Winning a Billion Consumers: A Disruptive Approach for Success in India

SAGE Publications India
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India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

How do some companies win big in this market?
Why do many companies fail to go after the big opportunities?
What are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.


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About the author

Atul Joshi is an accomplished business leader. In his 27 years of professional career, he has been in leadership roles with Asian Paints, Max India, Bharti Airtel, and other Indian and multinational companies. He is the Founder and CEO of The Last Mile—a consulting practice with an impressive list of brands—and describes his mission as bringing the decisive last mile supremacy to business strategy.

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Additional Information

Publisher
SAGE Publications India
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Published on
Dec 1, 2015
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Pages
280
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ISBN
9789351505587
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Best For
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Language
English
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Genres
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
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Content Protection
This content is DRM protected.
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