Andy Bull is a senior sportswriter for The Guardian. In the decade he has been working there, he has covered more than fifty different sports and has received multiple nominations and commendations at both the British Press Awards and the Sports Journalism Awards. Speed Kings is his first book.
Snowshoeing in the Canadian Rockies describes 61 great routes for snowshoers of all levels—from beginners who have never snowshoed, to experienced backcountry travellers who are looking for new challenges. The trips extend from scenic Waterton in the far south to the breathtaking Columbia Icefield in the north section of Banff National Park. Photos, maps and detailed route descriptions are provided for each trip, as well as level of difficulty, objective hazards and additional equipment requirements.
Whether you are looking for an easy day on flat terrain amid beautiful surroundings or far-reaching and magnificent views from the summit of a picturesque mountain, you will find it in this spectacular new guidebook.
The second edition features new chapters including:
getting started with social media live reporting building proficiency with Wordpress building apps for smartphones and tablets building a personal brand and developing a specialism long-form video journalism, audio and video news bulletins and magazine programmes.
The new edition also includes an extensive range of new and updated materials essential for all aspects multimedia journalism today. New areas explored include editing video and slideshows for mobile and tablet devices, the advanced use of mobile devices for reporting, location-specific content creation and delivery, the use of video and audio slideshows, and live blogging. Other updates include more material on photojournalism as a storytelling technique, using and transferring digital images and sound, the use of Google Analytics, and practical guides to storytelling through infographics, timelines, interactive graphics and maps.
The book fully engages with multimedia journalism in relation to range of social media and web publishing platforms, including Wordpress, Blogger, Tumblr, Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, SoundCloud, AudioBoom and iTunes.
The book is also be supported by fully updated online masterclasses at www.multimedia-journalism.co.uk.
This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher.
Areas covered include:
• Establishing the audience your brand wants to engage with
• Identifying your organisation’s business goals
• Developing a brand journalism strategy to help deliver those business goals
• Measuring the results of your brand journalism strategy
The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
The book contains:full details of over 60 highly-respected, NCTJ-accredited courses which give you exactly the qualifications you need comprehensive outlines of what it will be like as a trainee journalist on newspapers, magazines, TV, radio or a website day-in-the-life accounts from a wide range of young journalists advice, quotes, comments and warnings from over 100 working journalists a comprehensive listing of potential sources of work experience, traineeships, and jobs.