McLean explores Hayworth's participation in the creation of her star persona, particularly through her work as a dancer-a subject ignored by most film scholars. The passive love goddess, as it turns out, had a unique appeal to other women who, like her, found it extraordinarily difficult to negotiate the competing demands of family, domesticity, and professional work outside the home. Being Rita Hayworth also considers the ways in which the actress has been treated by film scholarship over the years to accomplish its own goals, sometimes at her expense. Several of Hayworth's best-known star vehicles-among them Gilda (1946), Down to Earth (1947), The Lady from Shanghai (1948), and Affair in Trinidad (1952)- are discussed in depth.