From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.
In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.
When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, collect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination.
Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.
Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers:Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.
This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
"Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston
This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.
This essential guide:
- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary design teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance
- Indicates when methods are best employed to help prioritize appropriate design research strategies
Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
Popular blogger and self-taught decorator Myquillyn Smith (The Nester) is all about
embracing reality—especially when it comes to decorating a home bursting with boys, pets, and all the unpredictable messes of life.
In The Nesting Place, Myquillyn shares the secrets of decorating for real people—and it has nothing to do with creating a flawless look to wow your guests. It has everything to do with embracing the natural imperfection and chaos of daily living.
Drawing on her years of experience creating beauty in her 13 different homes, Myquillyn will show you how to think differently about the true purpose of your home and simply and creatively tailor it to reflect you and your unique style—without breaking the bank or stressing over comparisons. Full of easy tips, simple steps, and practical advice, The Nesting Place will give you the courage to take risks with your home and transform it into a place that’s inviting and warm for family and friends.
There is beauty in the lived-in and loved-on and just-about-used-up, Myquillyn says, and welcoming that imperfection wholeheartedly just might be the most freeing thing you’ll ever do.
Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.
Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include:Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid
The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.
Praise for Abstract City:
“Everyday experiences—from looking at leaves to riding city subways—are funny and fresh and often a source of wonder when depicted by this brilliant graphic designer.” —Readers Digest
“I will call Christoph when anything awful happens to me. And he will make me laugh like crazy about the whole thing. Because he is insanely funny and completely tenderly true. I love every column he did and will do.” —Maira Kalman, author/illustrator of And the Pursuit of Happiness
“Christoph Niemann is the best illustrator alive. Every single time I come across a piece of his work, which is often as he either works all the time, or worse, draws incredibly fast, it is wonderful. While the rest of us are lucky to get a proper piece out here and there, Christoph produces hit after hit after hit. If he wasn’t such a genuinely sweet man, we’d surely hate his ass a lot.” —Stefan Sagmeister, author of Things I Have Learned in My Life So Far
“Few books have more probingly and humorously gotten inside the mind and day-to-day experience of an artist.” —NPR.org
"What’s terrifying (to me, certainly, and possibly to many of his peers) is that nearly every idea he has seems to be equally well formed . . . once again, performing neat, virtuosic circles around the rest of us, to our delight." —PRINT magazine
"Irresistible." —Very Short List
“A masterpiece of sophisticated humor, this is a brilliant one-of-a-kind work.” —Library Journal, starred review
Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media.Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs.Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity.Packed with exercises and tutorials for students, and real-world graphic design briefs.
This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
It’s easy to find your own style confidence once you know this secret: While decorating can take months and tons of money, styling often takes just minutes. Even a few little tweaks can transform the way your room feels.
At the heart of Styled are Emily Henderson’s ten easy steps to styling any space. From editing out what you don’t love to repurposing what you can’t live without to arranging the most eye-catching vignettes on any surface, you’ll learn how to make your own style magic. With Emily’s insider tips and more than 1,000 unique ideas from 75 envy-inducing rooms, you’ll soon be styling like you were born to do it.
This fifth edition continues to offer an introduction to the principles of pattern cutting, with a range of good basic blocks and examples of their application to garments.
New for this edition is the inclusion of colour to help students recognize the different sections of the book and to enhance the garment illustrations? Colour illustrations also offer a new dimension to the updated material on computer-aided design and the CAD chapter now provides students with a clear guide to the technology.
The size charts have been revised to reflect the changes in body sizing, the co-ordination with European size charts and to the way that clothes are now marketed to different sectors. The great expansion of casual wear has led to the growth of 'flat cutting' with no darting, and the section devoted to this type of cutting has been further expanded.
This best-selling textbook with its tried-and-tested presentation of authoritative text and clear diagrams remains the essential purchase for students of fashion and design.
The essential do-it-yourself guide from one of the top designers in the country that uncovers the secret home design rules used by the pros
Many design books are filled with lavish photography of perfect rooms that most of us can only dream of re-creating. Without any practical advice, the look is unattainable. That's where Design Rules comes in. Here, Elaine Griffin, one of the country's 100 top designers (House Beautiful), explains all the practical decorating standards that professionals use behind the scenes to create flowing, balanced, gorgeous design. Packed with helpful illustrations and hundreds of step-by-step tips, Design Rules includes essential advice such as:
?Pick a pleasing color palette (that really works)
?Correctly size their bedsize tables (so they don't tower over their beds)
?Enhance the visual appeal of windowless rooms (so they're not dungeons)
?Design furniture arrangements that function and flow
?Style up even the most forlorn kitchens, baths and yes, basements and laundry rooms (honey, no space is too dreadful to be made ultra fab)
?Brighten up their kitchens with a can of paint and a burst of strategically- placed color (location, location, location!)
