Kisah tadi menjadi cikal bakal TOMS Shoes atau Tomorrow's Shoes. Bersamanya, Blake menciptakan pula prinsip memberi sepasang sepatu dari keuntungan tiap pasang sepatu yang ia jual. One for one, sesederhana itu tanpa formula macam-macam.
Uniknya, saat bisnis retail sejenis berjibaku untuk sekadar bertahan dari krisis, TOMS malah bergerak menuju puncak, dan menjual lebih banyak sepatu daripada merk seperti Nike sekalipun! Inilah salah satu fenomena mengenai usaha kecil yang berkembang dengan pencapaian fantastis. Dan, semuanya berawal dari semangat untuk memulai sesuatu yang bermanfaat, bermakna, lebih dari sekadar bisnis.
"Salah seorang pengusaha paling inspiratif yang pernah saya temui."
"Sebuah teladan bisnis masa kini yang kreatif dan menyentuh hati."
-The Wall Street Journal
[Mizan, Bentang Pustaka, Sepatu, Toms, Shoe, Kisah, Inspiratif, Indonesia]
This is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves.
Topics covered include:
- making sure that people will buy your product before spending any money
- stopping others copying your idea through patents, design registration and trademarks
- creating a winning brand and marketing message
- getting your product featured in the media
- breaking into big stores
Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way.
Discover how to follow in her footsteps and take your product to market with this new guide.
Little did either suspect that five years later, they’d become famous not in finance or consulting or corporate management, but at the bleeding-edge intersection of fashion and technology.
Gilt Groupe – launched by Alexis, Alexandra, and three colleagues in 2007 – is one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with one bold idea: to bring sample sales online and change the way millions shop.
As Alexis and Alexandra write about the day Gilt.com went live: “We had created a website that could potentially change the rules of retail, for both shoppers and brands. If shopping was traditionally a slow, leisurely activity that might consume an entire day, it would now be competitive, addictive, urgent, thrilling—a rush delivered at the same time each day. Shopping would become not just easier, but so much fun.”
But turning that vision into reality wasn’t easy. Designers had long controlled their own sample sales by staging them in anonymous, makeshift locations and strictly limiting invitations. Those lucky enough to hear about a Marc Jacobs or Hermès sample sale would drop everything and run for dramatic, fleeting bargains. Why should elite brands support a new startup trying to replicate the experience online?
And even if brands like Valentino, Christian Louboutin, and Zac Posen got on board, would shoppers embrace such a website? Would the kind of people who love high-end fashion really visit a new online sale each day? Was “accessible luxury” a breakthrough idea or an absurd oxymoron?
Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like housewares, travel, and menswear. And they take us through the darkest moments of the recession when Gilt might easily have died.
As you’ll learn from the true story of Gilt, anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.