Digital BACON: Make Your Online Presence Irresistibly Attractive

YMMY Marketing
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 After nearly two decades connecting brands with people through online media, Alex Rodríguez has discovered the five qualities that make digital efforts sizzle. In Digital Bacon, Alex not only reveals what these qualities are, but also explains his proven process to cook up an irresistibly attractive online presence.

Five reasons to read this book:

1- You will learn the five qualities that can make your brand sizzle online.

2- You will discover how to refine your offer and its promotion for maximum attraction.

3- You will have a clear and proven roadmap to build your best digital presence.

4- You will learn how to produce the most creative ideas for promoting your product or service.

5- You will have a menu of tactics and strategies that work today.

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About the author

Alex Rodríguez is a Creative Digital Marketer who develops high-end digital campaigns for companies looking to transform their brand and grow their business further. 

He specializes in digital product and brand launches. Throughout almost two decades, he has created highly-performing launch campaigns for Fortune 500 and global brands, most of which have resulted in millions of dollars in sales in record periods of time.

Alex has created strategic digital content for clients in 4 different continents and 3 separate languages (English, Spanish, and Mandarin).

As a result of his strategic creative, he has been honored with some of the most distinguished awards in Web, Advertising, and Social Media.

Alex heads up the team at YMMY Marketing (ymmymarketing.com), a digital creative agency in Florida, USA.

He often writes about how to strategically attract audiences at CreativeStrategyTips.com .

Alex is also the host and producer of The Digital Marketing Minute, a daily podcast.

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Additional Information

Publisher
YMMY Marketing
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Published on
Sep 18, 2014
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Pages
172
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ISBN
9780990642404
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Language
English
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Genres
Business & Economics / Advertising & Promotion
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Content Protection
This content is DRM protected.
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Available on Android devices
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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King

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New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

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