BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance
Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
This up-to-date new edition of Managing Enterprise Content helps you:
Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.
Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards
Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.
The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.Presents a content strategy framework and ways to implement in both in-house marketing departments and consultanciesIncludes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brandsDetails practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".)
Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to:
Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials ("A morning a month, that's all we ask"), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.
Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.
Weinschenk’s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
Rather than focus on design, CSS Secrets shows you how to solve problems with code. You'll learn how to apply Lea's analytical approach to practically every CSS problem you face to attain DRY, maintainable, flexible, lightweight, and standards-compliant results.
Inspired by her popular talks at over 60 international web development conferences, Lea Verou provides a wealth of information for topics including:Backgrounds and BordersShapesVisual EffectsTypographyUser ExperienceStructure and LayoutTransitions and Animations
Hands-on exercises help you learn to code like a pro
Online exercises developed by Codecademy, a leading online code training site, help hone coding skills and demonstrate results as you practice.
The site provides an environment where you can try out tutorials built into the text and see the actual output from your coding. You'll also gain access to end-of-chapter challenges to apply newly acquired skills to a less-defined assignment. So what are you waiting for?The current demand for workers with coding and computer science skills far exceeds the supplyTeaches the foundations of web development languages in an easy-to-understand formatOffers unprecedented opportunities to practice basic coding languagesReaders can access online hands-on exercises and end-of-chapter assessments that develop and test their new-found skills
If you're a student looking for an introduction to the basic concepts of coding or a professional looking to add new skills, Coding For Dummies has you covered.
Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.Frame a vision of the problem you’re solving and focus your team on the right outcomesBring the designers’ toolkit to the rest of your product teamShare your insights with your team much earlier in the processCreate Minimum Viable Products to determine which ideas are validIncorporate the voice of the customer throughout the project cycleMake your team more productive: combine Lean UX with Agile’s Scrum frameworkUnderstand the organizational shifts necessary to integrate Lean UX
The important stuff you need to know:Structure web pages more effectively. Learn how HTML5 helps web design tools and search engines work smarter.Add audio and video without plugins. Build playback pages that work in every browser.Create stunning visuals with Canvas. Draw shapes, pictures, and text; play animations; and run interactive games.Jazz up your pages with CSS3. Add fancy fonts and eye-catching effects with transitions and animation.Design better web forms. Collect information from visitors more efficiently with HTML5 form elements.Build it once, run it everywhere. Use responsive design to make your site look good on desktops, tablets, and smartphones.Include rich desktop features. Build self-sufficient web apps that work offline and store the data users need.
Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.
With so many issues involved—usability, brand identity, information architecture, interaction design— creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.
Forget dry, technical material. This book—based on the wildly popular UX Crash Course from Joel Marsh’s blog The Hipper Element—is laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesn’t have to be boring.
Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more.Start from scratch: the fundamentals of UXResearch the weird and wonderful things users doThe process and science of making anything user-friendlyUse size, color, and layout to help and influence usersPlan and create wireframesMake your designs feel engaging and persuasiveMeasure how your design works in the real worldFind out what a UX designer does all day
CSS is a constantly evolving language for describing the presentation of web content on screen, printers, speech synthesizers, screen readers, and chat windows. It is used by all browsers on all screen sizes on all types of IoT devices, including phones, computers, video games, televisions, watches, kiosks, and auto consoles. Authors Eric Meyer and Estelle Weyl show you how to improve user experience, speed development, avoid potential bugs, and add life and depth to your applications through layout, transitions and animations, borders, backgrounds, text properties, and many other tools and techniques.
