The numbers speak for themselves; but looking at the investment to be made, you may be wondering: “Is exhibiting worth the effort for us? How would we present our offer, and what do visitors expect? How should we speak to German buyers, and how can we attract them to our booth in the first place?”
Exhibiting at Trade Shows for Indian Managers is the first volume in a series of books on Doing Business in Germany, targeting business owners and executives who want to increase their presence in this market.
Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts from both Germany and India have shared their advice. Focussing on Indo-German business relationships, this e-book provides many examples on how and why culture matters.
The author is a renowned German business consultant in the field of intercultural communications and cooperation; most of her clients are from India.