The Writer's Process is a 2017 Readers' Favorite Gold Medal Winner and a Foreword INDIES Book of the Year Silver Award winner.
Anne Janzer is an award-winning author on a mission to help writers communicate more effectively. As a professional writer and marketer, she has worked with more than 100 technology companies. She is the author of The Writer's Process, The Workplace Writer's Process, Subscription Marketing, and Writing to Be Understood.
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
– Updated research and case studies reflecting the rapid growth of subscription-based businesses
– New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
– An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
The War of Art identifies the enemy that every one of us must face,
outlines a battle plan to conquer this internal foe, then pinpoints just
how to achieve the greatest success.
The War of Art emphasizes the resolve needed to recognize and
overcome the obstacles of ambition and then effectively shows how to
reach the highest level of creative discipline.
Think of it as tough love . . . for yourself.
If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully.
This book covers the business communication skills no one teaches you in writing class:How to collaborate effectively with stakeholders or subject matter expertsWhy the style guide is your friend, and how to create one for your businessThe most efficient way to approach revisionHow to set up your projects to sail through reviews and approvals
The Workplace Writer's Process is filled with actionable advice that you can use immediately to finish more projects in less time and create content that fuels your career success.
The Poet's Companion presents brief essays on the elements of poetry, technique, and suggested subjects for writing, each followed by distinctive writing exercises. The ups and downs of writing life—including self-doubt and writer's block—are here, along with tips about getting published and writing in the electronic age. On your own, this book can be your "teacher," while groups, in or out of the classroom, can profit from sharing weekly assignments.