Have trouble getting a prospect to commit to more than, "Email me some information on that, and I'll take a look"?
How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name?
So what do you put in your proposal cover letter that hasn't already been said in the full proposal?
If these issues present problems when you sit down to write a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool.
But is it? Really? Or is that the "paperwork" that gets put off until overcome by events?
Unlike the spoken word that quickly fades from memory, the written word has staying power - power that can deliver your message while building lasting relationships.
And if you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time!
Successful Sales and Marketing Letters provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day:
Setting up sales appointments
Following up on client and prospect meetings
Dealing with disgruntled customers
Introducing new products or services
Announcing the discontinuation of a product or service
Encouraging a distributor to increase volume
Introducing a new business development manager to the territory
Reactivating "inactive" accounts
Changing the commission structure
Handling credit and collection issues
Asking for referrals
Engaging clients or prospects with "staying in touch" contacts
Getting people to complete your customer satisfaction surveys
This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees.
These sample sales letters and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z:
-- The Sales Cycle (106 sample sales letters)
-- Routine Customer Transactions (82 sample sales letters)
-- Goodwill and Ongoing Customer Relations (41 sample sales letters)
-- Sales and Marketing Management (82 sample sales and marketing letters)
-- Credit and Collection (77 sample letters)
How to Use This Successful Sales and Marketing Letters Package
You have two choices. Either . . .
1. Download the PDF package and select the samples sales letter or marketing letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out.
2. Read samples to "get the flavor" of what the sales letter or marketing letter should say. Then "pick and choose" sentences you like to use in composing your own sales letter.
Total Number of Marketing and Sales Letters: 399
Total Number of Situations/Topics: 101
If you need a sales letter or marketing letter to communicate your message clearly, concisely, and compellingly - and you don't have the time or the skill to find exactly the right words - this collection is your answer. Author Dianna Booher has "handled the paperwork" so you can get on with what you do best-selling in person and on the phone!
Successful Sales & Marketing Letters
Written by Dianna Booher
Award-winning author of 44 books published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson
You'll learn how to write a resignation letter that leaves relationships intact:
Identify the essential details to include in every resignation letter.
Learn what you should never say in a resignation letter.
Save time as the manager when writing to accept someone’s resignation with the model phrases provided.
If you think you might change jobs sometime in the future (and statistics say practically all of us will), this 27-page ebook belongs in your collection of communication reference tools.
Speak with Confidence! gives you the tools and techniques you need to make the most of that speaking opportunity.
You will learn how to:
Establish rapport with any audience
Present with passion and persuasion
Organize your ideas for maximum impact
Plan your presentation structure quickly
Add anecdotes to improve retention
Use vocal variety
Think on your feet to handle tough question-and-answer sessions with credibility
Use visuals to support rather than sabotage your message
Perfect your presentation with the "finishing touches" that keep your audience engaged from start to finish
Communication guru Dianna Booher delivers hundreds of powerful, battle-tested strategies and presentation tips guaranteed to transform even the most fainthearted professional into a riveting speaker.
Dianna has earned the highest distinction in the professional speaking industry, having been inducted into prestigious Speaker's Hall of Fame. Successful Meetings magazine has also named her to its list of the "Top 21 Speakers for the 21st Century." In Speak with Confidence!, Dianna shares the ideas and expertise that can help you take your career to the next level.
1,254 Tips to improve your communication and interpersonal skills!
You will learn how to:
Establish credibility and show concern
Transition from criticizing to coaching
Listen to negotiate so that everybody feels like a winner
Give clear instructions
Give and receive usable feedback
Ask appropriate questions and answer questions appropriately to gain cooperation
Present ideas persuasively and communicate across gender and cultural lines
Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion—for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals, along with examples and analyses of messages that succeed and those that fail.
From the Trade Paperback edition.
This 48-page ebook will take the pain out of writing process by providing quick tips and practical examples you can apply immediately to reduce your writing time and get your point across.
Write for the same skeptics who watch network news.
Make sure your elaboration matches the intended emphasis.
Quantify when you can.
Decide whether a chart or graphic will help or hinder.
Use passive voice only for a good reason.
Watch out for the dangling "which."
Discover ways to make your attendance at tradeshows and industry conferences pay off for you. Learn why you should ask others for their business cards—but hold onto yours! Find out how to keep hot prospects contacting you by knowing what to mail or email them, how to send the package, what the experts have proven are the best ways to follow up for great results.
If you’re an entrepreneur, small business owner, or independent sales professional, you live and die, sell or don’t sell, by your own ability to market and generate leads.
Use Dianna Booher’s tips for creating a selling system that spits out leads so that you can close the sale and exceed your income goals.
Be known as someone who gets things done. Apply the basics of great meeting management and get results - or neglect them and waste everyone's time. Among other great techniques and meeting skills, you will learn to
Build an effective meeting agenda
Encourage participation—if you want it
Avoid situations that can derail the meeting
Lead with personal credibility and excellent presentation skills
Shorten the process leading to quality decision-making with appropriate analysis and meeting discussion techniques
Deal effectively with problem participants by using effective facilitation skills
In this 28-page ebook, Dianna Booher offers 72 tips that help you with every aspect of the meeting, from assessing whether a meeting is necessary to rewarding the creativity and hard work of meeting participants.
In an era when written communication in the workplace is more crucial than ever, at a time when many professionals all but completely eschew face-to-face dealings, E-writing is poised to become the new bible of business writing. Accessible and inviting, this Web-savvy "how-to" book promises to transform anxious e-mail hacks and mediocre memo writers into eloquent electronic scribes in no time at all.
