As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them.
Packed with advice, inspiration and real-life stories, it will help you:Define what you want to do and why you want to do it Find the right kind of funding Build a brand that makes you unique Find a team as motivated and inspired as you are Measure the impact you're having
How to be a Social Entrepreneur is the only social enterprise start-up guide you'll ever need.
"This is the seminal book on social enterprise"
—Martin Murphy, Network 2012
"An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert's usual uncomplicated format"
—Marc Davies, Wales Co-operative Centre Limited, walescoop.com
"Social enterprises need social entrepreneurs. This book will help you decide is you've got what it takes to be one"
—Peter Couchman, Chief Executive, Plunkett Foundation, plunkett.co.uk
"This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!"
—Lord Andrew Mawson OBE, author of The Social Entrepreneur: Making Communities Work, amawsonpartnerships.com
"I was genuinely impressed by how comprehensive it is!"
—Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise.org.uk
"A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise"
—Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int.Ghana
"I particularly enjoyed the section on sales, which is a fundamental topic too often neglected"
—Andy Brady, '3rd Sector Futures', Anglia Ruskin University, anglia.ac.uk
Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur's Book of Checklists.
well known `Motorcycle Tuning' books.
The book provides access to the most frequently used data for dealers, mechanics and enthusiasts who have to deal with a wide variety of machines and wish to compare the features of different models. A seperate section lists conversion tables, standard torque settings for threaded fasteners, tyre size codes, tyre speed and load schedules and addersses of importers. Machines are listed alphabetically by manufacturer and then in order of capacity or model number.
The fast, focussed guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business.
This paper supplements the IBM Tivoli Access Manager for Enterprise Single Sign-On 8.1 Installation Guide and IBM Tivoli Access Manager for Enterprise Single Sign-On 8.1 Setup Guide. Do not use this document in isolation. Check the relevant guides in the Tivoli Access Manager for Enterprise Single Sign-On Information Center as you perform the install.
There might be various reasons to install Tivoli Access Manager for Enterprise Single Sign-On into either a single server or a clustered environment. A small-scale deployment, a typical proof of technology, or a proof of concept might be the best examples for a single server installation, whereas larger scale deployments or requirements for high availability and scalability might be reasons to deploy in a clustered environment.
This IBM Redpaper is targeted towards administrators and engineers who are facing a Tivoli Access Manager for Enterprise Single Sign-On deployment on either a single IBM WebSphere Application Server or a clustered IBM WebSphere Application Server Network Deployment configuration.
Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.
This book has four sections, enabling the reader to focus on their most pressing need:
* Selling basics - a simple, explicit guide to the sales process;
* Selling yourself - and how to get noticed, connected and respected;
* Selling to colleagues - presenting, persuading and getting promoted;
* Selling to customers - winning orders and succeeding in shops & at shows.
This book will help the reader:
* Learn the basics about how to sell and why people buy;
* Recognise the importance of goal setting and measuring personal performance;
* Understand how to find, then influence people able to contribute to their success;
* Become more confident in taking the lead and steering things they way they want them to go, at work, home and in social situations.
Come on, take this challenge, and find out just how much you really know about the music that shaped your life and the people who made it!
Chapter headings include: First things first; Go where they are; Making connections; Outreach strategy; Working together; Being professional; Handling aggression; Long term discipleship.
For years John worked on Manchester's broken down estates, frequently dealing with aggressive, often drugged or drunk teenagers, and has learned the hard way how to diffuse tension, establish contact quickly, maintain boundaries, and also how to develop relationships over time and establish mutual respect.
Whether you're a rising star in the corporate world or a silver surfer, to make an impact
online you have to be able to write clearly, convincingly and in a way that emphasises
your character too. Best-selling business author Robert Ashton and internet native Jess
Juby will help you communicate more objectively and effectively online, both at work and
It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making.
Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global
communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important.
The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings.
Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language.
Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results.
Each of the seven chapters in Copywriting In A Week covers a different aspect:
- Sunday: Focusing your message
- Monday: Using layout, pictures and colour to make words memorable
- Tuesday: Writing effective letters
- Wednesday: Making advertising work for you
- Thursday: Communicating clearly with the media
- Friday: Preparing promotional print
- Saturday: Composing proposals and presentation visuals
In this IBM® Redbooks® publication, we discuss the integration points into SAP solutions that are supported by the IBM Security access and identity management product capabilities. IBM Security software offers a range of identity management (IdM) adapters and access management components for SAP solutions that are available with IBM Tivoli® Identity Manager, IBM Tivoli Directory Integrator, IBM Tivoli Directory Server, IBM Access Manager for e-business, IBM Tivoli Access Manager for Enterprise Single Sign-On, and IBM Tivoli Federated Identity Manager.
This book is a valuable resource for security officers, consultants, administrators, and architects who want to understand and implement an identity management solution for an SAP environment.
This book introduces you to the main themes and ideas of time management, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Time Management In A Week is your fastest route to success:
- Sunday: It all starts with you
- Monday: Understanding your job
- Tuesday: Organizing your workspace
- Wednesday: Managing your workload
- Thursday: Coping with your colleagues
- Friday: Communicating effectively to save time
- Saturday: Time management favourites
ABOUT THE SERIES
In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.