS, ROUTERS AND ADDRESSES
16 MPLS AND CARRIER NETWORKS
17 THE INTERNET
18 WRAPPING UP
The third part of Telecom 101 is dedicated to the new-generation IP telecommunications network.
We begin by understanding how convergence was achieved by treating voice and video like data – then accordingly, cover the fundamentals of what used to be called “data communications”: DTEs, DCEs, LANs and WANs and the crucial concepts of packets and frames.
There are so many functions that need to be performed to implement phone calls, television, web browsing, email and everything else over the IP network, a structure is necessary to be able to identify and discuss separate issues separately. For this purpose, there is a chapter on the OSI Reference Model and its layers, identifying what the layers are, examples of protocols for each layer and how they work together in a protocol stack.
Then we begin moving up the layers. The next chapter is on Ethernet, LANs and VLANs (Layer 2), including MAC addresses and MAC frames, LAN cables, Optical Ethernet, LAN switches and how VLANs are used to separate traffic.
The next chapter is all about IP (Layer 3): how routers implement the network, routing tables, IP addresses, subnets, IPv4 address classes, static addresses, dynamic addresses and DHCP; public addresses, private addresses and NAT; and an overview of IP version 6.
On a real-world telecom network, a traffic management system is required. This is implemented with a technique called in general virtual circuits, and in particular with MPLS. The next chapter in the book covers the fundamentals, briefly reviews legacy technologies X.25, Frame Relay and ATM, then focuses on MPLS and how it is used to implement VPNs, Class of Service, service integration and traffic aggregation.
The last main chapter is on the Internet: its origins, what an ISP is and how an ISP connects to the rest of the Internet via transit and peering, the web, the Domain Name System, HTML and HTTP, SSL, MIME and base- 64 encoding for email, Internet telephony and Internet VPNs vs. business customer “MPLS service”.
The final chapter is a summary and wrap-up, covering technology deployment from the top down, useful reference charts listing all of the technologies, standard network designs and ending with a look at The Future.
Telecommunications technology is in constant change – and some technologies that used to be of prime importance are not so important today, and so have been moved from the main part of the book into appendices.
The very last part of the book provides a comprehensive list decoding mainstream acronyms and abbreviations used in telecom.
A ALL ABOUT T1
B LEGACY VOICE SERVICES AND JARGON
C ACRONYMS AND ABBREVIATIONS
7" x 9" softcover textbook • 488 pages
4th edition • Published March 2016
print ISBN 9781894887038
eBook ISBN 9781894887786
Get your copy today!
Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more.Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics
If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.
Join the Facebook fun! These experts show you how to set up your Profile, protect your privacy, find friends and family members, learn what's happening in their lives, and keep them up to date on yours. Here's just what you need for a safe and happy Facebook experience.
Open the book and find:
Advice for creating the perfect Profile
How to find friends
Tips on keeping in touch
Privacy controls and how to use them
Steps for sending private messages to friends
MVC 5 is the newest update to the popular Microsoft technology that enables you to build dynamic, data-driven websites. Like previous versions, this guide shows you step-by-step techniques on using MVC to best advantage, with plenty of practical tutorials to illustrate the concepts. It covers controllers, views, and models; forms and HTML helpers; data annotation and validation; membership, authorization, and security.MVC 5, the latest version of MVC, adds sophisticated features such as single page applications, mobile optimization, and adaptive renderingA team of top Microsoft MVP experts, along with visionaries in the field, provide practical advice on basic and advanced MVC topicsCovers controllers, views, models, forms, data annotations, authorization and security, Ajax, routing, ASP.NET web API, dependency injection, unit testing, real-world application, and much more
Professional ASP.NET MVC 5 is the comprehensive resource you need to make the best use of the updated Model-View-Controller technology.
Are you ready to make your mark on the Internet with a personal blog, but aren't quite sure where to start? Blogging For Dummies gives you the lowdown on blogging basics, the anatomy of a good blog, and all the tools you need to get started. Plus, you'll find advice on choosing a blog topic, picking a domain name and host, writing your first blog post, planning an editorial calendar, and much more.
