Business ethics

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.

For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance.

Divided into four comprehensive parts, this insightful book:

  • Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows
  • Provides frameworks to help you understand those hows and implement them in powerful and productive ways
  • Helps you channel your actions and decisions in order to thrive uniquely within today's new realities
  • Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance

The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth.

With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways.
If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover HOW.

**Winner of the 2009 Nautilus Gold Award**
 
Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

Conscious Business presents breakthrough techniques to help you achieve:
  • Unconditional responsibility—how to become the main character of your life
  • Unflinching integrity—how to succeed beyond success
  • Authentic communication—how to speak your truth, and elicit others' truths
  • Impeccable commitments—how to coordinate actions with accountability
  • Right leadership—how being, rather than doing, is the ultimate source of excellence
A conscious business fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization, teaches Fred Kofman. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.


Excerpt
 
Consciousness is the ability to experience reality, to be aware of our inner and outer worlds.  It allows us to adapt to our environment and act to promote our lives.  All living beings possess consciousness, but human beings have a unique kind.  Unlike plants and other animals, we can think and act beyond instinctual drives and conditioning.  We can be autonomous (from the Greek, “self-governing”).  While this autonomy is a possibility, it is not a given.  We must develop it through conscious choices.
To be conscious means to be awake, mindful.  To live consciously means to be open to perceiving the world around us, to understand our circumstances, and to decide how to respond to them in ways that honor our needs, values, and goals.  To be unconscious is to be asleep, mindless.  To live unconsciously means to be driven by instincts and habitual patterns.
Have you ever driven down the highway on cruise control, engaged in a conversation or daydreaming, only to realize you missed your exit?  You didn’t literally lose consciousness, but you dimmed your awareness.  Relevant details, such as your location and the actions needed to reach your goal, receded from the forefront of your mind.  Your eyes were open, but you didn’t see.  This is a poor way to drive—and an even poorer way to live.
Praise
 
“Consciousness has a real and deep business impact. Learning how to work in full congruence with our values has inspired every person in my tem to be a better professional—and a better human being.”
—Sheryl Sandberg, Chief Operating Officer, Facebook
 
“Fred has been a true partner in our efforts to build a conscious organization, helping us move from aspiration to implementation.  His advice is never easy, but always worthwhile.”
—Eugenio Beaufrand, Vice President, Microsoft Latin America
 
Conscious Business translates the tools of organizational learning into day-to-day business applications.  Both at Chrysler and DTE Energy, Fred’s work has allowed us to shift our culture faster, but with much greater sustainability than any other effort.”
—David Meador, Senior Vice President of Finance, Detroit Edison
 
The essential guide to creating an organization ofhigh integrity and superior performance

With the high-profile corporate scandals that have taken place in recent years, corporate ethics are more important to a business than ever before. The failure of ethical leadership in an organization is very destructive-it demoralizes the workforce, breeds public distrust, and ultimately results in organizational decay.

Based on more than two decades of consulting, teaching, and research, Denis Collins's Essentials of Business Ethics is designed with appreciation for your demanding professional obligations, with easy-to-find, at-your-fingertips information. Its nuts-and-bolts presentation provides you with practical "how-to" examples and best practices on every area of managing ethics inside your organization in a handy, concise format.

This brief yet powerful guide presents executives and leaders with timely discussion on:

  • Human nature and unethical behavior in organizations
  • Determining the ethics of job candidates
  • The differences between a Code of Ethics and a Code of Conduct
  • The best practices for managing diversity
  • Using Management-by-Objectives to establish work goals that encourage ethical behavior
  • Performance appraisals that reward ethical behaviors
  • Aligning community outreach with the company's mission and assets
  • Handling the environmental change process
  • How to manage three internal communication mechanisms for employees to report potentially unethical or illegal behaviors: an Ethics & Compliance Office, Ombudsman, and Ethics Hotlines

Providing a five-step ethics job-screen process and an ethical decision-making framework, as well as guidelines for conducting a variety of business ethics workshops, Essentials of Business Ethics is the only guide you will need containing all the relevant facts on business ethics, all in one place.

