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NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.
 
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
 
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Have you ever wished you could peer into someone's mind to find out what he or she is really thinking? Now you can...really. This audiobook is not a collection of recycled ideas about body language. It does not suggest that a woman's hairstyle will give us unprecedented access into her soul; neither does it spout wildly ambiguous generalities about people based on intuition or gut instinct. Nor does it reach conclusions based on how she folds her hands or he ties his shoelaces. This audiobook contains specific, proven psychological techniques that can be applied instantly to any person in just about any situation. Dr. Lieberman has demonstrated the ease and accuracy of these techniques on hundreds of television and radio programs. In a special report for Fox News, host Jeff Rosin declared, "It's simply amazing! I was with him and he was never wrong...not even once. I even learned how to do it, and that's saying something." In fact, Dr. Lieberman has gone head-to-head on live television with skilled polygraph examiners and scored just as well every time. You Can Read Anyone explains, step-by-step, exactly how to tell what someone is thinking and feeling in real-life situations. For example, you will see precisely how to determine whether another poker player will stay in or fold, whether a salesperson is trustworthy, or whether or not a first date is going your way or the other way. And when the stakes involve high-level negotiations, interrogations, or questions of abuse, theft, or fraud, knowing who is out for you, and who is out to get you (or a loved one) can save you time, money, energy, and heartache
You've got a business colleague who's hostile...a client who's furious...a staffer who's deeply cynical-how do you get people to do what you want in tough situations like these? In Just Listen, veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communication seems impossible. “Here's the challenge,” Mark says. “People have their own needs, desires, and agendas. They have secrets they're hiding from you. And they're stressed, busy, and often feeling like they're in over their heads. To cope, they throw up barricades that make it difficult to reach them even when your goals are in sync with their own.” But the good news is that there are simple strategies that can make you compelling, and break down the walls that keep you from getting through to the people you need to buy into your ideas and goals. Just Listen presents remarkably effective tools and techniques you can use whenever a job, a sale, or a relationship hangs in the balance. How effective are Mark's techniques? One of his areas of expertise is training FBI and police hostage negotiators to handle life-or-death situations. “The same tips I teach these profes- sionals for building empathy, de-escalating conflict, and gaining buy-in will work in any situation,” Mark says. “Whether you're a new employee fresh out of school, a salesperson, or a CEO, once you master these skills you can take them wherever you go in your career.” And Mark has proven these strategies in his own 30-year career as a business coach at companies such as GE, IBM, Goldman Sachs, Kodak, Federal Express, Hyatt, and Disney. With this powerful yet engaging audio book, you'll learn how to: ? Get the attention of a total stranger who you need to know-like that potential client you absolutely must land. ? Talk an angry person up from an instinctual (irrational) state to receptivity, and finally to rationality-a skill that can save a job, a marriage, or even a life. ? Use the “Magic Paradox”-a technique the author developed for hostage negotiators- to turn a negative person into an asset. ? Master the critical art of buy-in (the foreplay of negotiation, persuasion, and selling) by moving anyone through the “Persuasion Cycle.” Barricades between people become barriers to success, progress, and happiness; so getting through is not just a fine art, but a crucial skill. Just Listen gives you the techniques and confidence to approach the unreachable people in your life, and turn frustrating situations into productive outcomes and rewarding relation- ships.
“There is no ‘i’ in “team.’” “No man is an island.” “A chain is only as strong as its weakest link.” You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can only take you so far. Ultimately, success--whether in business, family, church, athletic teams, or any other organization--is entirely dependent on teamwork. But how does one build that team?Leadership expert and New York Times bestselling author John C. Maxwell knows that building and maintaining a successful team is no simple task. Even people who have taken their teams to the highest level in their field have difficulty re-creating what accounted for their successes. So in The 17 Indisputable Laws of Teamwork, Maxwell shares the vital principles of team building that are necessary for success in any type of organization. In his practical, down-to-earth style, Dr. Maxwell shows how:• The Law of High Morale inspired a 50-year-old man who couldn't even swim to train for the toughest triathlon in the world.• The Law of the Big Picture prompted a former US president to travel across the country by bus, sleep in a basement, and do manual labor.• Playing by The Law of the Scoreboard enabled one web-based company to keep growing and make money while thousands of other Internet businesses failed.• Ignoring The Law of the Price Tag caused one of the world's largest retailers to close its doors after 128 years in business.• And so much more!Building a successful team has plagued leaders since the beginning of time. Is the key a strong work ethic? Is it “chemistry”? The 17 Indisputable Laws of Teamwork will empower you--whether coach or player, teacher or student, CEO or non-profit volunteer--with the “how-tos“ and attitudes for building a successful team.

International bestselling author and behavior expert Joe Navarro helps you successfully navigate the business world by understanding what your boss and coworkers are really thinking.

