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"This is as important a book on space as has ever been written and it's a riveting page-turner, too." —Homer Hickam, #1 New York Times Bestselling Author of Rocket Boys

The dramatic inside story of the historic flights that launched SpaceX—and Elon Musk—from a shaky startup into the world's leading-edge rocket company

SpaceX has enjoyed a miraculous decade. Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020 became the first private company to launch human beings into orbit. Half a century after the space race it is private companies, led by SpaceX, standing alongside NASA pushing forward into the cosmos, and laying the foundation for our exploration of other worlds.

But before it became one of the most powerful players in the aerospace industry, SpaceX was a fledgling startup, scrambling to develop a single workable rocket before the money ran dry. The engineering challenge was immense; numerous other private companies had failed similar attempts. And even if SpaceX succeeded, they would then have to compete for government contracts with titans such as Lockheed Martin and Boeing, who had tens of thousands of employees and tens of billions of dollars in annual revenue. SpaceX had fewer than 200 employees and the relative pittance of $100 million in the bank.

In Liftoff, Eric Berger, senior space editor at Ars Technica, takes readers inside the wild early days that made SpaceX. Focusing on the company’s first four launches of the Falcon 1 rocket, he charts the bumpy journey from scrappy underdog to aerospace pioneer. We travel from company headquarters in El Segundo, to the isolated Texas ranchland where they performed engine tests, to Kwajalein, the tiny atoll in the Pacific where SpaceX launched the Falcon 1. Berger has reported on SpaceX for more than a decade, enjoying unparalleled journalistic access to the company’s inner workings. Liftoff is the culmination of these efforts, drawing upon exclusive interviews with dozens of former and current engineers, designers, mechanics, and executives, including Elon Musk. The enigmatic Musk, who founded the company with the dream of one day settling Mars, is the fuel that propels the book, with his daring vision for the future of space.

Filled with never-before-told stories of SpaceX’s turbulent beginning, Liftoff is a saga of cosmic proportions.

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. 
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.
 
Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
 
The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
 
As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS!

Have you ever dreamt of starting your own business and living life on your terms?

This book shows you EXACTLY what you need to know to stand out from the crowd!

Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it?

Then you NEED this book. Buy now and start reading today!

Are you a current business owner who struggles to identify your customers and deliver true world-class value?

Everything you need to know is included in these pages!

Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve?

Then you NEED this book. Buy now and start reading today!

The most comprehensive guide ever developed for starting and growing a business!

In the highly competitive world of business, what makes or breaks a new entrepreneur?

Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide.

From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur!


Starting a Business QuickStart Guide is Perfect For:

- Would-Be Entrepreneurs With a Ton of Passion!

- Entrepreneurial Students of All Ages!

- Beginners with Zero Prior Experience!

- Managers, Business Owners, and Decisions Makers Growing into a New Role!


You'll Discover:

- The Difference Between an Idea and an Opportunity!

- What Makes an Entrepreneurial Opportunity Great!

- The Very First Steps You Need To Take To Get Your Venture Off The Ground!

- Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified!

- The REAL Components of an Entrepreneurial Mindset!

- Exactly How To Craft Your Value Proposition!

- How to Write a Comprehensive Business Plan!


**LIFETIME ACCESS TO FREE RESOURCES & BUSINESS SUPPORT*

Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner such as workbooks, cheat sheets and reference guides. You also receive lifetime access to our online coaching community to help you achieve all of your financial goals!.*

*GIVING BACK: *

ClydeBank Media proudly supports the non-profit AdoptAClassroom whose mission is to advance equity in K-12 education by supplementing dwindling school funding for vital classroom materials and resources.*

*CLASSROOM ADOPTION:*


Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to "pivot" by changing your plan’s course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your "big round" of funding
Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
A practical guide to the new economy that is transforming the way we live, work, and play.

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Now with a forward by Sean Hannity, this powerful story of brotherhood, bravery, and patriotism exposes the true stories behind some of the Army's darkest secrets.
The Army does not want you to read this book. It does not want to advertise its detention system that coddles enemy fighters while putting American soldiers at risk. It does not want to reveal the new lawyered-up Pentagon war ethic that prosecutes U.S. soldiers and Marines while setting free spies who kill Americans.
This very system ambushed Captain Roger Hill and his men.
Hill, a West Point grad and decorated combat veteran, was a rising young officer who had always followed the letter of the military law. In 2007, Hill got his dream job: infantry commander in the storied 101st Airborne. His new unit, Dog Company, 1-506th, had just returned stateside from the hell of Ramadi. The men were brilliant in combat but unpolished at home, where paperwork and inspections filled their days.
With tough love, Hill and his First Sergeant, an old-school former drill instructor named Tommy Scott, turned the company into the top performers in the battalion.
Hill and Scott then led Dog Company into combat in Afghanistan, where a third of their men became battlefield casualties after just six months. Meanwhile, Hill found himself at war with his own battalion commander, a charismatic but difficult man who threatened to relieve Hill at every turn. After two of his men died on a routine patrol, Hill and a counterintelligence team busted a dozen enemy infiltrators on their base in the violent province of Wardak. Abandoned by his high command, Hill suddenly faced an excruciating choice: follow Army rules the way he always had, or damn the rules to his own destruction and protect the men he'd grown to love.
For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it!

Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate.

Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:

•Balancing on and offline promotion and marketing
•Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
•Using digital distribution profitably
•Licensing your recordings for use in the media
•Marketing music overseas

Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.
A Wall Street Journal Bestseller!

What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?


If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.

Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance:

   • Why most VCs typically invest in only one startup in a given business category.

   • Why the skill you need most when raising venture capital is the ability to tell a compelling story.

   • How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round.

   • What to do when VCs get too entangled in the day-to-day operations of the business.

   • Why you need to build relationships with potential acquirers long before you decide to sell.

Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

A two-time Pulitzer Prize-winning journalist takes us inside the world revealed by the Panama Papers, a landscape of illicit money, political corruption, and fraud on a global scale.

A hidden circulatory system flows beneath the surface of global finance, carrying trillions of dollars from drug trafficking, tax evasion, bribery, and other illegal enterprises. This network masks the identities of the individuals who benefit from these activities, aided by bankers, lawyers, and auditors who get paid to look the other way.

In Secrecy World, the Pulitzer Prize winning investigative reporter Jake Bernstein explores this shadow economy and how it evolved, drawing on millions of leaked documents from the files of the Panamanian law firm Mossack Fonseca—a trove now known as the Panama Papers—as well as other journalistic and government investigations. Bernstein shows how shell companies operate, how they allow the superwealthy and celebrities to escape taxes, and how they provide cover for illicit activities on a massive scale by crime bosses and corrupt politicians across the globe.

Bernstein traveled to the Caribbean, Latin America, Europe, and within the United States to uncover how these strands fit together—who is involved, how they operate, and the real-world impact. He recounts how Mossack Fonseca was exposed and what lies ahead for the corporations, banks, law firms, individuals, and governments that are implicated.

Secrecy World offers a disturbing and sobering view of how the world really works and raises critical questions about financial and legal institutions we may once have trusted.
Is your “big idea” worth pursuing? What if you could test your business model earlier in the process—before you’ve expended valuable time and resources?
 
You’ve talked to customers. You’ve identified problems that need solving, and maybe even built a minimum viable product. But now there’s a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?
 
Scaling Lean offers an invaluable blueprint for mod­eling startup success. You’ll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. You’ll also learn how to:
 
· ballpark the viability of a business model using a simple five-minute back-of-the-envelope estimation.
· stop using current revenue as a measure of progress (it forces you to fly blind and, often, to overpromise to your shareholders) and instead embrace the met­ric of traction—which helps you identify the leading indicators for future business model growth.
· set progressive goals that set you up for exponen­tial long-term success by implementing a staged 10X rollout strategy, like one employed by Face­book and Tesla.
· stop burying your breakthrough insights in failed experiments, but rather illuminate them using two-week LEAN sprints to quickly source, rank, and test ideas.
 
Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.
“[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” —Billboard Magazine

You can make a living with music today. The secret is to tap multiple income streams.

Making Money With Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

Making Money With Music will show you:

How to tap over 100 income streams
7 business strategies you can implement immediately
How to start your music business for $0.
How to register your music to collect all of the royalties you are owed worldwide.
13 ways to compete with free and build experiences to drive fan loyalty and engagement into everything you do to increase your revenue.
45 categories of places to get your music heard and videos seen so you can get discovered, grow your fanbase, generate royalties, and boost licensing opportunities.
10 methods for raising money so you can fund your music production and projects.

...and more.

Written by the authors of the critically-acclaimed modern classic The Indie Band Survival Guide (1st & 2nd Editions), Making Money With Music is the third installment in The Indie Band Survival Guide series, and will help you build a sustainable music business no matter what kind of music you make, where you live, and whether you're a novice or professional musician. Improve your income by implementing these ideas for your music business today.
A nonfiction legal thriller that traces the fourteen-year struggle of two lawyers to bring the most powerful coal baron in American history, Don Blankenship, to justice

Don Blankenship, head of Massey Energy since the early 1990s, ran an industry that provides nearly half of America's electric power. But wealth and influence weren't enough for Blankenship and his company, as they set about destroying corporate and personal rivals, challenging the Constitution, purchasing the West Virginia judiciary, and willfully disregarding safety standards in the company's mines—in which scores died unnecessarily.

