User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love.
With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.
Today's designers need to create work that will impact positively on everyone who is exposed to it, as work is delivered across diverse digital platforms accessible to huge populations. It may be passive and immutable or interactive and dynamic, but the success of the design will depend largely on how well the user experience is constructed.
Basics Interactive Design 02: User Experience Design introduces an approach to graphic design that puts human experience at the forefront of the design process. Throughout the book, Gavin Allanwood and Peter Beare show how design skills can be improved by undertaking practical exercises and reviewing the work, style and motivations of leading practitioners.
Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, the Academy Award–winning studio behind Inside Out and Toy Story, comes an incisive book about creativity in business and leadership—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Fast Company raves that Creativity, Inc. “just might be the most thoughtful management book ever.”
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Praise for Creativity, Inc.
“Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great
“Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin
From the Hardcover edition.
Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.
In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.
When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, collect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination.
In WHEN I STOP TALKING, YOU'LL KNOW I'M DEAD, we follow Weintraub from his first great success at age twenty-six with Elvis Presley, whom he took on the road with the help of Colonel Tom Parker; to the immortal days with Sinatra and Rat Pack glory; to his crowning hits as a movie producer, starting with Robert Altman and Nashville, continuing with Oh, God!, The Karate Kid movies, and Diner, among others, and summiting with Steven Soderbergh and Ocean's Eleven, Twelve, and Thirteen.
Along the way, we'll watch as Jerry moves from the poker tables of Palm Springs (the games went on for days), to the power rooms of Hollywood, to the halls of the White House, to Red Square in Moscow and the Great Palace in Beijing-all the while counseling potentates, poets, and kings, with clients and confidants like George Clooney, Bruce Willis, George H. W. Bush, Armand Hammer, Brad Pitt, Matt Damon, Bob Dylan, Led Zeppelin, John Denver, Bobby Fischer . . .well, the list goes on forever.
And of course, the story is not yet over . . .as the old-timers say, "The best is yet to come."
As Weintraub says, "When I stop talking, you'll know I'm dead."
With wit, wisdom, and the cool confidence that has colored his remarkable career, Jerry chronicles a quintessentially American journey, one marked by luck, love, and improvisation. The stories he tells and the lessons we learn are essential, not just for those who love movies and music, but for businessmen, entrepreneurs, artists . . . everyone.
With black-and-white photographs from the author's archive and a new introduction by the legendary actor, producer, and Hollywood studio chief Robert Evans, The Kid Stays in the Picture is driven by a voice as charming and irresistible as any great novel.
An extraordinary raconteur, Evans spares no one, least of all himself. Filled with starring roles for everyone from Ava Gardner to Marlon Brando to Sharon Stone, The Kid Stays in the Picture: A Notorious Life is sharp, witty, and self-aggrandizing, and self-lacerating in equal measure.
This is a must-read for fans of American cinema and classics of the canon, including The Odd Couple, Rosemary’s Baby, Love Story, The Godfather, and Chinatown.
This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
From the Trade Paperback edition.
This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
"Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston
This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.
This essential guide:
- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary design teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance
- Indicates when methods are best employed to help prioritize appropriate design research strategies
Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
Young Frankenstein was made with deep respect for the craft and history of cinema-and for the power of a good schwanzstucker joke. This picture-driven book, written by one of the greatest comedy geniuses of all time, takes readers inside the classic film's marvelous creation story via never-before-seen black and white and color photography from the set and contemporary interviews with the cast and crew, most notably, legendary writer-director Mel Brooks.
With access to more than 225 behind-the-scenes photos and production stills, and with captions written by Brooks, this book will also rely on interviews with gifted director of photography Gerald Hirschfeld, Academy Award-winning actress Cloris Leachman and veteran producer Michael Gruskoff.