Why is it that some people have all the elements of success—education, skills, integrity, motivation—but can't seem to move from effectiveness to excellence in their careers? Behavior expert Joe Navarro reveals the long-sought answer. Louder Than Words teaches how to master nonverbal intelligence, the ability to interpret and use nonverbal signals—in poker terms, "tells"—in business to assess and influence others.

Drawing on his decades in the behavioral sciences, Navarro shows how to use his simple yet powerful "comfort/discomfort" model to decode what's really being said at meetings, interviews, negotiations, presentations, business meals, and more, including the casual exchanges that often impact decisions and reputations.

Jump-start your career as you discover how to:

Read body language to understand what clients, coworkers, interviewers, or interviewees are thinking, feeling, or intending, and discern nonverbal cues of concern, disagreement, or doubt—even over the phone Master the all-important first impression and use settings, seating, and gestures to inspire and captivate Recognize habits that send the wrong message, from nail biting to wearing inappropriate attire—and see what posture, work practices, workspaces, and even electronic habits say about people Become culturally aware and gender-sensitive, from best handshake practices to personal space preferences Learn what the "comfort dividend" can do for you and your business Explore how the concept of "curbside appeal" applies to you and your business, and can mean the difference between average and exceptional

Use Louder Than Words to close the deal, keep your customers, secure new ones, and lead your company with confidence. For job seekers looking to stand out from the pack, this book is your get-back-to-work bible.

NEW YORK TIMES BESTSELLER • Award-winning actor Alan Alda tells the fascinating story of his quest to learn how to communicate better, and to teach others to do the same. With his trademark humor and candor, he explores how to develop empathy as the key factor.

“Invaluable.”—Deborah Tannen, #1 New York Times bestselling author of You’re the Only One I Can Tell and You Just Don’t Understand

Alan Alda has been on a decades-long journey to discover new ways to help people communicate and relate to one another more effectively. If I Understood You, Would I Have This Look on My Face? is the warm, witty, and informative chronicle of how Alda found inspiration in everything from cutting-edge science to classic acting methods. His search began when he was host of PBS’s Scientific American Frontiers, where he interviewed thousands of scientists and developed a knack for helping them communicate complex ideas in ways a wide audience could understand—and Alda wondered if those techniques held a clue to better communication for the rest of us.

In his wry and wise voice, Alda reflects on moments of miscommunication in his own life, when an absence of understanding resulted in problems both big and small. He guides us through his discoveries, showing how communication can be improved through learning to relate to the other person: listening with our eyes, looking for clues in another’s face, using the power of a compelling story, avoiding jargon, and reading another person so well that you become “in sync” with them, and know what they are thinking and feeling—especially when you’re talking about the hard stuff.

Drawing on improvisation training, theater, and storytelling techniques from a life of acting, and with insights from recent scientific studies, Alda describes ways we can build empathy, nurture our innate mind-reading abilities, and improve the way we relate and talk with others. Exploring empathy-boosting games and exercises, If I Understood You is a funny, thought-provoking guide that can be used by all of us, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.

“Alda uses his trademark humor and a well-honed ability to get to the point, to help us all learn how to leverage the better communicator inside each of us.”—Forbes

“Alda, with his laudable curiosity, has learned something you and I can use right now.”—Charlie Rose
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of every day is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do-even getting people to want to do the stuff you want them to do? In this book you'll learn the seven drives that motivate people: The Desire for Mastery, The Need to Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks of the Mind. For each of the seven drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery, keep the feedback objective, and don't include praise.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