?Figure out which styles of furniture go together (there is a rule and it's easy!)
?Make their own personalities shine throughout their homes (because they should)
?And oodles more!
Design Rules is for the growing number of savvy, novice home designers who are well-versed in what good design looks like, but need advice on how to translate it into their own home. It is the home design bible people have been waiting for.
What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.
2015 Artist's & Graphic Designer's Market is the must-have reference guide for any artist who wants to establish or expand a career in fine art, illustration, or graphic design. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2015 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible.
Expand your art business with these resources: A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news, and much more (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title) Complete, up-to-date contact information for more than 1,700 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more Articles on the business of freelancing--from basic copyright information to tips on promoting your work Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types NEW! Informative articles on setting goals, getting organized, building a resume, and mastering marketing and branding NEW! Special features on defamation, alternative art show venues, art rentals, art and wine workshops, and art fairs NEW! Inspiring and informative interviews with successful professionals including children's book author-illustrator Tomie dePaola, graphic designer Mikey Burton, and fantasy illustrator John Howe Check out ArtistsMarketOnline.com for more interviews, tips for selling your work, and our easy-to-use searchable database of markets!
Whether you are a home owner, an amateur restorer or decorator, a professional, a realtor, a student, or a do-it-yourselfer, this book will make every job go smoother.
Over 2000 Entries and 250 line drawings logically organised into 12 useful subject areas:
Architects, Designers, and Decorators
Architectural, Building, and Decorating Terms
Colors, Paints, Varnishes, and Decorative Finishes
Fabric and Wallpaper
Furniture and Upholstery
Glass and Ceramics
Oriental and Other Rugs
Styles and Movements
Windows and Window Treatments
Woods for Furniture and Floors
While remaining loyal to traditional classical design, Wadia's finely detailed residences display a remarkable versatility and adaptability within the classical language of architecture. His work is characterised by a passion for excellent detailing, use of fine materials and exceptional workmanship, always emphasising the integral relationship between the home and its surrounding landscape.
This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.
Bottle caps turned into a kitchen backsplash, old bed springs reinvented as candle holders, and a recycled shipping container-turned-guesthouse are just a few examples of the innovative repurposing of second-hand items that readers will discover. From retro and modern to classic, “cottage,” and urban chic, Palmisano takes readers on a sumptuous visual journey featuring unique salvage ideas in an eclectic array of styles, for every room in the house—kitchens and dining rooms, bedrooms and bathrooms, living rooms and dens, and entryways and outdoor areas.
The journey continues with a sampling of cutting-edge retail spaces, hotels, cafes, and boutiques across the country that incorporate salvage into their designs, such as Industrie Denim in San Francisco, Stowe Mountain Lodge in Stowe, Vermont, and Rejuvenation in Portland. Profiles of thirteen “salvage success stories” are also included, showcasing the imaginative designs of creative homeowners. And lastly, fourteen easy, do-it-yourself projects are included at the back of the book (with step-by-step instructions), not to mention a comprehensive “Where to Find Salvage” resource section.
Packed with over 350 color photos, Salvage Secrets Design & Decor offers a trove of salvage ideas to inspire, proving that you need look no further than your local rebuild center, architectural salvage shop, or flea market to transform your living space.
First, the sections have been re-organised to reflect changes in producing and marketing children’s clothes. Today’s popularity of easy-fitting styles and knitted fabrics means that basic ‘flat’ pattern cutting is used to construct the majority of children’s wear and babywear and this type of cutting is therefore emphasised in this new edition. Shaped blocks and garments, cut to fit the body form, are still included, and are placed in chapters covering some school uniform garments or more expensive fashion or formal clothes. The book now clearly separates the sections useful to student beginners (Parts One, Two and Three), and also offers more advanced or specialist sections for students who wish to pursue a career in children’s wear or for designers working in the different manufacturing sectors of the trade.
The second change in this fourth edition is the introduction of colour coding to the sections; this makes it easier to identify specific processes in the book and enhances the illustrations.
Finally, the size charts have been revised to reflect the changes in body sizing. The clear division of the boys’ and girls’ measurements in the charts has been in response to the way clothes are marketed and to co-ordinate with European size charts. ‘Plus’ charts for heavier children have also been added.