Whether you're interested in casual blogging or creating a more professional online presence, Blogging For Dummies covers it all—and makes it easier than ever to put your thoughts and words out to the masses. Updated to include coverage of the latest trends and techniques in the blogosphere—like technology changes in blogging software and social media—it helps you choose a blogging platform, use SEO effectively to drive traffic to your blog, create content that's pinnable and shareable, and integrate your blog with social media through plug ins. Best of all, you'll discover how you can make real money from your passion and become a professional blogger.Choose a blogging topic and platformUse your blog to build your personal brandMonetize your blog through advertising and sponsorshipsCreate content that easily integrates with social media
Blogging is a great way to express yourself, build and audience, and test out your ideas, and Blogging For Dummies will help you jump in with both feet!
The Basics of Web Hacking provides a simple and clean explanation of how to utilize tools such as Burp Suite, sqlmap, and Zed Attack Proxy (ZAP), as well as basic network scanning tools such as nmap, Nikto, Nessus, Metasploit, John the Ripper, web shells, netcat, and more. Dr. Josh Pauli teaches software security at Dakota State University and has presented on this topic to the U.S. Department of Homeland Security, the NSA, BlackHat Briefings, and Defcon. He will lead you through a focused, three-part approach to Web security, including hacking the server, hacking the Web app, and hacking the Web user.
With Dr. Pauli’s approach, you will fully understand the what/where/why/how of the most widespread Web vulnerabilities and how easily they can be exploited with the correct tools. You will learn how to set up a safe environment to conduct these attacks, including an attacker Virtual Machine (VM) with all necessary tools and several known-vulnerable Web application VMs that are widely available and maintained for this very purpose. Once you complete the entire process, not only will you be prepared to test for the most damaging Web exploits, you will also be prepared to conduct more advanced Web hacks that mandate a strong base of knowledge.Provides a simple and clean approach to Web hacking, including hands-on examples and exercises that are designed to teach you how to hack the server, hack the Web app, and hack the Web user Covers the most significant new tools such as nmap, Nikto, Nessus, Metasploit, John the Ripper, web shells, netcat, and more! Written by an author who works in the field as a penetration tester and who teaches Web security classes at Dakota State University
This is the ultimate guide for those who want to quickly getbeyond AdWords basics to learn and apply the advanced techniquesand tactics that are used by Fortune 500 companies. The bookprovides insight into AdWords' functionality and advanced features,explaining how they work and providing tips, tactics, and hands-ontutorials, which readers can immediately use on their own PPCcampaigns.
The third edition features more than 50 pages of new materialand has been completely revised to cover all the changes toGoogle's system, including changes to the campaign structure, bidmodifiers, new quality score analysis techniques, and the latest adextension updates. Expert author Brad Geddes gives advancedinsight, direction, and strategies for every aspect of usingAdWords to create and manage a successful pay-per-click marketingcampaign, and also shows you the best tools and techniques forkeyword research, including negative keywords. In additionyou'll:Discover how to craft winning ad copy, and explore advanced PPCcampaign optimization techniques, including how to optimize for agood quality scoreExplore the intricacies of the Display Network and learn how tointerpret reportsLearn how to use the AdWords Editor to create thousands ofkeywords and ad copy configurationsUnderstand advanced bidding strategies, and how to bestorganize and manage an AdWords accountLearn how to best test everything from landing pages to adcopy
The book concludes with detailed chapters on understanding,interpreting, and acting upon the detailed AdWords reports so youcan confidently make decisions to positively impact your campaigns.Advanced Google AdWords is detailed, in-depth, and full ofinsights, techniques, tips, tactics, and fascinating real-worldcase studies, making it the ultimate step-by-step guide fordeveloping advanced AdWords expertise.
You will learn how Google Maps and Google Earth provide pinpoint military accuracy, see how bad guys can manipulate Google to create super worms, and see how they can "mash up" Google with Facebook, LinkedIn, and more for passive reconnaissance.
This third edition includes completely updated content throughout and all new hacks such as Google scripting and using Google hacking with other search engines and APIs. Noted author Johnny Long, founder of Hackers for Charity, gives you all the tools you need to conduct the ultimate open source reconnaissance and penetration testing.Third edition of the seminal work on Google hackingGoogle hacking continues to be a critical phase of reconnaissance in penetration testing and Open Source Intelligence (OSINT)Features cool new hacks such as finding reports generated by security scanners and back-up files, finding sensitive info in WordPress and SSH configuration, and all new chapters on scripting Google hacks for better searches as well as using Google hacking with other search engines and APIs
- Standard ePub Format
===== UPDATED 2015-10-17 =====
- Information about Marshmallow 6.0 is added.
