Doing Business in Germany : Exhibiting at Trade Shows for Indian Managers: Andra’s Quick Tips on Business Culture

ANDRA
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German trade fairs are the place to be if you want to meet business contacts from all over the world. According to the Association of the German Trade Fair Industry (AUMA), around two-thirds of the world’s leading trade fairs are hosted in Germany. Every year, around 150 international trade fairs and exhibitions take place in the very heart of Europe, attended by 1.8 lakh exhibitors and around 1 crore visitors.
The numbers speak for themselves; but looking at the investment to be made, you may be wondering: “Is exhibiting worth the effort for us? How would we present our offer, and what do visitors expect? How should we speak to German buyers, and how can we attract them to our booth in the first place?”
Exhibiting at Trade Shows for Indian Managers is the first volume in a series of books on Doing Business in Germany, targeting business owners and executives who want to increase their presence in this market.
Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts from both Germany and India have shared their advice. Focussing on Indo-German business relationships, this e-book provides many examples on how and why culture matters.
The author is a renowned German business consultant in the field of intercultural communications and cooperation; most of her clients are from India.
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Publisher
ANDRA
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Published on
Jul 27, 2017
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Pages
89
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ISBN
9788822801999
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Language
English
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Genres
Business & Economics / Business Communication / General
Business & Economics / Development / Business Development
Business & Economics / International / General
Travel / Europe / Germany
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Content Protection
This content is DRM free.
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Available on Android devices
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Visits to German exhibitions are very popular amongst market participants from Asia. India currently ranks second when it comes to the number of visitors from the region; in 2015, about 38,000 executives from the subcontinent attended German trade fairs.
Whether to visit one of the around 150 international events hosted every year is a big decision that needs to be thoroughly thought through. Business travellers need to carefully consider the financial investment, and take into account the time spent away from the office and family. Only those who know the peculiarities and differences of the various industry events they’re considering attending will be able make a qualified decision when investing their time and money.
As a visitor, you need to be clear about what you want to achieve and how to prepare your journey accordingly. If doing business with Germans is the top priority of your expedition, you must acquaint yourself with the mentality and business culture. You will also need to decide where to stay, how to get around, and what you can bring back from the trip for your friends and family.
Visiting Trade Shows for Indian Executives is the second volume in a series of books on Doing Business in Germany, targeting business owners and managers who want to increase their presence in this market. Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts from both Germany and India have shared their advice on the above questions. Focussing on Indo-German business relationships, this e-book provides many examples of how and why culture matters.
The author is a renowned German business consultant in the field of intercultural communications and cooperation; most of her clients are from India.
The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

From fairy-tale castles and alpine forests to quaint villages and modern cities: with Rick Steves on your side, Germany can be yours!

Inside Rick Steves Germany 2018 you'll find:
Comprehensive coverage for planning a multi-week trip through GermanyRick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favoritesTop sights and hidden gems, from the towering Zugspitze and jagged Alps to rustic villages and perfect strudel How to connect with local culture: Wander a Kristkindlemarkt full of artisan holiday gifts, chat with fans about the latest fussball match, or strike up a conversation over a glass of berlinerweisseBeat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insightThe best places to eat, sleep, and relaxSelf-guided walking tours of lively neighborhoods and museumsVital trip-planning tools, like how to link destinations, build your itinerary, and get from place to place Detailed maps, including a fold-out map for exploring on the goUseful resources including a packing list, German phrasebook, a historical overview, and recommended readingOver 1,000 bible-thin pages include everything worth seeing without weighing you downAnnually updated information on Munich, Bavaria, Tirol, Salzburg, Berchtesgaden, Baden-Baden, the Black Forest, Rothenburg, Würzburg, Frankfurt, Rhine Valley, Mosel Valley, Trier, Cologne, Nürnburg, Lutherland, Leipzig, Dresden, Berlin, Hamburg, and moreMake the most of every day and every dollar with Rick Steves Germany 2018.