Close Encounters of the Furred Kind begins with a long, emotional goodbye to Norfolk, and continues with another amazing new lease on life for The Bear, the Benjamin Button of the cat world, among the bluebells and verdant hedgerows of Devon. Readers who became attached to The Bear's magical, owlish persona during his previous adventures will become more so here as he proves, once again, that he's a cat with endless secrets and significantly more than nine lives.
This new edition has been slightly revised to reflect Shelton's vegetarian leanings.
Tuthill's selections of illustrations include elevations and details of fireplaces, staircases, windows, parlors, libraries, and other interiors of residences, offices, and stores. A practical guide for nineteenth-century architects, carpenters, and builders, this volume remains a fine resource for historians, curators, preservationists, and Victorian home restorers. This edition is enhanced by a selection of advertisements that appeared in the original publication.
With this book, designers will:
—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
—See how known pairings and selection methods can be used in real-world projects
—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
—Realize the basic tenets of color theory as it is broken down into clear and actionable directives
—Uncover tips and techniques for using color in client-based design work
Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Based on Scientific Feng Shui for the Built Environment: Fundamentals and Case Studies published in 2011, this enhanced new edition has further taken into account the enhancements and new inputs in theories and applications. Emphasis is placed on two themes, sustainability and science. New case studies regarding sustainable design as viewed from a Feng Shui perspective, and integrated applications of different architectural models and their associations with Feng Shui concepts are added and elaborated. On science, other than exploring the new development of particle physics in relation to Feng Shui studies, a totally new approach to numerology and Luo Shu study based on modern linear algebra may bring readers new insight into the possibility of researching Feng Shui mathematically, in addition to the use of spherical trigonometry.
This book offers a remarkable in-depth view of Feng Shui by integrating the historical theories with scientific explorations and examples of applications. It once again demonstrates that Feng Shui can be studied scientifically, and eventually scientific Feng Shui may become a new field of science in the academic world as well as a professional and orthodox discipline of architectural design for the built environment.
Published by City University of Hong Kong Press.
More and more home bakers are replacing mass-produced breads and commercial yeasts in favor of artisan breads made with wild cultures and natural fermentation. Whether you want to capture your own local yeasts, take advantage of established cultures like San Francisco Sourdough, or simply bake healthier, more natural loaves, you’ll find no better guides than renowned sourdough authorities Ed and Jean Wood.
In this updated edition of Classic Sourdoughs, the Woods reveal their newly discovered secret to crafting the perfect loaf: by introducing a unique culture-proofing step and adjusting the temperature of the proofs, home bakers can control the sourness and leavening like never before. The reward? Fresh, hot sourdough emerging from the oven just the way you like it—every time. Starting with their signature Basic Sourdough loaf, the Woods present recipes featuring rustic grains and modern flavors, including Herb Spelt Bread, Prarie Flax Bread, and Malt Beer Bread, along with new no-knead versions of classics like White French Bread. They round out the collection with recipes for homemade baguettes, bagels, English muffins, and cinnamon rolls, plus a chapter on baking authentic sourdoughs in bread machines.
Steeped in tradition, nuanced in flavor, and wonderfully ritualized in preparation, sourdough is bread the way it was meant to be. So join the sourdough renaissance and bring these time-honored traditions into your own kitchen.
For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges.
This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. Features of this Fourth Edition include:More than 55 new patterns added to this edition—over 600 patterns in all A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, corrugated containers, and point-of-purchase displays Proven, scalable patterns that save hours of research and trial-and-error design Packaging patterns that are based on the use of 100% recyclable materials Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use
Comprehensive and up to date, The Packaging Designer's Book of Patterns, Fourth Edition enables packaging, display, and graphic designers and students to achieve project-specific design objectives with precision and confidence.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
In 2006 Jamie Tworkowski wrote a story called “To Write Love on Her Arms,” about helping a friend through her struggle with drug addiction, depression, and self-injury. The piece was so hauntingly beautiful that it quickly went viral, giving birth to a non-profit organization of the same name. Now, To Write Love on Her Arms (TWLOHA) is an internationally recognized leader in suicide prevention and a source of hope, encouragement, and support for people worldwide.
If You Feel Too Much is a celebration of hope, wonder, and what it means to be human. From personal stories of struggling on days most people celebrate to words of strength and encouragement in moments of loss, the essays in this book invite readers to believe that it’s okay to admit to pain and okay to ask for help. If You Feel Too Much is an important book from one of this generation’s most important voices.
From the Hardcover edition.
