Quick Access Brief, from trusted authors Lynn Troyka and Doug Hesse, provides both composition students and instructors with the support they need to be successful, and is designed for easy, economical access to the most important concepts in writing.
The Troyka/Hesse family of handbooks provides the most balanced coverage of the writing process, grammar, research, and topics important to today’s students. Both respected teachers and authors, Troyka and Hesse give practical advice to students about the writing they will do in composition courses, in other classes, and in the world beyond. Offering instructors a full range of choices in handbooks, the Troyka/Hesse family of handbooks is available in a variety of formats, including an eText in MyWritingLab and customized options, so instructors can select the handbook that best fits their course needs.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
Forming the building blocks you need for academic writing in any course.
The Prentice Hall Reader helps you organize your writing around structural patterns and engage in these patterns by reading. These patterns help you organize your knowledge to see different ways in which information can be conveyed. Most commonly used in academic writing, the structural patterns will guide you through skills such as narration, description, classification, comparison, explanation, analysis, definition, and argument across all subject matter you may encounter in a classroom. These skills will extend to your academic work across subjects.
The 12th Edition expands on previous editions with 43 essays. This includes 26 new essays, 11 written by students, and 27 that employ examples of the organizational strategies emphasized throughout the book, used in academic and literary texts, and visuals. Readings are chosen based on how well they demonstrate a particular pattern of organization, appeal to an audience of first-year students, and promote interesting discussion and writing activities.
For first year composition courses.
Tried-and-true advice at every stage in the writing process
The Prentice Hall Reference Guide, 10th Edition is a tabbed, spiral-bound handbook written to help all writers quickly find the information they need, without necessarily knowing the proper terminology. A series of “portals” guide learners to the answers to writing, research, and grammar-related questions. The compact, four-color design makes this book easy to use. The result of many years of field testing, this handbook offers guidance at every stage of the writing process from instructors who have over 30 years of combined experience, all while using language students will understand.
The 10th Edition has been extensively revised to provide the most updated and easiest-to-use writing instruction. It now features more coverage of critical thinking and reading, and examples of interactions with texts, student writing, and explanatory graphics.
Prentice Hall Reference Guide, 10th Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more.
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
The Poet's Companion presents brief essays on the elements of poetry, technique, and suggested subjects for writing, each followed by distinctive writing exercises. The ups and downs of writing life—including self-doubt and writer's block—are here, along with tips about getting published and writing in the electronic age. On your own, this book can be your "teacher," while groups, in or out of the classroom, can profit from sharing weekly assignments.
The acclaimed rhetorical modes reader, with remarkably detailed writing guidance
Best-seller The Longman Reader, Brief Edition includes its abundant and highly praised pedagogy as well as a wealth of readings organized by patterns of development (an alternative table of contents organizes them thematically). The opening chapters focus on reading critically and the writing process. The subsequent chapters begin with detailed writing instruction, including an annotated student paper and revision and peer review checklists, and end with professional essays. These professional essays range widely in subject matter and approach–from the humorous to the informative, from personal meditation to argument–and capture students' interest while demonstrating specific patterns of development. The Longman Reader shares the core pedagogical material as well as many of [L1] the same readings with The Longman Writer.
Also available with MyWritingLab™
This title is also available with MyWritingLab — an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. If you would like to purchase both the physical text and MyWritingLab, search for :
013397006X / 9780133970067 The Longman Reader, Brief Edition Plus MyWritingLab with eText - Access Card Package
MyWritingLab is not a self-paced technology and should only be purchased when required by an instructor.
The country’s most prominent journalists and nonfiction authors gather each year at Harvard’s Nieman Conference on Narrative Journalism. Telling True Stories presents their best advice—covering everything from finding a good topic, to structuring narrative stories, to writing and selling your first book. More than fifty well-known writers offer their most powerful tips, including:
• Tom Wolfe on the emotional core of the story
• Gay Talese on writing about private lives
• Malcolm Gladwell on the limits of profiles
• Nora Ephron on narrative writing and screenwriters
• Alma Guillermoprieto on telling the story and telling the truth
• Dozens of Pulitzer Prize–winning journalists from the Atlantic Monthly, New Yorker, New York Times, Los Angeles Times, Washington Post and more . . .