This guide covers:Selectors, specificity, and the cascadeValues, units, fonts, and text propertiesPadding, borders, outlines, and marginsColors, backgrounds, and gradientsFloats and positioning tricksFlexible box layoutThe new Grid layout system2D and 3D transforms, transitions, and animationFilters, blending, clipping, and maskingMedia and feature queries
With Getting Started with p5.js, you'll:Quickly learn programming basics, from variables to objectsUnderstand the fundamentals of computer graphicsCreate interactive graphics with easy-to-follow projectsLearn to apply data visualization techniquesCapture and manipulate webcam audio and video feeds in the browser
Based on Cascading Style Sheets: The Definitive Guide, this reference is an easy-to-use cheatsheet of the CSS specifications you need for any task at hand. This book helps you:Quickly find and adapt the style elements you needLearn how CSS3 features complement and extend your CSS practicesDiscover new value types and new CSS selectorsImplement drop shadows, multiple backgrounds, rounded corners, and border imagesGet new information about transforms and transitions
Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to:
If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable.
"If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore."
-Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector
"Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance."
-Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
Avoid creating another ineffective website on the net. Use Web Design in easy steps to create a successful site that looks good and achieves its purpose.
No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.Determine whether people will buy your product before you build itListen to your customers throughout the product’s lifecycleUnderstand why you should design a test before you design a productGet nine tools that are critical to designing your productDiscern the difference between necessary features and nice-to-havesLearn how a Minimum Viable Product affects your UX decisionsUse A/B testing in conjunction with good UX practicesSpeed up your product development process without sacrificing quality
Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work.
In this book, the authors:
Define the unique characteristics of interactive projects Explain the importance of emotional intelligence in the workplace Discuss communication techniques that help teams work together more efficiently
Outline a process and specific deliverables that clarify how to think about critical aspects of a project
Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch
Through vivid, real-world examples from today’s devices and applications, author Dan Saffer walks you through a microinteraction’s essential parts, then shows you how to use them in a mobile app, a web widget, and an appliance. You’ll quickly discover how microinteractions can change a product from one that’s tolerated into one that’s treasured.Explore a microinteraction’s structure: triggers, rules, feedback, modes, and loopsLearn the types of triggers that initiate a microinteractionCreate simple rules that define how your microinteraction can be usedHelp users understand the rules with feedback, using graphics, sounds, and vibrationsUse modes to let users set preferences or modify a microinteractionExtend a microinteraction’s life with loops, such as “Get data every 30 seconds”
Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter.
If you have a web site, you are a publisher. If you are onsocial media, you are in marketing. And that means that we are allrelying on our words to carry our marketing messages. We are allwriters.
Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt. . . does the idea of focusing on writingseem pedantic and ordinary?
Actually, writing matters more now, not less. Our online wordsare our currency; they tell our customers who we are.
Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring.
That means you've got to choose words well, and write witheconomy and the style and honest empathy for your customers. And itmeans you put a new value on an often-overlooked skill in contentmarketing: How to write, and how to tell a true story really,really well. That's true whether you're writing a listicle or thewords on a Slideshare deck or the words you're reading right here,right now...
And so being able to communicate well in writing isn't justnice; it's necessity. And it's also the oft-overlooked cornerstoneof nearly all our content marketing.
In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production and publishing, with actionable how-toadvice designed to get results.
These lessons and rules apply across all of your online assets— like web pages, home page, landing pages, blogs, email,marketing offers, and on Facebook, Twitter, LinkedIn, and othersocial media. Ann deconstructs the strategy and delivers apractical approach to create ridiculously compelling and competentcontent. It's designed to be the go-to guide for anyone creating orpublishing any kind of online content — whether you're a bigbrand or you're small and solo.
Sections include:How to write better. (Or, for "adult-onset writers": How tohate writing less.)Easy grammar and usage rules tailored for business in a fun,memorable way. (Enough to keep you looking sharp, but not too muchto overwhelm you.)Giving your audience the gift of your true story, told well.Empathy and humanity and inspiration are key here, so the bookcovers that, too.Best practices for creating credible, trustworthy contentsteeped in some time-honored rules of solid journalism. Becausepublishing content and talking directly to your customers is, atits heart, a privilege."Things Marketers Write": The fundamentals of 17 specific kindsof content that marketers are often tasked with crafting.Content Tools: The sharpest tools you need to get the jobdone.
