山地旅游非功用性体验价值研究

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· 社会科学文献出版社
eBook
220
Pages

About this eBook

本书将山地情感性、精神性、象征性特质与旅游者个性化、情感化、多元化消费需求相统一,聚焦山地旅游体验,以情境理论、情感认知评价理论、顾客感知价值理论为支撑,在溯源山地非功用性内涵的基础上,创新性地提出“山地旅游非功用性体验价值”这一研究主题,综合运用质性研究和量化研究方法,对山地旅游非功用性体验价值进行了质性探索、量化阐述及组态分析,从新的视角探究了山地旅游比较优势、山地旅游价值彰显等现实问题。

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