About this ebook
此書為上海交通大學新媒體與社會研究中心推出的《新媒體與社會》系列的第七輯。本輯主打食品安全輿情研究，精選了近年來影響較大的食品安全輿情案例進行解析，書中還關注新媒體研究中不同的受眾和行為，涉及社會集體行動、網絡流行語的政治實踐，也關注網絡新聞對老年人的形象再現、少數民族受眾網絡接觸行為、大學生消費心理等。本輯還有上海交通大學輿情研究實驗室撰寫的《中國醫療輿情年度報告(2012)》。
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