About this ebook
本書以協助商圈繁榮及永續經營為目標，提供許多商圈經營操作的正確觀念與案例，期望讀者能從書中找到經營成功之鑰，「活化、轉型、創新」商機，創造產業價值，齊力啟動地方的繁榮。從商圈的定義與分類開始說明，讓讀者對於商圈能有基本的認識，能更加深理解的層面，輔以臺灣目前成功的商圈經營案例，對於本書理論及經營操作方法有更具體的了解。
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