Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
This book reflects on the fundamental philosophical basis of entrepreneurship scholarship. It explores the shifting meanings of entrepreneur and entrepreneurship, the unexamined assumptions which lie behind the established discourses which legitimize or dismiss the possibilities for scholarship. Contributing scholars adopt a reflexive approach to entrepreneurship research challenging readers to question their approaches and assumptions and explicitly defend them against competing alternatives.
Building on this critical reflection, this book provides space for philosophical reflexivity in the conduct and publication of scholarly enquiry and will be of great interest to scholars, researchers and advanced students in all aspect of entrepreneurship study.