Traditional marketing techniques are no longer enough.Everybody Writes is a field guide for the smartestbusinesses who know that great content is the key to thriving inthis digital world.
Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.
The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:Search Google over IM with a Google Talk botBuild a customized Google Map and add it to your own web siteCover your searching tracks and take back your browsing privacyTurn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choiceKeep tabs on blogs in new, useful waysTurn Gmail into an external hard drive for Windows, Mac, or LinuxBeef up your web pages with search, ads, news feeds, and moreProgram Google with the Google API and language of your choice
For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!
In The Art of Scalability, Second Edition, leading scalability consultants Martin L. Abbott and Michael T. Fisher cover everything you need to know to smoothly scale products and services for any requirement. This extensively revised edition reflects new technologies, strategies, and lessons, as well as new case studies from the authors’ pioneering consulting practice, AKF Partners.
Writing for technical and nontechnical decision-makers, Abbott and Fisher cover everything that impacts scalability, including architecture, process, people, organization, and technology. Their insights and recommendations reflect more than thirty years of experience at companies ranging from eBay to Visa, and Salesforce.com to Apple.
You’ll find updated strategies for structuring organizations to maximize agility and scalability, as well as new insights into the cloud (IaaS/PaaS) transition, NoSQL, DevOps, business metrics, and more. Using this guide’s tools and advice, you can systematically clear away obstacles to scalability–and achieve unprecedented IT and business performance.
• Why scalability problems start with organizations and people, not technology, and what to do about it
• Actionable lessons from real successes and failures
• Staffing, structuring, and leading the agile, scalable organization
• Scaling processes for hyper-growth environments
• Architecting scalability: proprietary models for clarifying needs and making choices–including 15 key success principles
• Emerging technologies and challenges: data cost, datacenter planning, cloud evolution, and customer-aligned monitoring
• Measuring availability, capacity, load, and performance
Professional WordPress is the only WordPress booktargeted to developers, with advanced content that exploits thefull functionality of the most popular CMS in the world. Fullyupdated to align with WordPress 4.1, this edition has updatedexamples with all new screenshots, and full exploration ofadditional tasks made possible by the latest tools and features.You will gain insight into real projects that currently useWordPress as an application framework, as well as the basic usageand functionality of the system from a developer's perspective. Thebook's key features include detailed information and real-worldexamples that illustrate the concepts and techniques at work, pluscode downloads and examples accessible through the companionwebsite. Written by practicing WordPress developers, the content ofthis edition focuses on real world application of WordPressconcepts that extend beyond the current WordPress version.
WordPress started in 2003 with a single bit of code to enhancethe typography of everyday writing, and has grown to be the largestself-hosted website platform in the world. This book helps you useWordPress efficiently, effectively, and professionally, with newideas and expert perspectives on full system exploitation.Get up to speed on the new features in WordPress 4.1Learn cutting edge uses of WordPress, including real-worldprojectsDiscover how to migrate existing websites to WordPressUnderstand current best practices and tools in WordPressdevelopment
WordPress was born out of a desire for an elegant,well-architected personal publishing system built on PHP and MySQL,and has evolved to be used as a full content management systemthrough thousands of plugins, widgets, and themes. ProfessionalWordPress is the essential developer's guide to thismultifunctional system.
Ideal for designers, product managers, and entrepreneurs, this book explores what works and what doesn’t in real-world bot examples, and provides practical design patterns for your bot-building toolbox. You’ll learn how to use an effective onboarding process, outline different flows, define a bot personality, and choose the right balance of rich control and text.