As Blankenship hobnobbed with a West Virginia Supreme Court justice in France, his company polluted the drinking water of hundreds of citizens while he himself fostered baroque vendettas against anyone who dared challenge his sovereignty over coal mining country. Just about the only thing that stood in the way of Blankenship's tyranny over a state and an industry was a pair of odd-couple attorneys, Dave Fawcett and Bruce Stanley, who undertook a legal quest to bring justice to this corner of America. From the backwoods courtrooms of West Virginia they pursued their case all the way to the U.S. Supreme Court, and to a dramatic decision declaring that the wealthy and powerful are not entitled to purchase their own brand of law.
The Price of Justice is a story of corporate corruption so far-reaching and devastating it could have been written a hundred years ago by Ida Tarbell or Lincoln Steffens. And as Laurence Leamer demonstrates in this captivating tale, because it's true, it's scarier than fiction.
Already acclaimed in England as "first-rate" (The Sunday Times); “a model of meticulous, courageous and path-breaking scholarship"(Literary Review); and "absorbing and thoroughly gripping… deserves a lasting place among histories of the war.” (The Sunday Telegraph), Hunting Evil is the first complete and definitive account of how the Nazis escaped and were pursued and captured  -- or managed to live long lives as fugitives.
 
At the end of the Second World War, an estimated 30,000 Nazi war criminals fled from justice, including some of the highest ranking members of the Nazi Party.  Many of them have names that resonate deeply in twentieth-century history -- Eichmann, Mengele, Martin Bormann, and Klaus Barbie -- not just for the monstrosity of their crimes, but also because of the shadowy nature of their post-war existence, holed up in the depths of Latin America, always one step ahead of their pursuers.  Aided and abetted by prominent people throughout Europe, they hid in foreboding castles high in the Austrian alps, and were taken in by shady Argentine secret agents. The attempts to bring them to justice are no less dramatic, featuring vengeful Holocaust survivors, inept politicians, and daring plots to kidnap or assassinate the fugitives.
 
In this exhaustively researched and compellingly written work of World War II history and investigative reporting, journalist and novelist Guy Walters gives a comprehensive account of one of the most shocking and important aspects of the war: how the most notorious Nazi war criminals escaped justice, how they were pursued, captured or able to remain free until their natural deaths and how the Nazis were assisted while they were on the run by "helpers" ranging from a Vatican bishop to a British camel doctor, and even members of Western intelligence services.  Based on all new interviews with Nazi hunters and former Nazis and intelligence agents, travels along the actual escape routes, and archival research in Germany, Britain, the United States, Austria, and Italy, Hunting Evil  authoritatively debunks much of what has previously been understood about Nazis and Nazi hunters in the post war era, including myths about the alleged “Spider” and “Odessa” escape networks and the surprising truth about the world's most legendary Nazi hunter Simon Wiesenthal. 
 
From its haunting chronicle of the monstrous mass murders the Nazis perpetrated and the murky details of their postwar existence to the challenges of hunting them down, Hunting Evil is a monumental work of nonfiction written with the pacing and intrigue of a thriller.
The overall retail value of the U.S. record industry was $11.5 billion in recent years. With the help of this new book you can get a piece of that business by starting your own independent record label. You will learn all the aspects of starting your record label business, finding your artists, pricing your products, marketing your business, and conducting your day-to-day business operations. This comprehensive new book will show you step-by-step how to set up, operate, and manage a financially successful independent record label, including startup costs for a record label, the equipment you will need, how to get your recordings made into CDs and distributed, marketing and promoting your music, and distribution methods.

The book covers the entire process of starting a small record label from startup to ongoing management in an easy-to-understand way by pointing out methods to increase your chances of success and showing you how to avoid the common mistakes that can doom a startup. The new companion CD-ROM contains all the forms used in the book in PDF format for easy use, as well as a detailed business plan, which will help you precisely define your business, identify your goals, and serve as your firm's résumé.

The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, managing and training employees, accounting and bookkeeping procedures, auditing, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. You also will learn how to draw up a winning business plan, how to set up computer systems to save time and money, how to hire and keep a qualified, professional staff, how to keep bringing customers back, and how to generate high profile public relations.

