Start Something That Matters

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The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good.
 
“A creative and open-hearted business model for our times.”—The Wall Street Journal
 
Why this book is for you:
 
• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.
 
You’re ready to start something that matters.
 
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Additional Information

Publisher
Spiegel & Grau
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Published on
Sep 6, 2011
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Pages
224
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ISBN
9780679603528
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Features
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Language
English
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Genres
Biography & Autobiography / Business
Business & Economics / Entrepreneurship
Social Science / Philanthropy & Charity
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, New York Times bestselling handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary founder and CEO of KIND Healthy Snacks.
 
When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, the transformative power of the company’s “AND” philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor of healthy snacks in the country. Meanwhile, the KIND Movement—the company’s social mission to make the world a little kinder—has sparked more than a million good deeds worldwide.
 
In Do the KIND Thing, Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place.
 
While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say “AND.” At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won’t sell products.
 
Engaging and inspirational, Do the KIND Thing shows how the power of AND worked wonders for one company—and could empower the next generation of social entrepreneurs to improve their bottom line and change the world.

Advance praise for Do the KIND Thing
 
“An enjoyable read . . . wise advice about matters from product development to people management.”—Financial Times

“By sharing the ten tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a road map to success that includes both passion and purpose.”—Arianna Huffington, president and editor in chief, Huffington Post Media Group
 
“Lubetzky uses the power of kindness to build purpose into his business and his community. He’s a role model for future leaders.”—Mehmet Oz, M.D., professor of surgery, Columbia University
 
“I’ve always been a fan of the KIND brand. This engaging and inspirational book shows how coupling a social mission with creativity can spark change and empower a generation.”—Bobbi Brown, founder and CCO, Bobbi Brown Cosmetics


From the Hardcover edition.
The unusual, frequently outrageous autobiography of one of the great business geniuses of our time, Richard Branson.

In little more than twenty-five years, Richard Branson spawned nearly a hundred successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), and others ranging from financial services to bridal wear, Branson has a track record second to none. Many of his companies were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Family, friends, fun, and adventure are equally important as business in his life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories, including:

- Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

- Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

- Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

- Swimming two miles to safety during a violent storm off the coast of Mexico

- Staging a rescue flight into Baghdad before the start of the Gulf War

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
An essential, galvanizing narrative about making a difference here and abroad—a road map to becoming the most effective global citizens we can be.

In their number one New York Times best seller Half the Sky, husband-and-wife team Nicholas D. Kristof and Sheryl WuDunn brought to light struggles faced by women and girls around the globe, and showcased individuals and institu­tions working to address oppression and expand opportunity. A Path Appears is even more ambi­tious in scale: nothing less than a sweeping tap­estry of people who are making the world a better place and a guide to the ways that we can do the same—whether with a donation of $5 or $5 mil­lion, with our time, by capitalizing on our skills as individuals, or by using the resources of our businesses.

With scrupulous research and on-the-ground reporting, the authors assay the art and science of giving, identify successful local and global initia­tives, and share astonishing stories from the front lines of social progress. We see the compelling, in­spiring truth of how real people have changed the world, upending the idea that one person can’t make a difference.

We meet people like Dr. Gary Slutkin, who devel­oped his landmark Cure Violence program to combat inner-city conflicts in the United States by applying principles of epidemiology; Lester Strong, who left a career as a high-powered television anchor to run an organization bringing in older Americans to tu­tor students in public schools across the country; MIT development economist Esther Duflo, whose pioneering studies of aid effectiveness have revealed new truths about, among other things, the power of hope; and Jessica Posner and Kennedy Odede, who are transforming Kenya’s most notorious slum by ex­panding educational opportunities for girls.

A Path Appears offers practical, results-driven advice on how best each of us can give and reveals the lasting benefits we gain in return. Kristof and WuDunn know better than most how many urgent challenges communities around the world face to­day. Here they offer a timely beacon of hope for our collective future.
RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.

 

As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it.

"It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.

"It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.

"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.

"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.

"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"




From the Hardcover edition.
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