Unf*ckology: A Field Guide to Living with Guts and Confidence

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Amy Alkon presents Unf*ckology, a “science-help” book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage.

Have you spent your life shrinking from opportunities you were dying to seize but feel “that’s just who I am”? Well, screw that! You actually can change, and it doesn’t take exceptional intelligence or a therapist who’s looking forward to finally buying Aruba after decades of listening to you yammer on.

Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf*ckology, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won’t need a psych prof on speed-dial to understand—and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:

- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.

- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.

- Fear is not just the problem; it’s also the solution.

- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.

Follow Amy Alkon's groundbreaking advice in Unf*ckology, and eventually, you’ll no longer need to act like the new you; you’ll become the new you. And how totally f*cking cool is that?

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About the author

AMY ALKON does "applied behavioral science," translating scientific research into highly practical advice. Alkon writes The Science Advice Goddess, an award-winning, syndicated column that runs in newspapers across the United States and Canada. She is also the author of Good Manners for Nice People Who Sometimes Say F*ck and I See Rude People. She has been on Good Morning America, The Today Show, NPR, CNN, MTV, and does a weekly science podcast. She has written for Psychology Today, Los Angeles Times, Los Angeles Times Magazine, the New York Daily News, among others, and has given a TED talk. She is the President of the Applied Evolutionary Psychology Society. She lives in Venice, California.
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Additional Information

Publisher
St. Martin's Griffin
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Published on
Jan 23, 2018
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Pages
304
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ISBN
9781466892682
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Features
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Language
English
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Genres
Humor / Topic / Business & Professional
Psychology / Applied Psychology
Self-Help / Personal Growth / General
Self-Help / Personal Growth / Success
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Live every day with greater clarity, confidence and courage.

Brave is a handbook for being more courageous. Written for busy people on the go, its short, focused chapters provide practical tools and empowering perspectives to help you build your 'courage muscles' in your work, relationships and life.

Drawing on her background in business, psychology and coaching, author Margie Warrell will guide you in moving past the fears, doubts and beliefs that keep you from making the changes, and taking the chances, you need to enjoy the fulfillment and success you desire.

Courage is a habit. Practicing it daily, even in quiet small ways, unlocks new possibilities, creates new opportunities, grows your influence and enables you to meet your challenges with more resilience and self-assurance. So whether you're stuck in a rut, struggling in a relationship, overwhelmed by your daily juggling act or uninspired about your future, Brave will provide you with a regular dose of positive and practical inspiration to:

Clarify what 'success' truly means to you, and be more purposeful in your daily efforts to achieve it Speak up with greater confidence, and be more assertive in dealing with difficult people, getting what you want and changing what you don't Define the person and leader you aspire to be, become more resilient under pressure, decisive in uncertainty and adaptable to change Scrap the excuses (your age, education, gender, busyness or children) that sabotage your future actions Dare more boldly, passionately pursuing the goals that inspire you most, no matter how daunting

Courage begets courage. You build it every time you choose to leave the safety of your comfort zone for the sake of something more important. Day by day, brave action by brave action, you can Brave within you to create a life rich in all that you seek. If you want to live your life more powerfully and purposefully, this book will become your trusted companion.

"Miss Manners with Fangs." —LA Weekly
We live in a world that's very different from the one in which Emily Post came of age. Many of us who are nice (but who also sometimes say "f*ck") are frequently at a loss for guidelines about how to be a good person who deals effectively with the increasing onslaught of rudeness we all encounter.
To lead us out of the miasma of modern mannerlessness, science-based and bitingly funny syndicated advice columnist Amy Alkon rips the doily off the manners genre and gives us a new set of rules for our twenty-first century lives.
With wit, style, and a dash of snark, Alkon explains that we now live in societies too big for our brains, lacking the constraints on bad behavior that we had in the small bands we evolved in. Alkon shows us how we can reimpose those constraints, how we can avoid being one of the rude, and how to stand up to those who are.
Foregoing prissy advice on which utensil to use, Alkon answers the twenty-first century's most burning questions about manners, including:

* Why do many people, especially those under forty, now find spontaneous phone calls rude?
* What can you tape to your mailbox to stop dog walkers from letting their pooch violate your lawn?
* How do you shut up the guy in the pharmacy line with his cellphone on speaker?
* What small gift to your new neighbors might make them think twice about playing Metallica at 3 a.m.?
Combining science with more than a touch of humor, Good Manners for Nice People Who Sometimes Say F*ck is destined to give good old Emily a shove off the etiquette shelf (if that's not too rude to say).

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