The Greiner Growth Model for Organisational Change

Management & Marketing

Book 3
50 Minutes
Free sample

Anticipate crises and adapt to a changing business world

This book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time.

In 50 minutes you will be able to:
• Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration.
• Recognize the crises that bring an end to each growth phase and what you can do to reduce their impact
• Use the model to anticipate future changes and act accordingly so as to ensure the sustainability of your company

ABOUT 50MINUTES.COM | Management & Marketing

50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Read more



Additional Information

50 Minutes
Read more
Published on
Sep 17, 2015
Read more
Read more
Read more
Read more
Business & Economics / Decision-Making & Problem Solving
Business & Economics / General
Business & Economics / Management
Business & Economics / Organizational Development
Business & Economics / Strategic Planning
Education / Adult & Continuing Education
Education / General
Juvenile Nonfiction / Business & Economics
Read more
Content Protection
This content is DRM free.
Read more
Read Aloud
Available on Android devices
Read more

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
Find out how Spotify changed the way we listen to music in just 50 minutes!

Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening to music for free or paying a monthly subscription to access an ad-free version of the site, has attracted 140 million active users (of whom 60 million are paying subscribers) to the site, and has generated billions of dollars in revenue, although the site continues operating at a net loss and has drawn heavy criticism from other major players in the music industry. In this concise and accessible guide, you will find out how Spotify revolutionised music lovers’ listening habits, and discover how other key players in the music industry are reacting to this change.

In 50 minutes you will:

• Learn about Spotify’s history, from its launch in 2008 right up to the present day
• Understand the site’s freemium business model
• Discover the how the rise of streaming has affected the music industry


The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.