The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Scientific Advertising

WTF?: What's the Future of Business?: Changing the Way Businesses Create Experiences

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Marketing 4.0: Moving from Traditional to Digital