In addition, you will become knowledgeable about basic cost control systems, equipment layout and planning, low and no cost ways to satisfy customers and build sales, and low cost marketing ideas. You will also learn how to get your music on sites where customers pay to download your music such as Rhapsody, iTunes, and others. With the help of this book you can turn your love of music into a highly successful business. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Virtually anyone of any age in any location of the United States can start a highly successful photography business. Today the level of investment to get started is much less, thanks to the digital camera revolution. Armed with the right camera equipment, skills, and the necessary business knowledge, you can be in business, marketing your photography services in no time with the information in this extensive manual.

With modern technology in the form of SLR digital cameras, you do not even need a darkroom. You need only a fast computer and a photo-editing program. The best part is that you can start it quickly, earn a high income with a low investment, and even work from home if you prefer. This new book is a comprehensive and detailed study of the business side of establishing and running a photography business.

Keep in mind it looks easy, but as with any business, looks can be deceiving. To avoid pitfalls, use this complete manual to arm yourself with everything you need including sample business forms, contracts, worksheets, and checklists for planning, starting, and running day-to-day operations. You will find dozens of other valuable, timesaving tools of the trade that every entrepreneur should have. While providing detailed instruction and examples, the author leads you through finding a business name that will bring success, learning how to draw up a winning business, and selling and marketing your photographs and photography services on the Internet as well as locally.

You will learn about copyrights, sales tax, cost control systems, a website, stock photo outlets to sell your work, and pricing issues. You will avoid trial by error when setting up equipment layouts, meeting legal and IRS requirements, and tapping into the best sales and marketing techniques. This book will even help you set up computer systems to save time and money and teach you how to hire and keep a qualified professional staff (if needed).

If you enjoy meeting people, this may be the perfect business for you. You will learn how to do your own sales planning, customer service, track your competition, keep your own books, compile monthly profit and loss statements, and prepare taxes. You will become adept at media planning, pricing, and public relations. You will be able to work with models, market for weddings, birthdays, and corporate events; generate high profile public relations and publicity; and learn low cost marketing ideas and low cost ways to satisfy customers and build sales. You will learn how to keep bringing customers back and getting referrals the secret of continued success. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company

In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.

But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.

McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.

The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.
Help take your startup to the next step with the new and revised edition of the popular book on the VC deal process—from the co-founders of the Foundry Group

How do venture capital deals come together? This is one of the most frequent questions asked by each generation of new entrepreneurs. Surprisingly, there is little reliable information on the subject. No one understands this better than Brad Feld and Jason Mendelson. The founders and driving force behind the Foundry Group—a venture capital firm focused on investing in early-stage information technology companies—Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds. The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.

Fully updated to reflect the intricacies of startups and entrepreneurship in today's dynamic economic environment, this new edition includes revisions and updates to coverage on negotiating, gender issues, ICO’s, and economic terms. New chapters examine legal and procedural considerations relevant to fundraising, bank debt, equity and convertible debt, how to hire an investment banker to sell a company, and more.

  • Provides valuable, real-world insights into venture capital structure and strategy
  • Explains and clarifies the VC term sheet and other misunderstood aspects of capital funding
  • Helps to build collaborative and supportive relationships between entrepreneurs and investors
  • Draws from the author’s years of practical experience in the VC arena
  • Includes extensively revised and updated content throughout to increase readability and currency

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a must-have resource for Any aspiring entrepreneur, venture capitalist, or lawyer involved in VC deals as well as students and instructors in related areas of study.

Retiring or being discharged from the military is one of the most trying times for service members. You must leave your military life and training to venture once more into the civilian life, transition into a civilian career, and navigate the waters of life without the military. But the good news is, you donâe(tm)t have to do it alone. As a veteran of the U.S. military, you are entitled to multiple benefits including health care, loans, and many other aids for all aspects of your life. The Complete Guide to Veteransâe(tm) Benefits will help you discover and apply for every benefit you are eligible to receive.

According to the U.S. Census Bureau, in recent years there were approximately 21.8 million veterans in the United States. When not on duty, 20 percent of these veterans do not have health coverage. This book will help you discover all you could be receiving for your dedicated service to this country. Author Bruce C. Brown provides all the details you need to know in order to receive your maximum benefits.

Still serving in the U.S. Coast Guard, Brown understands what it takes to be in the military and knows the difficulties of navigating all of the government programs and policies. Thatâe(tm)s why he has gathered everything you need to know here, in one great resource. Topics included are: health care, disability compensation, the Post-9/11 GI Bill, scholarships, grants, military discounts, VA loans, vocational rehabilitation and employment, hospitals and facilities, and much more.