- Simulated Marshmallow screen is added.
===== UPDATED 2015-06-29 =====
- Now based on Lollipop 5.1
- Scenario in how to efficiently update your phone. No root needed.
Android Marshmallow and Android Lollipop with Material Design is great things to see. And setting it up for the first time is easier than ever. Google Account setup now comply with two factor authentication, which is makes your account more secure.
Follow this guide to see how you can setup your Android Marshmallow or Android Lollipop phone or tablet for the first time, with existing Google Account.
Even though new technologies enable people to do much more withthe Web, in the end HTML, XHTML and CSS are still at the root ofany Web site. The newest edition of this bestselling guide is fullyupdated and revised for the latest technology changes to the field,including HTML5 and CSS3. Illustrated in full color, this bookprovides beginner and advanced coders the tools they need to beproficient at these programming languages.Shows you how to create a Web page and formulate XHTML documentstructureAddresses working with content management systems (WordPress,Drupal, and Joomla), and designing for mobile devices (iPhone,BlackBerry, and Android)Introduces HTML5 and CSS3, tools critical to mobile WebdevelopmentReviews working with text, lists, and images, and customizinglinksDemonstrates ways to employ cascading style sheets (CSS) andget creative with colors and fontsDetails integrating scripts with XHTML and understandingdeprecated HTML markup tags
Written by two veteran computer whizzes, HTML, XHTML and CSSFor Dummies will help you get the design results you want!
As the second most-visited site on the web, Facebook offersmyriad marketing opportunities and a host of new tools. Thisbestselling guide is now completely updated to cover all of thelatest tools including Deals, sponsored stories, the Send button,and more. It explains how to develop a winning strategy, implementa campaign, measure results, and produce usable reports. Casestudies, step-by-step directions, and hands-on tutorials in thepopular Hour-a-Day format make this the perfect handbook formaximizing marketing efforts on Facebook.This revised guide fills you in on the latest Facebookconventions, tools, and demographics, and outlines the importantstrategic considerations for planning a campaignTakes you step by step through crafting an initial Facebookpresence, developing an overall marketing strategy, setting goals,defining metrics, developing reports, and integrating your strategywith other marketing activitiesCovers using features such as events, applications, andpay-per-click advertisingIncludes case studies and directions for updating, monitoring,and maintaining your campaign
This popular guide is packed with up-to-date information to helpyou develop, implement, measure, and maintain a successful Facebookmarketing program.
Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly site.
SEO is an integral part of getting a site to rank in the various search engines in order to attract potential customers. In the new edition of this bestselling guide to search engine optimization, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among searches and draws the masses. Covering the latest information on pay-per-click options, using social media to boost your profile, and managing your platform and reputation to positively impact your search engine rankings, this hands-on guide is the fun and friendly place to start learning how to move your site to the top of the rankings.Develop a search strategy and use local search capabilitiesBuild sites that increase your search visibilityAnalyze results with updated tracking toolsMaximize content marketing strategies
If you're asking yourself the essential question of "how do I get people to visit my site," you've come to the right place!
Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to:
If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable.
"If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore."
-Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector
"Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance."
-Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
Inside, you’ll learn about:Interaction design and physical computing The Arduino hardware and software development environment Basics of electricity and electronics Prototyping on a solderless breadboard Drawing a schematic diagram
Getting started with Arduino is a snap. To use the introductory examples in this guide, all you need an Arduino Uno or earlier model, along with USB A-B cable and an LED. The easy-to-use Arduino development environment is free to download.
Join hundreds of thousands of hobbyists who have discovered this incredible (and educational) platform. Written by the co-founder of the Arduino project, Getting Started with Arduino gets you in on all the fun!
Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
Updated for ASP.NET 4.5, this introductory book is filled withhelpful examples and contains a user-friendly, step-by-step format.Written by popular author and Microsoft ASP.NET MVP ImarSpaanjaars, this book walks you through ASP.NET, Microsoft'stechnology for building dynamically generated web pages. Thisedition retains the highly accessible approach to building thePlanet Wrox website example, an online community site featuringproduct reviews, picture sharing, bonus content for registeredusers, and more.Contains the comprehensive guide to the latest technologyadditions to ASP.NET 4.5Shows how to build basic ASP.NET web pages and configure theirserverIncludes information on how to add features with pre-builtserver controlsReveals how to design pages and make them consistentContains the information needed for getting user input anddisplaying data
Beginning ASP.NET 4.5 in C# and VB uses Spaanjaars'sdistinct writing style to put you at ease with learning ASP.NET4.5.
Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.
The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:Search Google over IM with a Google Talk botBuild a customized Google Map and add it to your own web siteCover your searching tracks and take back your browsing privacyTurn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choiceKeep tabs on blogs in new, useful waysTurn Gmail into an external hard drive for Windows, Mac, or LinuxBeef up your web pages with search, ads, news feeds, and moreProgram Google with the Google API and language of your choice
For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!
W3Schools.com is the number one online education source for beginning Web developers. This book packages W3Schools content in an attractive two-color design that gets beginning Web developers and designers up and running with the core Web development technologies. To-the-point tutorials with clear examples and simple explanations give novices the knowledge they need to get going with confidence.W3Schools is the top Google search result for instruction on HTML, CSS, and other key Web technologies; this book presents W3Schools tutorials in an easy-to-follow format for quick learning Features a thorough reference section for easy review of such items as lists of tags, attributes, and symbols Covers elements and attributes, headings and paragraphs, formatting and styles, links and images, tables, lists, forms, colors, fonts, frames, entities, head and meta, style sheets, style tags, and more
Designed to get beginning Web developers up and running as quickly as possible, Learn HTML and CSS with W3Schools presents a proven, highly focused course of instruction in an easy-to-use format.
This isn’t a book on theory. With detailed examples, sample scripts, and solid advice, software engineers with operations experience will learn specific techniques that 9apps routinely uses in its cloud infrastructures.Build cloud applications with the "rip, mix, and burn" approachGet a crash course on Amazon Web ServicesLearn the top ten tips for surviving outages in the cloudUse elasticsearch to build a dependable NoSQL data storeCombine AWS and PostgreSQL to build an RDBMS that scales wellCreate a highly available document database with MongoDB Replica Set and SimpleDBAugment Redis with AWS to provide backup/restore, failover, and monitoring capabilitiesWork with CloudFront and Route 53 to safeguard global content delivery
Professional WordPress is the only WordPress booktargeted to developers, with advanced content that exploits thefull functionality of the most popular CMS in the world. Fullyupdated to align with WordPress 4.1, this edition has updatedexamples with all new screenshots, and full exploration ofadditional tasks made possible by the latest tools and features.You will gain insight into real projects that currently useWordPress as an application framework, as well as the basic usageand functionality of the system from a developer's perspective. Thebook's key features include detailed information and real-worldexamples that illustrate the concepts and techniques at work, pluscode downloads and examples accessible through the companionwebsite. Written by practicing WordPress developers, the content ofthis edition focuses on real world application of WordPressconcepts that extend beyond the current WordPress version.
WordPress started in 2003 with a single bit of code to enhancethe typography of everyday writing, and has grown to be the largestself-hosted website platform in the world. This book helps you useWordPress efficiently, effectively, and professionally, with newideas and expert perspectives on full system exploitation.Get up to speed on the new features in WordPress 4.1Learn cutting edge uses of WordPress, including real-worldprojectsDiscover how to migrate existing websites to WordPressUnderstand current best practices and tools in WordPressdevelopment
WordPress was born out of a desire for an elegant,well-architected personal publishing system built on PHP and MySQL,and has evolved to be used as a full content management systemthrough thousands of plugins, widgets, and themes. ProfessionalWordPress is the essential developer's guide to thismultifunctional system.
Updated to capture all the changes expected to come with the latest release of WordPress, the brand-new edition of this bestselling guide gives you an all-access pass to using this powerful publishing platform to get your very own blog or website up and running—in no time. In WordPress For Dummies, you'll find out how to choose and customize a theme, pick the perfect web host, manage multiple websites with multiple authors, and tons more.
