Enter The World of Mass Media is an outcome of the author's interactions with numerous readers and Mass Communication enthusiasts all over the nation regarding the need of a good resource book on the subject. Essentially all encompassing, the book does not merely go through the different aspects of Mass Communication, but also sets standards for the future. This book with the help of some of the best known minds in the field of Mass Communication, Marketing and Information Technologies, seeks to set forward, for the first time in India, a germinating set of standards, norms and ethics to be followed on the Internet. Enter The World of Mass Media thus also sets out to lay grounds for the future of Mass Communication. A reader, after going through this book, will not only have an understanding of the subject, but coupled with his own added insights, he would also be capable of being a transforming force in the field.
Obesity is today a worldwide phenomenon with people using variety of gadges and gizmos, ensuring that we do not have to move a muscle to operate except using a remote button! In fact, the burgeoning incidences of diseases, and premature deaths have meant a rising awareness about the benefits of exercise. With most exercise regimens making adherents huff and puff, people usually fall by the wayside before the benefits are noticeable. But relax! This book does not expect you to cross the pain barrier. Instead, the focus is on a practical, pleasant and do-able exercise regimen where you tailor each programme to suit your individual requirements. In essence, this book will ensure that exercise is no longer a word you dread, but something you look forward to. the myriad benefits will thereafter flow of their own accord. And a fit, active, healthy life will be your ultimate reward.