In this respect, the idea of the self could be best made sense of in the broader context of the circuits of cul-ture where identities are conformed together with other key cultural processes including representation and cul-tural production, consumption and regulation.
The chapters in this collection explore the relations of selves with a wide range of cultural products (e.g. mass media, poetry, fiction, film, painting, advertising, the Internet, education, the institutional, etc.) across a multiplicity of social, political, geographical and historical contexts. Selves are accordingly approached through the study of the interplay between identity-construction processes and cultural products within particular circuits of culture. It is the conditions of such cultural circuits that have an impact on specific faces of the self. This is indeed the case of gender, race and ethnicity, nation and age, which are dimensions of the self that are drawn attention to throughout the contributions in this volume.
The contributions here specifically focus on a wide variety of issues ranging from the ideological construction of identities in print media to the narratives of the postmodern condition in film and fiction, through investigations into youth, the dialogue between the canon and the popular in Shakespeare, and the so-called topographies of the popular in spatial and visual representation. In exploring the interface between cultural studies and popular culture through a number of significant case studies, this volume will be of interest not only within the fields of cultural studies, but also within media and communication studies, film studies, and gender studies, among others.
The chapters of this volume range from overtly theoretical discussions on the construction of identities and subjectivities in post-modernity, to examinations of the crucial role of (print) media in identity-construction and -representation processes in contemporary social formations through an insight into other key issues in cultural studies, such as gender politics and the construction of femininities, the hybridization of identities in the context of postcolonial work, and the interplay between collective identities and discourses on nation.