The 50th Law

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In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a “bible” for success in life and work based on a single principle: fear nothing. With stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin’, as well as examples of others who have overcome adversity through understanding and practicing the 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.
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About the author

Curtis James Jackson III (born July 6, 1975), better known by his stage name 50 Cent, is an American rapper. He rose to fame with the release of his albums Get Rich or Die Tryin (2003) and The Massacre (2005). Both albums achieved multi-platinum success, selling over twenty-one million copies combined. He is the author of From Pieces to Weight: Once Upon a Time in Southside Queens (S&S, 2006). He lives in New York.

Robert Greene is the author of three bestselling books: The 48 Laws of Power, The Art of Seduction, and The 33 Strategies of War. He attended U.C. Berkeley and the University of Wisconsin at Madison, where he received a degree in classical studies. He has worked in New York as an editor and writer at several magazines, including Esquire, and in Hollywood as a story developer and writer. Greene has lived in London, Paris, and Barcelona; he speaks several languages and has worked as a translator. He currently lives in Los Angeles.

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Additional Information

Publisher
Harper Collins
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Published on
Sep 8, 2009
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Pages
304
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ISBN
9780061959110
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Language
English
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Genres
Business & Economics / Personal Success
Self-Help / Personal Growth / Success
Social Science / Popular Culture
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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The Obstacle is the Way has become a cult classic, beloved by men and women around the world who apply its wisdom to become more successful at whatever they do.

Its many fans include a former governor and movie star (Arnold Schwarzenegger), a hip hop icon (LL Cool J), an Irish tennis pro (James McGee), an NBC sportscaster (Michele Tafoya), and the coaches and players of winning teams like the New England Patriots, Seattle Seahawks, Chicago Cubs, and University of Texas men’s basketball team.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.” 

Ryan Holiday shows us how some of the most successful people in history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—have applied stoicism to overcome difficult or even impossible situations. Their embrace of these principles ultimately mattered more than their natural intelligence, talents, or luck.

If you’re feeling frustrated, demoralized, or stuck in a rut, this book can help you turn your problems into your biggest advantages. And along the way it will inspire you with dozens of true stories of the greats from every age and era.


From the Hardcover edition.
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture.

"He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z

"It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.

The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.
'What is the real hip hop?'

'To whom does hip hop belong?'

'For what constructive purposes can hip hop be put to use?'

These are three key questions posed by hip hop activists in Hip Hop Versus Rap, which explores the politics of cultural authenticity, ownership, and uplift in London’s post-hip hop scene. The book is an ethnographic study of the identity, role, formation, and practices of the organic intellectuals that populate and propagate this ‘conscious’ hip hop milieu. Turner provides an insightful examination of the work of artists and practitioners who use hip hop ‘off-street’ in the spheres of youth work, education, and theatre to raise consciousness and to develop artistic and personal skills. Hip Hop Versus Rap seeks to portray how cultural activism, which styles itself grassroots and mature, is framed around a discursive opposition between what is authentic and ethical in hip hop culture and what is counterfeit and corrupt. Turner identifies that this play of difference, framed as an ethical schism, also presents hip hop’s organic intellectuals with a narrative that enables them to align their insurgent values with those of policy and to thereby receive institutional support.

This enlightening volume will be of interest to post-graduates and scholars interested in hip hop studies; youth work; critical pedagogy; young people and crime/justice; the politics of race/racism; the politics of youth/education; urban governance; social movement studies; street culture studies; and vernacular studies.

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