當今領導者如何建立持久關係
LOYALTY RULES!
How Today's Leaders Build Lasting Relationships
原書作者:費德列克.雷克海(Frederick Reichheld)
★維京集團創辦人Richard Branson等名人推薦
★亞馬遜網路書店排行榜暢銷書
有些企業誤以為忠誠只是過去商業時代的遺跡,早已不合時宜。然而,忠誠不死!也從未被更好的東西所取代。
Some businesses have made the mistake of assuming loyalty is a relic of a bygone era of commerce. However, loyalty is not dead! Nor has it been superseded by something better.