Mel Brooks is an American film director, screenwriter, comedian, actor, producer, composer and songwriter. Brooks is best known as a creator of broad film farces and comic parodies including The Producers, The Twelve Chairs, Blazing Saddles, Young Frankenstein, Silent Movie, High Anxiety, History of the World, Part I, Spaceballs and Robin Hood: Men in Tights. More recently, he had a smash hit on Broadway with the musical adaptation of his first film, The Producers. An EGOT winner, he received a Kennedy Center Honor in 2009, the 41st AFI Life Achievement Award in June 2013, and a British Film Institute Fellowship in March 2015. Three of Brooks' classics have appeared on AFI's 100 Years...100 Laughs list. Blazing Saddles at number 6, The Producers at number 11, and Young Frankenstein at number 13.
Judd Apatow is one of the most important comic minds of his generation. He wrote and directed the films The 40-Year-Old Virgin (co-written with Steve Carell), Knocked Up, Funny People, and This Is 40, and his producing credits include Superbad, Bridesmaids, and Anchorman. Apatow is the executive producer of HBO's Girls.
Praise for Abstract City:
“Everyday experiences—from looking at leaves to riding city subways—are funny and fresh and often a source of wonder when depicted by this brilliant graphic designer.” —Readers Digest
“I will call Christoph when anything awful happens to me. And he will make me laugh like crazy about the whole thing. Because he is insanely funny and completely tenderly true. I love every column he did and will do.” —Maira Kalman, author/illustrator of And the Pursuit of Happiness
“Christoph Niemann is the best illustrator alive. Every single time I come across a piece of his work, which is often as he either works all the time, or worse, draws incredibly fast, it is wonderful. While the rest of us are lucky to get a proper piece out here and there, Christoph produces hit after hit after hit. If he wasn’t such a genuinely sweet man, we’d surely hate his ass a lot.” —Stefan Sagmeister, author of Things I Have Learned in My Life So Far
“Few books have more probingly and humorously gotten inside the mind and day-to-day experience of an artist.” —NPR.org
"What’s terrifying (to me, certainly, and possibly to many of his peers) is that nearly every idea he has seems to be equally well formed . . . once again, performing neat, virtuosic circles around the rest of us, to our delight." —PRINT magazine
"Irresistible." —Very Short List
“A masterpiece of sophisticated humor, this is a brilliant one-of-a-kind work.” —Library Journal, starred review
Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media.Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs.Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity.Packed with exercises and tutorials for students, and real-world graphic design briefs.
This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
This provocative and unique anthology analyzes Quentin Tarantino's controversial Inglourious Basterds in the contexts of cinema, cultural, gender, and historical studies. The film and its ideology is dissected by a range of scholars and writers who take on the director's manipulation of metacinema, Nazisploitation, ethnic stereotyping, gender roles, allohistoricism, geopolitics, philosophy, language, and memory.
In this collection, the eroticism of the club-swinging and avenging "Bear Jew," the dashed heroism of the "role-playing" French and German females, the patriotic fools and pawns, the amoral yokel, Lieutenant Aldo Raine, and the cosmopolitan, but psychopathic Colonel Landa, are understood for their true functions in what has become an iconoclastic pop-culture phenomenon and one of the classics of early twenty-first century American cinema. Additionally, the book examines the use of "foreign" languages (subverting English and image), the allegory of Austria's identity in the war, and the particularly French and German cinematic influences, such as R. W. Fassbinder's realignment of the German woman's film and the iconic image of the German film star in Inglourious Basterds.
Japan's most successful film, and one of the top-grossing 'foreign language'
films ever released. Set in modern Japan, the film is a wildly imaginative
fantasy, at once personal and universal. It tells the story of a listless little girl
who stumbles into a magical world where gods relax in a palatial bathhouse,
where there are giant babies and hard-working soot sprites, and where a train
runs across the sea.
