Strategies for the Digital Customer Experience: Connecting Customers with Brands in the Phygital Age

· Edward Elgar Publishing
Ebook
288
Pages
Eligible

About this ebook

This innovative book proposes a conceptual framework to integrate the ecological and tourism aspects of Protected Area regulation, assisting decision-makers to develop contextually effective laws and management plans that avoid over-regulating or under-regulating tourism, given the areas' ecological profiles.

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About the author

Wided Batat, Professor of Marketing, Keynote Speaker and Entrepreneur

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