21st Century Corporate Citizenship is a practical guide to building a successful business in the modern day. It is a book about leveraging all the tools, trends and assets at the disposal of business to drive bottom-line results, value chain resiliency, productivity, innovation, long-term shareowner value, and benefit for the community. This is the book that leverages corporate citizenship as a value-creating enterprise and translates sustainability, corporate responsibility, and social impact to help you create the most successful business possible in tomorrow’s competitive landscape. For the up and coming manager, this book is the crib sheet to the 21st century MBA that you can’t get (yet) in business schools. The tools and insights presented are valuable for every business person thinking about how to differentiate their company and maximize business and social value—from the sole proprietor to those working in a global megacorporation—the concepts explored are ‘must do’ for those working for manufacturing B2B or B2C companies that are managing complex supply chains, global operations, and corporate reputation. This ‘how-to’ handbook presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company’s strategy and who creates value.
There's no such thing as business ethics. How can that be? Because a single standard applies to both your business and personal life-and it's one we all know and trust: the Golden Rule. Now bestselling author John C. Maxwell shows you how this revered ideal works everywhere, and how, especially in business, it brings amazing dividends. There's No Such Thing As "Business" Ethics offers:

* Stories from history, business, government, and sports that illustrate how talented leaders invoked this timeless principle
* Examples of difficult business decisions-layoffs, evaluations, billing clients, expansion-and how the Golden Rule applies to each
* The five most common reasons people compromise their ethics-and how you can prevail over such moral obstacles
* How applying the Golden Rule to business builds morale, increases productivity, encourages teamwork, lowers employee turnover, and keeps clients coming back.

John C. Maxwell not only reveals the many ways the Golden Rule creates the perfect environment for business success, but does it with great wisdom, warmth, and humor. Backed by flawless research and the ideas of history's best thinkers, this engaging book brilliantly demonstrates how doing the right thing fosters a winning situation for all, with positive results for employees, clients, investors, and even your own state of mind. Business runs much more smoothly, profits increase, and you know that you've set the groundwork for years of future prosperity. . . and it's all thanks to the tried-and-true Golden Rule.

This book takes a new approach to ethics by focusing on the kinds of dilemmas that confront people almost daily on the job. The author's unique contribution is to meld philosophy with everyday decisionmaking, offering the reader a common sense approach to making ethical decisions. Mary Guy introduces ten core values which surround ethical dilemmas, demonstrating the way in which personnel can sensitize themselves to the values involved in a problem and reach a solution which maximizes the important values. Real-life case examples illustrate ethical dilemmas that involve personnel practices, organizing strategies, reporting functions, supervisory practices, whistleblowing, and more. Throughout, the author emphasizes the kinds of concerns which confront the vast majority of employees--from ambitious entry-level personnel to top executives. Realistic in tone, the discussion acknowledges the inevitable need to make compromises, showing how to optimize ethical values situations that arise on the job and for which no formal rules exist.

In her introductory chapter, Guy defines ethics, clarifies the relationship between ethical behavior and morality, and presents the ten guiding values that serve as the foundation for ethical decisions. Turning to a focus on decisionmaking, she explores such issues as the theoretical framework for rational decisionmaking, rational decisionmaking in real life, the application of ethical analysis to decisionmaking, and the definition of ethical decisionmaking. The four subsequent chapters present case studies of problems that personnel commonly encounter. In each case, Guy examines the ethical issues involved, applies various scenarios for reaching an ethical decision, and demonstrates the tension that exists among ethical decisionmaking, coping with daily exigencies, and accommodating the preferences of stakeholders. The concluding chapter summarizes the relationship between ethics and decisionmaking and offers a prescription for ensuring ethical decisionmaking throughout the organization. Must reading for managers in business, government, and not-for-profit organizations, this book is also an excellent supplemental text for advanced undergraduate and graduate level courses in business and public administration.