Dreamweaver is the industry standard software for professionalwebsite design, with more than 90 percent of the market. In thisbook-and-DVD package, expert instructors provide a complete coursein basic Dreamweaver that you can access at your own speed.Step-by-step instructions in the book are supported by lesson filesand video tutorials on the DVD, presenting the newest version ofDreamweaver in 16 self-paced lessons. You'll learn to use stylesheets, dynamic HTML, multimedia, databases, and much more todesign, develop, and maintain your website.Newcomers to website development will learn to design andmaintain fully functioning sites using the newest version ofDreamweaver with this book-and-DVD packageThe self-paced lessons cover applying style sheets, usingdynamic HTML, adding style with images and multimedia, publishingand maintaining a website, and using databases to create dynamicwebsitesShows how to use hyperlinks to navigate throughout a website orlink to other sites on the Internet and how to format web pages andformsCreated by a team of Adobe experts who have developed trainingprograms for Adobe Systems
Dreamweaver CS6 Digital Classroom is the next best thingto having a personal tutor teach you this award-winningsoftware.
Note: DVD and other supplementary materials are notincluded as part of the e-book file, but are available for downloadafter purchase.
PART I: Getting Started 1 What Is Web Publishing 2 Getting Your Tools in Order 3 Introducing HTML and CSS
PART II: Creating Web Pages 4 Learning the Basics of HTML 5 Organizing Information with Lists 6 Working with Links
PART III: Doing More with HTML and CSS 7 Formatting Text with HTML and CSS 8 Using CSS to Style a Site 9 Using Images on Your Web Pages 10 Building Tables 11 Using CSS to Position Elements on a Page 12 Designing Forms 13 Structuring a Page with HTML5 14 Integrating Multimedia: Video and Sound 15 Advanced CSS: Page Layout in CSS 16 Using Responsive Web Design
PART V: Designing for Everyone 21 Designing for the Mobile Web 22 Designing for User Experience
PART VI: Going Live on the Web 23 How to Publish Your Site 24 Taking Advantage of the Server 25 Search Engines and SEO
AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.
The goal of HTML5 for Masterminds is to make you familiar with the most advanced technologies for the web. It was designed to prepare you for the future, and it was written for the genius inside you, for Masterminds.
This book includes:
CSS Style Sheets
Responsive Web Design
2D and 3D Graphics
2D and 3D Animations
2D and 3D Video Games
CSS Traditional and Flexible Box Models
Video and Closed Captioning
Audio and 3D Audio
WebGL API and Three.js
Web Audio API
Web Storage API
Web Socket API
Ajax Level 2
Web Workers API
Drag and Drop API
Web Messaging API
Pointer Lock API
Page Visibility API
Social Media is huge - Nothing in the history of the world has brought people together and changed the face of business like social media has.
Reach out to the world and get them to like you.
In this all new edition of Communicating Design, author and information architect Dan Brown defines and describes each deliverable, then offers practical advice for creating the documents and using them in the context of teamwork and presentations, independent of methodology. Whatever processes, tools, or approaches you use, this book will help you improve the creation and presentation of your wireframes, site maps, flow charts, and other deliverables.
The book now features:
An improved structure comprising two main sections: Design Diagrams and Design Deliverables. The first focuses on the nuts and bolts of design documentation and the second explains how to pull it all together. New deliverable: design briefs, as well as updated advice on wireframes, flow charts, and concept models. More illustrations, to help designers understand the subtle variations and approaches to creating design diagrams. Reader exercises, for those lonely nights when all you really want to do is practice creating wireframes, or for use in workshops and classes. Contributions from industry leaders: Tamara Adlin, Stephen Anderson, Dana Chisnell, Nathan Curtis, Chris Fahey, James Melzer, Steve Mulder, Donna Spencer, and Russ Unger.
“As an educator, I have looked to Communicating Design both as a formal textbook and an informal guide for its design systems that ultimately make our ideas possible and the complex clear.”
—Liz Danzico, from the Foreword
C# is a complicated programming language for building.NET-connected software for Microsoft Windows, the Web, and a widerange of devices. The friendly All-in-One For Dummies formatis a perfect way to present it. Each minibook is a self-containedpackage of necessary information, making it easy to find whatyou're looking for.
