American History through American Sports: From Colonial Lacrosse to Extreme Sports [3 volumes]: From Colonial Lacrosse to Extreme Sports

ABC-CLIO
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This collection blends historical and popular culture perspectives in its analysis of the development of sports and sports figures throughout American history. American History through American Sports: From Colonial Lacrosse to Extreme Sports is unique in that it focuses on how each sport has transformed and influenced society at large, demonstrating how sports and popular culture are intrinsically entwined and the ways they both reflect larger societal transformations.

The essays in the book are wide-ranging, covering topics of interest for sports fans who enjoy the NFL and NASCAR as well as those who like tennis and watching the Olympics. Many topics feature information about specific sports icons and favorite heroes. Additionally, many of the topics' treatments prompt engagement by purposely challenging the reader to either agree or disagree with the author's analysis.

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About the author

Danielle Sarver Coombs, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University, Kent, OH.

Bob Batchelor, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University and academic coordinator of its online master's program in public relations. Batchelor is the author or editor of 21 books, including 3 volumes in Greenwood's "Popular Culture through History" series: The 1900s, The 1980s, and The 2000s. In addition, he edited Greenwood's four-volume American Pop: Popular Culture Decade by Decade; Praeger's three-volume Cult Pop Culture: How the Fringe Became Mainstream; and Praeger's three-volume American History through American Sports.

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Additional Information

Publisher
ABC-CLIO
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Published on
Dec 18, 2012
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Pages
944
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ISBN
9780313379895
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Language
English
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Genres
Social Science / Popular Culture
Sports & Recreation / Reference
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.

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