行銷點子製造機: 《商業周刊》27年行銷點子精華,隨翻隨用!

商業周刊
1

要解決問題、想改良產品、該提升銷售、還得拉住客戶,苦無靈感怎麼辦?

《商業周刊》送上27年精選絕妙點子!
7種行銷情境╳80則實例╳123個秘訣缺點子,一翻就有!

 ★他們這樣想行銷點子
迴轉壽司不新鮮?→改點餐變高鐵直送,翻桌率更高
平平都是薯條→薯條三兄弟讓人吃不到,更想要
新品上市要請產品經理→小米手機靠粉絲自己設計
爆發疫情,飯店沒外來客?→推本國住客新市場
彈簧床得試睡才賣得掉?→免費送旅館,交換曝光機會

 眾聲喧嘩的年代裡,有些人異軍突起、有些商品萬年不敗、有些公司打遍天下無敵手;靠得就是「靈光一閃」的好點子。這些好點子的共通點就是「出乎意料」:「迴轉壽司不迴轉」、「從賣嬰兒食品出發開發銀髮族食品」、「網路賣鞋365天試穿期,不滿意包退」等,全都出乎意料卻能引領風潮。

這些點子到底如何誕生?又是如何成真?該怎麼借來用?

本書精選《商業周刊》25年歷來成功的品牌/商品的實例,針對①行銷力鍛鍊②產品開發③產品開發④客戶服務⑤粉絲經濟⑥促銷技巧⑦廣告宣傳,7大面向,給讀者與眾不同的商品概念、鎖定市場,打動消費者的心。舉凡企劃、業務、公關、廣告人、行政管理、經理人、尋求金主的創意人,都是必備案頭書。快速掌握每則點子的精華,隨時隨地都好用!

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About the author

   《商業周刊》創立於1987年,為全台灣最具影響力、發行量最大的財經雜誌,以先進觀點、敏銳的新聞與中立的媒體角度,報導快速變化的商業環境、成功人物事蹟與全球產業趨勢,傳遞給讀者具深度與廣度的第一手消息。

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Additional Information

Publisher
商業周刊
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Published on
Feb 1, 2015
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Pages
183
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ISBN
9789866032820
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Language
Chinese
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Genres
Business & Economics / Marketing / General
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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