Human Being

· Engenesis Publications
2 reviews

About this ebook

What if you could dive deeply within and understand why you interpret the world the way you do and behave a certain way in different situations. What if you could see, with vivid clarity, the unpolished aspects of someone's character when making critical decisions involving them. Imagine the difference this would make when choosing your life partner, business partner, next employee, future employer or governing leaders.

In HUMAN BEING - illuminating the reality beneath the facade, Ashkan Tashvir supports you to adopt an ontological ('let's get real') approach to understanding human beings - yourself and others. It follows his best-selling book, BEING, in which he deeply examines a radical paradigm he engineered after a decade of intensive studies called the Being Framework™ and the philosophy behind it. Explored in this book in a clear, tangible way, the Being Framework zooms in on, breaks down and articulates the qualities behind and drivers of our decisions, behaviours and actions.

Whether you are building a career, a startup, a family, a relationship or an organisation, this book provides you with the tools to identify and transform the elusive root causes behind the blockages holding you back and gives you a lens to observe the same in others. Ultimately, it supports you to prioritise your intentions, express your authentic self, enjoy successful relationships and lead a life of influence, wellbeing and fulfilment. Discover how to see through your and others' Being by decoding the fundamental qualities that influence our behaviours and decisions and drive our results.

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2 reviews

About the author

Ashkan Tashvir built and launched the first of several businesses at the age of fifteen and subsequently led a series of businesses to become thriving and successful enterprises across various industries. With a master’s degree in information systems management, he has worked on various technology projects. Over the years, his interest in business and entrepreneurship continued to evolve and he led or advised several startups and SMEs to become sustainable, scalable ventures before becoming an investor and venture builder himself.

In addition to his business and technological engineering qualifications and experience, Ashkan is a thinker, researcher, voracious reader and philosopher with a profound interest in and knowledge of metaphysics, ontology, epistemology, phenomenology and ethics. For more than a decade, he was driven by a quest to discover why there is so much dysfunction and suffering in the world and to find the answer to a burning question: ‘Why are we human beings the way we are and what drives our decisions, behaviours and actions?’ His quest led him to a crossroads between the realms of technology, business, leadership and philosophy. His interests extend beyond theory and abstracts of philosophy to their application in the economy, particularly in business and organisational leadership contexts.

Over the next ten years, he embarked on a journey of discovery, tapping into ontology, epistemology, phenomenology, philosophy, anthropology, literature, analysis and spiritual disciplines. Possessing a rare gift of being able to connect the dots between multiple domains, Ashkan applied a uniquely structured and holistic approach to the study of human consciousness, leadership, transformation and Being. This systemised, ontological approach, coupled with his broad and in-depth practical knowledge and experience in the field, led him to discover the answers he sought.

Observing a distinct lack of logical, ontological and systematic thinking in the areas of human consciousness, transformation and leadership, particularly in terms of how they empower people to generate opportunity and wealth for themselves and others, Ashkan set his mind to using his discovered knowledge to devise a series of practical frameworks, tools and methodologies, one of which is the Being Framework. This framework, which incorporates the Being Profile assessment tool and the Transformation Methodology, is now supporting people from all over the world to create significant economic and social benefits in their organisations and personally derive fulfilment from their contribution in life. He has since also designed and built the Genesis Framework™, a revolutionary business venture building paradigm.

Shifting his core focus to the human side of business, transformation and leadership, Ashkan and his team committed to serve millions. To date, they have supported thousands of startups, entrepreneurs and SMEs to amplify their effective exercise of leadership and build scalable, sustainable businesses from nothing more than their Being and the seed of an idea. He holds the belief that entrepreneurship is the greatest vehicle that exists to solve the most complex problems for humanity. His vision is for a new wave of the economy to develop and grow, where people are not only driving a healthy economy but are also minimising wastage and finding genuine meaning in their work.

Ashkan’s extraordinary ability to see through human beings’ false pretences arising from inauthenticity and a lack of vulnerability allows him to extract the hidden and unspoken truth and support people to confront what typically remains unaddressed. His personal commitment is to advocate for the truth seeker within by supporting human beings to raise their awareness and shape a more accurate conception of reality. His mission is to bring about transformation in the world, one story at a time, through individuals focused on who and how they are being in the world and leveraging their potential to tap into the power that lies within. Ultimately, this leads them to cast the light of their Unique Being out into the world and build a life of service, contribution, success, prosperity and fulfilment.

As founder and CEO of Engenesis, Ashkan heads a business movement of global venture builders, professional investors, business management consultants, advisors and coaches who adopt and apply his frameworks while also encouraging and facilitating their use by others for personal and organisational transformation. When not writing, studying, coaching or building his businesses, Ashkan spends his time close to nature with his wife, daughter and the family’s beloved dogs. He enjoys cooking, singing and playing the oud and harmonica.

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