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As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports.

In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans.

Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.
John R. Gerdy knows sports inside-out. He has been an All-American Basketball Player whose college jersey was retired. He was briefly a professional player. Later he served as an associate commissioner in the NCAA's Southeastern Conference, and as a legislative and ethical advisor to the NCAA and the Knight Commission. Currently he teaches courses on sports administration.

Now, in Sports: The All-American Addiction, he brings his insights and observations together in a radical, critical evaluation of the impact of sports on American life.

This book argues that our society's huge investment in organized sports is unjustified. Ardent boosters say that sports embody the "American Way," developing winners by teaching lessons in sportsmanship, teamwork, and discipline. In fact, Gerdy writes, modern sports are eroding American life and undermining traditional American values essential to the well-being of the nation and its people. Like a drug, this obsession allows Americans to escape problems and ignore issues.

Gerdy asks tough questions. Have sports lost their relevance? Is it just mindless entertainment? Is our enormous investment in sports as educational tools appropriate for a nation that needs graduates to compete in the information-based, global economy of the twenty-first century? Do organized sports continue to promote positive ideals? Or, do sports, in the age of television, corporate sky boxes, and sneaker deals, represent something far different?

Boldly making his case, Gerdy detects five causes for alarm. A violent, win-at-all-cost mentality exists. A greater number of spectators are idly watching the few elite athletes. An athletic culture that is anti-intellectual systematically creates "dumb jocks." While bridges, inner-cities, and schools are crumbling, tremendous sums of tax dollars vanish to wealthy owners, millionaire players, and to college athletic programs. Studies show that sports are no more effective in promoting equality than any other American institution.

Can organized sports be restructured? The author concludes with a series of daring suggestions for change.

The sociology of sport is a core discipline within the academic study of sport. It helps us to understand what sport is and why it matters. Sociological knowledge, implicit or explicit, therefore underpins scholarly enquiry into sport in every aspect. The Routledge Handbook of the Sociology of Sport is a landmark publication that brings together the most important themes, theories and issues within the sociology of sport, tracing the contours of the discipline and surveying the state-of-the-art.

Part One explores the main theories and analytical approaches that define contemporary sport sociology and introduces the most important methodological issues confronting researchers working in the social scientific study of sport. Part Two examines the connections and divisions between sociology and cognate disciplines within sport studies, including history, anthropology, economics, leisure and tourism studies, philosophy, politics and psychology. Part Three investigates how the most important social divisions within sport, and in wider society, are addressed in sport sociology, including ‘race‘, gender, class, sexuality and disability. Part Four explores a wide range of pressing contemporary issues associated with sport, including sport and the body, social problems associated with sport, sport places and settings, and the global aspects of sport.

Written by a team of leading international sport scholars, including many of the most well-known, respected and innovative thinkers working in the discipline, the Routledge Handbook of the Sociology of Sport is an essential reference for any student, researcher or professional with an interest in sport.

Examine the social and cultural impact of basketball on America at the amateur and professional levels!

Basketball in America: From the Playgrounds to Jordan’s Game and Beyond is a pioneering analysis of the history of basketball and its effect on popular culture from the 1970s to today. The popularity of basketball is undeniable, and the subject allows for such a broad range of interpretations in popular culture. It cuts across economic, racial, and social boundaries, and its major stars cross over into other forms of popular entertainment more than any other professional sport. This book examines the entire scope of modern basketball history, from the playgrounds, where people first learn the fundamentals, to the college and professional levels.

Basketball in America is a collection of essays that explores the intersection of basketball and popular culture in America. The contributors are an eclectic mix of writers, scholars, journalists, former players, coaches, and sports enthusiasts who all share an undying love for the game of basketball. The authors analyze the sport from a cross-cultural and historical perspective—digging deep into the profound popular cultural influences of basketball and exploring the scope and depth of its influence. This is the first book that examines the social and cultural impact of basketball on American society to reveal how tightly it is woven into America’s cultural fabric. Also included are photographs and tables to enhance your understanding of the material.

Topics covered in Basketball in America include: Elgin Baylor—the first “modern” basketball player
Chocolate Thunder and Short Shorts: The NBA in the 1970s
Dr. J, Bird, Magic, Jordan, and the Bad Boys: The NBA in the 1980s
The Jordan Era: The NBA in the 1990s
LeBron James and the future of the NBA
the Nike brand and popular culture
lessons learned from legendary UNC coach Dean Smith
professional women’s basketball
and much more! Basketball in America is a comprehensive analysis that will appeal to anyone interested in understanding how the sport has become an integral part of our national culture. It is an insightful read for sports fans as well as for sports historians. In addition, this book can be used as a textbook in sports history or sociology of sports classes. It will entertain and inform those who treasure basketball and the role it plays in the American consciousness. Make it part of your collection today!
Ethnography has become an important method for researching and interpreting the social world, not least in the field of sport and exercise studies. Ethnographies in Sport and Exercise Research is the first book to provide a contemporary overview of the current state of ethnographic research and its application within sport and exercise, introducing and explaining a range of well-established and emerging ethnographic approaches.

Featuring a heavyweight line-up of sport and exercise researchers, the book is divided into three parts. The first considers the methodological and theoretical aspects of ethnographic research, including:

a history of ethnography in sport and exercise research

the definition of the ethnographic field

methods of gathering ethnographic data

methods of representing ethnographic research.

In the second part of the book, a series of chapter-length case studies, spanning sports from boxing to fell running and themes from gender to fandom, demonstrate the challenges and rewards of ethnographic research in the context of sport and exercise, helping students and researchers to develop a solid understanding of qualitative research at both a theoretical and a practical level. The final part of the book considers future directions for ethnographic research, including an evaluation of its place in the expanding field of study in sport management.

A comprehensive assessment of the statement of ethnographic research in sport, Ethnographies in Sport and Exercise Research is invaluable reading for any research methods course taken as part of a degree programme in sport and exercise, and a useful reference for all active researchers.

The influence of professional, adult sport on youth sport is now a global concern. Children are involved in high-stakes competitive sport at national and international levels at an increasingly young age. In addition, the use of sport as a medium for positive youth development by governments and within the community has fuelled ambitious targets for young people’s participation in sport at all levels. In this important study of ethical issues in and around youth sport, leading international experts argue for the development of strong ethical codes for the conduct of youth sport and for effective policy and pedagogical applications to ensure that the positive benefits of sport are optimized and the negative aspects diminished.

At the heart of the discussion are the prevailing standards and expectations of youth sport in developed societies, typically consisting of the development of motor competence, the development of a safe and healthy lifestyle and competitive style, and the development of a positive self-image and good relationship skills. The book examines the recommendations emerging from the ‘Panathlon Declaration’ and the debates that have followed, and covers a wide range of key ethical issues, including:

emotional and physical abuse

aggression and violence

doping and cheating

values and norms

teaching and coaching

integrity management.

Ethics in Youth Sport is focused on the application of ethical policy and pedagogies and is grounded in practice. It assumes no prior ethical training on the part of the reader and is essential reading for all students, researchers, policy makers and professionals working with children and young people in sport across school, community and professional settings.

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