Similar ebooks

The Latino population, currently 37.4 million people, is 13.3 per cent of the U.S. population. To serve this growing audience, libraries with increasing Hispanic populations are seeking information and guidance to create relevant collections and services. Bienvenidos! Welcome! by Latino marketing expert Byrd is a convenient, expert handbook to these resources. Growing from the leadership initiative of 2004-5 ALA President Carol Brey-Casiano, this groundbreaking guide supplies the necessary tips to help librarians: Build a knowledge base about their local Hispanic community; Learn about cultural distinctions between groups; Develop a collection that reflects the needs of the community; Create programs, services, and activities relevant to their interests; Generate enthusiasm with outreach targeted to Latinos; Provide comfortable and easy access to the library; To create a comprehensive marketing and outreach strategy that will attract diverse Latino audiences, Byrd suggests ways to gain knowledge of your Latino community through interviews, surveys, and advisory council. in other libraries where there is a large base of Spanish language users, as well as tried and true methods to gain knowledge about their local Hispanic community. Thirty-four context-based resources provide the starting point to access specialized information. Public and school librarians without the cultural background to serve this growing populace, can count on Bienvenidos! Welcome! as a resource guide to welcoming Latino customers to their library.
Summer reading programs are a staple in libraries nationwide and provide a valuable service: keeping teens productive and occupied when they are no longer busy in school. Producing creative programs at the library can be challenging when faced with this easily distracted teen demographic; that's where Sizzling Summer Reading Programs steps in. Katharine Kan, editor of the celebrated first edition of Sizzling Summer Programs, provides the creative spark for libraries committed to working with teens and preteens through summer programs. Enthusiastic colleagues nationwide share more than 50 successful programs, including nitty gritty details like handling registration, getting donations, creating partnerships, tracking reading, and promoting programs. Reading incentives, community service and volunteering, as well as programs for special teen populations (the homeless, incarcerated, or parents) make this a comprehensive and inspiring reference. Attract local teens by re-energizing summer reading with creative program ideas like: "Basic CSI - Crime Scene Investigation" class with the local police department Henna tattooing and cultural education "Cinema Summer" reading programs, including character make-up workshops, stop-motion animation workshops, and video production workshop Art and poetry workshops Reading incentives and reading logs Drawing on the many proven options, youth librarians in any size or type of library can select appropriate programs and policies that meet the needs of their local young adult populations. This time-saving hands-on guide, brimming with winning programs, is a must-have for every library that serves young people.
Marketing to kids is big business - with children influencing more than USD500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Corporations know that marketing to kids is big business - with children influencing more than USD500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for getting children's attention, from where to post event flyers (child's eye height, please) to taking storytime to where restless children might be waiting (how about the DMV?) expand their outreach and nurture these new audiences. Use these proven techniques to: Develop a comprehensive marketing plan to promote children's and youth services Let new audiences experience library services firsthand at schools and events Build partnerships with community groups using sample letters and scripts Evaluate the outcomes of programs to refine your offerings By offering programs outside the library, children and their parents will be more interested in finding out what is going on inside the library. Readers will also glean inspiration from sample logos, brochures, and mascots shared by successful youth library marketing programs. To appeal to today's kids, use this empowering guide to get up to speed on marketing, enlarge the audience of children served, and ultimately expand available library services and programming.
©2019 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.