Andrew Osmond's insightful study describes how Miyazaki directed Spirited
Away with a degree of creative control undreamt of in most popular cinema,
using the film's delightful, freewheeling visual ideas to explore issues ranging
from personal agency and responsibility to what Miyazaki sees as the
lamentable state of modern Japan. Osmond unpacks the film's visual language,
which many Western (and some Japanese) audiences find both beautiful and
bewildering. He traces connections between Spirited Away and Miyazaki's prior
body of work, arguing that Spirited Away uses the cartoon medium to create a
compellingly immersive drawn world.
Making it in Hollywood is possible. But only if you have a workable strategy. When author Frederick Levy launched his own fledgling career, he didnt' know a soul in the business. But that didn't stop him and it doesn't have to stop you. Hollywood 101 is a complete game plan for getting your foot in the door of the film industry. With fascinating inside stories and advice from key players, it takes you step-by-step up the ladder of success. Whether you aspire to be a producer, director, writer, talent agent, and any other behind-the-camera professional, this is the one book you need to turn your "reel" dreams into reality!
Do you want to establish or expand a career for yourself in fine art, illustration or design? 2016 Artist's & Graphic Designer's Market is the must-have reference guide you. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2016 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible.
Grow your art business with these resources:A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news, and much more (free subscription comes with print version only)Complete, up-to-date contact information for more than 1,700 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and moreArticles on the business of freelancing--from basic copyright information to tips on promoting your workInformation on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all typesNEW! Informative articles on the art of business, online social networking, and the benefits of slowing down to create better workNEW! Special features on selling without begging, obtaining micro funding, beginning a Kickstarter campaign, and methods for accepting paymentNEW! Inspiring and informative interviews with successful professionals including children's book author-illustrators David Macaulay and Melissa Sweet, fine artist Richard McLaughlin, manga author-illustrator Mark Crilley and editorial illustrator Rami NiemiCheck out ArtistsMarketOnline.com for more interviews, tips for selling your work, and our easy-to-use searchable database of markets!
Through a tutorial-based approach, augmented by video footage and image files provided on the companion DVD, this book will have you up and running in Nuke in just hours. The book features over 300 4-color images, industry insider sidebars, as well as an entire chapter dedicated to real-world Nuke case studies.
From the Trade Paperback edition.
Here you’ll find real-world advice and practical guidelines for every aspect of your soundtrack: planning and budgeting, field and studio recording, editing, sound effects and music, audio repair, processing, and mixing. Rose’s combination of solid technical information and a clear, step-by-step approach has made this the go-to book for producers and film students for over a decade.
New in this edition:
Insights and from-the-trenches tips from top professionals
Instructions for getting the best results from new DSLRs and digital recorders
An all-new companion website www.GreatSound.info with downloadable diagnostics, examples, and exercises for you to try
What you need to know about new regulations for wireless mics and broadcast loudness
An expanded "How Do I Fix This?" section to help you solve problems quickly
Whether you’re an aspiring filmmaker who wants better tracks, or an experienced professional looking for a reference, Producing Great Sound for Film and Video, Fourth Edition has the information you need.
Please visit the book's companion website for more information and companion files: http://www.GreatSound.info
What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.
Have you ever wondered what the difference is between a gaffer and a grip? Or what makes the best boy so great? In Strike the Baby and Kill the Blonde,* Dave Knox, a top camera operator and longtime veteran of the film industry, gives you the inside story on the lingo and slang heard on the set. This is an A-to-Z guide to making a movie: the equipment, the crew, and the sometimes hilarious terminology—everything you need to know to sound like a seasoned pro.
* Remove the small spotlight from the set and switch off the two-kilowatt quartz light.
From the Trade Paperback edition.
Now with a new afterword: the history and process of moviemaking in general, and of Martin Scorsese's brilliant and varied films in particular, through the words and wit of the master director.
With Richard Schickel as the canny and intelligent guide, these conversations take us deep into Scorsese's life and work. He reveals which films are most autobiographical, and what he was trying to explore and accomplish in other films. He explains his personal style and describes many of the rewarding artistic and personal relationships of his career, including collaborations with Robert De Niro, Harvey Keitel, Jack Nicholson, and Leonardo DiCaprio. An invaluable illumination and appreciation of one of our most admired film directors.