When Congress enacted Social Secuirty in 1935, with the age of retirement set at age 65, average life expectancy was 62 years. By the time Medicare was enacted 30 years later, life expectancy had risen to age 70. Since the enactment of Medicare, life expectancy has risen to age 76 today and may be expected to increase further in the decades to come. Clearly, the increase in post-retirement life expectancy has significant implications for the level of national expenditures attributable to an aging population. One of the approaches suggested as a solution to the so-called income transfer problem is to redefine old age, that is, to push retirement and its associated benefits off to a later age. This would effectively increase the size of the workforce, with older workers continuing to contribute their payroll taxes for an extended period of time. The critical question Sicker poses is, will there be enough appropriate employment opportunities for a growing number of older workers in the workforce of the future? The evidence for a positive response is far from clear or compelling.

Sicker examines the prospective place of the aging worker in the employment environment of the 21st century in light of the restructuring of American business and the world of work in the final decades of the last century. In doing so, he raises serious concerns about the validity and utility of some of the neoclassical economic ideas and assumptions that have become part of the conventional wisdom of our time. Sicker contends that these dubious propositions have unwittingly contributed signficantly to the problem through their manifestation in public policy. However, the principal focus of his analysis is not on economic theory as such, but on the realities and uncertainties that an aging American workforce will face in the decades to come. This book is significant reading for scholars, researchers, and the general public interested in labor force and aging policy issues.

In Cosmopolitan Business Ethics: Towards a Global Ethos of Management, Jacob Dahl Rendtorff maps the concept of global business ethics, related to sustainability and corporate governance, via an examination of the major theories of business ethics and the philosophy of management.

The book is based on the philosophy of Immanuel Kant and the European tradition, which is applied as the foundation for the analysis of the contemporary European and Anglo-American debate on business ethics in order to formulate an up-to-date theory of global business ethics. The book will compare the different schools of business ethics, corporate citizenship, and the philosophy of management and will address the modern-day issues of sustainability, business and human rights, corporate social responsibility, stakeholder management, and corporate governance, offering insights on how to deal with these international challenges of global economics, the development and protection of human rights, and the environment.

This book proposes a decision-making model for cosmopolitan business ethics as the foundation of management and leadership in dealing with the complexities of globalization. The case studies will address the efforts of businesses to work with global and cosmopolitan business ethics at the levels of maintaining corporate integrity. Both the theoretical argument and case studies presented in the book are based on exchanges with notable business ethicists, philosophers of management, business managers, and public policy-makers.

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS

'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)

'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).

If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.
As seen on Oprah’s Super Soul Sunday

A New York Times and Wall Street Journal Bestseller

In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can—and do—work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment.

These “Conscious Capitalism” companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now it’s time to better understand how these organizations use four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—to build strong businesses and help advance capitalism further toward realizing its highest potential.

As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation—for the good of both business and society as a whole.

At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.
***100% of Author Royalties are being donated to charity in keeping with the belief that WEconomy can indeed change the world by empowering families in developing communicates to lift themselves out of poverty with the small business training these book sales are providing. Track your individual impact on a global scale with the specific code on your book’s back cover at WE.org.



Your guide to ‘Business with Benefits'... for All!

Purpose and profit are powerful human motivators. Combined, this power can change the world.

WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact.

Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission.

Get paid to change the world — who wouldn’t want to be the person doing that?

Uncover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly successful—business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities—with purpose.

With the tips inside this book, you, your business, or your charity can:

  • Find a cause that drives you and your career goals to new heights
  • Create a job that you love and be celebrated by your peers, boss, and industry
  • Inspire brand fanatics to stay loyal to you, your company, and your cause
  • Add a halo to your product, grow your geographic reach, innovate for “the next big thing,” engage Boomers to Gen Z, and much more!

This is your blueprint for living by your personal values, achieving career success, and changing the world.