Upgrades in C# 2010 include the ability to build Windows 7applications and compatibility with Python and Ruby.C# is a somewhat complex programming language for building.NET-connected software for Microsoft Windows, the Web, and otherdevicesBeginning C# programmers will appreciate how the All-in-Oneformat breaks the topic into minibooks, each one addressing a keybody of informationMinibooks include creating your first C# program, Windows 7programming, basic C# programming, object-based programming,object-oriented programming, Windows programming with C# and VisualStudio, and debuggingCompanion Web site includes all sample code
Beginning C# programmers will find C# 2010 All-in-One ForDummies explains a complicated topic in an easy, understandableway.
Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
The online companion files include all the necessary assets for readers to complete the projects featured in each lesson as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.
Use this free and easy programming language for e-commercesites and blogs
If you need to build Web and database applications quickly butyou don't dream in computer code, take heart! Ruby on Rails wascreated for you, and this book will have you up and running in notime. The Ruby scripting language and the Rails framework let youcreate full-featured Web applications fast. It's even fun!
Discover how toInstall and run Ruby and RailsUse the RadRails IDECreate a blog with RubyConnect your Web site to a databaseBuild a shopping cartExplore Ruby's syntax
Using a straightforward, step-by-step approach, each lesson in this book builds on the previous ones, enabling you to learn the essentials from the ground up.
Part II Building Blocks of Practical Web Design 6 Working with Fonts, Text Blocks, Lists, and Tables 7 Using External and Internal Links 8 Working with Colors, Images, and Multimedia
Part III Advanced Web Page Design with CSS 9 Working with Margins, Padding, Alignment, and Floating 10 Understanding the CSS Box Model and Positioning 11 Using CSS to Do More with Lists, Text, and Navigation 12 Creating Fixed or Liquid Layouts
Part VI Advanced Website Functionality and Management 26 Working with Web-Based Forms 27 Organizing and Managing a Website
1. No Hosting Experience required
2.No Website building experience required
3. No Money on Domain Space to spent , Learn how
4. Learn easy way to install your Wordpress website to cloud. Harness power of cloud and make the abode of your website at cloud
5. Be online in 60 minutes
— Jared Spool, CEO of User Interface Engineering
Interaction design is all around us. If you’ve ever wondered why your mobile phone looks pretty but doesn’t work well, you’ve confronted bad interaction design. But if you’ve ever marveled at the joy of using an iPhone, shared your photos on Flickr, used an ATM machine, recorded a television show on TiVo, or ordered a movie off Netflix, you’ve encountered good interaction design: products that work as well as they look.
Interaction design is the new field that defines how our interactive products behave. Between the technology that powers our devices and the visual and industrial design that creates the products’ aesthetics lies the practice that figures out how to make our products useful, usable, and desirable.
This thought-provoking new edition of Designing for Interaction offers the perspective of one of the most respected experts in the field, Dan Saffer. This book will help you
learn to create a design strategy that differentiates your product from the competition
use design research to uncover people’s behaviors, motivations, and goals in order to design for them employ brainstorming best practices to create innovativenew products and solutions understand the process and methods used to define product behavior
It also offers interviews and case studies from industry leaders on prototyping, designing in an Agile environment, service design, ubicomp, robots, and more.
This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you’ll learn how to win over anyone who has influence over the project—with the goal of creating the best experience for the end user.Walk through the process of preparing for and presenting your designsUnderstand stakeholder perspectives, and learn how to empathize with themCultivate both implicit and explicit listening skillsLearn tactics and formulas for expressing the most effective response to feedbackDiscover why the way you follow through is just as crucial as the meeting itselfEducate your stakeholders by sharing the chapter from this book on how to work with designers
This book will teach you how to:Understand what makes "good design," from discovery through to implementationUse color effectively, develop color schemes, and create a paletteCreate pleasing layouts using grids, the rule of thirds, and symmetryEmploy textures: lines, points, shapes, volumes, and depthApply typography to make ordinary designs look greatChoose, edit, and position effective imagery
And lots more...
Updated and expanded coverage of mobile and responsive web design (RWD)A new sample projectNew sections on user interface and icon designCommon user-interface patterns and resources
This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish.
The third edition of this book has been greatly revised and now features: