Public access television provides an alternative to this trend, requiring active public participation in the process of developing community-based programming through the dominant medium of television. Today, more than 2,000 public access television centers exist in the United States, producing more than 10,000 hours of original, local programming every week. But public access television remains underutilized, even as deregulation and growing interest in other telecommunications delivery systems pose a potential threat to the long-term viability of public access television. In this comprehensive review of the background and development of public access television, Linder offers all the information needed to understand the theoretical and philosophical underpinnings as well as the nuts and bolts of public access television in the United States. Must reading for students and scholars involved with mass media in the United States and professionals in the television field.
This volume is an important contribution to the history of television journalism and will appeal both to journalism and broadcasting scholars and to those interested in the meteoric rise of television.
Topics covered in this study include the Federal Communications Commission and its role as a regulatory body, the relationship between cable services and telephone systems as information providers, television advertising campaigns and the structure of the agency business, public television and its struggle for financial independence, and the culture of television news and the creation of a journalistic mythology.
"Drawn to Television" describes the content and style of all the major prime-time animated series, while also placing these series within their political and cultural contexts. It also tackles a number of important questions about animated programming, such as: how animated series differ from conventional series; why animated programming tends to be so effective as a vehicle for social and political satire; what makes animated characters so readily convertible into icons; and what the likely effects of new technologies (such as digital animation) will be on this genre in the future.
Author Robert Pondillo considers Helffrich’ s life in broadcasting before and after the Second World War, and his censorial work in the context of 1950s American culture and emerging network television. Pondillo discusses the ways that cultural phenomena, including the arrival of the mid-twentieth-century religious boom, McCarthyism, the dawn of the Civil Rights era, and the social upheaval over sex, music, and youth, contributed to a general sense that the country was morally adrift and ripe for communist takeover.
Five often-censored subjects— advertising, language, and depictions of sex, violence, and race— are explored in detail, exposing the surprising complexity and nuance of early media censorship. Questions of whether too many sadistic westerns would coarsen America’ s children, how to talk about homosexuality without using the word “ homosexuality,” and how best to advertise toilet paper without offending people were on Helffrich’ s mind; his answers to these questions helped shape the broadcast media we know today.
Bodroghkozy argues that, in order to woo an increasingly lucrative baby boomer audience, television had to appeal to the social and political values of a generation of young people who were enmeshed in the hippie counterculture, the antiwar movement, campus protests, urban guerilla action—in general, a culture of rebellion. She takes a close look at the compromises and negotiations that were involved in determining TV content, as well as the ideological difficulties producers and networks faced in attempting to appeal to a youthful cohort so disaffected from dominant institutions. While programs that featured narratives about hippies, draft resisters, or revolutionaries are examined under this lens, Groove Tube doesn’t stop there: it also examines how the nation’s rebellious youth responded to these representations. Bodroghkozy explains how, as members of the first “TV generation,” some made sense of their societal disaffection in part through their childhood experience with this powerful new medium.
Groove Tube will interest sociologists, American historians, students and scholars of television and media studies, and others who want to know more about the 1960s.