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Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.

The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy.

Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.
Want to become a fashionista—for real? Get this book! Fun and entertaining, Creative Careers in Fashion reveals how the fashion industry works—and explores the vast range of career opportunities in the field. Focusing on the most creative jobs, including accessory, costume, and fashion design, as well as make-up artists, wardrobe consultants, textile designers, and colorists, this book showcases the practical information that will help readers find the perfect job and get it. Included are details on salary ranges, educational and experience requirements, where jobs are located, and new trends. Cameo interviews with real-life fashion professionals offer insider tips. Comprehensive, practical, and inspiring, Creative Careers in Fashion is the complete guide to finding a new career in an exciting industry. • Start a new career with help from industry insiders • Dozens of creative careers for students, career changers, anyone looking for their new parachute • Resources include detailed school and college listings

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The U.S. Bureau of Labor Statistics reports an average annual income of $69,270 for fashion designers. Opportunities in the fashion design industry are expected to rise about 10 to 12 percent through the next few years. Many designers also go into other areas of the fashion industry, including: fashion buyer, fashion coordinator, retail store manager, and many more. You do not need to live in New York City, and you can start out small or even part time.

Ralph Lauren's Polo empire was established on a small mens tie collection that he sold to Bloomingdale's. Demand for fashion designers should remain strong, as consumers hungry for new fashions and apparel styles will spur the creation of new clothing and accessory lines. This new book is a comprehensive and detailed study of the business side of the fashion, fashion design, and consulting business. You will learn everything from the initial design and creation to manufacturing and marketing.

If you are investigating opportunities in this type of business, you should begin by reading this book, hopefully picturing yourself producing the perfect dress worn by one of Hollywood's elite. If you enjoy working with people and keeping up on the latest trends, this may be the perfect business for you. Keep in mind this business looks easy but, as with any business, looks can be deceiving.

This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no designer should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas.

You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales, have customers refer others to you, and thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business.

Learn new ways to make your operation run smoother and increase performance. Successful designers will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

What is fashion? What is fashionable? Who decides what's in and what's out? Why is it green one year and blue the next? Why is one little black dress worth five thousand dollars and another worth fifty? Is the catwalk really that catty? What makes a supermodel so super?

And a designer too hot to touch? Who is making money? Who owns whom? Who hates whom? And who's in each other's pockets? The answers are all to be found in Fashion Babylon.

Taking the reader through six months in a designer's life, it explains how a collection is put together -- from the objects of inspiration to the catwalk, into the shops and, hopefully, onto the cover of a magazine. It examines who goes to the shows and where they sit...and whose backside they have to kiss to get there. Narrated from the point of view of an anonymous A-list British fashion designer looking to break out across the pond and structured around three of the annual "must" industry events in London, Paris and New York, this irresistible work of reportage goes inside the well-cut seams of the fashion world, where women are paid tens of thousands of dollars for simply getting dressed and where a wrong skirt length can cost you your career.

Fashion Babylon decodes the markups and the comedowns, the fabulous extremes and the shoddy shortcuts behind one of the most lucrative and secretive businesses in the world. Witty, naughty and packed with celebrity gossip, this book will forever change the way you peruse the racks at Bergdorf's or flip through the pages of Vogue.
On November 28, 1973, the world's social elite gathered at the Palace of Versailles for an international fashion show. By the time the curtain came down on the evening's spectacle, history had been made and the industry had been forever transformed. This is that story.

Conceived as a fund-raiser for the restoration of King Louis XIV's palace, in the late fall of 1973, five top American designers faced off against five top French designers in an over-the-top runway extravaganza. An audience filled with celebrities and international jet-setters, including Princess Grace of Monaco, the Duchess of Windsor, Paloma Picasso, and Andy Warhol, were treated to an opulent performance featuring Liza Minnelli, Josephine Baker, and Rudolph Nureyev. What they saw would forever alter the history of fashion.

The Americans at the Battle of Versailles– Oscar de la Renta, Bill Blass, Anne Klein, Halston, and Stephen Burrows – showed their work against the five French designers considered the best in the world – Yves Saint Laurent, Hubert de Givenchy, Pierre Cardin, Emanuel Ungaro, and Marc Bohan of Christian Dior. Plagued by in-fighting, outsized egos, shoestring budgets, and innumerable technical difficulties, the American contingent had little chance of meeting the European's exquisite and refined standards. But against all odds, the American energy and the domination by the fearless models (ten of whom, in a groundbreaking move, were African American) sent the audience reeling. By the end of the evening, the Americans had officially taken their place on the world's stage, prompting a major shift in the way race, gender, sexuality, and economics would be treated in fashion for decades to come. As the curtain came down on The Battle of Versailles, American fashion was born; no longer would the world look to Europe to determine the stylistic trends of the day, from here forward, American sensibility and taste would command the world's attention.

Pulitzer-Prize winning fashion journalist Robin Givhan offers a lively and meticulously well-researched account of this unique event. The Battle of Versailles is a sharp, engaging cultural history; this intimate examination of a single moment shows us how the world of fashion as we know it came to be.

Bustles. Tight-laced Corsets. Caged crinolines that encased the hapless wearer in hoops of steel. Why would anyone want to wear such things? Yet, you can be certain that no lady of the Victorian upper class would choose to leave home without them--and she'd complete her look with a feather- and flower-festooned bonnet as befit the latest fashion.

With a blend of wisdom and wit, Why Would Anyone Wear That? explores extreme fashions from around the world. The Victorian era was by no means alone in strange sartorial choices. Throughout history, men and women have turned to clothing and accessories to adorn and accentuate parts of the body. Some of the fashions, like bloomers, were surprisingly functional. Others, like powdered wigs and hobble skirts, were inconvenient and uncomfortable. And a few particularly painful practices could even permanently disfigure the wearer, like brass coils worn in Burma to lengthen the neck and the custom of binding of women's feet to fit tiny lotus slippers in Song dynasty China. Presenting dozens of the most peculiar fashions, including shoes, hats, jewelry, undergarments, and outerwear, the book provides insightful commentary, placing the garments and accessories in the proper historical, social, and cultural context.

If you've ever wondered why the codpiece was created or the leisure suit went out of style, this book will answer that question and many more. Fully illustrated and packed with fun facts, Why Would Anyone Wear That? introduces readers to the fascinating stories behind some of the world's weirdest fashions.
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