In Successful Marketing Strategies for NonprofitOrganizations, Second Edition, nonprofit marketing guru BarryJ. McLeish shares everything he's learned during more than twodecades managing and consulting nonprofits of every shape and size.Skipping all the arcane theory and the business school jargon, hegives you clear, step-by-step advice and guidance and all the toolsyou need to develop and implement a sophisticated marketing programtailored to your organization's needs and goals.
Do you need to breathe new life into your existing marketingdepartment? Successful Marketing Strategies for NonprofitOrganizations, Second Edition gives you the tools, theknow-how, and the confidence you need to succeed.
BARRY McLEISH is International Vice President at McConkey-Johnston International, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining McConkey-Johnston, McLeish was the director of development for a $22 million nonprofit organization and served as project director for the organization's $30 million capital campaign. He is a frequent and popular seminar leader, having spoken at numerous conventions in the United States and Canada on fundraising, marketing, and market planning for nonprofit and for-profit organizations, including large marketing seminars for Merrill Lynch and the National Association of Manufacturers. He is the author of Yours, Mine, and Ours: Creating a Compelling Donor Experience (Wiley).
Introduced in the first edition and refined over the past 18 years, the Strategy Change Cycle--a proven planning process used successfully by a large number of nonprofit and public organizations--is the framework used to guide the reader through the strategic planning process. Bryson offers detailed guidance on implementing the process, and specific tools and techniques to make the process work in any organization. In addition, he clarifies the organizational designs through which strategic thought and action will be encouraged and embraced throughout an entire organization.
In addition to updated examples, new cases, and additional information on boundaries, distinctive competencies, Actor-Network theory, Bryson will creat an instructor's manual with sample syllabi, PowerPoint teaching slides, and additional cases.
Fundraising For Dummies, 3rd Edition shows you how totake advantage of the latest strategies and resources available forraising money through everything from special events to onlinedonations, in both good and bad economic times. The authors teachyou how to market your organization using the most up-to-date toolsand technologies available through the Internet. This expandededition also offers information about philanthropy and tax law.Contains new tips and techniques for creating materials thatbring in contributions and support for the more than 1.4 millioncharitable and nonprofit organizations in the United StatesExplains how to use social media to keep donors and volunteersengaged through Facebook, LinkedIn, Twitter, and WebtechnologiesCovers grassroots online fundraising and how to host big eventson a shoestring budget
You'll also find tips on negotiating without alienating donorsand developing long-term organizational goals. All these strategiesare what makes this resource indispensable!