Doing Business in Germany : Exhibiting at Trade Shows for Indian Managers: Andra’s Quick Tips on Business Culture

ANDRA
3
Free sample

German trade fairs are the place to be if you want to meet business contacts from all over the world. According to the Association of the German Trade Fair Industry (AUMA), around two-thirds of the world’s leading trade fairs are hosted in Germany. Every year, around 150 international trade fairs and exhibitions take place in the very heart of Europe, attended by 1.8 lakh exhibitors and around 1 crore visitors.
The numbers speak for themselves; but looking at the investment to be made, you may be wondering: “Is exhibiting worth the effort for us? How would we present our offer, and what do visitors expect? How should we speak to German buyers, and how can we attract them to our booth in the first place?”
Exhibiting at Trade Shows for Indian Managers is the first volume in a series of books on Doing Business in Germany, targeting business owners and executives who want to increase their presence in this market.
Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts from both Germany and India have shared their advice. Focussing on Indo-German business relationships, this e-book provides many examples on how and why culture matters.
The author is a renowned German business consultant in the field of intercultural communications and cooperation; most of her clients are from India.
Read more
Collapse
5.0
3 total
Loading...

Additional Information

Publisher
ANDRA
Read more
Collapse
Published on
Jul 27, 2017
Read more
Collapse
Pages
89
Read more
Collapse
ISBN
9788822801999
Read more
Collapse
Read more
Collapse
Read more
Collapse
Language
English
Read more
Collapse
Genres
Business & Economics / Business Communication / General
Business & Economics / Development / Business Development
Business & Economics / International / General
Travel / Europe / Germany
Read more
Collapse
Content Protection
This content is DRM free.
Read more
Collapse
Read Aloud
Available on Android devices
Read more
Collapse

Reading information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and Computers

You can read books purchased on Google Play using your computer's web browser.

eReaders and other devices

To read on e-ink devices like the Sony eReader or Barnes & Noble Nook, you'll need to download a file and transfer it to your device. Please follow the detailed Help center instructions to transfer the files to supported eReaders.
A business plan precisely defines your business, identifies your goals, and serves as your firm's resumé. The importance of a comprehensive, thoughtful business plan cannot be overemphasized. Much hinges on it: outside funding; credit from suppliers; management of your operation and finances; promotion and marketing of your business; achievement of your goals and objectives, yet many small businesses never take the time to prepare one. Now it's easy--and you can do it in less than an hour.This new book and companion CD-ROM will demonstrate how to construct a current and pro-forma balance sheet, an income statement and a cash flow analysis. You will learn to allocate resources properly, handle unforeseen complications, and make good business decisions. The CD-ROM file (written in Microsoft Word) allows you to simply plug in your own information while providing specific and organized information about your company and how you will repay borrowed money; additionally, it informs sales personnel, suppliers and others about your operations and goals. The Companion CD-ROM contains the following: 1. Cover Sheet 2. Statement of Purpose 3. Table of Contents I. The Business A. Description of business B. Marketing C. Competition D. Operating procedures E. Personnel F. Business insurance II. Financial Data A. Loan applications B. Capital equipment and supply list C. Balance sheet D. Break-even analysis E. Pro-forma income projections (profit and loss statements) a. Three-year summary b. Detail by month, first year c. Detail by quarters, second and third years d. Assumptions upon which projections were based F. Pro-forma cash flow III. Supporting Documents A. Tax returns of principals for last three years B. Personal financial statement C. For franchised businesses, a copy of franchise contract and all supporting documents provided by the franchisor D. Copy of proposed lease or purchase agreement for building space E. Copy of licenses and other legal documents F. Copy of resumés of all principals G. Copies of letters of intent from suppliers
Visits to German exhibitions are very popular amongst market participants from Asia. India currently ranks second when it comes to the number of visitors from the region; in 2015, about 38,000 executives from the subcontinent attended German trade fairs.
Whether to visit one of the around 150 international events hosted every year is a big decision that needs to be thoroughly thought through. Business travellers need to carefully consider the financial investment, and take into account the time spent away from the office and family. Only those who know the peculiarities and differences of the various industry events they’re considering attending will be able make a qualified decision when investing their time and money.
As a visitor, you need to be clear about what you want to achieve and how to prepare your journey accordingly. If doing business with Germans is the top priority of your expedition, you must acquaint yourself with the mentality and business culture. You will also need to decide where to stay, how to get around, and what you can bring back from the trip for your friends and family.
Visiting Trade Shows for Indian Executives is the second volume in a series of books on Doing Business in Germany, targeting business owners and managers who want to increase their presence in this market. Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts from both Germany and India have shared their advice on the above questions. Focussing on Indo-German business relationships, this e-book provides many examples of how and why culture matters.
The author is a renowned German business consultant in the field of intercultural communications and cooperation; most of her clients are from India.
From fairy-tale castles and alpine forests to quaint villages and modern cities: with Rick Steves on your side, Germany can be yours!