Due in large part to its state-of-the-art features, WordPress has become the go-to platform for website owners and bloggers who want to be noticed. Whether you're new to the web/blogging community or want to maximize your site, this hands-on guide is packed with everything you need to navigate the wonderful world of WordPress—and ensure the fruit of your labors gets the attention and traffic it deserves.Get set up with a new WordPress.org accountLeverage the power of WordPress as a CMS toolForget one website—manage as many as you wantOptimize aesthetics, web standards, and usability
Not a WordPress guru? No worries! Everything you need to become a pro is a page—and a click—away!
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information and case studies on landing page optimizationShows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakesProvides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Metalworking is an exciting field that's currently experiencing a shortage of qualified machinists—and there's no time like the present to capitalize on the recent surge in manufacturing and production opportunities. Covering everything from lathe operation to actual CNC programming, Machining For Dummies provides you with everything it takes to make a career for yourself as a skilled machinist.
Written by an expert offering real-world advice based on experience in the industry, this hands-on guide begins with basic topics like tools, work holding, and ancillary equipment, then goes into drilling, milling, turning, and other necessary metalworking processes. You'll also learn about robotics and new developments in machining technology that are driving the future of manufacturing and the machining market. Be profitable in today's competitive manufacturing environment Set up and operate a variety of computer-controlled and mechanically controlled machines Produce precision metal parts, instruments, and tools Become a part of an industry that's experiencing steady growth
Manufacturing is the backbone of America, and this no-nonsense guide will provide you with valuable information to help you get a foot in the door as a machinist.
C# is a complicated programming language for building.NET-connected software for Microsoft Windows, the Web, and a widerange of devices. The friendly All-in-One For Dummies formatis a perfect way to present it. Each minibook is a self-containedpackage of necessary information, making it easy to find whatyou're looking for.
Upgrades in C# 2010 include the ability to build Windows 7applications and compatibility with Python and Ruby.C# is a somewhat complex programming language for building.NET-connected software for Microsoft Windows, the Web, and otherdevicesBeginning C# programmers will appreciate how the All-in-Oneformat breaks the topic into minibooks, each one addressing a keybody of informationMinibooks include creating your first C# program, Windows 7programming, basic C# programming, object-based programming,object-oriented programming, Windows programming with C# and VisualStudio, and debuggingCompanion Web site includes all sample code
Beginning C# programmers will find C# 2010 All-in-One ForDummies explains a complicated topic in an easy, understandableway.
Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
Table of Contents
Introduction to Internet Scams and Fraud
Getting to Know More about Internet Scams/Identity Theft/Credit Card Theft and Internet Frauds
Difference between Internet scams And Internet Fraud
Tips and Techniques to Recognize Frauds and Scams
Rule number one – giving personal information out
Rule number two – identification documents
How does Internet fraud work?
Victim of Lottery Fraud?
Giving Money Away Free Scam
Protecting yourself from Internet fraud
Credit card thefts/work-at-home scams/banks and scammers
Work from Home Frauds – Facebook Fortune
Country Oriented Work-At-Home Scams
How to Recognize a Work-At-Home Scam
Anti Internet Fraud agencies
Social media advertising – YouTube etc. Promoting Scams
Tips for Working at Home Jobs
How to Trap Internet tricksters Through Social Media?
How Do Banks Encourage Frauds?
How Can a Bank Help in Catching a Scammer?
Banking Laissez-faire attitudes
Strict Ways of Tackling Credit Card Frauds
Banking Secrets Unfolded
Bank Update Frauds
Introduction to Internet Scams and Frauds
With the Internet becoming such an integral part of all our lives, is it a surprise that we are more vulnerable to Internet scams and Internet fraud. So for all those people who want to know about the different ways in which a person can get scammed through Internet scams and Internet fraud, here is a complete information dossier telling you all about identity thefts, credit card thefts, Internet fraud and Internet scams.
Along with this, you are going to know more about how fraudsters can gain access to your bank account, thanks to emails which you demand information from you under the garb of updating your banking details and information.
Ignorance is not bliss. In such cases you have to be one step ahead of all the scamsters who benefit from a credulous public who believe that if banking and financial company officials have written to you about a serious matter, it is serious. They thrive on such threatening and scare tactics, telling you that your account is going to be limited within three days or some such ultimatum.
