AI Shopping Assistants for E-Commerce: The Business Case for AI Agents That Sell

· AI & E-Commerce Book 2 · Tidio
Ebook
61
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About this ebook

About 30% of U.S. consumers now use generative AI to compare products and decide what to buy. Amazon’s assistant reached more than 300 million customers in 2025, roughly half of Walmart’s app users have used Sparky, and Magalu sells through WhatsApp. The conversational storefront has stopped being a demo.


What the retailer results show, where a conversation adds sales rather than moving the same order, and how to size a pilot that survives returns, cannibalization and operating cost. This is what the report shows.


Where in your customer journey do shoppers know what they want but fail to say it in a form your store can monetize? This is what you should ask before jumping on the AI bandwagon.

About 30% of U.S. consumers now use generative AI to compare products and decide what to buy. Amazon’s assistant reached more than 300 million customers in 2025, roughly half of Walmart’s app users have used Sparky, and Magalu sells through WhatsApp. The conversational storefront has stopped bein...

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About the author

Bart Turczynski is Head of Growth at Tidio, where he leads customer acquisition and growth initiatives at the intersection of AI, marketing and e-commerce. He has ten years of experience in digital marketing and growth strategy. He is also a co-founder of MoreGrowth and Natu.Care, where he drove organic user acquisition and built sustainable growth channels. He writes open source software in his own time.

Tytus Golas is co-founder and CEO of Tidio. He has been building customer service software since 2013; it is now used by hundreds of thousands of businesses worldwide. He sets the company's product direction, including its move to AI-agent-led service.

Bart Turczynski is Head of Growth at Tidio, where he leads customer acquisition and growth initiatives at the intersection of AI, marketing and e-commerce. He has ten years of experience in digital marketing and growth strategy. He is also a co-founder of MoreGrowth and Natu.Care, where he drove ...

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