Planning a one- to two-week trip? Check out Rick Steves Best of Germany. Staying for a week or less? Try Rick Steves Pocket Munich & Salzburg.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Lonely Planet: The world's leading travel guide publisher

Lonely Planet Central Europe is your passport to all the most relevant and up-to-date advice on what to see, what to skip, and what hidden discoveries await you. Admire imperial palaces and perfectly iced cakes in Vienna, hike the peaks of the Tatras mountains, or take a history lesson along the Berlin Wall; all with your trusted travel companion. Get to the heart of Central Europe and begin your journey now!

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Colour maps and images throughout Highlights and itineraries show you the simplest way to tailor your trip to your own personal needs and interests Insider tips save you time and money, and help you get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - including hours of operation, phone numbers, websites, transit tips, and prices Honest reviews for all budgets - including eating, sleeping, sight-seeing, going out, shopping, and hidden gems that most guidebooks miss Cultural insights give you a richer and more rewarding travel experience - including art, history, beer, architecture, cuisine, music, landscapes, wine, literature, national parks, people, etiquette, wildlife, and more. Over seventy maps Useful features - including Itineraries, Month by Month (annual festival calendar), and Countries at a Glance Coverage of Germany, Switzerland, the Czech Republic, Austria, Poland, Slovakia, Hungary, Slovenia, and Liechtenstein.

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The Perfect Choice: Lonely Planet Central Europe, our most comprehensive guide to Central Europe, is perfect for those planning to both explore the top sights and take the road less travelled.

Looking for just a few of the destinations included in this guide? Check out the relevant Lonely Planet Travel Guides, our most comprehensive guides that both cover the top sights and take the roads less travelled, or Lonely Planet's Discover Guides, which are photo-rich guides to those destinations' most popular attractions.

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Visits to German exhibitions are very popular amongst market participants from Asia. India currently ranks second when it comes to the number of visitors from the region; in 2015, about 38,000 executives from the subcontinent attended German trade fairs.
Whether to visit one of the around 150 international events hosted every year is a big decision that needs to be thoroughly thought through. Business travellers need to carefully consider the financial investment, and take into account the time spent away from the office and family. Only those who know the peculiarities and differences of the various industry events they’re considering attending will be able make a qualified decision when investing their time and money.
As a visitor, you need to be clear about what you want to achieve and how to prepare your journey accordingly. If doing business with Germans is the top priority of your expedition, you must acquaint yourself with the mentality and business culture. You will also need to decide where to stay, how to get around, and what you can bring back from the trip for your friends and family.
Visiting Trade Shows for Indian Executives is the second volume in a series of books on Doing Business in Germany, targeting business owners and managers who want to increase their presence in this market. Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts from both Germany and India have shared their advice on the above questions. Focussing on Indo-German business relationships, this e-book provides many examples of how and why culture matters.
The author is a renowned German business consultant in the field of intercultural communications and cooperation; most of her clients are from India.
German trade shows are the place to be if you want to learn about the latest technologies, update yourself on international market trends, and meet potential business partners from all over the world. According to the Association of the German Trade Fair Industry (AUMA), around two-thirds of the world’s leading trade fairs take place in Germany. Every year, around 150 international trade fairs and exhibitions are hosted in the very heart of Europe, attended by 180,000 exhibitors and around 10 million visitors. Many return year after year, while for others it is the first time.
The What, Why, and How of Attending Trade Shows in Germany answers numerous questions that newcomers to German trade shows would typically have: “What do I need to consider when looking at German events? What show(s) can help me achieve my identified business goals in my specific industry? How can I make the most of my trade show participation and increase my return on investment? What approach should I – as a visitor – take when it comes to discussing business with Germans? How can I – as an exhibitor – attract the local target audience?” In short, “What do I need to know to be successful?”
Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts have shared their advice. Focussing on international business relationships, this e-book provides many examples of how and why culture matters. The text is wrapped up with some general advice for business travellers to Germany.
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