2- You will discover how to refine your offer and its promotion for maximum attraction.
3- You will have a clear and proven roadmap to build your best digital presence.
4- You will learn how to produce the most creative ideas for promoting your product or service.
5- You will have a menu of tactics and strategies that work today.
Alex Rodríguez is a Creative Digital Marketer who develops high-end digital campaigns for companies looking to transform their brand and grow their business further.
He specializes in digital product and brand launches. Throughout almost two decades, he has created highly-performing launch campaigns for Fortune 500 and global brands, most of which have resulted in millions of dollars in sales in record periods of time.
Alex has created strategic digital content for clients in 4 different continents and 3 separate languages (English, Spanish, and Mandarin).
As a result of his strategic creative, he has been honored with some of the most distinguished awards in Web, Advertising, and Social Media.
Alex heads up the team at YMMY Marketing (ymmymarketing.com), a digital creative agency in Florida, USA.
He often writes about how to strategically attract audiences at CreativeStrategyTips.com .
Alex is also the host and producer of The Digital Marketing Minute, a daily podcast.
"The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of “How to Swim with the Sharks Without Being Eaten Alive”
What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"
What it boils down to is a more skillful way of dealing with people.
The author has spent her career teaching people how to communicate for success. In her book How to Talk to Anyone (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you’ll find:9 ways to make a dynamite first impression 14 ways to master small talk, "big talk," and body language 14 ways to walk and talk like a VIP or celebrity 6 ways to sound like an insider in any crowd 7 ways to establish deep subliminal rapport with anyone 9 ways to feed someone's ego (and know when NOT to!) 11 ways to make your phone a powerful communications tool 15 ways to work a party like a politician works a room 7 ways to talk with tigers and not get eaten alive
In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," “Bare Their Hot Button,” “The Great Scorecard in the Sky," and "Play the Tombstone Game,” for big success in your social life, romance, and business.
How to Talk to Anyone, which is an update of her popular book, Talking the Winner's Way (see the 5-star reviews of the latter) is based on solid research about techniques that work!
By the way, don't confuse How to Talk to Anyone with one of Leil's previous books, How to Talk to Anybody About Anything. This one is completely different!
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:Why the 30-Day Rule is critical for keeping the pipeline fullWhy understanding the Law of Replacement is the key to avoiding sales slumpsHow to leverage the Law of Familiarity to reduce prospecting friction and avoid rejectionThe 5 C’s of Social Selling and how to use them to get prospects to call youHow to use the simple 5 Step Telephone Framework to get more appointments fastHow to double call backs with a powerful voice mail techniqueHow to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respondHow to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
But imagine being able to sell your products when others cannot,being able to take market share from both your competitors, andknowing the precise formulas that would allow you to expand yoursales while others make excuses.
If You’re Not First, You’re Last is about howto sell your products and services—despite theeconomy—and provides the reader with ways to capitalizeregardless of their product, service, or idea. Grant shares hisproven strategies that will allow you to not just continue to sell,but create new products, increase margins, gain market share andmuch more. Key concepts in If You’re Not First,You’re Last include:Converting the Unsold to SoldThe Power Schedule to Maximize SalesYour Freedom Financial PlanThe Unreasonable Selling Attitude
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managersOffers a wealth of compelling case studies and real-world examplesIncludes information on new platforms including Facebook Live and SnapchatShows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.