Remember that no bank or any other institution which has anything to do with money is going to ask you for your details, by asking you to update them online. Anybody with a little bit of common sense knows that any information which is sent online either through mail or through tapping on supposedly secure websites can be easily accessed by any hacker with a little bit of experience and computer know how.
So apart from showing you ways and means with which you can check these Internet scamsters and credit card identity thieves, this book is going to give you information on how you can protect yourself from future financial losses.
After reading this book, you’ll have a better understanding of administration using Windows PowerShell. Techniques for working at the prompt and using scripts are covered extensively. Windows PowerShell for Administration starts by teaching you how to:
Manage computers using scripts
Validate PowerShell requirements while scripting
Use conditional statements to control script execution
Use control loops to execute commands repeatedly
Record PowerShell sessions using transcripts
Manage blocks of commands
Then Windows PowerShell for Administration shows you how to:
Manage system configuration
Gather system information
Inventory and evaluate computers
Work with files, directories and drives
Configure security permissions and auditing
Configure event logging
Write custom events
Manage configuration of system services
Create and use restore points
Manage computer accounts and join computers to domains
Manage running processes and services
Monitor system performance
Resolve performance issues
Take control of Windows and Windows Server today using PowerShell! Look also for Windows PowerShell: The Personal Trainer.
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.
The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
On a budget and need help figuring out how to coupon online?This concise e-book will show you where to go online to find thebest store and manufacturer coupons, how to combine them for thebest deals, and how to stay organized. Get this bargain pricede-book with "beyond the book" extras including a videodemonstration, checklist, and more.Contains 100 pages of couponing tips, techniques, and ideas forsaving moneyIncludes extras online, including a video, checklists, andmoreShows how to find, use, and combine money-saving coupons, andkeep them organized
Tired of sifting through hundreds of blogs looking for coupons?Here?s an online couponing guide you can trust: Online CouponingIn A Day for Dummies.
This is the incredible true story of Silk Road's rise and fall, told with unparalleled insight into the main players - including alleged founder and kingpin Dread Pirate Roberts himself - by lawyer and investigative journalist Eileen Ormsby. A stunning crime story with a truth that explodes off the page.
We are living in the computer age, in a world increasingly designed and engineered by computer programmers and software designers, by people who call themselves hackers. Who are these people, what motivates them, and why should you care?
Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.
Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls "an intellectual Wild West."
The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.
Telecom, Datacom and Networking for Non-Engineers is the study guide and companion reference textbook for the TCO Certified Telecommunications Network Specialist (CTNS) telecommunications certification.
This book is ideal as a companion study guide while taking the courses, and will serve as an invaluable day-to-day reference in the future. It can also be used for self-study, delivering the core knowledge needed in telecommunications today: fundamental concepts and jargon, the PSTN, wireless telecommunications, the OSI model and Layers, Ethernet, IP packets, IP addresses, networks and routers, MPLS, carrier networks and carrier services.
Designed for non-Engineers, this comprehensive book explains telecom and networks in plain English: the jargon, buzzwords, mainstream technologies and services, standard practices, and most importantly, the underlying ideas… and how it all fits together.
This invaluable resource contains all of the text and the main graphic from every lesson in all six of Teracom’s online CTNS telecommunications certification courses:
Fundamentals • Loops & Trunks • Analog • Voiceband • POTS • CO • Remotes • DSL
Radio Concepts • Mobility • Cellular Networks • GSM • CDMA • 4G LTE • WiFi • Satellite
The OSI Layers and Protocol Stacks
Protocols & Standards • OSI Model • Layers • TCP/IP • How Protocol Stacks Work
Ethernet, LANs and VLANs
LAN Concepts • Ethernet and 802.3 • MAC Addresses • LAN Cables • Switches • VLANs
IP Networks, Routers and Addresses
Packets • Networks • Routers & Routing • IP Addresses • DHCP • NAT • IPv6
MPLS and Carrier Packet Networks
Carrier Networks • Carrier Services • MPLS • SLAs • CoS • Integration • Aggregation
The online courses are interactive and rich with photos, images and animated graphics, plus a voiceover. This is the textbook. Visit teracomtraining.com or our youTube channel youtube.com/teracomtraining for previews and free samples of the online courses.
