The Go-Giver: A Little Story About a Powerful Business Idea

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A new edition with expanded content is available now, “The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea

An engaging book that brings new relevance to the old proverb “Give and you shall receive”

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.

Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.

Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”


From the Hardcover edition.
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About the author

John David Mann is an entrepreneur and award-winning coauthor whose titles include the New York Times bestsellers Flash Foresight and The Red Circle. His Take the Lead was named by Tom Peters and the Washington Post as Best Leadership Book of 2011.
 
Bob Burg is a highly sought-after conference speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals and Adversaries Into Allies. He lives in Florida.
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Additional Information

Publisher
Penguin
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Published on
Dec 27, 2007
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Pages
144
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ISBN
9781101216453
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Features
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Language
English
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Genres
Business & Economics / Motivational
Business & Economics / Personal Success
Business & Economics / Sales & Selling / General
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Content Protection
This content is DRM protected.
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Eligible for Family Library

Reading information

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The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content.

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From the Hardcover edition.
 “I met last week with your leaders,” Ben began. “I heard what they had to say. And you know, they make a good point.” He paused. Take charge, Ben, he told himself. Take control. He looked around the conference room. Take, take, take. Was that really what he was here to do?
 
With their acclaimed bestseller The Go-Giver, Bob Burg and John David Mann proved that a heartfelt parable could also express a powerful idea. In The Go-Giver Leader (originally pub­lished as It’s Not About You), they offer an equally compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision.
 
Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.
 
Into this setting enters Ben, who’s been assigned by a larger firm to promote a merger that will rescue Allen & Augustine. Ben’s facts are undeniable: the chair maker can either merge and modernize or go bankrupt and vanish. So why can’t he persuade anyone to buy in, from the CEO on down?
Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.
 
This revised and updated edition includes a new introduction, a discussion guide, and a Q&A with the authors.


From the Hardcover edition.
If money were about math, none of us would be carrying any debt.

The numbers are simple. What’s complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don’t simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.

Without realizing it, we give money meaning it doesn’t really have—what former psychiatrist and current business coach David Krueger calls our “money story.” And in the process of playing out that money story, we often sacrifice the most important things in our life: our health, freedom, relationships, and happiness.

What is your money story?

Do you consistently spend more than you have? Do you follow the herd in your investments—even though you know the herd is usually wrong? Have you neglected to save for the future, even when you have the means? Do you feel controlled or shackled by debt? Is your money somehow never “enough”? Is money, or the lack of it, always on your mind?

The Secret Language of Money is a guided tour to the subconscious meanings we give money, the conflicted ways our braindeals with money, the reasons we tend to make the same money mistakes over and over—and most importantly, how you can change all that.

A brilliant blend of cutting-edge science and real-world application, The Secret Language of Money helps you rewrite your money story and find that elusive balance of wealth, health, and joy we all seek.

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