Take the next step for yourself and your familyâe(tm)s future by finding out what veteransâe(tm) benefits you qualify for, and apply for them today using this book as your guide. Thank you for your service.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Do you want to own a business that does not confine you to a desk, where you are able to make your own hours and as much money as you want to work? According to the U.S. Department of Laborâe(tm)s most recent statistical data, the median annual income of someone in the vending industry is $29,000 and, as a business owner, you could make even more. If this sounds like something you would enjoy, and you are thinking about opening a vending business, then we have a book that will answer all of your questions.

From start-up costs to vending machine best- sellers, this book will be your comprehensive guide on how to make the most money in a short amount of time. This complete guide will take you step-by-step through the process of buying new or used vending machines, acquiring a previous route from another business or finding new clients of your own, and how to efficiently service your machines in order to make the most money.

Additional information is included on buying products for your machines, including how to get the most for your money and how warehouse retail stores can save you hundreds of dollars. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, time saving tools of the trade that no business owner should be without.

A special section on what items typically have the highest sales in vending machines is included, as well as sections on storage ideas for keeping your product fresh, when to reorder product, and how much back-stock to keep depending on the number of clients you have.

While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Wordâ,,¢) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas.

In case you decide to open a full-service business, you will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales, have customers refer others to you, and thousands of great tips and useful guidelines.

This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use. The companion CD-ROM contains all the forms in the book, and also a sample business plan you can adapt for your own use. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
A simple, step-by-step tutorial, covering the most important aspects of turning a profit from your website: starting with the different ways to monetize it, SEO, paid ads, implementing and interpreting Google Analytics and Webmaster to newsletters and earning the loyalty of your users. Includes the top tips to help you stay ahead of the trend. This guide provides value to both beginners and experienced users alike and it's written and compartmentalized in a way that will allow you to understand and follow every step. Start increasing your revenue today!


The topics talked about in this guide:

Choosing the revenue system

Sell products or services

Sell ad space

Donations

Monetization Conclusions

More ways to monetize your site

CpM Advertising

Affiliate Marketing

Sponsored Reviews

Premium Content

Paid Polls and Surveys

In-text and Image Advertising

Pop-ups and Pop-unders

Audio Ads

SEO (Search Engine Optimization)

On page SEO

Page title tags

Description meta tags

URL structure

Navigation structure

Sitemaps

Custom 404 Page

Content

robots.txt

Images and the "alt" attribute

Heading tags

Keywords

Page loading times

Off page SEO

Anchor text

Top SEO trends for 2016

Google AdSense

How does it work?

How much will you earn?

Is your site eligible to use AdSense?

So how do you actually use AdSense?

Top 10 tips provided by Google AdSense

Other tips for increasing your revenue with AdSense

Size/Location

You can blend the ads with your site design

Some of the AdSense sizes which work best

AdSense section targeting: Make ads relevant

Image or Text Ads

Ads between posts

Placement targeting

AdSense Category blocking

AdSense for YouTube

Google Analytics and Google Webmaster tools

Google Webmaster Tools

Google Analytics

What are the highlights and what should you first pay attention to?

Marketing

Social media and your site

Facebook

YouTube

Newsletters

Google AdWords

What is Google AdWords?

How can you use it to advertise your site?

General marketing tips

« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs

Lean B2B helps entrepreneurs and innovators quickly find traction in the enterprise.

Packed with more than 20 case studies and used by thousands around the world, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help entrepreneurs and innovators focus on the right things each step of the way, leaving as little as possible to luck.

The book helps:

• Assess the market potential of opportunities to find the right opportunity for your team

• Find early adopters, quickly establish credibility and convince business stakeholders to work with you

• Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision

• Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit

• Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation

« The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze

⭐⭐⭐⭐⭐  86% of Readers Rated it 5-Stars  ⭐⭐⭐⭐⭐

« Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » – Jonathan Gebauer, Founder, exploreB2B

« Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies

« Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen... literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur

« The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software

« This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » – Paul Gillin, Co-Author, Social Marketing to the Business Customer

The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business

Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in.

Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them.

As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs.
A new classic, recommended by leaders and media around the world

In this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovator's Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The Innovator's Dilemma, The Innovator's Solution, and How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

By identifying the winning behaviors of the world's best innovators--from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce--Dyer, Gregersen, and Christensen outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Through real-world stories, the authors show you how to evaluate and develop your own innovator's "DNA code," including advice for how you can use the five skills to generate ideas, collaborate with colleagues to implement them, and sharpen your organization's competitive edge by building innovation skills into its culture. This innovation advantage will translate into a premium in your company's stock price--an innovation premium--which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. This book shows you how.

Now updated with a new preface and fresh examples, The Innovator's DNA is more than ever the essential resource for individuals, managers, and teams who want to strengthen their innovative prowess.

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