Luis Buñuel’s films have the power to shock, inspire, and reinvent our world. Now, in a memoir that carries all the surrealism and subversion of his cinema, Buñuel turns his artistic gaze inward. In swift and generous prose, Buñuel traces the surprising contours of his life, from the Good Friday drumbeats of his childhood to the dreams that inspired his most famous films to his turbulent friendships with Federico García Lorca and Salvador Dalí. His personal narratives also encompass the pressing political issues of his time, many of which still haunt us today—the specter of fascism, the culture wars, the nuclear bomb. Filled with film trivia, framed by Buñuel’s intellect and wit, this is essential reading for fans of cinema and for anyone who has ever wanted to see the world through a surrealist’s eyes.
* location selection
* field mixing
* booming techniques
* using different kinds of microphones (including wireless systems) and booming
* camera calibration, interview techniques, and much more
Learn the secrets of a real-world professional with easy-to-follow, non-technical tips and techniques that you can apply in the field on your own projects immediately. The book follows the companion Location audio Simplified online course, https://vimeo.com/ondemand/locationaudiosimplified , to bring Dean’s teaching to life.
Make sure to check out the Location Crew website for more location audio goodness!
2015 Artist's & Graphic Designer's Market is the must-have reference guide for any artist who wants to establish or expand a career in fine art, illustration, or graphic design. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2015 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible.
Expand your art business with these resources: A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news, and much more (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title) Complete, up-to-date contact information for more than 1,700 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more Articles on the business of freelancing--from basic copyright information to tips on promoting your work Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types NEW! Informative articles on setting goals, getting organized, building a resume, and mastering marketing and branding NEW! Special features on defamation, alternative art show venues, art rentals, art and wine workshops, and art fairs NEW! Inspiring and informative interviews with successful professionals including children's book author-illustrator Tomie dePaola, graphic designer Mikey Burton, and fantasy illustrator John Howe Check out ArtistsMarketOnline.com for more interviews, tips for selling your work, and our easy-to-use searchable database of markets!
Film lighting is a living, dynamic art influenced by new technologies and the changing styles of leading cinematographers. A combination of state-of-the-art technology and in-depth interviews with industry experts, Film Lighting provides an inside look at how cinematographers and film directors establish the visual concept of the film and use the lighting to create a certain atmosphere.
Kris Malkiewicz uses firsthand material from the experts he interviewed while researching this book. Among these are leading cinematographers Dion Beebe, Russell Carpenter, Caleb Deschanel, Robert Elswit, Mauro Fiore, Adam Holender, Janusz Kaminski, Matthew Libatique, Rodrigo Prieto, Harris Savides, Dante Spinotti, and Vilmos Zsigmond. This updated version of Film Lighting fills a growing need in the industry and will be a perennial, invaluable resource.
Acclaimed pop culture journalist Jen Chaney celebrates the twentieth anniversary of the classic film’s release in the first book of its kind, weaving together original interviews with writer and director Amy Heckerling; key cast members, including Alicia Silverstone (Cher), Paul Rudd (Josh), Stacey Dash (Dionne), Donald Faison (Murray), Elisa Donovan (Amber), Wallace Shawn (Mr. Hall), Twink Caplan (Ms. Geist and associate producer); and other crucial Clueless players like costume designer Mona May, casting director Marcia Ross, director of photography Bill Pope, former Paramount chairwoman Sherry Lansing, and many more. Cast and crew also pay heartfelt tribute to the late Brittany Murphy, who lit up the screen as Cher’s protégée, Tai.
Chaney explores the influence of Jane Austen’s Emma as the unlikely framework for Heckerling’s script, the rigorous casting process (including the future stars who didn’t make the cut), the functional yet fashion-forward wardrobe, the unique slang that drew from the past and coined new phrases for the future, the sun-drenched soundtrack that set the tone, and—above all—the massive amount of work, creativity, and craft that went into making Clueless look so effortlessly bright and glossy.