The essays contain important counsel for new and career journalists, as well as for freelance writers, radio producers, and memoirists. Packed with refreshingly candid and insightful recommendations, Telling True Stories will show anyone fascinated by the art of writing nonfiction how to bring people, scenes, and ideas to life on the page.
A liberal artist seeks the perfection of the human faculties. The liberal artist begins with the language arts, the trivium, which is the basis of all learning because it teaches the tools for reading, writing, speaking, and listening. Thinking underlies all these activities. Many readers will recognize elements of this book: parts of speech, syntax, propositions, syllogisms, enthymemes, logical fallacies, scientific method, figures of speech, rhetorical technique, and poetics. The Trivium, however, presents these elements within a philosophy of language that connects thought, expression, and reality.
"Trivium" means the crossroads where the three branches of language meet. In the Middle Ages and the Renaissance, students studied and mastered this integrated view of language. Regrettably, modern language teaching keeps the parts without the vision of the whole. Inspired by the possibility of helping students "acquire mastery over the tools of learning" Sister Miriam Joseph and other teachers at Saint Mary's College designed and taught a course on the trivium for all first year students. The Trivium resulted from that noble endeavor.
The liberal artist travels in good company. Sister Miriam Joseph frequently cites passages from William Shakespeare, John Milton, Plato, the Bible, Homer, and other great writers. The Paul Dry Books edition of The Trivium provides new graphics and notes to make the book accessible to today's readers. Sister Miriam Joseph told her first audience that "the function of the trivium is the training of the mind for the study of matter and spirit, which constitute the sum of reality. The fruit of education is culture, which Mathew Arnold defined as 'the knowledge of ourselves and the world.'" May this noble endeavor lead many to that end.
"Is the trivium, then, a sufficient education for life? Properly taught, I believe that it should be."—Dorothy L. Sayers
"The Trivium is a highly recommended and welcome contribution to any serious and dedicated writer's reference collection."—Midwest Book Review
Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Writing Essays About Literature is designed to strengthen argumentation skills and deepen understanding of the relationships between the reader, the author, the text, and critical interpretations. Its lessons about clarity, precision, and the importance of providing evidence will have wide relevance for student writers.
Creative Writing For Dummies covers:
Part I: Getting startedChapter 1: Can Everyone Write? Chapter 2: Getting into the Write Mind Chapter 3: Finding the Material to work with
Part II: The Elements of Creative WritingChapter 4: Creating Characters Chapter 5: Discovering Dialogue Chapter 6: Who is telling the story? Chapter 7: Creating your own world Chapter 8: Plotting your way Chapter 9: Creating a Structure Chapter 10: Rewriting and editing
Part III: Different Kinds of Fiction WritingChapter 11: Short stories Chapter 12: Novels Chapter 13: Writing for children Chapter 14: Plays Chapter 15: Screenplays Chapter 16: Poetry
Part IV: Different kinds of Non-fiction writingChapter 17: Breaking into journalism - Writing articles/ magazine writing Chapter 18: Writing from life and autobiography Chapter 19: Embroidering the facts: Narrative non-fiction Chapter 20: Exploring the world from your armchair - Travel writing Chapter 21: Blogging – the new big thing
Part V: Finding an audienceChapter 22: Finding editors/ publishers/ agents Chapter 23: Becoming a professional
Part VI: Part of TensChapter 24: Ten top tips for writers Chapter 25: Ten ways to get noticed
In addition to the emphasis on diverse audiences, the book stresses the importance of the writing process, from pre-writing to final editing. The book includes writing checklists for completeness and accuracy, and it incorporates many helpful real-world examples of healthcare documentation.