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有別於專利及著作權,商標權之權利內容並非在完全禁絕他人使用商標,而是防止他人未經商標權人同意以不當方法使用其商標,進而影響商標權人之商譽。現今電子商務行銷風行的時代,如何評價廣告主購買他人商標作為網路上之關鍵字廣告,及搜尋引擎業者出售他人商標作為關鍵字廣告等行為?是否構成商標權侵害?此議題已有相當豐富之學說與實務討論,精選後彙編於本書。
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About the author

 

(依發表順序排列) 
劉孔中 
現 職 
政治大學商學院教授 

馮震宇 
現 職 
政治大學法學院教授 

陳昭華 
現 職 
臺灣科技大學專利研究所教授 

沈宗倫 
現 職 
政治大學法學院教授 

王敏銓 
現 職 
交通大學科技法律研究所副教授 

扈心沂 
現 職 
交通大學科技法律研究所研究生 

陳育廷 
現 職 
輔仁大學財經法律研究所研究生 

謝銘洋 
現 職 
臺灣大學法律學院教授
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Additional Information

Publisher
元照出版公司
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Published on
Jul 1, 2018
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Pages
244
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Best For
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Language
Chinese
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Content Protection
This content is DRM protected.
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