As If! illuminates why plaid skirts and knee socks will never go out of style, and why Clueless remains one of the most beloved comedies of all time.
Through a combination of economic, cultural, historical, textual, and technological approaches, this book provides a discriminating analysis of Disney authorship, and the authorial claims of others working within the studio; conceptual and theoretical engagement with the constructions of 'Classic' Disney, the Disney Renaissance, and Neo-Disney; Disney's relationship with other studios; how certain Disney animations problematise a homogeneous reading of the studio's output; and how the studio's animation has changed as a consequence of new digital technologies. For all those interested in gaining a better understanding of one of cinema's most popular and innovative studios, this will be an invaluable addition to the existing literature.
First released in June 1960, Psycho altered the landscape of horror films forever. But just as compelling as the movie itself is the story behind it, which has been adapted as a movie starring Anthony Hopkins as Hitchcock, Helen Mirren as his wife Alma Reville, and Scarlett Johansson as Janet Leigh. Stephen Rebello brings to life the creation of one of Hollywood’s most iconic films, from the story of Wisconsin murderer Ed Gein, the real-life inspiration for the character of Norman Bates, to Hitchcock’s groundbreaking achievements in cinematography, sound, editing, and promotion. Packed with captivating insights from the film’s stars, writers, and crewmembers, Alfred Hitchcock and the Making of Psycho is a riveting and definitive history of a signature Hitchcock cinematic masterpiece.
Get tactical insight from the top business-to-business branding experts—and gain a global presence
This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience.
This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services.Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets
With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.
Making Short Films, 3rd edition is entirely revised and restructured, providing a much more complete and detailed guide to filmmaking, with more information on new technology, illustrations and ideas for best practice.
At the age of twenty-five, Ed Burns directed and produced his first film on a tiny $25,000 budget. The Brothers McMullen went on to win the Grand Jury Prize at the Sundance Film Festival in 1995, and established the working-class Irish American filmmaker as a talent to watch. In the twenty years since, Burns has made ten more films (She’s the One, Sidewalks of New York, and The Fitzgerald Family Christmas), while also acting in big budget Hollywood movies (Saving Private Ryan), hit television shows (Entourage and Mob City), and pioneering a new distribution network for indie filmmakers online and with TV’s On Demand service (“why open a film in twenty art houses when you can open in twenty million homes?”).
Inspired by Burns’s uncompromising success both behind and in front of the camera, students and aspiring filmmakers are always asking Burns for advice. In Independent Ed, Burns shares the story of his two remarkable decades in a fickle business where heat and box office receipts are often all that matter. He recounts stories of the lengths he has gone to to secure financing for his films, starting with The Brothers McMullen (he told his father: “Shooting was the twelve best days of my life”). How he found stars on their way up—including Jennifer Aniston and Cameron Diaz—to work in his films, and how he’s adhered religiously to the dictum of writing what you know, working as if he was just starting out, and always “looking for the next twelve best days of my life.”
Chronicling the struggles and the long hours as well as the heady moments when months of planning and writing come to fruition, Independent Ed is a must-read for movie fans, film students, and everyone who loves a gripping tale about what it takes to forge your own path in work and life.
This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.
With this book, designers will:
—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
—See how known pairings and selection methods can be used in real-world projects
—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
—Realize the basic tenets of color theory as it is broken down into clear and actionable directives
—Uncover tips and techniques for using color in client-based design work
Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
From the Trade Paperback edition.
For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges.
This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. Features of this Fourth Edition include:More than 55 new patterns added to this edition—over 600 patterns in all A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, corrugated containers, and point-of-purchase displays Proven, scalable patterns that save hours of research and trial-and-error design Packaging patterns that are based on the use of 100% recyclable materials Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use
Comprehensive and up to date, The Packaging Designer's Book of Patterns, Fourth Edition enables packaging, display, and graphic designers and students to achieve project-specific design objectives with precision and confidence.
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