Behind the Screen: Nokia's success story in an industry of navel-gazing executives and crazy frogs

Klaava Media
14
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Behind the Screen unveils Nokia's phenomenal success story through people, business initiatives and products. The book explores key moments, key technologies and key managers who contributed to the company's growth to become the world's favorite mobile phone brand.

In the 1990s, Nokia outrivaled the traditional telecommunications companies Motorola and Ericsson by introducing innovative products that allowed personalization and gaming, and by exploiting new technologies which created businesses that didn't exist before, such as ringtones. Once the dot-com bubble had burst and 3G licence bidding had driven the industry into a downturn, Nokia faced new competition. Microsoft challenged Nokia in software, and Samsung and LG in hardware. Yet, Nokia was thriving as the competition heated up. It wasn't enough, because the biggest disruption in mobile communications was yet to come - the Internet.

After Apple introduced the iPhone, Google gave away an open-source operating system for smartphones, and Skype generated revenues from a free telephone service, it wasn't enough for Nokia just to crank out products for the vast Indian market or tailor phones for AT&T or Vodafone. The industry had changed irrevocably. Whereas people in established markets wanted to access their favorite social networking services like Facebook or Twitter using a mobile device, people in emerging markets needed their first e-mail accounts. That's where Nokia's strategic Internet service Ovi came in.

Behind the Screen unfolds the stories of businesses and technologies that Nokia created and turned into global successes or into miserable failures. It might be impossible to replicate Nokia's success, but the stories offer valuable nuggets on how to thrive in global markets.
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Additional Information

Publisher
Klaava Media
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Published on
Sep 10, 2010
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Pages
232
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ISBN
9789525901030
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Language
English
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Genres
Business & Economics / Corporate & Business History
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Content Protection
This content is DRM protected.
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Available on Android devices
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

 Portugal in southern Europe has become a trendy and popular travel destination for people who are looking for a city break in one of the major cities of the country, and for people who enjoy the sun and the sea. The principal destination in Portugal for sun seekers and outdoors lovers is Algarve, the country’s southernmost province.

Algarve, Southern Portugal is a visual travel guide that shows the key places, sights, and activities on the south coast. Once you find something that is for you, you may study the descriptions for details.

Top 5 listings in the travel guidebook give you a quick overview on the key towns, attractions and activities in the region. You can quickly identify candidates for resorts you might want to stay, places you might want to visit, natural parks to explore, or scenic drives for next day’s road trip. Detailed descriptions of all towns, villages, sights, activities, and events are then easy to find and study from he book.

Portugal has a long and fascinating history as a nation between North Africa and the rest of Europe. The colorful history is visible and part of daily life in many towns and villages of Algarve. Ancient castles, fortresses, cathedrals and other treasures from periods when, among others, Romans and Arabs ruled the region are fascinating to explore.

In many ways, Portuguese culture has developed its own path if it is compared to other southern European cultures, but that’s what makes it fascinating. The book has plenty of cultural tips for travelers for navigating in this world of traditions and customs.

Hotel prices, their star ratings, or restaurant menus and reviews are not featured in the book, but you will get a good understanding of the overall hotel and restaurant scene, and which towns and beach resorts have facilities you are looking for.

“At the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from Hit Refresh

“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from the Foreword of Hit Refresh

The New York Times bestseller Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing. It’s about how people, organizations, and societies can and must transform and “hit refresh” in their persistent quest for new energy, new ideas, and continued relevance and renewal. 

Microsoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as a sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders.

“Ideas excite me,” Nadella explains. “Empathy grounds and centers me.” Hit Refresh is a set of reflections, meditations, and recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.

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