Inside, you will learn how to: combat counterproductive e-mail habits
write authoritatively and persuasively, with a clear message that generates quick action
handle e-mail and letter correspondence efficiently and effectively
select an appropriate style for the audience you're addressing
heighten your professional image, self-confidence, and career prospects.
Practicing what she preaches, award-winning communicator and bestselling author Dianna Booher writes in a refreshingly straightforward style and has organized E-writing to make on-the-spot referencing a snap. Keep it handy; refer to it often -- and your online mailbox will never be the same again.
Dianna Booher uses a sports motif to coach you into a positive mindset about your contributions at work and finding your calling. You can accomplish your goals by focusing on these concepts:
Show Up—Learn your job well, be curious and ask questions, and keep the big picture in view at all times.
Own Up—Take responsibility for your work, your personal development, your reaction to uncertainty or “less-than-perfect” solutions, and the good of the whole team.
Follow Through—Seek support for your work, practice and develop the skills that matter most, understand the metrics for your performance, and know when it’s time to regroup or seek help.
Keep Your Focus—Find methods that keep you on task, stick to the basics, simplify processes, communicate clearly, take time to weigh decisions, and act decisively when the way is clear.
Run, Play Hurt, or Sit Out—but Don't Whine—Know your reputation, strengthen it, and protect it. Be a peacemaker and win over your critics. Recognize when it’s time to move on.
Sign On for Life—Take time to rest, to develop your skills, and to reflect on what matters most in life.
When you do find your true calling, your work will be a source of satisfaction and fulfillment—and you will be proud to sign your name to it.
Explore 19 power-packed chapters and set the stage for creating your own life-long masterpiece. Using the analogies of writing a blockbuster movie, painting a portrait, and building a dream home, author Dianna Booher challenges readers to create "masterpieces" of their career, character, and relationships.
Inspiring insights will help you
display honesty, wisdom, courage, and four other characteristics worthy of your signature
deepen your relationships through kindness and compassion, a commitment to telling and hearing the truth, serving others, and keeping your sense of humor
discover and pursue your calling with conscientious planning, attention to detail, and a balanced perspective
Benefit from the wisdom of dozens of the greatest thought leaders, the famous and not-so-famous, whose quotations are sprinkled throughout each chapter.
"I do not pray for success, I pray for faithfulness."
If you seek a life-changing experience, Your Signature Life fills the bill.
Save face when a story flops.
Get back on track when memory fails.
Survive equipment failure.
Engage even the most problematic participants in your presentations.
Recover well when your punch line falls flat.
Dave's bed was an old army cot in the basement, and his clothes were torn and raunchy. When his mother allowed him the luxury of food, it was nothing more than spoiled scraps that even the dogs refused to eat. The outside world knew nothing of his living nightmare. He had nothing or no one to turn to, but his dreams kept him alive--dreams of someone taking care of him, loving him and calling him their son.
You can take the job you have—and improve it!
You can take any situation—and make it work for you!
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing resentment
And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!
“Women should listen to Steve Harvey when it comes to what a good man is about. Steve Harvey dispenses a lot of fabulous information about men.”
The #1 New York Times bestseller from the new guru of relationship advice, Steve Harvey’s Act Like a Lady, Think Like a Man is an invaluable self-help book that can empower women everywhere to take control of their relationships. The host of a top-rated radio show listened to by millions daily—and of cable TV’s The Steve Harvey Project—Harvey knows what men really think about love, intimacy, and commitment. In Act Like a Lady, Think Like a Man, the author, media personality, and stand-up comedian gets serious, sharing his wealth of knowledge, insight, and no-nonsense advice for every good woman who wants to find a good man or make her current love last.
With translations in more than thirty languages, Act Like a Lady, Think Like a Man is the definitive relationship guide for women.
Steve Harvey can't count the number of impressive women he's met over the years—the many incredible women who can run a business, have three kids, maintain a household in tiptop shape, and chair a church group all at the same time. So, when it comes to relationships, why can't these same women figure out what makes men commit? According to Steve, it's because they're asking other women for advice when they should be going directly to the source. In this expanded edition, Steve includes an added section of all new advice, with tips on dealing with your partner's exes, spicing up your relationship, ensuring you're ready for that walk down the aisle, and much more.
Sometimes funny, often unflinchingly direct, but always truthful, Act Like a Lady, Think Like a Man is a book you must read if you want to understand how men think when it comes to relationships, intimacy, and love.
The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny.
While most people operate with only three degrees of action-noaction, retreat, or normal action-if you're after big goals, youdon't want to settle for the ordinary. To reach the next level, youmust understand the coveted 4th degree of action. This 4th degree,also know as the 10 X Rule, is that level of action that guaranteescompanies and individuals realize their goals and dreams.
The 10 X Rule unveils the principle of "Massive Action,"allowing you to blast through business clichŽs andrisk-aversion while taking concrete steps to reach your dreams. Italso demonstrates why people get stuck in the first three actionsand how to move into making the 10X Rule a discipline. Find outexactly where to start, what to do, and how to follow up eachaction you take with more action to achieve Massive Actionresults.Learn the "Estimation of Effort" calculation to ensure youexceed your targetsMake the Fourth Degree a way of life and defy mediocrityDiscover the time management mythGet the exact reasons why people fail and others succeedKnow the exact formula to solve problems
Extreme success is by definition outside the realm of normalaction. Instead of behaving like everybody else and settling foraverage results, take Massive Action with The 10 X Rule,remove luck and chance from your business equation, and lock inmassive success.