Purpose and profit are the greatest human motivators. This is the definitive roadmap for bringing the power of both forces together—achieving purpose with profit in your career, company, and changing the world. Do you crave more meaning in your job? This book will give you the roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the secret to increasing productivity and retaining top workers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. Everyone wants more meaning. We all inherently know that purpose is powerful, but this is the ground-breaking book to unleashing the purpose within your career, company, and life goals. This book will show you how to profit with purpose, whether you’re the one calling the shots or a junior employee looking to advance. Get paid to change the world – who wouldn’t want to be the person doing that?
“Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees.” – Inc. Magazine

Starting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That’s not a cliché on a mission statement; it’s the bedrock of the company’s success.

During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the kids. That’s the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before.

It’s natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it’s like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for—and where it’s expected that they will justify that trust by caring for each other and putting the common good first.

Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it’s time to go home.

This book chronicles Chapman’s journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn’t easy, it is simple. As the authors put it:

"Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them."
NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in your organization, company, and life

“This book helps show you the way to good profit—whether you work for an international supermarket chain, a medium-sized regional business, or your own start-up.”—John Mackey, co-founder and co-CEO, Whole Foods Market
 
The technological innovations, extreme politics, civil unrest, cyber attacks, demographic shifts, and global pandemic that have affected all businesses since this book was published have only confirmed Charles Koch’s belief that “the only reason a business should exist (and the only way it can legitimately survive long term) is to create value in a responsible way.” Hence, the principles in Good Profit are more important today than ever before. 
  
What exactly does Koch Industries, Inc., do and why is it so remarkably profitable? Koch’s name may not be on your home’s plywood, vehicle’s grille, smartphone’s connectors, or baby’s ultra-absorbent diapers but it makes them all. And Koch’s Market-Based Management® (MBM) system is what drives these innovations and many more. 
  
The core objective of MBM is to generate good profit. Good profit results from products and services that customers vote for freely with their dollars. It results from a bottom-up culture where employees are empowered to act entrepreneurially to discover customers’ preferences and the best ways to improve their lives. Drawing on six decades of interdisciplinary studies, experimental discovery, and practical implementation across Koch businesses worldwide, Charles Koch walks the reader through the five dimensions of MBM to show how to apply its framework in any business, industry, or organization of any size. Readers will learn how to: 
  
• Craft a vision for how to thrive in spite of increasingly rapid disruption and ever-changing consumer values 
• Select and retain a workforce possessing both virtue and talent 
• Create an environment of knowledge sharing that prizes respectful challenges from everyone at every level 
• Award employees with ownership and decision rights based on their comparative advantages and proven contributions, not job title 
• Motivate all employees to maximize their contributions by structuring incentives so compensation is limited only by the value they create 
 
A must-read for any leader, entrepreneur, or student, as well as anyone who wants a more civil, fair, and prosperous society, Good Profit is one of the greatest management books of all time.
RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.

 

As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it.

"It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.

"It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.

"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.

"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.

"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"

The main theme of this book is that, within contemporary capitalist societies a materialist outlook informed by science has triumphed creating the lack of a spiritual dimension to give meaning and purpose to the activities that are necessary for a capitalist society to function effectively. Capitalist societies are in trouble and need to be restructured to provide for the material needs of all the people who work within the system, not just the one percent, but because of the lack of a spiritual connection with each other and with nature this is not likely to happen.

It has been said that society and the organizations within treat one another as objects to be manipulated in the interests of promoting economic growth and treat nature as an object to be exploited for the same purpose. This way of treating each other, and nature, is consistent with the way a capitalist system has worked in the past and was supposed to enable it to function efficiently to provide a fulfilling and enriched life for all its adherents through growth of the economy.

However, as capitalist societies have become dysfunctional they will need a different kind of orientation to continue in existence. Restructuring Capitalism: Materialism and Spiritualism in Business argues that what is needed is a new sense of a spiritualization of the self and its relation to others and to the establishment of a spiritual connection with nature in order for capitalism to be restructured to work for everyone and for the society as a whole.

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
 
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
 
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
 
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
 
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
 
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
 

 
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