Inside Rick Steves Germany 2019 you'll find:
Comprehensive coverage for planning a multi-week trip through Germany
Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favoritesTop sights and hidden gems, from the towering Zugspitze and jagged Alps to rustic villages and perfect strudel How to connect with local culture: Wander a Kristkindlemarkt around Christmas, chat with fans about the latest fussball match, or strike up a conversation over a glass of Berliner weisseBeat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insightThe best places to eat, sleep, and relaxSelf-guided walking tours of lively neighborhoods and incredible museumsVital trip-planning tools, like how to link destinations, build your itinerary, and get from place to place Detailed maps, including a fold-out map for exploring on the goUseful resources including a packing list, German phrase book, a historical overview, and recommended readingOver 1,000 bible-thin pages include everything worth seeing without weighing you downAnnually updated information on Munich, Bavaria, Tirol, Salzburg, Berchtesgaden, Baden-Baden, the Black Forest, Rothenburg, Würzburg, Frankfurt, Rhine Valley, Mosel Valley, Trier, Cologne, Nürnburg, Lutherland, Leipzig, Dresden, Berlin, Hamburg, and moreMake the most of every day and every dollar with Rick Steves Germany 2019.

Planning a one- to two-week trip? Check out Rick Steves Best of Germany.
The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business.

Germany is the strongest economy in Europe, and one of the largest worldwide. The business climate is good, people are highly skilled, and consumers have plenty of spending money in their pockets; for companies that are doing business internationally, Germany is a market that simply cannot be overlooked. However, many business relationships with Germans come to an end even before they begin; intercultural differences very often result in misunderstandings, frustration, and an unnecessary loss of time and money. Especially with Germans, even small things can be crucial when you are speaking to a (potential) business contact.

This book aims at helping students and professionals avoid the common pitfalls that international business people typically step into when dealing with Germans for the very first time. Unlike with the other business- or text-books focusing on culture, this book will do more than just arm you with some simple “Dos and Don’ts;” it will provide interesting and easy-to- understand descriptions and anecdotes that highlight the cultural standards and dimensions that are (typically) theoretically discussed in scientific texts. Essentially, while talking about what makes “the average” German tick, readers will be equipped with the relevant background knowledge. The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. It will guide them on how to successfully interact with Germans, whether at trade shows, during virtual and face-to-face meetings, or when they are negotiating their first contract.

“...One shares Susanne's belief that she must try to carry the deception off. Whether she will succeed keeps the reader, peering over Susanne's shoulder at all the traps, turning the pages of this remarkable book.”—The Independent (UK)

Praise for Petra Hammesfahr's The Sinner:

“The Sinner is best psychological suspense novel I have read all year.”—Daily Telegraph

“Dubbed Germany’s answer to Patricia Highsmith, Hammesfahr should win new fans with this novel.”Publishers Weekly

“Demonstrates why she is one of Germany's bestselling writers of crime and psychological thrillers. It's grim, delves deep into the human psyche, and keeps you gripped.”The Times (London)

Nadia and Susanne look uncannily alike, but one of the women is seriously rich and the other is destitute. When Nadia asks Susanne to spend the weekend with her husband so that she can sneak off with a lover, how can Susanne refuse the outrageous payment on offer? Nadia and her husband barely speak to each other and he will be working most of the weekend. Easy money, or so it seems.

One Friday afternoon Susanne drives Nadia’s Alfa to her beautiful suburban villa with its indoor pool and glass doors opening onto the sloping lawn. This first stay is followed by others, as an apparently harmless game becomes a deadly web of lies.

Petra Hammesfahr, born in 1951, has not had an easy life: she left school at thirteen and became pregnant by an alcoholic husband at seventeen. She published her first novel when she was forty and has since written over twenty crime and suspense novels. Petra also writes scripts for television and film. She has won numerous literary prizes, including the Crime Prize of Wiesbaden and the Rhineland Literary Prize.

©2019 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.