The dramatic inside story of the historic flights that launched SpaceX—and Elon Musk—from a shaky startup into the world's leading-edge rocket company
SpaceX has enjoyed a miraculous decade. Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020 became the first private company to launch human beings into orbit. Half a century after the space race it is private companies, led by SpaceX, standing alongside NASA pushing forward into the cosmos, and laying the foundation for our exploration of other worlds.
But before it became one of the most powerful players in the aerospace industry, SpaceX was a fledgling startup, scrambling to develop a single workable rocket before the money ran dry. The engineering challenge was immense; numerous other private companies had failed similar attempts. And even if SpaceX succeeded, they would then have to compete for government contracts with titans such as Lockheed Martin and Boeing, who had tens of thousands of employees and tens of billions of dollars in annual revenue. SpaceX had fewer than 200 employees and the relative pittance of $100 million in the bank.
In Liftoff, Eric Berger, senior space editor at Ars Technica, takes readers inside the wild early days that made SpaceX. Focusing on the company’s first four launches of the Falcon 1 rocket, he charts the bumpy journey from scrappy underdog to aerospace pioneer. We travel from company headquarters in El Segundo, to the isolated Texas ranchland where they performed engine tests, to Kwajalein, the tiny atoll in the Pacific where SpaceX launched the Falcon 1. Berger has reported on SpaceX for more than a decade, enjoying unparalleled journalistic access to the company’s inner workings. Liftoff is the culmination of these efforts, drawing upon exclusive interviews with dozens of former and current engineers, designers, mechanics, and executives, including Elon Musk. The enigmatic Musk, who founded the company with the dream of one day settling Mars, is the fuel that propels the book, with his daring vision for the future of space.
Filled with never-before-told stories of SpaceX’s turbulent beginning, Liftoff is a saga of cosmic proportions.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Have you ever dreamt of starting your own business and living life on your terms?
This book shows you EXACTLY what you need to know to stand out from the crowd!
Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it?
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Are you a current business owner who struggles to identify your customers and deliver true world-class value?
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Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve?
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The most comprehensive guide ever developed for starting and growing a business!
In the highly competitive world of business, what makes or breaks a new entrepreneur?
Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers.
In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.
Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide.
From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur!
Starting a Business QuickStart Guide is Perfect For:
- Would-Be Entrepreneurs With a Ton of Passion!
- Entrepreneurial Students of All Ages!
- Beginners with Zero Prior Experience!
- Managers, Business Owners, and Decisions Makers Growing into a New Role!
- The Difference Between an Idea and an Opportunity!
- What Makes an Entrepreneurial Opportunity Great!
- The Very First Steps You Need To Take To Get Your Venture Off The Ground!
- Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified!
- The REAL Components of an Entrepreneurial Mindset!
- Exactly How To Craft Your Value Proposition!
- How to Write a Comprehensive Business Plan!
**LIFETIME ACCESS TO FREE RESOURCES & BUSINESS SUPPORT*
Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner such as workbooks, cheat sheets and reference guides. You also receive lifetime access to our online coaching community to help you achieve all of your financial goals!.*
*GIVING BACK: *
ClydeBank Media proudly supports the non-profit AdoptAClassroom whose mission is to advance equity in K-12 education by supplementing dwindling school funding for vital classroom materials and resources.*
Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.
Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.
As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
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The time is right to start my own business.. you must have thought. I have some money so I can begin now. True, you may have saved some money to start and take on this dream venture of yours, and I commend your willingness to start. However, hold on a bit.
There are a lot of things to consider before you proceed to invest in that business. Learn how to analyse your startup opportunity!
Here Is A Preview Of What You'll Learn...
Starting Out Right
Have You Done Your Research?
What Is Your Financial Plan And Projection Like?
What Does It Take To Successful Build A Business?
Available Business Types
Some Business Ideas
And basically everything you need to know to start your own business today.
Download your copy today!
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Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation.
This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.
How do venture capital deals come together? This is one of the most frequent questions asked by each generation of new entrepreneurs. Surprisingly, there is little reliable information on the subject. No one understands this better than Brad Feld and Jason Mendelson. The founders and driving force behind the Foundry Group—a venture capital firm focused on investing in early-stage information technology companies—Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds. The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.
Fully updated to reflect the intricacies of startups and entrepreneurship in today's dynamic economic environment, this new edition includes revisions and updates to coverage on negotiating, gender issues, ICO’s, and economic terms. New chapters examine legal and procedural considerations relevant to fundraising, bank debt, equity and convertible debt, how to hire an investment banker to sell a company, and more.
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist is a must-have resource for Any aspiring entrepreneur, venture capitalist, or lawyer involved in VC deals as well as students and instructors in related areas of study.
The topics talked about in this guide:
Choosing the revenue system
Sell products or services
Sell ad space
More ways to monetize your site
Paid Polls and Surveys
In-text and Image Advertising
Pop-ups and Pop-unders
SEO (Search Engine Optimization)
On page SEO
Page title tags
Description meta tags
Custom 404 Page
Images and the "alt" attribute
Page loading times
Off page SEO
Top SEO trends for 2016
How does it work?
How much will you earn?
Is your site eligible to use AdSense?
So how do you actually use AdSense?
Top 10 tips provided by Google AdSense
Other tips for increasing your revenue with AdSense
You can blend the ads with your site design
Some of the AdSense sizes which work best
AdSense section targeting: Make ads relevant
Image or Text Ads
Ads between posts
AdSense Category blocking
AdSense for YouTube
Google Analytics and Google Webmaster tools
Google Webmaster Tools
What are the highlights and what should you first pay attention to?
Social media and your site
What is Google AdWords?
How can you use it to advertise your site?
General marketing tips
With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you’re starting a business today. Inside, you’ll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles.
Covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. You’ll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources.
If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.
Lean B2B helps entrepreneurs and innovators quickly find traction in the enterprise.
Packed with more than 20 case studies and used by thousands around the world, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help entrepreneurs and innovators focus on the right things each step of the way, leaving as little as possible to luck.
The book helps:
• Assess the market potential of opportunities to find the right opportunity for your team
• Find early adopters, quickly establish credibility and convince business stakeholders to work with you
• Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
• Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit
• Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation
« The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze
⭐⭐⭐⭐⭐ 86% of Readers Rated it 5-Stars ⭐⭐⭐⭐⭐
« Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » – Jonathan Gebauer, Founder, exploreB2B
« Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies
« Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen... literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur
« The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software
« This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » – Paul Gillin, Co-Author, Social Marketing to the Business Customer
In this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovator's Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The Innovator's Dilemma, The Innovator's Solution, and How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.
By identifying the winning behaviors of the world's best innovators--from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce--Dyer, Gregersen, and Christensen outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Through real-world stories, the authors show you how to evaluate and develop your own innovator's "DNA code," including advice for how you can use the five skills to generate ideas, collaborate with colleagues to implement them, and sharpen your organization's competitive edge by building innovation skills into its culture. This innovation advantage will translate into a premium in your company's stock price--an innovation premium--which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. This book shows you how.
Now updated with a new preface and fresh examples, The Innovator's DNA is more than ever the essential resource for individuals, managers, and teams who want to strengthen their innovative prowess.