More than 1200 designs are shown here, arranged in a clear system of classification that includes 22 areas of related design — borders, brackets, tail pieces, and so on. The lattices are classified according to one basic figure or concept, and the hundreds of beautiful design variations fall into only 26 categories: parallelogram, octagon or octagon square, hexagon, single focus frames, double focus frames, triple focus frames, quintuple focus frames, no focus frames, wedge-lock, presentation, out-lock, in-out bound, the Han line, parallel waves, opposed waves, recurving wave, loop-continued, like swastikas (a Buddhist symbol), unlike swastikas, central Ju I, allover Ju I, S-scroll, U-scroll, rustic ice-ray, symmetrical ice-ray, and square and round. Each category is introduced in sections at the front. In addition, there is usually a short description for each design and every design is designated by name, location, and approximate date of construction.
Professor Dye spent over 21 years studying and copying lattices all over China, and because of the ravages of time and changing cultural values, this collection can probably never be duplicated. Balanced, intricate, sometimes asymmetrical, usually harmonious, these lattice designs present a wealth of material for the Western commercial artist, textile designer, pattern-maker, and craftsman. Reflecting their Chinese heritage, these designs are universal and can be used almost anywhere.
Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts.
The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions.
In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments.
Foundations of Color has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. Bridging traditional color theory with modern and digital applications, this book is appropriate for any creative field, including fine art, graphic design, interior design, fashion, photography, and web design.
Foundations of Color is an essential addition to any art and design library.
TABLE OF CONTENTS
Chapter 1 - Color provides an introduction to the phenomenon of color, the physics of light, and color vision.
Chapter 2 - Hue examines the defining property of hue and explores the idea of color temperature through warm and cool hues.
Chapter 3 - Value examines the defining property of value and explores the use of a value scale for measuring normal value.
Chapter 4 - Saturation examines the defining property of saturation, from chromatic to neutral to achromatic colors. It also discusses the color variations of tints, tones, and shades.
Chapter 5 - Color Systems outlines systems for organizing color, from traditional paint to contemporary additive and subtractive systems. Primary, secondary, and tertiary hues are identified and organized into a color wheel for each color system.
Chapter 6 - Color Schemes explores methods for developing color schemes, including monochromatic, analogous, and complementary relationships. Additional combinations focusing on hue, value, and saturation are examined for achieving color harmony.
Chapter 7 - Color Interaction explores the interaction of color and effects such as afterimage, simultaneous contrast, optical mixing, and vibration.
Chapter 8 - Color Composition concludes by reviewing the compositional effects of color. Topics include color's impact on emphasis, balance, space, and unity.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Interior Design Visual Presentation, Second Edition is fully revised to include the latest material on CAD, digital portfolios, resume preparation, and Web page design. It remains the only comprehensive guide to address the visual design and presentation needs of the interior designer, with coverage of design graphics, models, and presentation techniques in one complete volume.
Approaches to the planning, layout, and design of interior spaces are presented through highly visual, step-by-step instructions, supplemented with more than forty pages of full-color illustrations, exercises at the end of each chapter, and dozens of new projects. With the serious designer in mind, it includes a diverse range of sample work, from student designers as well as well-known design firms such as Ellerbee and Beckett Architects and MS Architects.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Step inside Altered Curiosities, where a wisdom tooth gets its own shrine, a honeybee lights up the room and a taxidermy eye becomes the eye in the back of your head. As author Jane Wynn shares her unique approach to mixed-media art, you'll learn to alter, age and transform odd objects into novel new works of your own creation.
Step-by-step instructions guide you in making delightfully different projects that go way beyond art for the wall—including jewelry, hair accessories, a keepsake box, a bird feeder and more—all accompanied by a story about the inspiration behind the project. You'll also learn to:Find your personal symbols and incorporate them into your work. Alter toy figures to create curious new creatures. Master simple soldering techniques that take you beyond the soldering iron. Apply beautiful patinas and etchings to brass and copper. Transform cast resin into pieces that look like metal. The endless possibilities of assemblage are yours to discover! Let Altered Curiosities inspire you to create a new world that's all your own.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since.
Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers.
In addition to four brand new chapters on real world projects, this new edition of award-winning digital artist Derek Lea's bestselling Creative Photoshop contains several brand new features such as "What you'll learn in this chapter? summaries, so you can quickly find projects using the specific tools you'd like to focus on, and supplementary information at the end of each chapter, containing useful resources and additional gallery images to provide further study and inspiration. As you work through Derek's fantastic artistic methods, be sure to visit www.creativephotoshopthebook.com for more information, including the project files for each chapter, available for download for you to work with, a reader forum, and more.