It's not the work that's so hard-it's the people. The micromanaging control freak. The boss who takes credit for everything. The coworker who regularly strolls in late and takes leisurely breaks. There's no escaping problematic personalities. And there's no point fighting or letting tensions simmer. Instead, learn to build positive, productive relationships with everyone in your workplace-and put your career on an unstoppable upward trajectory. Powerful Phrases for Dealing with Difficult People is an all-in-one trouble-shooting guide for resolving any kind of conflict with your boss or coworkers. Organized for quick lookup, the book helps you identify situations that push your emotional buttons. It offers powerful tools for defusing potentially explosive situations, including: • 325 phrases that lead to constructive conflict-resolution conversations • 20 challenging coworker behaviors, with specific phrases and actions for dealing with each • 10 difficult boss personality types, with guidelines for working through problems with each • Tips for recovering from blunders you may have caused yourself • A five-step process for turning bad situations into positive ones • Nonverbal communication skills to back up your words • “I” phrases, phrases of apology, phrases of compromise, and other useful words for building relationships • “Why This Works” and “Something to Think About” sections that clarify tactics Don't get bogged down by people who are incompetent, hog the spotlight, whine, backstab, avoid work, or create other problems. You can interact effectively with even the most challenging people by using these pithy, powerful solutions for quickly resolving workplace strife.
These days more and more employers are using “competency-based” job interview questions to try to ensure that new hires' experience and abilities match the demands of the positions they're filling. Designed to elicit real-life career events demonstrating your knowledge, judgment, and skills, this new breed of interview question can trip up even the savviest job seekers. And in this extremely tough job market, there are no second chances. 201 Knockout Answers to Tough Interview Questions gives you the lowdown on this new competency-based interviewing style, including a huge range of sample questions complete with winning answers you can use to prep for any make-or-break job interview. This audiobook will arm you with confidence-inspiring answers that highlight your accomplishments in each of the five core competencies every employer wants in an employee: Individual Responsibility, Manager/Leadership Skills, Personal Motivation, Analytical Skills, and People Skills. You'll find the best way to tailor your own response to tough questions like: ? Describe an occasion when you managed a situation that was your supervisor's responsibility. ? Tell me about a time when you had competing deadlines and had to choose one to miss. ? Describe a time when a customer had an issue with the way you managed his or her account. What did you do about it? ? Tell me about a time you spearheaded an initiative and met resistance from the overwhelming majority of staff. You'll also discover seven ways to stand out during your interview, what to do when you lack experience, and how to avoid the common mistakes that keep candidates from being hired. 201 Knockout Answers to Tough Interview Questions gives you the hidden edge you need to come out on top and get the job offer you know you deserve.
A breakthrough book on the transformative power of collaborative thinking.

Includes a PDF of charts and graphs to help determine your personality type as well as tips on how to work better with other personalities.
 
Collaborative intelligence, or CQ, is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when the way we think, interact, and innovate is shifting. In the past, “market share” companies ruled by hierarchy and topdown leadership. Today, the new market leaders are “mind share” companies, where influence is more important than power, and success relies on collaboration and the ability to inspire.

Collaborative Intelligence is the culmination of more than fifty years of original research that draws on Dawna Markova’s background in cognitive neuroscience and her most recent work, with Angie McArthur, as a “Professional Thinking Partner” to some of the world’s top CEOs and creative professionals. Markova and McArthur are experts at getting brilliant yet difficult people to think together. They have been brought in to troubleshoot for Fortune 500 leaders in crisis and managers struggling to inspire their teams.

When asked about their biggest challenges at work, Markova and McArthur’s clients all cite a common problem: other people. This response reflects the way we have been taught to focus on the gulfs between us rather than valuing our intellectual diversity—that is, the ways in which each of us is uniquely gifted, how we process information and frame questions, what kind of things deplete us, and what engages and inspires us. Through a series of practices and strategies, the authors teach us how to recognize our own mind patterns and map the talents of our teams, with the goal of embarking together on an aligned course of action and influence.

In Markova and McArthur’s experience, managers who appreciate intellectual diversity will lead their teams to innovation; employees who understand it will thrive because they are in touch with their strengths; and an entire team who understands it will come together to do their best work in a symphony of collaboration, their individual strengths working in harmony like an orchestra or a high-performing sports team.


Praise for Collaborative Intelligence
 
“Rooted in the latest neuroscience on the nature of collaboration, Collaborative Intelligence celebrates the power of working and thinking together at the highest levels of business and politics, and in the smallest aspects of our everyday lives. Dawna Markova and Angie McArthur show us that our ability to collaborate is not only a measure of intelligence, but essential to solving the world’s problems and seeing the possibilities in ourselves and others.”—Arianna Huffington
 
“This inspiring book teaches you how to align your intention with the intention of others, and how, through shared strengths and talents, you have every right to expect greatness and set the highest goals and expectations.”—Deepak Chopra
 
“Everyone talks about collaboration today, but the rhetoric typically outweighs the reality. Collaborative Intelligence offers tangible tools for those serious about becoming ‘system leaders’ who can close the gap and make collaboration real.”—Peter M. Senge, author of The Fifth Discipline

“Building collaborative intelligence by putting the concepts in this book into action with my executive team was one of the most critical variables to our success.”—Jeff Dunn, CEO, Bolthouse Farms
Abandon the networking-for-networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections.

STOP NETWORKING. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value.

How can you become a Superconnector? Gerber and Paugh share instructive anecdotes from a who's who roster of high achievers, revealing how to systematically manage a professional community and maximize its value. Of utmost importance is practicing Habitual Generosity, acting on the knowledge that your greatest returns come when you least expect them, and that by putting others' needs first the good karma will flow back to you tenfold. Gerber and Paugh also explore winning strategies such as The Art of Selectivity, a well-honed ability to define which relationships matter most for you and decide how you will maintain them over time. Full of helpful advice on how to communicate with anyone about anything, Google-proof your reputation, and much more, Superconnector is a must-read for those seeking personal and business success.
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