No matter where you are from, how old you are, or what your background is, you can build and run a highly profitable business with Amazon. This detailed book is written to show you exactly how you can learn to be an Amazon guru in just a matter of weeks, making unfathomable amounts of money by selling Amazon products, your own products, starting a store, promoting outside projects, and making referrals.
In this book, you will learn how the Amazon business model works and how much money they will pay you in various ways. You will learn how to build a traffic funneling Web site with dozens of free tools such as blogs, podcasts, videos, and social media that help you increase the number of visitors you can send to Amazon for minimal investment. You will learn how to take advantage of the Amazon Kindle program and its revolutionary take on digital distribution of books and newspapers. You will learn what you can do to start your own store in the Amazon Marketplace, selling products at set prices to anyone in the world in much the same way you could on eBay with much more freedom.
Learn how to publish your own books on Amazon with little to no investment and use features Amazon provides, such as Search Inside and digital distribution to reach more people faster. Learn how you can take advantage of multimedia services on Amazon such as Advantage that allow you to publish your own music, videos, and professional titles around the globe. Learn how to use Amazon Connect effectively to promote your products and reach potential customers and how Amazon provides more methods for advertising your products without outside investments.
You will learn how to choose a niche to market towards and what you need on your Web site to make your visitors more willing to click your links and purchase the products you are promoting. Extensive research and interviews with top Amazon associates and independent authors give advice that will ensure your marketing and promotion methods allow you to generate traffic, promote products, and convert sales at a rate that will help you build a successful business quickly.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
McChesney’s award-winning Rich Media, Poor Democracy skewered the assumption that a society drenched in commercial information is a democratic one. In Digital Disconnect McChesney returns to this provocative thesis in light of the advances of the digital age, incorporating capitalism into the heart of his analysis. He argues that the sharp decline in the enforcement of antitrust violations, the increase in patents on digital technology and proprietary systems, and other policies and massive indirect subsidies have made the Internet a place of numbing commercialism. A small handful of monopolies now dominate the political economy, from Google, which garners an astonishing 97 percent share of the mobile search market, to Microsoft, whose operating system is used by over 90 percent of the world’s computers. This capitalistic colonization of the Internet has spurred the collapse of credible journalism, and made the Internet an unparalleled apparatus for government and corporate surveillance, and a disturbingly anti-democratic force.
In Digital Disconnect Robert McChesney offers a groundbreaking analysis and critique of the Internet, urging us to reclaim the democratizing potential of the digital revolution while we still can.
If you strive to have a blog that suits your needs, delights your readers, and keeps visitors coming back for more, this book is your ace in the hole! Offering you cream-of-the-crop guidance from eight bestselling books, WordPress All-in-One For Dummies is the only reference you need to get a handle on blogging basics, use SEO and social media tricks to drive traffic to your site, customize your blog with plugins and themes, and so much more.
WordPress powers more than 25% of the web—and for good reason. It's a state-of-the-art blog-publishing platform that makes your site look professional, lets it be searchable, and provides readers with a pleasant user experience. Whether you're just dreaming up your first blog or want to learn to use the latest version of the software to keep your site up to date, WordPress All-in-One For Dummies is the way to go!Build your site foundation and become an admin proPersonalize your site with themes and pluginsUse SEO and social media to extend your siteRead and understand site analytics
WordPress is free—and with a bit of help from this how-to guide, it can also be easy!
Over 160 million buyers can't be wrong! That's how many people are buying on eBay, and that number only continues to grow. If you're an eBay beginner looking to find bargains or make money by selling, look no further than eBay For Dummies. Inside, you'll find all the tips and strategies you need to become a successful buyer or seller on the world's #2 e-commerce site.
Written by Marsha Collier—who was one of the earliest sellers on eBay and one of their first elite 'PowerSellers'—this new edition offers the latest updates on eBay's selling tools, payment options, how to enhance your eBay experience through social media, and so much more. Buyers will discover how to find bargains, evaluate items, choose between bidding or buying outright, select the best shipping option, and close the deal. If you're a seller, there's a ton for you, too! You'll find tips on researching what to sell, creating effective listings, packing and shipping your items, and offering excellent customer service. Create an account and search for bargains Make extra money by selling items on eBay Master the art of packing and shipping items Use social media to build your eBay business
Whether you want to buy like an expert or make money the eBay way, there's something for every aspiring eBay aficionado in this time-tested guide!